How to Buy Strategy Stock
Strategy Inc
MicroStrategy Incorporated provides enterprise analytics software and services worldwide. It offers MicroStrategy, an enterprise platform, which provides a modern analytics experience by delivering insights across multiple devices to users via hyperintelligence products, visualization and reporting capabilities, mobility features, and custom applications developed on the platform; analysts and data scientists with seamless access to trusted, governed data directly within their tools; and APIs and gateways, multiple deployment options, enterprise semantic graph, scalability, and security.
Strategy stock last closed at $242.05, up 1.79% from the previous day, and has decreased 10.62% in one year. It has overperformed other stocks in the Software - Application industry by 0.06 percentage points. Strategy stock is currently +10.18% from its 52-week low of $219.68, and -55.42% from its 52-week high of $543.00.
There are currently 287.35M shares of MSTR outstanding. The market capitalization of MSTR is $69.55B. In the last 24 hours, 16.72M MSTR shares were traded.
How to Buy Strategy Stock
Wondering how to invest in Strategy stock? Here's how.
- Decide where to buy Strategy stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you choose where to buy Strategy stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Fund your brokerage account: Select your method of payment and add your details.
- Research Strategy stock: The Strategy ticker symbol is MSTR. Is Strategy stock a good investment? Should you buy shares of MSTR? How do MSTR's underlying business fundamentals look? Do top analysts think Strategy is a good buy? Why has MSTR's stock price moved recently? (Hint: Our stock market research tools can help you figure out if MSTR is a good stock to buy).
- Make your MSTR purchase: Decide if you will purchase MSTR shares at the current market price or use a limit order to purchase MSTR shares at a specific price.
- Get updates on your investment in MSTR: Create a watchlist to watch your investment in Strategy stock.
Step 1: Decide where to buy Strategy stock
You need an online brokerage account to access the NASDAQ market and buy MSTR shares.
Our preferred brokerage: eToro
We believe that eToro is the best brokerage. eToro gives you:
- Invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still invest in the stock.
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- Social investing: eToro offers a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by signing up for an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've selected your brokerage, it's time to fill out some personal information so you are able to buy MSTR today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to open a new trading account.
- Send your info by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you have filled out your info on apps for stock market, you need to deposit funds:
Watch the walkthrough below for more details depositing money into your new brokerage account.
Step 4: Research Strategy stock
Once you have identified the best place to buy Strategy stock, it's crucial to research their stock before you invest, so you truly wrap your head around the risk as well as the opportunity.
Strategy stock at a glance
Strategy Overview
WallStreetZen was created to help part-time investors perform more in-depth fundamental analysis quickly.
You can see all of the due diligence checks on MSTR's stock page.
Is MSTR stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge MSTR's true value.
Using relative valuations ratios:
- MSTR could be undervalued based on its P/E ratio of 9.42x, relative to Software - Application industry P/E ratio of 10.19x
- MSTR may be undervalued based on its P/B ratio of 1.33x, relative to Software - Application industry P/B ratio of 6.4x
- MSTR could be undervalued based on its PEG ratio of 0.5x
You can access additional valuation analysis on MSTR's stock here.
MSTR Financial Summary
Passed Financial Due Diligence Checks:
- MSTR has a low debt to equity ratio of 0.3.
- MSTR profit margin has gone up from -87% to 1,625% in the past year.
- MSTR has $56.20M in cash and short term investments. This is enough to cover its annual cash burn of $108.35M.
- Total MSTR debt is lower than 5 years ago, relative to shareholder equity.
Failed Financial Due Diligence Checks:
- There are more long-term liabilities than short-term assets on the MSTR balance sheet.
- There are more short-term liabilities than short-term assets on the MSTR balance sheet.
- MSTR has cash burn of 108348000. It does not have enough cash and short-term investments to cover this.
Is it a good time to buy Strategy stock, according to analysts?
Out of 10 Equities analysts who give forecasts on MSTR, the consensus analyst rating on MSTR is a Strong Buy
Please keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Latest MSTR Analyst Upgrades/Downgrades
Peter Christiansen, a top 37% analyst from Citigroup initiates coverage on MSTR with a strong buy rating and announces their MSTR price target of $485.00, on Oct 21, 2025.
