How to Buy Lululemon Athletica Stock
Lululemon Athletica Inc
lululemon athletica inc. , together with its subsidiaries, designs, distributes, and retails athletic apparel and accessories for women and men.
Lululemon Athletica stock last closed at $159.87, down 3.56% from the previous day, and has decreased 38.54% in one year. It has underperformed other stocks in the Apparel Retail industry by 0.28 percentage points. Lululemon Athletica stock is currently +0.08% from its 52-week low of $159.75, and -62.23% from its 52-week high of $423.32.
At the moment, there are 113.47M LULU shares outstanding. The market capitalization of LULU is $18.14B. In the last 24 hours, 8M LULU shares were traded.
How to Buy Lululemon Athletica Stock
Wondering how to invest in Lululemon Athletica stock? Here's how.
- Choose where to buy Lululemon Athletica stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you choose where to buy Lululemon Athletica stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your brokerage account: Select your payment method and add your information.
- Evaluate Lululemon Athletica stock: The Lululemon Athletica ticker symbol is LULU. Is Lululemon Athletica stock a good investment? Should you buy shares of LULU? How do LULU's underlying business fundamentals look? Do top analysts think Lululemon Athletica is a good buy? Why has LULU's stock price moved recently? (Hint: Our stock research website can help you decide if LULU is a good stock to buy).
- Execute your LULU purchase: Decide if you will purchase LULU shares at the current market price or use a limit order to purchase LULU stock at a particular price.
- Track your LULU position: Create a watchlist to get live updates on your new investment in Lululemon Athletica shares.
Step 1: Choose where to buy Lululemon Athletica stock
You will need an online brokerage account to access the NASDAQ market and buy LULU stock.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen your brokerage, it's time to fill out some personal information so you can buy LULU today.
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Step 3: Deposit money your brokerage account
Now that you have filled out your info on the best stock app, you need to deposit funds:
Check out the video below if you need help transferring money into your new investment account.
Step 4: Evaluate Lululemon Athletica stock
After you have decided on the best place to buy Lululemon Athletica stock, it's critical to analyze their stock before you buy, so you can wrap your head around the risk and opportunity.
Overview of key LULU info
Fundamentals of LULU
WallStreetZen was built to help average investors do better fundamental analysis in less time.
You can see all of the due diligence checks on LULU's stock page.
Is LULU stock overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge LULU's fair value.
Using relative valuations measures:
- LULU could be undervalued based on its P/E ratio of 10.89x, relative to Apparel Retail industry P/E ratio of 24.98x
- LULU may be undervalued based on its P/B ratio of 4.13x, relative to Apparel Retail industry P/B ratio of 7.72x
You can do more valuation analysis on LULU's stock here.
LULU Financial Health Overview
Pros:
- LULU profit margin has gone up from 16.3% to 16.4% in the past year.
- There are more short-term assets than short-term liabilities on the LULU balance sheet.
- LULU earnings of $2.55B is not enough to cover its interest payments.
- There are more short-term assets than long-term liabilities on the LULU balance sheet.
- LULU's operating cash flow of $1.91B allows it to safely service it's debt of $1.76B.
- Total LULU debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- LULU has a relatively high debt to equity ratio of 0.72.
Do Wall Street analysts think it's a good time to buy Lululemon Athletica stock
Out of 20 Equities analysts who track LULU, the consensus analyst rating on LULU is a Buy
It's important to note that analyst forecasts are not stock recommendations, nor are they investment advice.
Latest LULU Analyst Upgrades/Downgrades
Jay Sole, a top 4% analyst from UBS maintains LULU with a hold rating and lowers their LULU price target from $240.00 to $185.00, on Sep 5, 2025.
UBS's Jay Sole lowered their price target on Lululemon Athletica (NASDAQ: LULU) by 22.9% from $240 to $185 on 2025/09/05. The analyst maintained their Hold rating on the stock.
Lululemon Athletica reported its Q2 2025 earnings.
The print revealed underlying trends that are worse than expected, Sole told readers.
