How to Buy Nasdaq Stock

Nasdaq Inc

Nasdaq, Inc. , a technology powerhouse founded in 1971 and based in New York City, is dedicated to supporting capital markets and various other sectors worldwide.

Nasdaq stock last closed at $98.22, up 0.69% from the previous day, and has increased 4.53% in one year. It has overperformed other stocks in the Financial Data & Stock Exchanges industry by 0.17 percentage points. Nasdaq stock is currently +28.31% from its 52-week low of $76.55, and -3.5% from its 52-week high of $101.79.

As of Aug 21, 2026, there are 558.98M shares of NDAQ outstanding. The market value of NDAQ is $54.90B. In the past 24 hours, 3.79M NDAQ shares were traded.

How to Buy Nasdaq Stock

Wondering how to invest in Nasdaq stock? Here's how.

  1. Figure out where to buy Nasdaq stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you choose where to buy Nasdaq stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Deposit money your investment account: Pick your method of payment and add your info.
  4. Analyze Nasdaq stock: The Nasdaq ticker symbol is NDAQ. Is Nasdaq stock a good investment? Should you buy shares of NDAQ? How do NDAQ's underlying business fundamentals look? Do top analysts think Nasdaq is a good buy? Why has NDAQ's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if NDAQ is a good stock to buy).
  5. Make your NDAQ trade: Decide if you will purchase NDAQ shares at the current market price or use a limit order to purchase NDAQ stock at a particular price.
  6. Watch your NDAQ investment: Create a watchlist to get the latest news on your position in Nasdaq shares.

Step 1: Figure out where to buy Nasdaq stock

You need a brokerage account in order to access the NASDAQ market and buy NDAQ shares.

A brokerage account is an investment account that allows you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

Our favorite brokerage: eToro

We believe that eToro is the best online stock brokerage. Here's why:

  • Invest in stocks with 0% commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
  • Access to world financial markets: From Technology to Industrials, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading exchanges.
  • Social investing: eToro offers a community of more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of top investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other assets: Such as ETFs and cryptocurrencies.

Get $10 towards your stock purchase by signing up for an account with eToro today. This offer is only for US users.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Open a brokerage account

Now that you've chosen the right brokerage, you need to fill out some personal information so you can buy NDAQ today.

How to Open a New Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Enter your personal info to start a new trading account.
  1. Submit your data by hitting the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Deposit money your investment account

Now that you have created your account on our top ranked stock trading app, your next step is to transfer the money for your investment:

Check out the tutorial below if you need help depositing money into your brokerage account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Analyze Nasdaq stock

After you have selected the best place to buy Nasdaq stock, it's absolutely critical to evaluate their stock prior to buying, so you actually comprehend the risk as well as the upside.

Nasdaq Numbers

NDAQ Price
$98.22
1w %
1.24%
1y %
4.53%
5y %
54.65%
P/E
28.31x
P/B
4.58x
P/S
6.27x
PEG
1.8x
Revenue
$8.75B
Earnings
$1.97B
Fore. Rev. Growth
-6.88%
Fore. Earn. Growth
15.7%
Market Cap
$54.90B
Next Earnings
Oct 22, 2026
Next Dividend
Sep 25, 2026

NDAQ Due Diligence Score

WallStreetZen was designed to help everyday investors perform more in-depth fundamental analysis in minutes instead of hours.

You can view all of the due diligence checks on NDAQ's stock page.

Is NDAQ stock properly valued?

Investors use many financial metrics, analyses, models, and charts to gauge NDAQ's intrinsic value.

Using relative valuations methods:

  • NDAQ could be overvalued based on its P/E ratio of 28.31x, relative to Financial Data & Stock Exchanges industry P/E ratio of 20.01x
  • NDAQ could be undervalued based on its P/B ratio of 4.58x, relative to Financial Data & Stock Exchanges industry P/B ratio of 4.92x
  • NDAQ could be overvalued based on its PEG ratio of 1.8x

You can access more valuation analysis on NDAQ's stock here.

