How to Buy Lamar Advertising Co Stock
Lamar Advertising Co
Founded in 1902, Lamar Advertising (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with over 352,000 displays across the United States and Canada.
Lamar Advertising Co stock last closed at $113.81, down 0.63% from the previous day, and has decreased 1.76% in one year. It has underperformed other stocks in the REIT - Specialty industry by 0.19 percentage points. Lamar Advertising Co stock is currently +13.99% from its 52-week low of $99.84, and -18.63% from its 52-week high of $139.88.
As of Apr 30, 2025, there are 102.4M LAMR shares outstanding. The market capitalization of LAMR is $11.65B. In the last 24 hours, 726,982 LAMR shares were traded.
How to Buy Lamar Advertising Co Stock
Not sure how to invest in Lamar Advertising Co stock? Here's how.
- Choose where to buy Lamar Advertising Co stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you determine where to buy Lamar Advertising Co stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Deposit funds into your brokerage account: Pick your payment method and add your info.
- Evaluate Lamar Advertising Co stock: The Lamar Advertising Co ticker symbol is LAMR. Is Lamar Advertising Co stock a good investment? Should you buy shares of LAMR? How do LAMR's underlying business fundamentals look? Do top analysts think Lamar Advertising Co is a good buy? Why has LAMR's stock price moved recently? (Hint: Our stock research website can help you evaluate if LAMR is a good stock to buy).
- Make your LAMR trade: Decide if you will purchase LAMR shares at the current market price or use a limit order to purchase LAMR stock at a given price.
- Watch your LAMR investment: Create a watchlist to monitor your position in Lamar Advertising Co stock.
Step 1: Choose where to buy Lamar Advertising Co stock
You need a brokerage account in order to access the NASDAQ market and buy LAMR stock.
Our favorite brokerage: eToro
Based on our analysis, eToro is the best brokerage. eToro gives you:
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- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by signing up for an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected the best brokerage, it's time to fill out some personal information so you are able to invest in LAMR today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to create your new brokerage account.
- Submit your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've finished signing up on one of the best stock market apps, you can securely and quickly fund your account:
Check out the tutorial below for more details depositing money into your new investment account.
Step 4: Evaluate Lamar Advertising Co stock
Once you have selected the best place to buy Lamar Advertising Co stock, it's absolutely critical to research their stock before you buy, so you can understand the risk as well as the upside.
Lamar Advertising Co Metrics
LAMR Due Diligence Score
WallStreetZen was built to help average investors perform better fundamental analysis in less time.
You can view all of the due diligence checks on LAMR's stock page.
How is LAMR stock valued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge LAMR's fair value.
Using relative valuations methods:
- LAMR could be undervalued based on its P/E ratio of 32.15x, relative to REIT - Specialty industry P/E ratio of 62.03x
- LAMR could be overvalued based on its P/B ratio of 11.13x, relative to REIT - Specialty industry P/B ratio of 7.22x
- LAMR may be undervalued based on its PEG ratio of 0.67x
You can access more valuation research on LAMR's stock here.
A look at LAMR Cashflows and Balance Sheet
Failed Financial Due Diligence Checks:
- Total LAMR debt is higher than 5 years ago, relative to shareholder equity.
- LAMR profit margin has gone down from 23.5% to 16.4% in the past year.
- LAMR earnings of $538.11M is not sufficient to cover its interest payments.
- There are more long-term liabilities than short-term assets on the LAMR balance sheet.
- There are more short-term liabilities than short-term assets on the LAMR balance sheet.
- LAMR has a relatively high debt to equity ratio of 5.29.
- LAMR's operating cash flow of $873.61M allows it to safely service it's debt of $4.56B.
Is Lamar Advertising Co stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 5 Wall Street analysts who track LAMR, the consensus analyst rating on Lamar Advertising Co is a Hold
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
You can dive deeper into what analysts are projecting on the Lamar Advertising Co stock forecast page.
LAMR Technical Indicators
Is LAMR Growing Revenue?
Last year, LAMR earnings were $361.50M. During the last 5 year, LAMR's earnings have increased by -0.93% per year. This was slower than the REIT - Specialty industry average of 3.69%.
Last year, LAMR revenue was $2.21B. In the past five year, LAMR's revenue has increased by 4.71% per year. This was slower than the REIT - Specialty industry average of 7.11%.
You can analyze LAMR's earnings and revenue performance here.
Who is buying/selling LAMR?
Over the past 12 months, insiders at LAMR have sold more shares than they have bought.
Nancy Fletcher, Director of LAMR, was the latest LAMR insider to buy. They bought $28,947.30 worth of LAMR stock on Feb 24, 2025.
Get more info about who owns LAMR shares here.
Can I rely on LAMR as an income stream?
Lamar Advertising Co pays a dividend of 3.73%, compared to the REIT - Specialty industry's average dividend yield of 5.03%. If you owned $1,000 worth of LAMR stock, you would have received $37.34 last year.
Lamar Advertising Co dividend payments have consistently grown over the past decade but have not remained stable.
Dig into more data about Lamar Advertising Co dividend yield and history here.
LAMR Social Trading Data
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Make your LAMR trade
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally the best for newer investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a specific dollar amount, use a limit order.
Press the Open Trade button and eToro will place your order.
If you want additional help investing in stocks on eToro, watch the how to video below:
Step 6: Watch your LAMR investment
Now that you own some shares in LAMR, you'll want to stay up-to-date on your new investment.
Create a watchlist to keep tabs on your LAMR stock.
LAMR Feed
How to Buy Stock in Lamar Advertising Co
To summarize, here are the 6 steps to buy Lamar Advertising Co stock:
- Choose where to buy Lamar Advertising Co stock
- Sign up for a brokerage account
- Deposit funds into your brokerage account
- Evaluate Lamar Advertising Co stock
- Make your LAMR trade
- Watch your LAMR investment
If you need a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to keep an eye on your investment in Lamar Advertising Co, add LAMR to your watchlist by clicking the button below.
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