How to Buy Lululemon Athletica Stock
Lululemon Athletica Inc
lululemon athletica inc. , together with its subsidiaries, designs, distributes, and retails athletic apparel and accessories for women and men.
Lululemon Athletica stock last closed at $239.11, down 3.21% from the previous day, and has decreased 22.24% in one year. It has underperformed other stocks in the Apparel Retail industry by 0.04 percentage points. Lululemon Athletica stock is currently +5.8% from its 52-week low of $226.01, and -43.52% from its 52-week high of $423.32.
At the moment, there are 114.73M LULU shares outstanding. The market capitalization of LULU is $27.43B. In the last 24 hours, 4.51M LULU shares were traded.
How to Buy Lululemon Athletica Stock
Wondering how to invest in Lululemon Athletica stock? Here's how.
- Choose where to buy Lululemon Athletica stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you choose where to buy Lululemon Athletica stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your brokerage account: Select your payment method and add your information.
- Evaluate Lululemon Athletica stock: The Lululemon Athletica ticker symbol is LULU. Is Lululemon Athletica stock a good investment? Should you buy shares of LULU? How do LULU's underlying business fundamentals look? Do top analysts think Lululemon Athletica is a good buy? Why has LULU's stock price moved recently? (Hint: Our stock research website can help you decide if LULU is a good stock to buy).
- Execute your LULU purchase: Decide if you will purchase LULU shares at the current market price or use a limit order to purchase LULU stock at a particular price.
- Track your LULU position: Create a watchlist to get live updates on your new investment in Lululemon Athletica shares.
Step 1: Choose where to buy Lululemon Athletica stock
You will need an online brokerage account to access the NASDAQ market and buy LULU stock.
Our favorite brokerage: eToro
We believe that eToro is the best online stock brokerage. Here's why:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to global markets: From Tech to Real Estate, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading exchanges.
- Social investing: eToro boasts a community with more than 20 million users worldwide. Talk to, learn from, and copy the unique crypto portfolios of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen your brokerage, it's time to fill out some personal information so you can buy LULU today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to start your new brokerage account.
- Send your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have filled out your info on the best stock app, you need to deposit funds:
Check out the video below if you need help transferring money into your new investment account.
Step 4: Evaluate Lululemon Athletica stock
After you have decided on the best place to buy Lululemon Athletica stock, it's critical to analyze their stock before you buy, so you can wrap your head around the risk and opportunity.
Overview of key LULU info
Fundamentals of LULU
WallStreetZen was built to help average investors do better fundamental analysis in less time.
You can see all of the due diligence checks on LULU's stock page.
Is LULU stock overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge LULU's fair value.
Using relative valuations measures:
- LULU could be undervalued based on its P/E ratio of 16.23x, relative to Apparel Retail industry P/E ratio of 23.8x
- LULU may be undervalued based on its P/B ratio of 6.4x, relative to Apparel Retail industry P/B ratio of 6.93x
- LULU may be overvalued based on its PEG ratio of 3.08x
You can do additional valuation research on LULU's stock here.
A quick look at LULU Financials
Pros:
- LULU profit margin has gone up from 16.1% to 16.8% in the past year.
- LULU earnings of $2.57B is not enough to cover its interest payments.
- There are more short-term assets than short-term liabilities on the LULU balance sheet.
- There are more short-term assets than long-term liabilities on the LULU balance sheet.
- LULU's operating cash flow of $2.03B allows it to safely service it's debt of $1.71B.
- Total LULU debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- LULU has a relatively high debt to equity ratio of 0.73.
Is Lululemon Athletica stock a Buy, Hold, or Sell, according to analysts?
Out of 21 Wall Street analysts who track LULU, the consensus analyst rating on Lululemon Athletica is a Buy
Please note that analyst forecasts are not stock recommendations, nor are they investment advice.
Most Recent LULU Analyst Recommendations
Simeon Siegel, a top 8% analyst from BMO Capital maintains LULU with a hold rating and lowers their LULU price target from $302.00 to $250.00, on Jun 6, 2025.
