How to Buy Intuit Stock
Intuit Inc
Intuit Inc. provides financial management and compliance products and services for consumers, small businesses, self-employed, and accounting professionals in the United States, Canada, and internationally.
Intuit stock last closed at $416.44, down 3.72% from the previous day, and has decreased 32.32% in one year. It has overperformed other stocks in the Software - Application industry by 0.05 percentage points. Intuit stock is currently +19.32% from its 52-week low of $349.00, and -48.82% from its 52-week high of $813.70.
As of Mar 27, 2026, there are 276.55M INTU shares outstanding. The market value of INTU is $115.17B. In the past 24 hours, 2.64M INTU shares were traded.
How to Buy Intuit Stock
Wondering how to invest in Intuit stock? Here's how.
- Choose where to buy Intuit stock: You need to decide on a stock brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you figure out where to buy Intuit stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit funds into your brokerage account: Select your payment method and add your details.
- Evaluate Intuit stock: The Intuit ticker symbol is INTU. Is Intuit stock a good investment? Should you buy shares of INTU? How do INTU's underlying business fundamentals look? Do top analysts think Intuit is a good buy? Why has INTU's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if INTU is a good stock to buy).
- Execute your INTU buy order: Decide if you will purchase INTU shares at the current market price or use a limit order to buy INTU shares at a given price.
- Keep tabs on your INTU investment: Create a watchlist to keep tabs on your position in Intuit stock.
Step 1: Choose where to buy Intuit stock
You will need a brokerage account to access the NASDAQ market and buy INTU stock.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen your brokerage, you'll need to fill out some personal info so you are able to invest in INTU today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Deposit funds into your brokerage account
Now that you have filled out your info on the best stock trading app for beginners, you can securely and quickly fund your account:
Check out the video below if you need help transferring funds into your brokerage account.
Step 4: Evaluate Intuit stock
After you have selected the best place to buy Intuit stock, it's crucial to evaluate their stock prior to buying, so you can wrap your head around the risk and upside.
Overview of key INTU info
INTU Due Diligence Score
WallStreetZen was built to help everyday investors do more accurate fundamental analysis.
You can see all of the due diligence checks on INTU's stock page.
Is INTU stock undervalued?
Analysts use many financial metrics, analyses, models, and charts to gauge INTU's intrinsic value.
Using relative valuations metrics:
- INTU could be undervalued based on its P/E ratio of 26.78x, relative to Software - Application industry P/E ratio of 37.04x
- INTU may be overvalued based on its P/B ratio of 6.04x, relative to Software - Application industry P/B ratio of 0x
- INTU may be overvalued based on its PEG ratio of 1.06x
You can access additional valuation research on INTU's stock here.
INTU Financial Health Summary
Passed Financial Due Diligence Checks:
- INTU earnings of $5.72B is not sufficient to cover its interest payments.
- There are more short-term assets than short-term liabilities on the INTU balance sheet.
- There are more short-term assets than long-term liabilities on the INTU balance sheet.
- INTU's operating cash flow of $6.98B allows it to safely service it's debt of $6.81B.
- INTU profit margin has gone up from 17.7% to 21.6% in the past year.
Failed Financial Due Diligence Checks:
- Total INTU debt is higher than 5 years ago, relative to shareholder equity.
- INTU has a relatively high debt to equity ratio of 0.8.
Do analysts think it's a good time to buy INTU stock
Out of 11 sell side analysts who research INTU, the consensus analyst rating on Intuit is a Buy
It's important to keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest INTU Analyst Forecasts
Scott Schneeberger, a top 22% analyst from Oppenheimer maintains INTU with a buy rating and lowers their INTU price target from $696.00 to $558.00, on Feb 27, 2026.
Oppenheimer's Scott Schneeberger lowered their price target on Intuit (NASDAQ: INTU) by 19.8% from $696 to $558 on 2026/02/27. The analyst maintained their Buy rating on the stock.
