How to Buy Lovesac Co Stock

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Lovesac Co

The Lovesac Company designs, manufactures, and sells furniture. It offers sactionals, such as seats and sides; sacs, including foam beanbag chairs; and accessories comprising drink holders, footsac blankets, decorative pillows, fitted seat tables, and ottomans.

Lovesac Co stock last closed at $22.93, down 7.65% from the previous day, and has decreased 63.77% in one year. It has underperformed other stocks in the Furnishings Fixtures & Appliances industry by 0.25 percentage points. Lovesac Co stock is currently +18.07% from its 52-week low of $19.42, and -73.06% from its 52-week high of $85.13.

At the moment, there are 15.18M LOVE shares outstanding. The market capitalization of LOVE is $348.18M. In the past 24 hours, 406,142 LOVE shares were traded.

How to Buy Lovesac Co Stock

Not sure how to invest in Lovesac Co stock? Here's how.
  1. Choose where to buy Lovesac Co stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you figure out where to buy Lovesac Co stock.
  2. Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected. It's the best place to buy LOVE stock.
  3. Fund your brokerage account: Choose your method of payment and add your info.
  4. Evaluate Lovesac Co stock: The Lovesac Co ticker symbol is LOVE. Is Lovesac Co stock a good investment? Should you buy shares of LOVE? How do LOVE's underlying business fundamentals look? Do top analysts think Lovesac Co is a good buy? Why has LOVE's stock price moved recently? (Hint: Our stock market research website can help you figure out if LOVE is a good stock to buy).
  5. Place your LOVE purchase: Decide if you will purchase LOVE shares at the current market price or use a limit order to buy LOVE shares at a given price.
  6. Get updates on your LOVE position: Create a watchlist to keep track of your position in Lovesac Co stock.

Step 1: Choose where to buy Lovesac Co stock

You need an online brokerage account in order to access the NASDAQ market and buy LOVE shares.

A brokerage account is an investment account that enables you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open your brokerage account

Now that you've picked your brokerage, the next step is to fill out some personal information so you can invest in LOVE today.

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  2. Provide your personal info to start a new trading account.
  1. Submit your details by hitting the "Create Account" button.
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Step 3: Fund your brokerage account

Check out the video below if you need help depositing money into your brokerage account.

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Step 4: Evaluate Lovesac Co stock

It's very important to analyze stocks before you invest, so you actually wrap your head around the risk and opportunity.

Lovesac Co quick stats

LOVE Price
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Next Earnings
Dec 7, 2022
Next Dividend

Lovesac Co Due Diligence Checks

WallStreetZen was created to help average investors do more accurate fundamental analysis quickly.

You can see all of the due diligence checks on LOVE's stock page.

Is LOVE stock undervalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge LOVE's fair value.

Using relative valuations methods:

  • LOVE could be undervalued based on its P/E ratio of 7.8x, relative to Furnishings Fixtures & Appliances industry P/E ratio of 16.68x
  • LOVE could be overvalued based on its P/B ratio of 2.1x, relative to Furnishings Fixtures & Appliances industry P/B ratio of 1.96x
  • LOVE could be undervalued based on its PEG ratio of 0.39x

You can access more valuation analysis on LOVE's stock here.

LOVE Financial Overview


  • There are more short-term assets than short-term liabilities on the LOVE balance sheet.
  • There are more short-term assets than long-term liabilities on the LOVE balance sheet.


  • LOVE has $17.65M in cash and short term investments. This is not sufficient to cover its annual cash burn of $48.31M.
  • LOVE has a relatively high debt to equity ratio of 1.25.
  • LOVE profit margin has gone down from 8.9% to 7.5% in the past year.
  • LOVE has cash burn of 48311019. It does not have sufficient cash and short-term investments to cover this.

Is it a good time to buy LOVE stock, according to Wall Street analysts?

Out of 5 Wall Street analysts who monitor LOVE, the consensus analyst rating on LOVE is a Strong Buy

Should I buy or sell LOVE stock?

Based on 5 analysts offering ratings for Lovesac Co.
Strong Buy
Strong Buy
4 analysts 80%
1 analysts 20%
0 analysts 0%
0 analysts 0%
Strong Sell
0 analysts 0%

Latest LOVE Analyst Upgrades/Downgrades

Tom Forte, a top 3% analyst from DA Davidson maintains LOVE with a strong buy rating and lowers their LOVE price target from $124.00 to $97.00, on Sep 9, 2022.

Forte lowered his price target on Lovesac Co. by 21.8% following the release of the company's Q2 2023 earnings report on 2022/09/08.

Lovesac's Q2 earnings again demonstrated the "disruptive nature of its business," the analyst stated.

Comparing the company's results to other home furnishing names, Lovesac appears to be taking significant market share, Forte said.

Pointing to the 12% post-earnings decline, the analyst contended that this was because of the timing of revenue recognition on "open-box" inventory* and the short-term impact on EBITDA margin from management's decision to expand the company's fulfillment center capacity.

With that said, Forte told investors he would take advantage of this selloff to buy the stock.

* From here: Open-box items are goods returned by customers, inspected by the retailer, found to be in working order, and re-sold at a discount, rather than returned to the manufacturer.

