How to Buy Nelnet Stock
Nelnet Inc
Nelnet is a credit service company located in Nebraska, United States, which is part of the Financial Services sector, and is traded under the ticker NNI on the NYSE exchange.
Nelnet stock last closed at $124.31, down 0.16% from the previous day, and has increased 8.74% in one year. It has underperformed other stocks in the Credit Services industry by 0.16 percentage points. Nelnet stock is currently +26.65% from its 52-week low of $98.15, and -8.71% from its 52-week high of $136.17.
There are currently 36.17M shares of NNI outstanding. The market value of NNI is $4.50B. In the last 24 hours, 62,700 NNI shares were traded.
How to Buy Nelnet Stock
Wondering how to invest in Nelnet stock? Here's how.
- Decide where to buy Nelnet stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you figure out where to buy Nelnet stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your investment account: Select your method of payment and add your info.
- Analyze Nelnet stock: The Nelnet ticker symbol is NNI. Is Nelnet stock a good investment? Should you buy shares of NNI? How do NNI's underlying business fundamentals look? Do top analysts think Nelnet is a good buy? Why has NNI's stock price moved recently? (Hint: Our stock research website can help you evaluate if NNI is a good stock to buy).
- Execute your NNI buy order: Decide if you will purchase NNI shares at the current market price or use a limit order to purchase NNI shares at a given price.
- Get key alerts regarding your NNI position: Create a watchlist to key updates about your new investment in Nelnet stock.
Step 1: Decide where to buy Nelnet stock
You need an online brokerage account to access the NYSE market and buy NNI stock.
Our preferred brokerage: eToro
Based on our analysis, eToro is the best brokerage. Here's why:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
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- Social investing: eToro boasts a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've picked your brokerage, you'll need to fill out some personal details so you can invest in NNI today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open your new trading account.
- Submit your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you have created your account on the best stock market app, your next step is to transfer the money for your investment:
Watch the walkthrough below if you need help depositing money into your new brokerage account.
Step 4: Analyze Nelnet stock
Once you have decided on the best place to buy Nelnet stock, it's important to analyze their stock prior to investing, so you can understand the risk and upside.
Nelnet stock data
Nelnet Due Diligence Checks
WallStreetZen was created to help average investors perform more accurate fundamental analysis quickly.
You can see all of the due diligence checks on NNI's stock page.
What is the fair value of NNI stock?
Analysts use many financial metrics, analyses, models, and charts to gauge NNI's true value.
Using relative valuations metrics:
- NNI could be undervalued based on its P/E ratio of 13.77x, relative to Credit Services industry P/E ratio of 33.27x
- NNI could be undervalued based on its P/B ratio of 1.26x, relative to Credit Services industry P/B ratio of 5.25x
You can access additional valuation research on NNI's stock here.
NNI Financial Overview
Passed Financial Due Diligence Checks:
- NNI profit margin has gone up from 11.9% to 20.4% in the past year.
- NNI earnings of $428.82M is not enough to cover its interest payments.
- Total NNI debt is lower than 5 years ago, relative to shareholder equity.
Failed Financial Due Diligence Checks:
- NNI has a relatively high debt to equity ratio of 2.86.
- NNI's operating cash flow of $490.50M allows it to safely service it's debt of $7.90B.
You can dive deeper into what analysts are saying on the Nelnet stock forecast page.
Metrics for Advanced NNI Traders
NNI Performance Numbers
Last year, NNI earnings were $329.57M. During the past 5 year, NNI's earnings have gone up by 23.92% per year. This was faster than the Credit Services industry average of 10.5%.
Last year, NNI revenue was $1.61B. In the past five year, NNI's revenue has increased by 9.29% per year. This was slower than the Credit Services industry average of 11.72%.
Learn more about NNI's earnings and revenue performance here.
Who is buying/selling NNI?
In the last 12 months, insiders at NNI have sold more shares than they have bought.
Thomas Edward Henning, Director of NNI, was the latest NNI insider to sell. They sold $656,463.78 worth of NNI shares on Sep 5, 2025.
Dig into more about who owns NNI stock here.
Can I rely on NNI as an income stream?
Nelnet pays a dividend of 0.68%, compared to the Credit Services industry's average dividend yield of 4.35%. If you owned $1,000 worth of NNI stock, you would have been paid $6.76 in the past 12 months.
Nelnet dividend payments have consistently grown over the past decade and have remained stable.
Dig into more analysis about Nelnet dividend yield and history here.
Get opinions from other traders
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Execute your NNI buy order
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally the best for newer investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a given price, use a limit order.
Hit the Open button and eToro will place the order.
If you require additional info about investing in stocks on eToro, click the how to video below:
Step 6: Get key alerts regarding your NNI position
Now that you own some NNI shares, you'll want to stay up-to-date on your investment.
Add NNI to a watchlist to track the latest developments regarding your NNI stock.
NNI Feed
How to Buy Stock in Nelnet
To reiterate, here are the 6 steps for buying Nelnet stock:
- Decide where to buy Nelnet stock
- Open a brokerage account
- Fund your investment account
- Analyze Nelnet stock
- Execute your NNI buy order
- Get key alerts regarding your NNI position
If you require a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to watch your investment in Nelnet, hit the button below to create your watchlist.
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