How to Buy Hubspot Stock
Hubspot Inc
Hubspot is a app company located in Massachusetts, United States, which is part of the Technology sector, and is traded under the ticker HUBS on the NYSE exchange.
Hubspot stock last closed at $239.89, up 8.18% from the previous day, and has decreased 61.56% in one year. It has underperformed other stocks in the Software - Application industry by 0.27 percentage points. Hubspot stock is currently +27.98% from its 52-week low of $187.45, and -64.85% from its 52-week high of $682.57.
As of May 1, 2026, there are 52.74M shares of HUBS outstanding. The market capitalization of HUBS is $12.65B. In the past 24 hours, 1.54M HUBS shares were traded.
How to Buy Hubspot Stock
Not sure how to invest in Hubspot stock? Here's how.
- Choose where to buy Hubspot stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you determine where to buy Hubspot stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Fund your brokerage account: Select your payment method and add your information.
- Evaluate Hubspot stock: The Hubspot ticker symbol is HUBS. Is Hubspot stock a good investment? Should you buy shares of HUBS? How do HUBS's underlying business fundamentals look? Do top analysts think Hubspot is a good buy? Why has HUBS's stock price moved recently? (Hint: Our stock market analysis website can help you decide if HUBS is a good stock to buy).
- Execute your HUBS buy order: Decide if you will purchase HUBS shares at the current market price or use a limit order to buy HUBS stock at a specific price.
- Monitor your HUBS investment: Create a watchlist to watch your position in Hubspot shares.
Step 1: Choose where to buy Hubspot stock
You will need a brokerage account to access the NYSE market and buy HUBS stock.
Our recommended brokerage: eToro
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Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the right brokerage, the next step is to fill out some personal details so you can buy HUBS stock today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to start a new brokerage account.
- Send your details by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you've created your account on apps for stock market, you can securely and quickly fund your account:
Check out the tutorial below for more details depositing funds into your new investment account.
Step 4: Evaluate Hubspot stock
After you have decided on the best place to buy Hubspot stock, it's critical to research their stock before you invest, so you truly comprehend the risk as well as the opportunity.
Hubspot shares at a glance
HUBS Overview
WallStreetZen was built to help part-time investors perform more accurate fundamental analysis.
You can see all of the due diligence checks on HUBS's stock page.
Is HUBS stock undervalued?
Investors use many financial metrics, analyses, models, and charts to gauge HUBS's intrinsic value.
Using relative valuations measures:
- HUBS may be overvalued based on its P/E ratio of 272.6x, relative to Software - Application industry P/E ratio of 35.39x
- HUBS could be overvalued based on its P/B ratio of 6.12x, relative to Software - Application industry P/B ratio of 4.72x
- HUBS may be overvalued based on its PEG ratio of 1.54x
You can do additional valuation research on HUBS's stock here.
A look at HUBS Cashflows and Balance Sheet
Positive Health Checks:
- HUBS earnings of $70.34M is not sufficient to cover its interest payments.
- There are more short-term assets than long-term liabilities on the HUBS balance sheet.
- There are more short-term assets than short-term liabilities on the HUBS balance sheet.
- HUBS's operating cash flow of $760.72M allows it to safely service it's debt of $262.31M.
- HUBS profit margin has gone up from 0.2% to 1.5% in the past year.
- Total HUBS debt is lower than 5 years ago, relative to shareholder equity.
Negative Health Checks:
- HUBS has a relatively high debt to equity ratio of 0.87.
Is it a good time to buy HUBS stock, according to Wall Street analysts?
Out of 26 sell side analysts who monitor HUBS, the consensus analyst rating on HUBS is a Strong Buy
It's important to note that analyst ratings are not recommendations, nor are they financial advice.
Most Recent HUBS Analyst Recommendations
Taylor McGinnis, a bottom 6% analyst from UBS maintains HUBS with a strong buy rating and lowers their HUBS price target from $325.00 to $260.00, on Apr 14, 2026.
Billy Fitzsimmons, a top 43% analyst from Piper Sandler maintains HUBS with a strong buy rating and lowers their HUBS price target from $280.00 to $260.00, on Apr 14, 2026.
Piper Sandler's Billy Fitzsimmons lowered their price target on Hubspot (NYSE: HUBS) by 7.1% from $280 to $260 on 2026/04/14. The analyst maintained their Strong Buy rating on the stock.
HubSpot is expected to report its Q1 2026 earnings on 2026/05/07.
Lowering multiples, downgrading three names, and cutting their price target on HubSpot in a sector preview note, Fitzsimmons headlined that 2026 "has been rough for enterprise Software names."
As frontier model providers "move up the stack" and compete with incumbents for IT budgets, investors are reassessing terminal multiples, the analyst said.
Parker Lane, a bottom 1% analyst from Stifel Nicolaus maintains HUBS with a strong buy rating and lowers their HUBS price target from $375.00 to $325.00, on Apr 2, 2026.
Matt Bullock, a bottom 23% analyst from Bank of America reinstates HUBS with a strong buy rating and announces their HUBS price target of $300.00, on Mar 31, 2026.
Matthew Vanvliet, a bottom 2% analyst from Cantor Fitzgerald maintains HUBS with a strong buy rating and raises their HUBS price target from $280.00 to $325.00, on Mar 3, 2026.
You can dive deeper into what analysts are saying on the Hubspot stock forecast page.
HUBS Trading Indicators
How are HUBS Revenues/Earnings doing?
Last year, HUBS earnings were $45.91M. Over the past 1 years, HUBS's earnings have increased by 877.78% per year. This was faster than the Software - Application industry average of 84.43%.
Last year, HUBS revenue was $3.13B. In the last 5 year, HUBS's revenue has gone up by 28.81% per year. This was faster than the Software - Application industry average of 24.12%.
You can research HUBS's earnings and revenue performance here.
Are HUBS executives and large shareholders buying or selling the stock?
Over the past 12 months, executives and large shareholders at HUBS have sold more shares than they have bought.
Brian Halligan, Director of HUBS, was the latest HUBS insider to sell. They sold $1,913,130.24 worth of HUBS shares on Apr 21, 2026.
Get more info about who owns HUBS shares here.
Does HUBS stock generate passive income?
No, Hubspot doesn't provide an income stream by paying out dividends.
HUBS Social Trading Data
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Execute your HUBS buy order
There are two main order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally the easiest way to buy. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a specific dollar amount, use a limit order.
Press the Open button and your broker will execute your order.
If you want more help buying stocks on eToro, watch the helpful video below:
Step 6: Monitor your HUBS investment
Now that you own some HUBS shares, you'll want to stay up-to-date on your investment.
Make a watchlist to track the latest developments regarding your HUBS stock.
HUBS Feed
How to Buy Stock in Hubspot
To reiterate, here are the 6 steps to buy Hubspot stock:
- Choose where to buy Hubspot stock
- Create a brokerage account
- Fund your brokerage account
- Evaluate Hubspot stock
- Execute your HUBS buy order
- Monitor your HUBS investment
If you require a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to track your investment in Hubspot, create a watchlist today.
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