How to Buy Kroger Co Stock
Kroger Co
Kroger Co is a grocery store company located in Ohio, United States, which is part of the Consumer Defensive sector, and is traded under the ticker KR on the NYSE exchange.
Kroger Co stock last closed at $55.57, up 0.56% from the previous day, and has increased 16.13% in one year. It has overperformed other stocks in the Grocery Stores industry by 0.16 percentage points. Kroger Co stock is currently +32.01% from its 52-week low of $42.10, and -4.75% from its 52-week high of $58.34.
There are currently 721.69M KR shares outstanding. The market cap of KR is $40.10B. In the last 24 hours, 2.9M KR shares were traded.
How to Buy Kroger Co Stock
Wondering how to invest in Kroger Co stock? Here's how.
- Figure out where to buy Kroger Co stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you choose where to buy Kroger Co stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your investment account: Select your method of payment and add your details.
- Analyze Kroger Co stock: The Kroger Co ticker symbol is KR. Is Kroger Co stock a good investment? Should you buy shares of KR? How do KR's underlying business fundamentals look? Do top analysts think Kroger Co is a good buy? Why has KR's stock price moved recently? (Hint: Our stock research website can help you figure out if KR is a good stock to buy).
- Make your KR trade: Decide if you will purchase KR shares at the current market price or use a limit order to purchase KR shares at a particular price.
- Get the latest news on your KR investment: Create a watchlist to key updates about your investment in Kroger Co stock.
Step 1: Figure out where to buy Kroger Co stock
You need a brokerage account in order to access the NYSE market and buy KR shares.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal details so you are able to buy KR stock today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to create a new trading account.
- Send your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've filled out your info on the best stock market app, your next step is to transfer the money for your investment:
Watch the tutorial below if you need help transferring funds into your new brokerage account.
Step 4: Analyze Kroger Co stock
Once you have selected the best place to buy Kroger Co stock, it's critical to research their stock prior to investing, so you truly wrap your head around the risk and upside.
Kroger Co shares at a glance
KR Fundamentals
WallStreetZen was built to help average investors do better fundamental analysis quickly.
You can see all of the due diligence checks on KR's stock page.
Is KR stock overvalued?
Analysts use many financial metrics, analyses, models, and charts to gauge KR's fair value.
Using relative valuations methods:
- KR could be overvalued based on its P/E ratio of 18.59x, relative to Grocery Stores industry P/E ratio of 15.2x
- KR could be overvalued based on its P/B ratio of 3.45x, relative to Grocery Stores industry P/B ratio of 3.19x
- KR could be undervalued based on its PEG ratio of 0.9x
You can access more valuation research on KR's stock here.
KR Financial Health
Positive Health Checks:
- Total KR debt is lower than 5 years ago, relative to shareholder equity.
- KR earnings of $3.27B is not enough to cover its interest payments.
- KR's operating cash flow of $6.79B allows it to safely service it's debt of $19.25B.
Negative Health Checks:
- KR profit margin has gone down from 1.5% to 1.4% in the past year.
- KR has a relatively high debt to equity ratio of 3.35.
- There are more short-term liabilities than short-term assets on the KR balance sheet.
- There are more long-term liabilities than short-term assets on the KR balance sheet.
Is it a good time to buy Kroger Co stock, according to analysts?
Out of 10 Equities analysts who monitor KR, the consensus analyst rating on KR is a Buy
Please note that analyst forecasts are not recommendations, nor are they investment advice.
Latest KR Analyst Forecasts
Bill Kirk, a bottom 10% analyst from Roth MKM reiterates KR with a hold rating and raises their KR price target from $46.00 to $50.00, on Mar 12, 2024.
Kelly Bania, a top 15% analyst from BMO Capital maintains KR with a hold rating and raises their KR price target from $46.00 to $58.00, on Mar 11, 2024.
Ken Goldman, a top 9% analyst from JP Morgan maintains KR with a strong buy rating and lowers their KR price target from $54.00 to $53.00, on Dec 1, 2023.
Simeon Gutman, a bottom 2% analyst from Morgan Stanley maintains KR with a hold rating and lowers their KR price target from $48.00 to $46.00, on Dec 1, 2023.
Ben Bienvenu, a top 9% analyst from Stephens & Co. maintains KR with a hold rating and lowers their KR price target from $52.00 to $50.00, on Dec 1, 2023.
You can dig deeper into what analysts are projecting on the Kroger Co stock forecast page.
KR Technicals
KR Growth Metrics
Last year, KR earnings were $2.16B. Over the last five year, KR's earnings have grown by -4.68% per year. This was slower than the Grocery Stores industry average of 10.43%.
Last year, KR revenue was $150.04B. Over the last 5 year, KR's revenue has gone up by 4.25% per year. This was slower than the Grocery Stores industry average of 6.19%.
Find out more about KR's earnings and revenue performance here.
Are KR executives and large shareholders buying or selling the stock?
Over the last year, executives and large shareholders at KR have sold more shares than they have bought.
Mary Ellen Adcock, Senior Vice President of KR, was the latest KR insider to sell. They sold $473,000.71 worth of KR stock on Mar 14, 2024.
Dig into more about who owns KR stock here.
Does KR stock generate passive income?
Kroger Co pays a dividend of 2.03%, compared to the Grocery Stores industry's average dividend yield of 2.69%. If you owned $1,000 worth of KR stock, you would have received $20.33 in the past year.
Kroger Co dividend payments have consistently grown over the past decade but have not remained stable.
Find more analysis about Kroger Co dividend yield and history here.
KR Social Trading Data
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Make your KR trade
There are two main order types:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly the best for newer investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a particular dollar amount, use a limit order.
Press the Open Trade button and your broker will place the order.
If you require additional help with buying stocks on eToro, watch the helpful video below:
Step 6: Get the latest news on your KR investment
Now that you own some shares in KR, you'll want to stay up-to-date on your new investment.
Create a watchlist to get notified of important updates regarding your KR stock.
KR Feed
How to Buy Stock in Kroger Co
To summarize, here are the 6 steps to buy Kroger Co stock:
- Figure out where to buy Kroger Co stock
- Create a brokerage account
- Deposit money your investment account
- Analyze Kroger Co stock
- Make your KR trade
- Get the latest news on your KR investment
If you need a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep tabs on your new investment in Kroger Co, click below.
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