How to Buy Lithia Motors Stock

Lithia Motors Inc

Lithia Motors is a auto & truck dealership company located in Oregon, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker LAD on the NYSE exchange.

Lithia Motors stock last closed at $254.70, down 0.45% from the previous day, and has decreased 10.82% in one year. It has overperformed other stocks in the Auto & Truck Dealerships industry by 0.19 percentage points. Lithia Motors stock is currently +1.47% from its 52-week low of $251.00, and -29.36% from its 52-week high of $360.56.

As of Mar 13, 2026, there are 23.37M LAD shares outstanding. The market value of LAD is $5.95B. In the last 24 hours, 394,000 LAD shares were traded.

How to Buy Lithia Motors Stock

Wondering how to invest in Lithia Motors stock? Here's how.

  1. Figure out where to buy Lithia Motors stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you decide where to buy Lithia Motors stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Deposit funds into your investment account: Choose your payment method and add your details.
  4. Analyze Lithia Motors stock: The Lithia Motors ticker symbol is LAD. Is Lithia Motors stock a good investment? Should you buy shares of LAD? How do LAD's underlying business fundamentals look? Do top analysts think Lithia Motors is a good buy? Why has LAD's stock price moved recently? (Hint: Our stock analysis website can help you understand if LAD is a good stock to buy).
  5. Execute your LAD buy order: Decide if you will purchase LAD shares at the current market price or use a limit order to buy LAD stock at a specific price.
  6. Monitor your investment in LAD: Create a watchlist to get the latest news on your new investment in Lithia Motors stock.

Step 1: Figure out where to buy Lithia Motors stock

You will need an online brokerage account to access the NYSE market and buy LAD stock.

A brokerage account is an investment account that enables you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've selected the right brokerage, the next step is to fill out some personal info so you can buy LAD stock today.

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Step 3: Deposit funds into your investment account

Now that you have finished signing up on the greatest app to buy stocks, your next step is to transfer the money for your investment:

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Step 4: Analyze Lithia Motors stock

Once you have decided on the best place to buy Lithia Motors stock, it's critical to evaluate their stock before you buy, so you actually understand the risk and upside.

Lithia Motors quick stats

LAD Price
$254.70
1w %
-1.91%
1y %
-10.82%
5y %
-36.33%
P/E
7.87x
P/B
0.9x
P/S
0.17x
PEG
0.57x
Revenue
$37.63B
Earnings
$819.60M
Fore. Rev. Growth
5.56%
Fore. Earn. Growth
13.71%
Market Cap
$5.95B
Next Earnings
N/A
Next Dividend
Mar 20, 2026

LAD Due Diligence Checks

WallStreetZen was created to help part-time investors do more accurate fundamental analysis in less time.

You can view all of the due diligence checks on LAD's stock page.

What is the fair value of LAD stock?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge LAD's intrinsic value.

Using relative valuations methods:

  • LAD could be undervalued based on its P/E ratio of 7.87x, relative to Auto & Truck Dealerships industry P/E ratio of 19.18x
  • LAD may be undervalued based on its P/B ratio of 0.9x, relative to Auto & Truck Dealerships industry P/B ratio of 3.08x
  • LAD could be undervalued based on its PEG ratio of 0.57x

You can access additional valuation analysis on LAD's stock here.

LAD Financial Summary

Pros:

  • There are more short-term assets than short-term liabilities on the LAD balance sheet.

Cons:

  • There are more long-term liabilities than short-term assets on the LAD balance sheet.
  • LAD profit margin of X% has stayed the same in the past year.
  • LAD earnings of $1.61B is not enough to cover its interest payments.
  • LAD has a relatively high debt to equity ratio of 2.8.
  • LAD's operating cash flow of $356.70M allows it to safely service it's debt of $15.48B.
  • Total LAD debt is higher than 5 years ago, relative to shareholder equity.

Do Wall Street analysts think it's a good time to buy Lithia Motors stock

Out of 5 Equities analysts who give forecasts on LAD, the consensus analyst rating on LAD is a Strong Buy

It's important to note that analyst forecasts are not stock recommendations, nor are they financial advice.

You can dive deeper into what analysts are saying on the Lithia Motors stock forecast page.

LAD Momentum

SMA10
264.7
SMA20
277.73
SMA50
308.91
SMA100
314.09
SMA200
317.96
MACD
-15.67
MACD Signal
-14.76
MACD Histogram
-0.91
RSI
25.03
Stochastic %K
14.76
Stochastic %D
18.96
StochRSI %K
56.52
StochRSI %D
53.58

LAD Performance Metrics

Last year, LAD earnings were $819.60M. In the past five year, LAD's earnings have increased by 10.4% per year. This was slower than the Auto & Truck Dealerships industry average of 34.77%.

Last year, LAD revenue was $37.63B. In the last 5 year, LAD's revenue has increased by 23.45% per year. This was faster than the Auto & Truck Dealerships industry average of 21.19%.

You can analyze LAD's earnings and revenue performance here.

Who is buying/selling LAD?

In the past year, executives and large shareholders at LAD have sold more shares than they have bought.

Congdon Stacy Loretz, Director of LAD, was the latest LAD insider to sell. They sold $19,449.75 worth of LAD stock on Mar 12, 2026.

Dig into more about who owns LAD stock here.

Can I rely on LAD as an income stream?

Lithia Motors pays a dividend of 0.86%, compared to the Auto & Truck Dealerships industry's average dividend yield of 2.45%. If you owned $1,000 worth of LAD stock, you would have received $8.64 in the past 12 months.

Lithia Motors dividend payments have consistently grown over the past decade and have remained stable.

Dig into more info about Lithia Motors dividend yield and history here.

LAD Social Trading Data

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Step 5: Execute your LAD buy order

You have two primary types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are usually fine for most investors.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at an exact dollar amount limit, use a limit order.

Hit the Open button and your broker will place the order.

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Step 6: Monitor your investment in LAD

Now that you own some LAD shares, you'll want to keep up with your new stock purchase.

Start a watchlist to track the most important metrics related to your LAD stock.

LAD Feed

How to Buy Stock in Lithia Motors

To summarize, here are the 6 steps you need to take to buy Lithia Motors stock right now:

  1. Figure out where to buy Lithia Motors stock
  2. Sign up for a brokerage account
  3. Deposit funds into your investment account
  4. Analyze Lithia Motors stock
  5. Execute your LAD buy order
  6. Monitor your investment in LAD

If you need a brokerage, eToro is our recommended venue.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep track of your new investment in Lithia Motors, create a watchlist today.

NYSE: LAD
$254.70-1.15 (-0.45%)
Updated Mar 13, 2026
Open eToro Account
Your capital is at risk.
NYSE: LAD
$254.70-1.15 (-0.45%)
Updated Mar 13, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Lithia Motors share?

As of Mar 13, 2026, it costs $254.70 to buy one share of Lithia Motors stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.393 shares of LAD.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Lithia Motors stock?

According to 5 Wall Street analysts who monitor Lithia Motors, their consensus recommendation is to buy Lithia Motors stock.

What is the best way to buy Lithia Motors stock?

One way to place an order for Lithia Motors stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.