How to Buy Hubspot Stock

Hubspot Inc

Hubspot is a app company located in Massachusetts, United States, which is part of the Technology sector, and is traded under the ticker HUBS on the NYSE exchange.

Hubspot stock last closed at $476.34, up 1.46% from the previous day, and has decreased 3.42% in one year. It has overperformed other stocks in the Software - Application industry by 0.06 percentage points. Hubspot stock is currently +13.86% from its 52-week low of $418.34, and -45.94% from its 52-week high of $881.13.

As of Aug 28, 2025, there are 52.69M shares of HUBS outstanding. The market capitalization of HUBS is $25.10B. In the past 24 hours, 870,000 HUBS shares were traded.

How to Buy Hubspot Stock

Not sure how to invest in Hubspot stock? Here's how.

  1. Choose where to buy Hubspot stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you determine where to buy Hubspot stock.
  2. Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Fund your brokerage account: Select your payment method and add your information.
  4. Evaluate Hubspot stock: The Hubspot ticker symbol is HUBS. Is Hubspot stock a good investment? Should you buy shares of HUBS? How do HUBS's underlying business fundamentals look? Do top analysts think Hubspot is a good buy? Why has HUBS's stock price moved recently? (Hint: Our stock market analysis website can help you decide if HUBS is a good stock to buy).
  5. Execute your HUBS buy order: Decide if you will purchase HUBS shares at the current market price or use a limit order to buy HUBS stock at a specific price.
  6. Monitor your HUBS investment: Create a watchlist to watch your position in Hubspot shares.

Step 1: Choose where to buy Hubspot stock

You will need a brokerage account to access the NYSE market and buy HUBS stock.

A brokerage account is an investment account that enables you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

Our recommended brokerage: eToro

Based on our analysis, eToro is the best place to buy stocks. eToro gives you:

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Step 2: Create a brokerage account

Now that you've selected the right brokerage, the next step is to fill out some personal details so you can buy HUBS stock today.

How to Start a New Investment Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Input your personal info to start a new brokerage account.
  1. Send your details by pressing the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Fund your brokerage account

Now that you've created your account on apps for stock market, you can securely and quickly fund your account:

Check out the tutorial below for more details depositing funds into your new investment account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Evaluate Hubspot stock

After you have decided on the best place to buy Hubspot stock, it's critical to research their stock before you invest, so you truly comprehend the risk as well as the opportunity.

Hubspot shares at a glance

HUBS Price
$476.34
1w %
4.47%
1y %
-3.42%
5y %
58.88%
P/E
-2,165.18x
P/B
12.15x
P/S
8.81x
PEG
N/A
Revenue
$2.85B
Earnings
-$11.92M
Fore. Rev. Growth
12.98%
Fore. Earn. Growth
N/A
Market Cap
$25.10B
Next Earnings
N/A
Next Dividend
N/A

HUBS Overview

WallStreetZen was built to help part-time investors perform more accurate fundamental analysis.

You can see all of the due diligence checks on HUBS's stock page.

Is HUBS stock undervalued?

Investors use many financial metrics, analyses, models, and charts to gauge HUBS's intrinsic value.

Using relative valuations measures:

  • HUBS may be overvalued based on its P/B ratio of 12.15x, relative to Software - Application industry P/B ratio of 6.72x

You can access more valuation research on HUBS's stock here.

HUBS Financial Health Summary

Positive Health Checks:

  • There are more short-term assets than long-term liabilities on the HUBS balance sheet.
  • There are more short-term assets than short-term liabilities on the HUBS balance sheet.
  • HUBS profit margin has gone up from -1% to -0.4% in the past year.
  • HUBS's operating cash flow of $679.62M allows it to safely service it's debt of $280.53M.
  • Total HUBS debt is lower than 5 years ago, relative to shareholder equity.

Negative Health Checks:

  • HUBS has a relatively high debt to equity ratio of 0.78.
  • HUBS earnings of $11.07M is not sufficient to cover its interest payments.