The analyst added that to fix this, the company is going through a multi-year process of changing its business model to bring back its robust top-line growth.
After previously seeing substantial downside EPS revision risk, Sole now anticipates a five-year EPS CAGR of 3%, down from 6%.
Earnings Report
For Q2 2025, Lululemon Athletica reported:
- EPS of $3.10, which beat the Zacks Consensus Estimate of $2.84 but missed, by 1.6%, Q2 2024’s $3.15.
- Revenue of $2.53B, which missed the Zacks Consensus Estimate by 0.36% but beat, by 7%, Q2 2024’s $2.37B.
Management guided:
For Q3 2025:
- Revenue of $2.47B to $2.50B.
For FY 2025:
- Revenue of $10.85B to $11B.
CEO Calvin McDonald commented: "While we continued to see positive momentum overall in our international regions in Q2, we are disappointed with our U.S. business results and aspects of our product execution.
“We have closely assessed the drivers of our underperformance and are continuing to take the necessary actions to strengthen our merchandise mix and accelerate our business.
“We feel confident in the opportunity ahead and plans we have in place to drive long-term growth.”
CFO Meghan Frank added, "In Q2, we exceeded expectations on EPS, but revenue fell short of our guidance, driven predominantly by our U.S. business.
“We are also navigating industry-wide challenges, including higher tariff rates.
“In light of these dynamics, we are revising our FY outlook.
“As we begin 2H 2025, our brand and balance sheet remain strong, and we will continue to exercise financial discipline and strategically invest in our growth potential."
Ike Boruchow, a top 4% analyst from Wells Fargo maintains LULU with a hold rating and lowers their LULU price target from $205.00 to $160.00, on Sep 5, 2025.
Adrienne Yih, a top 6% analyst from Barclays maintains LULU with a hold rating and lowers their LULU price target from $209.00 to $180.00, on Sep 5, 2025.
Mark Altschwager, a top 14% analyst from Baird maintains LULU with a buy rating and lowers their LULU price target from $260.00 to $225.00, on Sep 5, 2025.
Jim Duffy, a top 9% analyst from Stifel Nicolaus downgrades LULU to a hold rating and lowers their LULU price target from $324.00 to $205.00, on Sep 5, 2025.
You can dive deeper into what analysts are saying on the Lululemon Athletica stock forecast page.
LULU Trading Indicators
LULU Growth Numbers
Last year, LULU earnings were $1.79B. In the past five year, LULU's earnings have increased by 28.81% per year. This was slower than the Apparel Retail industry average of 37.02%.
Last year, LULU revenue was $10.90B. During the past 5 year, LULU's revenue has increased by 23.03% per year. This was faster than the Apparel Retail industry average of 11.62%.
Dive into LULU's earnings and revenue performance here.
What are LULU insiders up to?
In the last 12 months, insiders at LULU have sold more shares than they have bought.
Calvin McDonald, Chief Executive Officer of LULU, was the latest LULU insider to buy. They bought $4,831,967.85 worth of LULU stock on Jun 27, 2025.
Research more about who owns LULU stock here.
Does LULU stock generate passive income?
No, Lululemon Athletica doesn't provide an income stream by paying out dividends.
Get opinions from other investors
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Step 5: Execute your LULU purchase
There are two main order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are usually the best for newer investors. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a given price, use a limit order.
Click the Open Trade button and your broker will place the order.
If you require more help with investing in stocks on eToro, watch the how to video below:
Step 6: Track your LULU position
Now that you own some LULU shares, you'll want to keep up with your investment.
Add LULU to a watchlist to get alerted to the latest events about your LULU stock.
LULU Feed
How to Buy Stock in Lululemon Athletica
To summarize, here are the 6 steps you need to take to buy Lululemon Athletica stock right now:
- Choose where to buy Lululemon Athletica stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Evaluate Lululemon Athletica stock
- Execute your LULU purchase
- Track your LULU position
If you require a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to keep tabs on your new investment in Lululemon Athletica, create a watchlist today.
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