Yiwen Zhang, a bottom 16% analyst from China Renaissance initiates coverage on MSTR with a strong buy rating and announces their MSTR price target of $473.00, on Oct 15, 2025.
Cerena Chen, a top 35% analyst from Wells Fargo downgrades MSTR to a hold rating and lowers their MSTR price target from $65.00 to $54.00, on Sep 30, 2025.
Dan Dolev, a top 18% analyst from Mizuho maintains MSTR with a buy rating and raises their MSTR price target from $563.00 to $586.00, on Aug 11, 2025.
Mark Palmer, a top 1% analyst from Benchmark maintains MSTR with a strong buy rating and raises their MSTR price target from $650.00 to $705.00, on Aug 1, 2025.
Benchmark's Mark Palmer raised their price target on Microstrategy (NASDAQ: MSTR) by 8.5% from $650 to $705 on 2025/08/01. The analyst maintained their Strong Buy rating on the stock.
Strategy reported its Q2 2025 earnings.
Palmer opined that the quarter "might be remembered less for the company's record-shattering financial performance and more for the two-hour masterclass its executives delivered during the earnings call regarding their long-term vision to become not just the dominant Bitcoin treasury company, but the world's largest corporate treasury."
Earnings Report
For Q2 2025, Strategy reported:
- EPS of $32.60, which beat the consensus estimate of $(0.07).
- Revenue of $114.5M, which beat the consensus estimate of $113.1M and was up 2.7% Y/Y.
For FY 2025, management guided:
- EPS of $80.00.
President & CEO Phong Le commented: “In the second quarter and into July, Strategy delivered another period of exceptional execution and growth.
"We expanded our Bitcoin holdings to 628,791 bitcoins, raised over $10 billion through our ATM programs and IPOs, and saw growing institutional and retail demand for our securities.
"STRC, our short-duration, high-yield credit instrument, which was our largest ever IPO, demonstrates how we amplify our bitcoin holdings through intelligent leverage.
"Our overall capital raising activities have resulted in our Bitcoin per Share (“BPS”) increasing by 25% year-to-date and as a result we are raising our full year BTC Yield and BTC $ Gain KPI targets to 30% and $20 billion, respectively.
"These achievements underscore the scale of our Bitcoin treasury strategy and the strength of our capital markets platform.
"In this release, we are also publishing a capital markets framework, which provides a clear structure for how we intend to raise capital to increase our bitcoin balance sheet and grow long-term shareholder value."
You can dig deeper into what analysts are saying on the Strategy stock forecast page.
MSTR Technical Indicators
How is MSTR performing as a company?
Last year, MSTR earnings were $7.72B. Over the past 5 year, MSTR's earnings have increased by 363.57% per year. This was faster than the Software - Application industry average of 121.1%.
Last year, MSTR revenue was $474.94M. In the past five year, MSTR's revenue has increased by -0.33% per year. This was slower than the Software - Application industry average of 22.61%.
Dive into MSTR's earnings and revenue performance here.
What are MSTR insiders up to?
In the past year, insiders at MSTR have bought more shares than they have sold.
Jarrod M. Patten, Director of MSTR, was the latest MSTR insider to buy. They bought $1,162,500.00 worth of MSTR stock on Oct 17, 2025.
Get more info about who owns MSTR shares here.
Can I get consistent income from MSTR stock?
No, Strategy doesn't provide an income stream by paying out dividends.
What others are saying about MSTR
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your MSTR purchase
You have two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally the best for newer investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a particular price, place a limit order.
Click the Open button and your broker will place the order.
If you want more help with investing in stocks on eToro, click the how to video below:
Step 6: Get updates on your investment in MSTR
Now that you own some MSTR shares, you'll want to keep up with your new stock purchase.
Add MSTR to a watchlist to get alerted to the latest events about your MSTR stock.
MSTR Feed
How to Buy Stock in Strategy
To reiterate, here are the 6 steps for buying Strategy stock:
- Decide where to buy Strategy stock
- Create your brokerage account
- Fund your brokerage account
- Research Strategy stock
- Make your MSTR purchase
- Get updates on your investment in MSTR
If you are looking for a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to keep track of your new investment in Strategy, create your watchlist below.
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