How to Buy Morningstar Stock

Morningstar Inc

Morningstar, Inc. provides independent investment research services in North America, Europe, Australia, and Asia.

Morningstar stock last closed at $282.33, up 1.29% from the previous day, and has decreased 0.53% in one year. It has underperformed other stocks in the Financial Data & Stock Exchanges industry by 0.13 percentage points. Morningstar stock is currently +12.78% from its 52-week low of $250.34, and -22.65% from its 52-week high of $365.00.

There are currently 42.84M MORN shares outstanding. The market capitalization of MORN is $12.09B. In the last 24 hours, 295,967 MORN shares were traded.

How to Buy Morningstar Stock

Wondering how to invest in Morningstar stock? Here's how.

  1. Choose where to buy Morningstar stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you determine where to buy Morningstar stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Fund your investment account: Pick your method of payment and add your details.
  4. Analyze Morningstar stock: The Morningstar ticker symbol is MORN. Is Morningstar stock a good investment? Should you buy shares of MORN? How do MORN's underlying business fundamentals look? Do top analysts think Morningstar is a good buy? Why has MORN's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if MORN is a good stock to buy).
  5. Place your MORN buy order: Decide if you will purchase MORN shares at the current market price or use a limit order to purchase MORN shares at a particular price.
  6. Keep tabs on your investment in MORN: Create a watchlist to keep tabs on your position in Morningstar stock.

Step 1: Choose where to buy Morningstar stock

You will need a brokerage account to access the NASDAQ market and buy MORN stock.

A brokerage account is an investment account that enables you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've picked the right brokerage, it's time to fill out some personal info so you are able to invest in MORN today.

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  1. Submit your details by clicking the "Create Account" button.
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Step 3: Fund your investment account

Now that you have filled out your info on the best stock trading app, you need to deposit funds:

Watch the video below to see the process of transferring funds into your investment account.

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Step 4: Analyze Morningstar stock

Once you have figured out the best place to buy Morningstar stock, it's critical to analyze their stock prior to investing, so you can wrap your head around the risk and upside.

Morningstar stock at a glance

MORN Price
$282.33
1w %
3.43%
1y %
-0.53%
5y %
93.52%
P/E
32.68x
P/B
7.47x
P/S
5.31x
PEG
2.31x
Revenue
$2.28B
Earnings
$369.90M
Fore. Rev. Growth
N/A
Fore. Earn. Growth
N/A
Market Cap
$12.09B
Next Earnings
N/A
Next Dividend
Jul 31, 2025

MORN Due Diligence Score

WallStreetZen was designed to help everyday investors do more in-depth fundamental analysis in less time.

You can view all of the due diligence checks on MORN's stock page.

Is MORN stock overvalued?

Investors use many financial metrics, analyses, models, and charts to gauge MORN's intrinsic value.

Using relative valuations metrics:

  • MORN may be overvalued based on its P/E ratio of 32.68x, relative to Financial Data & Stock Exchanges industry P/E ratio of 32.54x
  • MORN may be overvalued based on its P/B ratio of 7.47x, relative to Financial Data & Stock Exchanges industry P/B ratio of 5.01x
  • MORN could be overvalued based on its PEG ratio of 2.31x

You can access additional valuation research on MORN's stock here.

MORN Financial Overview

Pros:

  • MORN's operating cash flow of $591.60M allows it to safely service it's debt of $904.00M.
  • There are more short-term assets than short-term liabilities on the MORN balance sheet.
  • MORN profit margin has gone up from 6.9% to 16.3% in the past year.
  • There are more short-term assets than long-term liabilities on the MORN balance sheet.
  • MORN earnings of $511.60M is not sufficient to cover its interest payments.

Cons:

  • MORN has a relatively high debt to equity ratio of 1.19.
  • Total MORN debt is higher than 5 years ago, relative to shareholder equity.

Do analysts think it's a good time to buy Morningstar stock

Out of 1 Equities analysts who track MORN, the consensus analyst rating on MORN is a Buy

It's important to note that analyst ratings are not recommendations, nor are they financial advice.

You can dig deeper into what analysts are forecasting on the Morningstar stock forecast page.

Metrics for Advanced MORN Traders

SMA10
277.17
SMA20
277.66
SMA50
293
SMA100
314.07
SMA200
318.96
MACD
-4.18
MACD Signal
-5.97
MACD Histogram
1.79
RSI
49.56
Stochastic %K
81.47
Stochastic %D
77.33
StochRSI %K
98.44
StochRSI %D
97.58

MORN Growth Numbers

Last year, MORN earnings were $369.90M. During the past five year, MORN's earnings have gone up by 19.4% per year. This was faster than the Financial Data & Stock Exchanges industry average of 13.23%.

Last year, MORN revenue was $2.28B. During the last 5 year, MORN's revenue has grown by 14.05% per year. This was slower than the Financial Data & Stock Exchanges industry average of 15.71%.

Dive into MORN's earnings and revenue performance here.

What are MORN executives and large shareholders up to?

Over the past 12 months, executives and large shareholders at MORN have sold more shares than they have bought.

Joseph D. Mansueto, Executive Chairman of MORN, was the latest MORN insider to sell. They sold $5,640.00 worth of MORN stock on Mar 14, 2025.

Learn more about who owns MORN stock here.

Can I get consistent income from MORN stock?

Morningstar pays a dividend of 0.45%, compared to the Financial Data & Stock Exchanges industry's average dividend yield of 1.31%. If you owned $1,000 worth of MORN stock, you would have been paid $4.48 last year.

Morningstar dividend payments have consistently grown over the past decade and have remained stable.

Get more data about Morningstar dividend yield and history here.

MORN Social Trading Data

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Step 5: Place your MORN buy order

You have two main order types:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are usually fine for most investors.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a specific dollar amount, place a limit order.

Press the Open Trade button and your broker will place your order.

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Step 6: Keep tabs on your investment in MORN

Now that you own some MORN stock, you'll want to stay up-to-date on your investment.

Start a watchlist to monitor your MORN stock.

MORN Feed

How to Buy Stock in Morningstar

To reiterate, here are the 6 steps to buy Morningstar stock:

  1. Choose where to buy Morningstar stock
  2. Open a brokerage account
  3. Fund your investment account
  4. Analyze Morningstar stock
  5. Place your MORN buy order
  6. Keep tabs on your investment in MORN

If you are looking for a brokerage account, eToro is our favorite option.

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If you want to get the latest news on your new investment in Morningstar, add MORN to your watchlist by clicking the button below.

NASDAQ: MORN
$282.33+3.59 (+1.29%)
Updated Apr 29, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: MORN
$282.33+3.59 (+1.29%)
Updated Apr 29, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Morningstar share?

As of Apr 29, 2025, it costs $282.33 to buy one share of Morningstar stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.354 shares of MORN.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Morningstar stock?

According to 1 Wall Street analysts who monitor Morningstar, their consensus recommendation is to buy Morningstar stock.

What is the best way to buy Morningstar stock?

One way to place an order for Morningstar stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.