For Q2 2023, Lovesac reported:

  • EPS of $0.45, which beat the Zacks Consensus Estimate of $0.37 but missed, by 13.5%, Q2 2022's $0.52.
  • Revenue of $148.53M, which beat the Zacks Consensus Estimate by 13.31% and Q2 2023's $102.45M by 45%.

With respect to guidance, CFO Donna Dellomo said in the earnings call: "Regarding our outlook, we continue to operate in a dynamic environment with a wider range of potential outcomes as it relates to FY 2023.

"Given this, we are not providing formal guidance but will provide you with a framework for how we are approaching FY 2023.

"We reiterate that we plan more than 25 showroom openings and continued infrastructure investments to support the substantial multiyear growth opportunity that lies ahead.

"In a scenario where net sales growth for the fiscal year is in the previously discussed low 30% range, third quarter and fourth quarter net sales growth would be approximately 15% and 23% respectively.

"While we continue to expect the gross margin rate to be approximately 300 basis points below fiscal 2022, the decline is expected to be approximately 574 basis points in Q3 and 40 basis points in Q4 over the prior-year quarter.

"Product margin is also estimated to decline by approximately 174 basis points related to higher promotional discounts than the prior year period.

"We have reprioritized and accelerated certain infrastructure spending around the supply chain, technology, and resources to support our strategic growth roadmap. As a result, while adjusted EBITDA for fiscal 2023 is projected to grow in dollars over the prior year, we expect the adjusted EBITDA margin rate to decrease by approximately 100 basis points for fiscal 2023."

Summing up CEO Shawn Nelson said in the earnings press release: "The significant runway we have with our strategic initiatives combined with our focus on disciplined execution gives me confidence in our ability to drive our share gains in any type of macro environment while also accelerating our growth investments as we continue to scale the business.”

Lovesac shares have lost ~54.9% YTD against the S&P 500's 16.5% decline.

Maria Ripps, a bottom 9% analyst from Canaccord Genuity maintains LOVE with a strong buy rating and lowers their LOVE price target from $70.00 to $60.00, on Sep 9, 2022.

Lamont Williams, a bottom 28% analyst from Stifel Nicolaus maintains LOVE with a strong buy rating and lowers their LOVE price target from $90.00 to $72.00, on Sep 9, 2022.

Brian Nagel, a top 5% analyst from Oppenheimer maintains LOVE with a buy rating and lowers their LOVE price target from $95.00 to $60.00, on Sep 9, 2022.

Camilo Lyon, a top 7% analyst from BTIG maintains LOVE with a strong buy rating and lowers their LOVE price target from $100.00 to $80.00, on Jul 21, 2022.

You can dig deeper into what analysts are projecting on the Lovesac Co stock forecast page.

LOVE Technical Indicators

MACD Signal
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Is LOVE Making Money?

Last year, LOVE earnings were $44.41M. In the last 3 year, LOVE's earnings have grown by 664.19% per year. This was faster than the Furnishings Fixtures & Appliances industry average of 7.49%.

Last year, LOVE revenue was $590.79M. During the last four year, LOVE's revenue has grown by 47.91% per year. This was faster than the Furnishings Fixtures & Appliances industry average of 6.01%.

Dig into LOVE's earnings and revenue performance here.

Latest Insiders Trades at LOVE

In the past 12 months, executives and large shareholders at LOVE have sold more shares than they have bought.

Mary Fox, President and COO of LOVE, was the latest LOVE insider to sell. They sold $28,645.76 worth of LOVE shares on Nov 18, 2022.

Get more info about who owns LOVE shares here.

Can I rely on LOVE as an income stream?

No, Lovesac Co doesn't provide an income stream by paying out dividends.

What do other traders have to say about LOVE?

One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to see what other traders have to say.

Step 5: Place your LOVE purchase

There are two primary options:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are generally fine for most investors.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at a particular price, place a limit order.

Press the Open button and eToro will place your order.

If you need additional help with buying stocks on eToro, watch the how to video below:

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Step 6: Get updates on your LOVE position

Now that you own some LOVE shares, you'll want to keep up with your company.

Start a watchlist to monitor your LOVE stock.


How to Buy Stock in Lovesac Co

To reiterate, here are the 6 steps to buy stock in Lovesac Co:

  1. Choose where to buy Lovesac Co stock
  2. Open your brokerage account
  3. Fund your brokerage account
  4. Evaluate Lovesac Co stock
  5. Place your LOVE purchase
  6. Get updates on your LOVE position

If you need a brokerage, eToro is our favorite option.

Get Started with eToro Today

If you want to keep an eye on your new investment in Lovesac Co, get started below.

$22.93-1.90 (-7.65%)
Updated Dec 5, 2022
Open eToro Account
$22.93-1.90 (-7.65%)
Updated Dec 5, 2022
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How much does it cost to buy one Lovesac Co share?

As of Dec 5, 2022, it costs $22.93 to buy one share of Lovesac Co stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.436 shares of LOVE.

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Is now a good time to buy Lovesac Co stock?

According to 5 Wall Street analysts who monitor Lovesac Co, their consensus recommendation is to buy Lovesac Co stock.

What is the best way to buy Lovesac Co stock?

The best way to buy Lovesac Co stock is within a brokerage account on eToro.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.