How to Buy Hubspot Stock
Hubspot Inc
Hubspot is a app company located in Massachusetts, United States, which is part of the Technology sector, and is traded under the ticker HUBS on the NYSE exchange.
Hubspot stock last closed at $524.27, down 5.33% from the previous day, and has increased 7.04% in one year. It has overperformed other stocks in the Software - Application industry by 0.05 percentage points. Hubspot stock is currently +20.57% from its 52-week low of $434.84, and -40.5% from its 52-week high of $881.13.
As of Jul 11, 2025, there are 52.74M shares of HUBS outstanding. The market capitalization of HUBS is $27.65B. In the past 24 hours, 1.23M HUBS shares were traded.
How to Buy Hubspot Stock
Not sure how to invest in Hubspot stock? Here's how.
- Choose where to buy Hubspot stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you determine where to buy Hubspot stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Fund your brokerage account: Select your payment method and add your information.
- Evaluate Hubspot stock: The Hubspot ticker symbol is HUBS. Is Hubspot stock a good investment? Should you buy shares of HUBS? How do HUBS's underlying business fundamentals look? Do top analysts think Hubspot is a good buy? Why has HUBS's stock price moved recently? (Hint: Our stock market analysis website can help you decide if HUBS is a good stock to buy).
- Execute your HUBS buy order: Decide if you will purchase HUBS shares at the current market price or use a limit order to buy HUBS stock at a specific price.
- Monitor your HUBS investment: Create a watchlist to watch your position in Hubspot shares.
Step 1: Choose where to buy Hubspot stock
You will need a brokerage account to access the NYSE market and buy HUBS stock.
Our recommended brokerage: eToro
Based on our analysis, eToro is the best place to buy stocks. eToro gives you:
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Get $10 towards your stock purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the right brokerage, the next step is to fill out some personal details so you can buy HUBS stock today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to start a new brokerage account.
- Send your details by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you've created your account on apps for stock market, you can securely and quickly fund your account:
Check out the tutorial below for more details depositing funds into your new investment account.
Step 4: Evaluate Hubspot stock
After you have decided on the best place to buy Hubspot stock, it's critical to research their stock before you invest, so you truly comprehend the risk as well as the opportunity.
Hubspot shares at a glance
HUBS Overview
WallStreetZen was built to help part-time investors perform more accurate fundamental analysis.
You can see all of the due diligence checks on HUBS's stock page.
Is HUBS stock undervalued?
Investors use many financial metrics, analyses, models, and charts to gauge HUBS's intrinsic value.
Using relative valuations measures:
- HUBS may be overvalued based on its P/B ratio of 13.79x, relative to Software - Application industry P/B ratio of 6.95x
You can access more valuation research on HUBS's stock here.
HUBS Financial Health Summary
Positive Health Checks:
- There are more short-term assets than long-term liabilities on the HUBS balance sheet.
- There are more short-term assets than short-term liabilities on the HUBS balance sheet.
- HUBS profit margin has gone up from -5.3% to -0.8% in the past year.
- HUBS's operating cash flow of $633.08M allows it to safely service it's debt of $655.15M.
- Total HUBS debt is lower than 5 years ago, relative to shareholder equity.
Negative Health Checks:
- HUBS has a relatively high debt to equity ratio of 0.94.
- HUBS earnings of $14.52M is not sufficient to cover its interest payments.
Do Wall Street analysts think it's a good time to buy HUBS stock
Out of 24 Equities analysts who track HUBS, the consensus analyst rating on Hubspot is a Strong Buy
Please note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent HUBS Analyst Upgrades/Downgrades
Ken Wong, a top 13% analyst from Oppenheimer maintains HUBS with a buy rating and raises their HUBS price target from $700.00 to $750.00, on May 9, 2025.
Brian Peterson, a bottom 9% analyst from Raymond James reiterates HUBS with a buy rating and lowers their HUBS price target from $980.00 to $825.00, on May 9, 2025.
