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NYSE: KR

How to Buy Kroger Co Stock

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Kroger Co

Kroger Co is a grocery store company located in Ohio, United States, which is part of the Consumer Defensive sector, and is traded under the ticker KR on the NYSE exchange.

Kroger Co stock last closed at $49.19, down 0.32% from the previous day, and has increased 18.44% in one year. It has overperformed other stocks in the Grocery Stores industry by 0.29 percentage points. Kroger Co stock is currently +17.88% from its 52-week low of $41.73, and -21.65% from its 52-week high of $62.78.

There are currently 715.81M KR shares outstanding. The market cap of KR is $35.21B. In the last 24 hours, 10.7M KR shares were traded.

How to Buy Kroger Co Stock

Wondering how to invest in Kroger Co stock? Here's how.
  1. Figure out where to buy Kroger Co stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you choose where to buy Kroger Co stock.
  2. Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected. It's the best place to buy KR stock.
  3. Deposit money your investment account: Select your method of payment and add your details.
  4. Analyze Kroger Co stock: The Kroger Co ticker symbol is KR. Is Kroger Co stock a good investment? Should you buy shares of KR? How do KR's underlying business fundamentals look? Do top analysts think Kroger Co is a good buy? Why has KR's stock price moved recently? (Hint: Our stock research website can help you figure out if KR is a good stock to buy).
  5. Make your KR trade: Decide if you will purchase KR shares at the current market price or use a limit order to purchase KR shares at a particular price.
  6. Get the latest news on your KR investment: Create a watchlist to key updates about your investment in Kroger Co stock.

Step 1: Figure out where to buy Kroger Co stock

You need a brokerage account in order to access the NYSE market and buy KR shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Get $10 towards your share purchase by signing up for an account with eToro today.

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Step 2: Create a brokerage account

Now that you've chosen your brokerage, the next step is to fill out some personal details so you are able to buy KR stock today.

How to Set Up a New Investment Account on eToro

  1. Click here to get started.
  2. Enter your personal info to create a new trading account.
  1. Send your information by hitting the "Create Account" button.
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Step 3: Deposit money your investment account

Check out the tutorial below for more details depositing funds into your investment account.

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Step 4: Analyze Kroger Co stock

It's very important to research stocks before you invest, so you can understand the risk as well as the opportunity.

Overview of key KR info

KR Price
$49.19
1w %
2.82%
1y %
18.44%
5y %
90.22%
P/E
14.82x
P/B
3.65x
P/S
0.24x
PEG
2.61x
Revenue
$144.15B
Earnings
$2.44B
Fore. Rev. Growth
1.25%
Fore. Earn. Growth
5.67%
Market Cap
$35.21B
Next Earnings
Dec 1, 2022
Next Dividend
Dec 1, 2022

Kroger Co Fundamentals

WallStreetZen was designed to help everyday investors do more accurate fundamental analysis in less time.

You can view all of the due diligence checks on KR's stock page.

How is KR stock valued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge KR's fair value.

Using relative valuations ratios:

  • KR could be overvalued based on its P/E ratio of 14.82x, relative to Grocery Stores industry P/E ratio of 6.07x
  • KR could be overvalued based on its P/B ratio of 3.65x, relative to Grocery Stores industry P/B ratio of 3.09x
  • KR may be overvalued based on its PEG ratio of 2.61x

You can do additional valuation research on KR's stock here.

A quick look at KR Financials

Positive Health Checks:

  • KR earnings of $3.59B is not enough to cover its interest payments.
  • Total KR debt is lower than 5 years ago, relative to shareholder equity.
  • KR profit margin has gone up from 0.9% to 1.7% in the past year.
  • KR's operating cash flow of $5.49B allows it to safely service it's debt of $20.38B.

Negative Health Checks:

  • There are more long-term liabilities than short-term assets on the KR balance sheet.
  • There are more short-term liabilities than short-term assets on the KR balance sheet.
  • KR has a relatively high debt to equity ratio of 4.05.

Is it a good time to buy KR stock?

Out of 14 sell side analysts who research KR, the consensus analyst rating on Kroger Co is a Hold

Should I buy or sell KR stock?