Michael Binetti, a top 22% analyst from Evercore ISI Group maintains LULU with a buy rating and lowers their LULU price target from $400.00 to $320.00, on Jun 6, 2025.
Joseph Civello, a bottom 4% analyst from Truist Securities maintains LULU with a strong buy rating and lowers their LULU price target from $297.00 to $290.00, on Jun 6, 2025.
Mark Altschwager, a top 17% analyst from Baird maintains LULU with a buy rating and lowers their LULU price target from $350.00 to $340.00, on Jun 6, 2025.
Ike Boruchow, a top 6% analyst from Wells Fargo maintains LULU with a hold rating and lowers their LULU price target from $300.00 to $270.00, on Jun 6, 2025.
Wells Fargo's Ike Boruchow lowered their price target on Lululemon Athletica (NASDAQ: LULU) by 10% from $300 to $270 on 2025/06/06. The analyst maintained their Hold rating on the stock.
Lululemon Athletica reported its Q1 2025 earnings.
According to Boruchow, the quarter fell flat against the optimism surrounding near-term innovation and the possibility of stabilization in the U.S.
Although tariffs play a significant role, management's unusual FY 2025 guidance cut was driven by continued and wider challenges in North America, the analyst noted.
Earnings Report
For Q1 2025, Lululemon Athletica reported:
- EPS of $2.60, which beat the Zacks Consensus Estimate of $2.59 and Q1 2024's $2.54.
- Revenue of $2.37B, which beat the Zacks Consensus Estimate by 0.59% and Q1 2024's $2.21B.
Management guided:
For Q2 2025:
- EPS of $2.85 to $2.90.
- Revenue of $2.535B to $2.56B, representing 7% to 8% Y/Y growth.
For FY 2025:
- EPS of $14.58 to $14.78.
- Revenue of $11.15B to $11.3B, representing 5% to 7% Y/Y growth, or 7% to 8% excluding the 53rd week of 2024.
CEO Calvin McDonald commented: "In the first quarter, we achieved growth across channels, categories, and markets, including the U.S., reflecting the continued strength and agility of our business model.
"Additionally, guests responded well to the product innovations, newness, and brand activations we delivered around the world.
"As we navigate the dynamic macroenvironment, we intend to leverage our strong financial position and competitive advantages to play offense, while we continue to invest in the growth opportunities in front of us."
You can dive deeper into what analysts are saying on the Lululemon Athletica stock forecast page.
LULU Momentum
Is LULU Making Money?
Last year, LULU earnings were $1.81B. In the last five year, LULU's earnings have increased by 27.16% per year. This was faster than the Apparel Retail industry average of 25.27%.
Last year, LULU revenue was $10.75B. In the past five year, LULU's revenue has gone up by 22.8% per year. This was faster than the Apparel Retail industry average of 10.1%.
Dive into LULU's earnings and revenue performance here.
What are LULU insiders up to?
Over the past 12 months, insiders at LULU have sold more shares than they have bought.
Meghan Frank, Chief Financial Officer of LULU, was the latest LULU insider to sell. They sold $7,253.12 worth of LULU shares on Jun 9, 2025.
Research more about who owns LULU stock here.
Can I get consistent income from LULU stock?
No, Lululemon Athletica doesn't provide an income stream by paying out dividends.
LULU Social Trading Data
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Execute your LULU purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are mostly the easiest way to buy. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at an exact price, use a limit order.
Hit the Open Trade button and eToro will place the order.
If you need additional info about investing in stocks on eToro, click the helpful video below:
Step 6: Track your LULU position
Now that you own some LULU stock, you'll want to keep up with your new company.
Add LULU to a watchlist to get the latest updates about your LULU stock.
LULU Feed
How to Buy Stock in Lululemon Athletica
To reiterate, here are the 6 steps to buy stock in Lululemon Athletica:
- Choose where to buy Lululemon Athletica stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Evaluate Lululemon Athletica stock
- Execute your LULU purchase
- Track your LULU position
If you are looking for a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you want to track your investment in Lululemon Athletica, create your watchlist below.
More "How To" Guides You May Enjoy
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.