A look at NDAQ Cashflows and Balance Sheet

Signs that NDAQ is financially healthy:

  • Total NDAQ debt is lower than 5 years ago, relative to shareholder equity.
  • There are more short-term assets than short-term liabilities on the NDAQ balance sheet.
  • NDAQ earnings of $2.79B is not sufficient to cover its interest payments.
  • NDAQ profit margin has gone up from 18.6% to 22.5% in the past year.
  • NDAQ's operating cash flow of $2.25B allows it to safely service it's debt of $9.24B.

Signs that NDAQ is not financially healthy:

  • There are more long-term liabilities than short-term assets on the NDAQ balance sheet.
  • NDAQ has a relatively high debt to equity ratio of 1.28.

Is Nasdaq stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 5 Wall Street analysts who research NDAQ, the consensus analyst rating on Nasdaq is a Strong Buy

It's important to keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.

You can dive deeper into what analysts are projecting on the Nasdaq stock forecast page.

NDAQ Technical Indicators

SMA10
96.64
SMA20
95.64
SMA50
90.03
SMA100
89.44
SMA200
89.82
MACD
1.93
MACD Signal
1.96
MACD Histogram
-0.03
RSI
66.85
Stochastic %K
70.13
Stochastic %D
68.66
StochRSI %K
67.08
StochRSI %D
55.29

NDAQ Growth Numbers

Last year, NDAQ earnings were $1.97B. During the past five year, NDAQ's earnings have grown by 8.76% per year. This was slower than the Financial Data & Stock Exchanges industry average of 10.72%.

Last year, NDAQ revenue was $8.75B. Over the last 5 year, NDAQ's revenue has increased by 8.06% per year. This was slower than the Financial Data & Stock Exchanges industry average of 9.73%.

Find out more about NDAQ's earnings and revenue performance here.

What are NDAQ executives and large shareholders up to?

In the past year, insiders at NDAQ have sold more shares than they have bought.

Griggs PC Nelson, Pres of NDAQ, was the latest NDAQ insider to sell. They sold $310,212.16 worth of NDAQ shares on Aug 10, 2026.

Research more about who owns NDAQ stock here.

Does NDAQ stock generate passive income?

Nasdaq pays a dividend of 1.14%, compared to the Financial Data & Stock Exchanges industry's average dividend yield of 1.61%. If you owned $1,000 of NDAQ stock, you would have been paid $11.40 in the past year.

Nasdaq dividend payments have consistently grown over the past decade and have remained stable.

Dig into more data about Nasdaq dividend yield and history here.

What others are saying about NDAQ

One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to find out what other traders have to say.

Step 5: Make your NDAQ trade

You have two main order types:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are mostly the easiest way to buy.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a specific dollar amount, use a limit order.

Hit the Open button and your broker will execute the order.

If you need additional help investing in stocks on eToro, watch the helpful video below:

Open eToro Account

Step 6: Watch your NDAQ investment

Now that you own some NDAQ shares, you'll want to keep up with your stock purchase.

Create a watchlist to get alerted to the latest events about your NDAQ stock.

NDAQ Feed

How to Buy Stock in Nasdaq

To reiterate, here are the 6 steps for buying Nasdaq stock:

  1. Figure out where to buy Nasdaq stock
  2. Open a brokerage account
  3. Deposit money your investment account
  4. Analyze Nasdaq stock
  5. Make your NDAQ trade
  6. Watch your NDAQ investment

If you require a brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to watch your investment in Nasdaq, add NDAQ to your watchlist below.

NASDAQ: NDAQ
$98.22+0.67 (+0.69%)
Updated Aug 21, 2026
Open eToro Account
Your capital is at risk.
NASDAQ: NDAQ
$98.22+0.67 (+0.69%)
Updated Aug 21, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Nasdaq share?

As of Aug 21, 2026, it costs $98.22 to buy one share of Nasdaq stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.102 shares of NDAQ.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Nasdaq stock?

According to 5 Wall Street analysts who monitor Nasdaq, their consensus recommendation is to buy Nasdaq stock.

What is the best way to buy Nasdaq stock?

One way to place an order for Nasdaq stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.