How to Buy Hubspot Stock
Hubspot Inc
Hubspot is a app company located in Massachusetts, United States, which is part of the Technology sector, and is traded under the ticker HUBS on the NYSE exchange.
Hubspot stock last closed at $216.12, down 5.86% from the previous day, and has decreased 57.88% in one year. It has overperformed other stocks in the Software - Application industry by 0.03 percentage points. Hubspot stock is currently +27.41% from its 52-week low of $169.63, and -58.87% from its 52-week high of $525.51.
As of Sep 18, 2026, there are 49.87M shares of HUBS outstanding. The market capitalization of HUBS is $10.78B. In the past 24 hours, 8.65M HUBS shares were traded.
How to Buy Hubspot Stock
Not sure how to invest in Hubspot stock? Here's how.
- Choose where to buy Hubspot stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you determine where to buy Hubspot stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Fund your brokerage account: Select your payment method and add your information.
- Evaluate Hubspot stock: The Hubspot ticker symbol is HUBS. Is Hubspot stock a good investment? Should you buy shares of HUBS? How do HUBS's underlying business fundamentals look? Do top analysts think Hubspot is a good buy? Why has HUBS's stock price moved recently? (Hint: Our stock market analysis website can help you decide if HUBS is a good stock to buy).
- Execute your HUBS buy order: Decide if you will purchase HUBS shares at the current market price or use a limit order to buy HUBS stock at a specific price.
- Monitor your HUBS investment: Create a watchlist to watch your position in Hubspot shares.
Step 1: Choose where to buy Hubspot stock
You will need a brokerage account to access the NYSE market and buy HUBS stock.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the right brokerage, the next step is to fill out some personal details so you can buy HUBS stock today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to start a new brokerage account.
- Send your details by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you've created your account on apps for stock market, you can securely and quickly fund your account:
Check out the tutorial below for more details depositing funds into your new investment account.
Step 4: Evaluate Hubspot stock
After you have decided on the best place to buy Hubspot stock, it's critical to research their stock before you invest, so you truly comprehend the risk as well as the opportunity.
Hubspot shares at a glance
HUBS Overview
WallStreetZen was built to help part-time investors perform more accurate fundamental analysis.
You can see all of the due diligence checks on HUBS's stock page.
Is HUBS stock undervalued?
Investors use many financial metrics, analyses, models, and charts to gauge HUBS's intrinsic value.
Using relative valuations measures:
- HUBS may be overvalued based on its P/E ratio of 76.37x, relative to Software - Application industry P/E ratio of 17.88x
- HUBS could be overvalued based on its P/B ratio of 6.51x, relative to Software - Application industry P/B ratio of 5.86x
- HUBS may be undervalued based on its PEG ratio of 0.82x
You can do additional valuation research on HUBS's stock here.
A look at HUBS Cashflows and Balance Sheet
Positive Health Checks:
- HUBS earnings of $174.30M is not sufficient to cover its interest payments.
- There are more short-term assets than long-term liabilities on the HUBS balance sheet.
- There are more short-term assets than short-term liabilities on the HUBS balance sheet.
- HUBS's operating cash flow of $856.37M allows it to safely service it's debt of $236.91M.
- HUBS profit margin has gone up from -0.4% to 4.3% in the past year.
- Total HUBS debt is lower than 5 years ago, relative to shareholder equity.
Negative Health Checks:
- HUBS has a relatively high debt to equity ratio of 1.12.
Is it a good time to buy HUBS stock, according to Wall Street analysts?
Out of 25 sell side analysts who monitor HUBS, the consensus analyst rating on HUBS is a Buy
It's important to note that analyst ratings are not recommendations, nor are they financial advice.
Most Recent HUBS Analyst Recommendations
Nick Altmann, a top 23% analyst from BTIG reiterates HUBS with a strong buy rating and maintains their HUBS price target from $250.00 to $250.00, on Sep 18, 2026.
Parker Lane, a bottom 1% analyst from Stifel Nicolaus maintains HUBS with a hold rating and raises their HUBS price target from $200.00 to $225.00, on Sep 11, 2026.
Tyler Radke, a top 10% analyst from Citigroup maintains HUBS with a hold rating and lowers their HUBS price target from $217.00 to $210.00, on Aug 7, 2026.
Keith Bachman, a top 2% analyst from BMO Capital downgrades HUBS to a hold rating and lowers their HUBS price target from $230.00 to $215.00, on Aug 7, 2026.
David Hynes, a top 18% analyst from Canaccord Genuity maintains HUBS with a strong buy rating and lowers their HUBS price target from $335.00 to $300.00, on Aug 6, 2026.
You can dive deeper into what analysts are saying on the Hubspot stock forecast page.
HUBS Trading Indicators
How are HUBS Revenues/Earnings doing?
Last year, HUBS revenue was $3.45B. Over the past 5 year, HUBS's revenue has increased by 26.31% per year. This was faster than the Software - Application industry average of 21.05%.
Learn more about HUBS's earnings and revenue performance here.
What are HUBS insiders up to?
Over the last year, insiders at HUBS have sold more shares than they have bought.
Brian Halligan, Director of HUBS, was the latest HUBS insider to sell. They sold $2,087,940.00 worth of HUBS shares on Sep 15, 2026.
Get more info about who owns HUBS shares here.
Does HUBS provide a stable income stream?
No, Hubspot doesn't provide an income stream by paying out dividends.
Get analysis from other investors
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
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Step 5: Execute your HUBS buy order
There are two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually fine. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular dollar amount, place a limit order.
Hit the Open Trade button and your broker will execute the order.
If you want more help buying stocks on eToro, watch the how to video below:
Step 6: Monitor your HUBS investment
Now that you own some shares in HUBS, you'll want to stay up-to-date on your shares.
Start a watchlist to track the latest developments regarding your HUBS stock.
HUBS Feed
How to Buy Stock in Hubspot
To summarize, here are the 6 steps to buy Hubspot stock:
- Choose where to buy Hubspot stock
- Create a brokerage account
- Fund your brokerage account
- Evaluate Hubspot stock
- Execute your HUBS buy order
- Monitor your HUBS investment
If you are looking for a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to get the latest scoop on your investment in Hubspot, add HUBS to your watchlist by clicking the button below.
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