Keith Weiss, a top 2% analyst from Morgan Stanley maintains HUBS with a strong buy rating and raises their HUBS price target from $659.00 to $752.00, on May 9, 2025.
Morgan Stanley's Keith Weiss raised their price target on Hubspot (NYSE: HUBS) by 14.1% from $659 to $752 on 2025/05/09. The analyst maintained their Strong Buy rating on the stock.
HubSpot reported its Q1 2025 earnings.
Hiking their price target after a quarter the analyst called "solid on the back of strong recent outperformance," Weiss highlighted the 5% billings beat and management offering revenue guidance 3% ahead of expectations.
Overall, the analyst told readers that HubSpot is enjoying " Multi-hub momentum, upmarket success, and growing AI traction, which combine to build confidence in the durability of the company's growth."
Earnings Report
For Q1 2025, HubSpot reported:
- EPS of $1.78, which beat the Zacks Consensus Estimate of $1.74 and Q1 2024's $1.68.
- Revenue of $714.1M, which beat the Zacks Consensus Estimate of $699M and Q1 2024's $617.4M.
Management guided:
For Q2 2025:
- EPS of $2.10 to $2.12.
- Revenue of $738M to $740M.
For FY 2025:
- EPS of $9.29 to $9.37.
- Revenue of $3.036B to $3.044B.
CEO Yamini Rangan commented: “We had a solid start to 2025, with continued revenue growth and customer expansion.
“We saw further proof that our AI-first strategy is working—customers are seeing results, and Customer Agent is a great example of the value we’re delivering.
"As more companies consolidate their tech stacks, HubSpot is becoming the clear choice for businesses that want to drive AI innovation while reducing total cost of ownership.
"With our rapid pace of innovation, strong execution, and clear focus on value, we’re well-positioned to drive durable, long-term growth.”
Brent A. Bracelin, a top 2% analyst from Piper Sandler maintains HUBS with a hold rating and raises their HUBS price target from $535.00 to $645.00, on May 9, 2025.
Ryan Macwilliams, a top 14% analyst from Barclays maintains HUBS with a strong buy rating and lowers their HUBS price target from $815.00 to $745.00, on May 9, 2025.
You can dive deeper into what analysts are saying on the Hubspot stock forecast page.
Metrics for Advanced HUBS Traders
HUBS Performance Numbers
Last year, HUBS revenue was $2.72B. During the past 5 year, HUBS's revenue has gone up by 30.42% per year. This was faster than the Software - Application industry average of 22.19%.
Learn more about HUBS's earnings and revenue performance here.
Latest Insiders Trades at HUBS
In the past year, executives and large shareholders at HUBS have sold more shares than they have bought.
Kathryn Bueker, Chief Financial Officer of HUBS, was the latest HUBS insider to sell. They sold $339,350.85 worth of HUBS shares on Jul 2, 2025.
Get more info about who owns HUBS stock here.
Can I rely on HUBS as an income stream?
No, Hubspot doesn't provide an income stream by paying out dividends.
What others are saying about HUBS
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Execute your HUBS buy order
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually the easiest way to buy. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a given price limit, place a limit order.
Hit the Open button and eToro will execute your order.
If you need additional help with buying stocks on eToro, click the how to video below:
Step 6: Monitor your HUBS investment
Now that you own some HUBS stock, you'll want to stay up-to-date on your new stock purchase.
Put HUBS on a watchlist to get the latest updates about your HUBS stock.
HUBS Feed
How to Buy Stock in Hubspot
To summarize, here are the 6 steps for buying Hubspot stock:
- Choose where to buy Hubspot stock
- Create a brokerage account
- Fund your brokerage account
- Evaluate Hubspot stock
- Execute your HUBS buy order
- Monitor your HUBS investment
If you require a online brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to get notifications regarding your investment in Hubspot, create a watchlist today.
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