How to Buy Morningstar Stock
Morningstar Inc
Morningstar, Inc. provides independent investment research services in North America, Europe, Australia, and Asia.
Morningstar stock last closed at $299.12, down 2.11% from the previous day, and has increased 4.62% in one year. It has underperformed other stocks in the Financial Data & Stock Exchanges industry by 0.08 percentage points. Morningstar stock is currently +19.49% from its 52-week low of $250.34, and -18.05% from its 52-week high of $365.00.
There are currently 42.25M MORN shares outstanding. The market capitalization of MORN is $12.64B. In the last 24 hours, 125,000 MORN shares were traded.
How to Buy Morningstar Stock
Wondering how to invest in Morningstar stock? Here's how.
- Choose where to buy Morningstar stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you determine where to buy Morningstar stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Fund your investment account: Pick your method of payment and add your details.
- Analyze Morningstar stock: The Morningstar ticker symbol is MORN. Is Morningstar stock a good investment? Should you buy shares of MORN? How do MORN's underlying business fundamentals look? Do top analysts think Morningstar is a good buy? Why has MORN's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if MORN is a good stock to buy).
- Place your MORN buy order: Decide if you will purchase MORN shares at the current market price or use a limit order to purchase MORN shares at a particular price.
- Keep tabs on your investment in MORN: Create a watchlist to keep tabs on your position in Morningstar stock.
Step 1: Choose where to buy Morningstar stock
You will need a brokerage account to access the NASDAQ market and buy MORN stock.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've picked the right brokerage, it's time to fill out some personal info so you are able to invest in MORN today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to open a new brokerage account.
- Submit your details by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you have filled out your info on the best stock trading app, you need to deposit funds:
Watch the video below to see the process of transferring funds into your investment account.
Step 4: Analyze Morningstar stock
Once you have figured out the best place to buy Morningstar stock, it's critical to analyze their stock prior to investing, so you can wrap your head around the risk and upside.
Morningstar stock at a glance
MORN Due Diligence Score
WallStreetZen was designed to help everyday investors do more in-depth fundamental analysis in less time.
You can view all of the due diligence checks on MORN's stock page.
Is MORN stock overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge MORN's intrinsic value.
Using relative valuations metrics:
- MORN may be undervalued based on its P/E ratio of 33.38x, relative to Financial Data & Stock Exchanges industry P/E ratio of 35.3x
- MORN may be overvalued based on its P/B ratio of 7.85x, relative to Financial Data & Stock Exchanges industry P/B ratio of 5.19x
- MORN could be overvalued based on its PEG ratio of 2.11x
You can access additional valuation research on MORN's stock here.
MORN Financial Overview
Pros:
- MORN's operating cash flow of $589.00M allows it to safely service it's debt of $1.00B.
- There are more short-term assets than short-term liabilities on the MORN balance sheet.
- MORN profit margin has gone up from 10.1% to 16.6% in the past year.
- MORN earnings of $525.90M is not sufficient to cover its interest payments.
Cons:
- Total MORN debt is higher than 5 years ago, relative to shareholder equity.
- MORN has a relatively high debt to equity ratio of 1.23.
- There are more long-term liabilities than short-term assets on the MORN balance sheet.
Do analysts think it's a good time to buy Morningstar stock
Out of 1 Equities analysts who track MORN, the consensus analyst rating on MORN is a Buy
It's important to note that analyst ratings are not recommendations, nor are they financial advice.
You can dig deeper into what analysts are forecasting on the Morningstar stock forecast page.
Metrics for Advanced MORN Traders
MORN Growth Numbers
Last year, MORN earnings were $384.20M. During the past five year, MORN's earnings have gone up by 21.75% per year. This was faster than the Financial Data & Stock Exchanges industry average of 7.78%.
Last year, MORN revenue was $2.31B. During the last 5 year, MORN's revenue has grown by 13.22% per year. This was faster than the Financial Data & Stock Exchanges industry average of 12.08%.
Dive into MORN's earnings and revenue performance here.
What are MORN executives and large shareholders up to?
Over the past 12 months, executives and large shareholders at MORN have sold more shares than they have bought.
Joseph D. Mansueto, Executive Chairman of MORN, was the latest MORN insider to sell. They sold $61,622.32 worth of MORN stock on May 27, 2025.
Learn more about who owns MORN stock here.
Can I get consistent income from MORN stock?
Morningstar pays a dividend of 0.42%, compared to the Financial Data & Stock Exchanges industry's average dividend yield of 1.28%. If you owned $1,000 worth of MORN stock, you would have been paid $4.23 last year.
Morningstar dividend payments have consistently grown over the past decade and have remained stable.
Get more data about Morningstar dividend yield and history here.
MORN Social Trading Data
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Place your MORN buy order
You have two main order types:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are usually fine for most investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a specific dollar amount, place a limit order.
Press the Open Trade button and your broker will place your order.
If you need additional info about buying stocks on eToro, watch the helpful video below:
Step 6: Keep tabs on your investment in MORN
Now that you own some MORN stock, you'll want to stay up-to-date on your investment.
Start a watchlist to monitor your MORN stock.
MORN Feed
How to Buy Stock in Morningstar
To reiterate, here are the 6 steps to buy Morningstar stock:
- Choose where to buy Morningstar stock
- Open a brokerage account
- Fund your investment account
- Analyze Morningstar stock
- Place your MORN buy order
- Keep tabs on your investment in MORN
If you are looking for a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you want to get the latest news on your new investment in Morningstar, add MORN to your watchlist by clicking the button below.
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