How to Buy Molson Coors Beverage Co Stock
Molson Coors Beverage Co
Molson Coors Beverage Co is a brewer beverage company located in Colorado, United States, which is part of the Consumer Defensive sector, and is traded under the ticker TAP on the NYSE exchange.
Molson Coors Beverage Co stock last closed at $41.95, up 0.65% from the previous day, and has decreased 25.9% in one year. It has underperformed other stocks in the Beverages - Brewers industry by 0.15 percentage points. Molson Coors Beverage Co stock is currently +3.22% from its 52-week low of $40.64, and -26.17% from its 52-week high of $56.82.
As of May 19, 2026, there are 177.78M shares of TAP outstanding. The market capitalization of TAP is $7.46B. In the last 24 hours, 2.14M TAP shares were traded.
How to Buy Molson Coors Beverage Co Stock
Not sure how to invest in Molson Coors Beverage Co stock? Here's how.
- Decide where to buy Molson Coors Beverage Co stock: You need to choose an online brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you decide where to buy Molson Coors Beverage Co stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your brokerage account: Select your method of payment and add your details.
- Analyze Molson Coors Beverage Co stock: The Molson Coors Beverage Co ticker symbol is TAP. Is Molson Coors Beverage Co stock a good investment? Should you buy shares of TAP? How do TAP's underlying business fundamentals look? Do top analysts think Molson Coors Beverage Co is a good buy? Why has TAP's stock price moved recently? (Hint: Our stock research tools can help you figure out if TAP is a good stock to buy).
- Make your TAP purchase: Decide if you will purchase TAP shares at the current market price or use a limit order to buy TAP stock at a particular price.
- Watch your TAP position: Create a watchlist to the latest updates on your new investment in Molson Coors Beverage Co shares.
Step 1: Decide where to buy Molson Coors Beverage Co stock
You need a brokerage account in order to access the NYSE market and buy TAP shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the best brokerage, you'll need to fill out some personal information so you are able to invest in TAP stock today.
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Step 3: Deposit money your brokerage account
Now that you've filled out your info on our top ranked stock app, you need to deposit funds:
Check out the video below to see the process of depositing money into your new investment account.
Step 4: Analyze Molson Coors Beverage Co stock
Once you have figured out the best place to buy Molson Coors Beverage Co stock, it's critical to evaluate their stock prior to investing, so you can wrap your head around the risk as well as the upside.
Molson Coors Beverage Co quick stats
Fundamentals of TAP
WallStreetZen was built to help part-time investors do better fundamental analysis quickly.
You can view all of the due diligence checks on TAP's stock page.
Is TAP stock undervalued or overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge TAP's fair value.
Using relative valuations ratios:
- TAP could be undervalued based on its P/B ratio of 0.74x, relative to Beverages - Brewers industry P/B ratio of 2.05x
You can do more valuation research on TAP's stock here.
A look at TAP Cashflows and Balance Sheet
Positive Financial Indicators:
- TAP's operating cash flow of $1.88B allows it to safely service it's debt of $6.27B.
Negative Financial Indicators:
- TAP has a relatively high debt to equity ratio of 1.19.
- TAP profit margin has gone down from 9.1% to -18.9% in the past year.
- There are more long-term liabilities than short-term assets on the TAP balance sheet.
- Total TAP debt is higher than 5 years ago, relative to shareholder equity.
- There are more short-term liabilities than short-term assets on the TAP balance sheet.
- TAP earnings of -$2.19B is not enough to cover its interest payments.
Do Wall Street analysts think it's a good time to buy TAP stock
Out of 10 sell side analysts who give ratings on TAP, the consensus analyst rating on TAP is a Hold
Please keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.
Most Recent TAP Analyst Ratings
Steve Powers, a top 19% analyst from Deutsche Bank maintains TAP with a hold rating and lowers their TAP price target from $45.00 to $41.00, on Mar 30, 2026.
Deutsche Bank's Steve Powers lowered their price target on Molson Coors Beverage Co (NYSE: TAP) by 8.9% from $45 to $41 on 2026/03/30. The analyst maintained their Hold rating on the stock.
Powers contextualized their price target hike on Molson Coors Beverage Co in a sector note, observing that "legitimate and widespread pressures are building" across much of the Consumer Packaged Goods space because of the conflict in the Middle East.
Stocks in the group underperformed in 2026/03 because of cost inflation concerns, potential demand destruction from trade-down, and adverse currency moves, the analyst detailed.
Bryan Spillane, a top 31% analyst from Bank of America downgrades TAP to a sell rating and lowers their TAP price target from $50.00 to $42.00, on Feb 25, 2026.
Robert Moskow, a top 11% analyst from TD Cowen maintains TAP with a hold rating and lowers their TAP price target from $47.00 to $43.00, on Feb 20, 2026.
Michael Lavery, a top 16% analyst from Piper Sandler maintains TAP with a hold rating and lowers their TAP price target from $50.00 to $45.00, on Feb 19, 2026.
Robert Ottenstein, a top 39% analyst from Evercore ISI Group maintains TAP with a buy rating and lowers their TAP price target from $55.00 to $50.00, on Feb 19, 2026.
You can dive deeper into what analysts are saying on the Molson Coors Beverage Co stock forecast page.
TAP Technical Indicators
Is TAP Making Money?
Last year, TAP revenue was $11.19B. In the past 5 year, TAP's revenue has gone up by 3.43% per year. This was slower than the Beverages - Brewers industry average of 6.59%.
Learn more about TAP's earnings and revenue performance here.
Who is buying/selling TAP?
Over the past 12 months, insiders at TAP have sold more shares than they have bought.
Tracey Joubert, Chief Financial Officer of TAP, was the latest TAP insider to sell. They sold $512,044.48 worth of TAP shares on Apr 14, 2026.
Learn more about who owns TAP stock here.
Does TAP stock generate passive income?
Molson Coors Beverage Co pays a dividend of 4.51%, compared to the Beverages - Brewers industry's average dividend yield of 1.97%. If you owned $1,000 worth of TAP stock, you would have received $45.05 in the past year.
Molson Coors Beverage Co dividend payments have consistently grown over the past decade but have not remained stable.
Get more info about Molson Coors Beverage Co dividend yield and history here.
TAP Social Trading Data
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Step 5: Make your TAP purchase
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are usually fine for most investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular price limit, place a limit order.
Hit the Open button and eToro will execute the order.
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Step 6: Watch your TAP position
Now that you own some shares in TAP, you'll want to stay up-to-date on your new company.
Add TAP to a watchlist to track your TAP stock.
TAP Feed
How to Buy Stock in Molson Coors Beverage Co
To summarize, here are the 6 steps to buy Molson Coors Beverage Co stock:
- Decide where to buy Molson Coors Beverage Co stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Analyze Molson Coors Beverage Co stock
- Make your TAP purchase
- Watch your TAP position
If you need a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep track of your new investment in Molson Coors Beverage Co, get started below.
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