How to Buy Natures Sunshine Products Stock

Natures Sunshine Products Inc

Nature's Sunshine Products, Inc. , a natural health and wellness company, primarily manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally.

Natures Sunshine Products stock last closed at $23.99, down 0.62% from the previous day, and has increased 91.16% in one year. It has overperformed other stocks in the Packaged Foods industry by 1.51 percentage points. Natures Sunshine Products stock is currently +117.89% from its 52-week low of $11.01, and -14.75% from its 52-week high of $28.14.

There are currently 17.51M shares of NATR outstanding. The market value of NATR is $420.01M. In the last 24 hours, 97,000 NATR shares were traded.

How to Buy Natures Sunshine Products Stock

Not sure how to invest in Natures Sunshine Products stock? Here's how.

  1. Decide where to buy Natures Sunshine Products stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you decide where to buy Natures Sunshine Products stock.
  2. Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit money your investment account: Select your payment method and add your information.
  4. Analyze Natures Sunshine Products stock: The Natures Sunshine Products ticker symbol is NATR. Is Natures Sunshine Products stock a good investment? Should you buy shares of NATR? How do NATR's underlying business fundamentals look? Do top analysts think Natures Sunshine Products is a good buy? Why has NATR's stock price moved recently? (Hint: Our stock market research tools can help you figure out if NATR is a good stock to buy).
  5. Make your NATR trade: Decide if you will purchase NATR shares at the current market price or use a limit order to buy NATR shares at a particular price.
  6. Get key alerts regarding your NATR investment: Create a watchlist to important updates regarding your new investment in Natures Sunshine Products stock.

Step 1: Decide where to buy Natures Sunshine Products stock

You will need an online brokerage account to access the NASDAQ market and buy NATR stock.

A brokerage account enables you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

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Step 2: Create a brokerage account

Now that you've picked the best brokerage, you need to fill out some personal info so you are able to invest in NATR today.

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  1. Click here to get started.
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  2. Input your personal details to start your new brokerage account.
  1. Send your information by clicking the "Create Account" button.
  2. Get started with eToro today
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Step 3: Deposit money your investment account

Now that you've created your account on stock market apps, you need to deposit funds:

Watch the video below for more details transferring money into your brokerage account.

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Step 4: Analyze Natures Sunshine Products stock

After you have selected the best place to buy Natures Sunshine Products stock, it's absolutely critical to research their stock prior to buying, so you actually comprehend the risk and opportunity.

Natures Sunshine Products stock data

NATR Price
$23.99
1w %
0.71%
1y %
91.16%
5y %
20.19%
P/E
22.21x
P/B
2.6x
P/S
0.9x
PEG
N/A
Revenue
$480.14M
Earnings
$19.52M
Fore. Rev. Growth
7.76%
Fore. Earn. Growth
-5.56%
Market Cap
$420.01M
Next Earnings
May 12, 2026
Next Dividend
N/A

NATR Fundamentals

WallStreetZen was created to help part-time investors perform more in-depth fundamental analysis.

You can see all of the due diligence checks on NATR's stock page.

Is NATR stock undervalued?

You can use many financial metrics, analyses, models, and charts to gauge NATR's intrinsic value.

Using relative valuations measures:

  • NATR may be overvalued based on its P/E ratio of 22.21x, relative to Packaged Foods industry P/E ratio of 18.39x
  • NATR could be overvalued based on its P/B ratio of 2.6x, relative to Packaged Foods industry P/B ratio of 1.53x

You can do additional valuation research on NATR's stock here.

NATR Financial Health Overview

Positive Health Checks:

  • There are more short-term assets than long-term liabilities on the NATR balance sheet.
  • There are more short-term assets than short-term liabilities on the NATR balance sheet.
  • NATR's operating cash flow of $35.32M allows it to safely service it's debt of $18.90M.
  • NATR earnings of $28.98M is not sufficient to cover its interest payments.
  • NATR profit margin has gone up from 1.7% to 4.1% in the past year.

Negative Health Checks:

  • NATR has a relatively high debt to equity ratio of 0.62.
  • Total NATR debt is higher than 5 years ago, relative to shareholder equity.

Is Natures Sunshine Products stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 2 Equities analysts who give forecasts on NATR, the consensus analyst rating on Natures Sunshine Products is a Strong Buy

Please note that analyst ratings are not stock recommendations, nor are they financial advice.

You can dig deeper into what analysts are projecting on the Natures Sunshine Products stock forecast page.

NATR Technicals

SMA10
23.75
SMA20
24.42
SMA50
25.37
SMA100
23.24
SMA200
19.35
MACD
-0.5
MACD Signal
-0.47
MACD Histogram
-0.02
RSI
43.01
Stochastic %K
29.99
Stochastic %D
24.08
StochRSI %K
88.69
StochRSI %D
79.23

NATR Performance Numbers

Last year, NATR earnings were $19.52M. In the past five year, NATR's earnings have increased by -0.18% per year. This was slower than the Packaged Foods industry average of 7.58%.

Last year, NATR revenue was $480.14M. Over the last five year, NATR's revenue has grown by 4.5% per year. This was slower than the Packaged Foods industry average of 7.92%.

You can analyze NATR's earnings and revenue performance here.

Who is buying/selling NATR?

Over the past 12 months, executives and large shareholders at NATR have sold more shares than they have bought.

Jonathan David Lanoy, SVP Chief Accounting Officer of NATR, was the latest NATR insider to sell. They sold $98,800.00 worth of NATR shares on Mar 13, 2026.

Dig into more about who owns NATR shares here.

Can I rely on NATR as an income stream?

No, Natures Sunshine Products doesn't provide an income stream by paying out dividends.

NATR Social Trading Data

One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to learn what other community members have to say.

Step 5: Make your NATR trade

There are two primary options:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are generally sufficient.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to ensure you're buying or selling at a specific price limit, use a limit order.

Press the Open Trade button and eToro will place the order.

If you need additional assistance buying stocks on eToro, click the helpful video below:

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Step 6: Get key alerts regarding your NATR investment

Now that you own some shares in NATR, you'll want to stay up-to-date on your new company.

Add NATR to a watchlist to keep tabs on your NATR stock.

NATR Feed

How to Buy Stock in Natures Sunshine Products

To reiterate, here are the 6 steps for buying Natures Sunshine Products stock:

  1. Decide where to buy Natures Sunshine Products stock
  2. Create a brokerage account
  3. Deposit money your investment account
  4. Analyze Natures Sunshine Products stock
  5. Make your NATR trade
  6. Get key alerts regarding your NATR investment

If you require a online brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to keep track of your investment in Natures Sunshine Products, click below.

NASDAQ: NATR
$23.99-0.15 (-0.62%)
Updated Mar 31, 2026
Open eToro Account
Your capital is at risk.
NASDAQ: NATR
$23.99-0.15 (-0.62%)
Updated Mar 31, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Natures Sunshine Products share?

As of Mar 31, 2026, it costs $23.99 to buy one share of Natures Sunshine Products stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.417 shares of NATR.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Natures Sunshine Products stock?

According to 2 Wall Street analysts who monitor Natures Sunshine Products, their consensus recommendation is to buy Natures Sunshine Products stock.

What is the best way to buy Natures Sunshine Products stock?

One way to place an order for Natures Sunshine Products stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.