Do Wall Street analysts think it's a good time to buy HUBS stock

Out of 24 Equities analysts who track HUBS, the consensus analyst rating on Hubspot is a Strong Buy

Please note that analyst ratings are not stock recommendations, nor are they financial advice.

Most Recent HUBS Analyst Upgrades/Downgrades

Michael Turrin, a bottom 9% analyst from Wells Fargo maintains HUBS with a strong buy rating and raises their HUBS price target from $675.00 to $680.00, on Aug 7, 2025.

Terry Tillman, a top 18% analyst from Truist Securities maintains HUBS with a strong buy rating and lowers their HUBS price target from $720.00 to $675.00, on Aug 7, 2025.

Jackson Ader, a top 11% analyst from KeyBanc maintains HUBS with a strong buy rating and lowers their HUBS price target from $860.00 to $775.00, on Aug 7, 2025.

Brian Peterson, a bottom 10% analyst from Raymond James maintains HUBS with a buy rating and lowers their HUBS price target from $825.00 to $655.00, on Aug 7, 2025.

Keith Bachman, a top 2% analyst from BMO Capital maintains HUBS with a buy rating and lowers their HUBS price target from $650.00 to $600.00, on Aug 7, 2025.

You can dive deeper into what analysts are saying on the Hubspot stock forecast page.

Metrics for Advanced HUBS Traders

SMA10
458.57
SMA20
459.75
SMA50
511.94
SMA100
553.34
SMA200
626.77
MACD
-14.67
MACD Signal
-21.09
MACD Histogram
6.41
RSI
48.69
Stochastic %K
72
Stochastic %D
58.66
StochRSI %K
92.95
StochRSI %D
91.46

HUBS Performance Numbers

Last year, HUBS revenue was $2.85B. During the past 5 year, HUBS's revenue has gone up by 30.16% per year. This was faster than the Software - Application industry average of 22.39%.

Learn more about HUBS's earnings and revenue performance here.

Latest Insiders Trades at HUBS

In the past year, executives and large shareholders at HUBS have sold more shares than they have bought.

Brian Halligan, Director of HUBS, was the latest HUBS insider to buy. They bought $1,305,245.76 worth of HUBS shares on Aug 19, 2025.

Get more info about who owns HUBS stock here.

Can I rely on HUBS as an income stream?

No, Hubspot doesn't provide an income stream by paying out dividends.

What others are saying about HUBS

One of the reasons eToro is our favorite brokerage is because of its social trading community.

Click below to learn what other investors have to say.

Step 5: Execute your HUBS buy order

You have two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are usually the easiest way to buy.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a given price limit, place a limit order.

Hit the Open button and eToro will execute your order.

If you need additional help with buying stocks on eToro, click the how to video below:

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Step 6: Monitor your HUBS investment

Now that you own some HUBS stock, you'll want to stay up-to-date on your new stock purchase.

Put HUBS on a watchlist to get the latest updates about your HUBS stock.

HUBS Feed

How to Buy Stock in Hubspot

To summarize, here are the 6 steps for buying Hubspot stock:

  1. Choose where to buy Hubspot stock
  2. Create a brokerage account
  3. Fund your brokerage account
  4. Evaluate Hubspot stock
  5. Execute your HUBS buy order
  6. Monitor your HUBS investment

If you require a online brokerage, eToro is our favorite option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get notifications regarding your investment in Hubspot, create a watchlist today.

NYSE: HUBS
$476.34+6.86 (+1.46%)
Updated Aug 28, 2025
Open eToro Account
Your capital is at risk.
NYSE: HUBS
$476.34+6.86 (+1.46%)
Updated Aug 28, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Hubspot share?

As of Aug 28, 2025, it costs $476.34 to buy one share of Hubspot stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.21 shares of HUBS.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Hubspot stock?

According to 24 Wall Street analysts who monitor Hubspot, their consensus recommendation is to buy Hubspot stock.

What is the best way to buy Hubspot stock?

One way to place an order for Hubspot stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.