Based on 14 analysts offering ratings for Kroger Co.
Hold
Strong Buy
2 analysts 14.29%
Buy
3 analysts 21.43%
Hold
5 analysts 35.71%
Sell
0 analysts 0%
Strong Sell
4 analysts 28.57%

Most Recent KR Analyst Recommendations

Krisztina Katai, a top 7% analyst from Deutsche Bank maintains KR with a hold rating and raises their KR price target from $54.00 to $56.00, on Nov 29, 2022.

Michael Montani, a bottom 32% analyst from Evercore ISI Group upgrades KR to a buy rating and raises their KR price target from $49.00 to $56.00, on Nov 9, 2022.

Rob Dickerson, a bottom 22% analyst from Jefferies maintains KR with a hold rating and lowers their KR price target from $52.00 to $45.00, on Oct 17, 2022.

Chuck Cerankosky, a top 29% analyst from Northcoast Research downgrades KR to a hold rating, on Oct 17, 2022.

Andrew Gwynn, a bottom 31% analyst from Exane BNP Paribas upgrades KR to a buy rating and announces their KR price target of $51.00, on Oct 10, 2022.

You can dig deeper into what analysts are saying on the Kroger Co stock forecast page.

KR Technicals

SMA10
48.47
SMA20
47.78
SMA50
45.9
SMA100
46.89
SMA200
49.86
MACD
0.83
MACD Signal
0.72
MACD Histogram
0.12
RSI
62.96
Stochastic %K
85.08
Stochastic %D
81.32
StochRSI %K
91.01
StochRSI %D
88.27

KR Earnings

Last year, KR earnings were $2.44B. In the past 5 year, KR's earnings have gone up by 14.73% per year. This was slower than the Grocery Stores industry average of 16.12%.

Last year, KR revenue was $144.15B. In the past 5 year, KR's revenue has gone up by 4.08% per year. This was slower than the Grocery Stores industry average of 9.15%.

Learn more about KR's earnings and revenue performance here.

What are KR executives and large shareholders up to?

Over the last 12 months, executives and large shareholders at KR have sold more shares than they have bought.

Valerie L. Jabbar, Senior Vice President of KR, was the latest KR insider to sell. They sold $28,761.96 worth of KR shares on Sep 20, 2022.

Learn more about who owns KR stock here.

Does KR provide a stable income stream?

Kroger Co pays a dividend of 1.91%, compared to the Grocery Stores industry's average dividend yield of 2%. If you owned $1,000 worth of KR stock, you would have received $19.11 last year.

Kroger Co dividend payments have consistently grown over the past decade but have not remained stable.

Dig into more analysis about Kroger Co dividend yield and history here.

Get opinions from other investors

One of the major reasons eToro is our favorite brokerage is because of its social trading community.

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Step 5: Make your KR trade

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are generally the easiest way to buy.
  • Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at an exact dollar amount limit, use a limit order.

Hit the Open Trade button and eToro will place the order.

If you require more help investing in stocks on eToro, click the how to video below:

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Step 6: Get the latest news on your KR investment

Now that you own some KR stock, you'll want to stay up-to-date on your new company.

Add KR to a watchlist to track the latest developments regarding your KR stock.

KR Feed

How to Buy Stock in Kroger Co

To summarize, here are the 6 steps to buy stock in Kroger Co:

  1. Figure out where to buy Kroger Co stock
  2. Create a brokerage account
  3. Deposit money your investment account
  4. Analyze Kroger Co stock
  5. Make your KR trade
  6. Get the latest news on your KR investment

If you need a place to buy stocks, eToro is our recommended option.

Get Started with eToro Today

If you want to keep track of your new investment in Kroger Co, click below.

NYSE: KR
$49.19-0.16 (-0.32%)
Updated Nov 30, 2022
Open eToro Account
NYSE: KR
$49.19-0.16 (-0.32%)
Updated Nov 30, 2022
Open eToro Account

FAQ

How much does it cost to buy one Kroger Co share?

As of Nov 30, 2022, it costs $49.19 to buy one share of Kroger Co stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.203 shares of KR.

Get Started with eToro Today

Is now a good time to buy Kroger Co stock?

According to 14 Wall Street analysts who monitor Kroger Co, their consensus recommendation is to hold Kroger Co stock.

What is the best way to buy Kroger Co stock?

The best way to buy Kroger Co stock is within a brokerage account on eToro.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.