Intuit reported its Q2 2026 earnings.
According to Schneeberger, overall, the quarter beat both Oppenheimer's estimates and management's guidance.
The analyst attributed their price target cut to downward pressure on Intuit's stock caused by expected competition from AI.
Earnings Report
For Q2 2026, Intuit reported:
- EPS of $4.15, which beat the Zacks Consensus Estimate of $3.66 and, by 25%, Q2 2025’s $3.32.
- Revenue of $4.65B, which beat the Zacks Consensus Estimate by 2.75% and, by 17%, Q2 2025’s $3.96B.
For FY 2026, management guided:
- EPS of $22.98 to $23.18.
- Revenue of $20.997B to $21.186B.
Chairman & CEO Sasan Goodarzi commented: "We delivered an outstanding second quarter, driven by disciplined execution.
“We are defining a new category at the intersection of AI and human intelligence, one that delivers autonomous, done-for-you experiences, disrupts the traditional assisted tax segment, and provides mid-market enterprises with the AI-native ERP platform they need to win.
“We’re accelerating execution and innovation to deliver even greater impact for our customers."
Kirk Materne, a bottom 13% analyst from Evercore ISI Group maintains INTU with a buy rating and lowers their INTU price target from $875.00 to $540.00, on Feb 27, 2026.
Michael Turrin, a bottom 1% analyst from Wells Fargo maintains INTU with a hold rating and lowers their INTU price target from $700.00 to $425.00, on Feb 24, 2026.
Daniel Jester, a bottom 11% analyst from BMO Capital maintains INTU with a buy rating and lowers their INTU price target from $810.00 to $624.00, on Feb 10, 2026.
Jared Levine, a bottom 7% analyst from TD Cowen maintains INTU with a strong buy rating and lowers their INTU price target from $802.00 to $658.00, on Feb 9, 2026.
You can dive deeper into what analysts are forecasting on the Intuit stock forecast page.
INTU Technicals
INTU Performance Metrics
Last year, INTU earnings were $4.34B. Over the last 5 year, INTU's earnings have gone up by 18.45% per year. This was slower than the Software - Application industry average of 82.36%.
Last year, INTU revenue was $20.12B. In the last five year, INTU's revenue has grown by 21.13% per year. This was slower than the Software - Application industry average of 23.8%.
You can analyze INTU's earnings and revenue performance here.
Who is buying/selling INTU?
In the last year, insiders at INTU have sold more shares than they have bought.
Richard L. Dalzell, Director of INTU, was the latest INTU insider to sell. They sold $146,653.20 worth of INTU stock on Mar 12, 2026.
Get more info about who owns INTU stock here.
Can I get consistent income from INTU stock?
Intuit pays a dividend of 1.08%, compared to the Software - Application industry's average dividend yield of 3.24%. If you owned $1,000 of INTU stock, you would have received $10.76 in the past 12 months.
Intuit dividend payments have consistently grown over the past decade and have remained stable.
Find more analysis about Intuit dividend yield and history here.
What others are saying about INTU
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
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Step 5: Execute your INTU buy order
You have two main options:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally sufficient. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a particular price, use a limit order.
Click the Open button and eToro will place your order.
If you require more help with investing in stocks on eToro, watch the how to video below:
Step 6: Keep tabs on your INTU investment
Now that you own some INTU stock, you'll want to stay up-to-date on your new investment.
Create a watchlist to get notified of the latest news about your INTU stock.
INTU Feed
How to Buy Stock in Intuit
To reiterate, here are the 6 steps to buy stock in Intuit:
- Choose where to buy Intuit stock
- Sign up for your brokerage account
- Deposit funds into your brokerage account
- Evaluate Intuit stock
- Execute your INTU buy order
- Keep tabs on your INTU investment
If you are looking for a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you would like to keep track of your investment in Intuit, add INTU to your watchlist by clicking the button below.
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