How to Buy Intuit Stock
Intuit Inc
Intuit Inc. provides financial management and compliance products and services for consumers, small businesses, self-employed, and accounting professionals in the United States, Canada, and internationally.
Intuit stock last closed at $697.76, down 0.2% from the previous day, and has increased 4.07% in one year. It has overperformed other stocks in the Software - Application industry by 0.19 percentage points. Intuit stock is currently +31% from its 52-week low of $532.65, and -14.25% from its 52-week high of $813.70.
As of Aug 21, 2025, there are 278.95M INTU shares outstanding. The market value of INTU is $194.64B. In the past 24 hours, 2.35M INTU shares were traded.
How to Buy Intuit Stock
Wondering how to invest in Intuit stock? Here's how.
- Choose where to buy Intuit stock: You need to decide on a stock brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you figure out where to buy Intuit stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit funds into your brokerage account: Select your payment method and add your details.
- Evaluate Intuit stock: The Intuit ticker symbol is INTU. Is Intuit stock a good investment? Should you buy shares of INTU? How do INTU's underlying business fundamentals look? Do top analysts think Intuit is a good buy? Why has INTU's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if INTU is a good stock to buy).
- Execute your INTU buy order: Decide if you will purchase INTU shares at the current market price or use a limit order to buy INTU shares at a given price.
- Keep tabs on your INTU investment: Create a watchlist to keep tabs on your position in Intuit stock.
Step 1: Choose where to buy Intuit stock
You will need a brokerage account to access the NASDAQ market and buy INTU stock.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen your brokerage, you'll need to fill out some personal info so you are able to invest in INTU today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Deposit funds into your brokerage account
Now that you have filled out your info on the best stock trading app for beginners, you can securely and quickly fund your account:
Check out the video below if you need help transferring funds into your brokerage account.
Step 4: Evaluate Intuit stock
After you have selected the best place to buy Intuit stock, it's crucial to evaluate their stock prior to buying, so you can wrap your head around the risk and upside.
Overview of key INTU info
INTU Due Diligence Score
WallStreetZen was built to help everyday investors do more accurate fundamental analysis.
You can see all of the due diligence checks on INTU's stock page.
Is INTU stock undervalued?
Analysts use many financial metrics, analyses, models, and charts to gauge INTU's intrinsic value.
Using relative valuations metrics:
- INTU could be overvalued based on its P/E ratio of 56.27x, relative to Software - Application industry P/E ratio of 30.42x
- INTU may be overvalued based on its P/B ratio of 9.67x, relative to Software - Application industry P/B ratio of 6.47x
- INTU may be overvalued based on its PEG ratio of 2.39x
You can access additional valuation research on INTU's stock here.
INTU Financial Health Summary
Passed Financial Due Diligence Checks:
- INTU's operating cash flow of $6.24B allows it to safely service it's debt of $7.02B.
- There are more short-term assets than short-term liabilities on the INTU balance sheet.
- There are more short-term assets than long-term liabilities on the INTU balance sheet.
- INTU earnings of $4.58B is not sufficient to cover its interest payments.
Failed Financial Due Diligence Checks:
- INTU has a relatively high debt to equity ratio of 0.82.
- Total INTU debt is higher than 5 years ago, relative to shareholder equity.
- INTU profit margin has gone down from 19.4% to 19.1% in the past year.
Do analysts think it's a good time to buy INTU stock
Out of 18 sell side analysts who research INTU, the consensus analyst rating on Intuit is a Strong Buy
It's important to keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest INTU Analyst Forecasts
Brad Sills, a top 7% analyst from Bank of America maintains INTU with a strong buy rating and raises their INTU price target from $730.00 to $875.00, on May 23, 2025.
Bank of America's Brad Sills raised their price target on Intuit (NASDAQ: INTU) by 19.9% from $730 to $875 on 2025/05/23. The analyst maintained their Strong Buy rating on the stock.
Intuit reported its Q3 2025 earnings.
A successful tax season spearheaded the company's "strong Q3," supported by strength across the company's other lines of business, Sills told readers.
The analyst added that the results from this tax season show that TurboTax has effectively shifted its focus to the assisted category, where it is expected to sustainably drive growth.
Further, Sills noted that Intuit's Business Solutions unit, which includes QuickBooks, recorded a 19.4% growth rate, which "nicely exceeded" their forecast of 18%, indicating that demand for the product is resilient.
Earnings Report
For Q3 2025, Intuit reported:
- EPS of $11.65, which beat the Zacks Consensus Estimate of $10.89 and, by 18%, Q3 2024’s $9.88.
- Revenue of $7.75B, which beat the Zacks Consensus Estimate by 2.78% and, by 15%, Q3 2024’s $6.74B.
For FY 2025, management guided:
- EPS of $20.07 to $20.12.
- Revenue of $18.723B to $18.760B.
CEO Sasan Goodarzi commented: “We have exceptional momentum with outstanding performance across our platform.
“We're redefining what's possible with AI by becoming a one-stop shop of AI-agents and AI-enabled human experts to fuel the success of consumers and small and mid-market businesses.
“We had an outstanding year in tax, including a significant acceleration in TurboTax Live revenue growth as we disrupt the assisted tax category.”
Kash Rangan, a top 13% analyst from Goldman Sachs maintains INTU with a strong buy rating and raises their INTU price target from $750.00 to $860.00, on May 23, 2025.
Taylor McGinnis, a bottom 6% analyst from UBS maintains INTU with a hold rating and raises their INTU price target from $720.00 to $750.00, on May 23, 2025.
Rishi Jaluria, a bottom 1% analyst from RBC Capital maintains INTU with a buy rating and raises their INTU price target from $760.00 to $850.00, on May 23, 2025.
Brad Reback, a top 9% analyst from Stifel Nicolaus maintains INTU with a strong buy rating and raises their INTU price target from $725.00 to $850.00, on May 23, 2025.
You can dive deeper into what analysts are forecasting on the Intuit stock forecast page.
INTU Technicals
INTU Performance Metrics
Last year, INTU earnings were $3.47B. Over the last 5 year, INTU's earnings have gone up by 19.35% per year. This was slower than the Software - Application industry average of 122.75%.
Last year, INTU revenue was $18.18B. In the last five year, INTU's revenue has grown by 21.54% per year. This was slower than the Software - Application industry average of 22.22%.
You can analyze INTU's earnings and revenue performance here.
Who is buying/selling INTU?
In the last year, insiders at INTU have sold more shares than they have bought.
Sandeep Aujla, EVP and CFO of INTU, was the latest INTU insider to sell. They sold $74,139.45 worth of INTU stock on Aug 12, 2025.
Get more info about who owns INTU stock here.
Can I get consistent income from INTU stock?
Intuit pays a dividend of 0.45%, compared to the Software - Application industry's average dividend yield of 2.77%. If you owned $1,000 of INTU stock, you would have received $4.47 in the past 12 months.
Intuit dividend payments have consistently grown over the past decade and have remained stable.
Find more analysis about Intuit dividend yield and history here.
What others are saying about INTU
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
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Step 5: Execute your INTU buy order
You have two main options:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally sufficient. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a particular price, use a limit order.
Click the Open button and eToro will place your order.
If you require more help with investing in stocks on eToro, watch the how to video below:
Step 6: Keep tabs on your INTU investment
Now that you own some INTU stock, you'll want to stay up-to-date on your new investment.
Create a watchlist to get notified of the latest news about your INTU stock.
INTU Feed
How to Buy Stock in Intuit
To reiterate, here are the 6 steps to buy stock in Intuit:
- Choose where to buy Intuit stock
- Sign up for your brokerage account
- Deposit funds into your brokerage account
- Evaluate Intuit stock
- Execute your INTU buy order
- Keep tabs on your INTU investment
If you are looking for a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you would like to keep track of your investment in Intuit, add INTU to your watchlist by clicking the button below.
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