How to Buy Honest Company Stock
Honest Company Inc
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products.
Honest Company stock last closed at $4.54, down 4.62% from the previous day, and has increased 75.97% in one year. It has overperformed other stocks in the Household & Personal Products industry by 1.06 percentage points. Honest Company stock is currently +89.17% from its 52-week low of $2.40, and -49.39% from its 52-week high of $8.97.
There are currently 110.24M HNST shares outstanding. The market value of HNST is $500.48M. In the past 24 hours, 2.1M HNST shares were traded.
How to Buy Honest Company Stock
Not sure how to invest in Honest Company stock? Here's how.
- Choose where to buy Honest Company stock: You need to pick a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you choose where to buy Honest Company stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Fund your investment account: Pick your payment method and add your details.
- Evaluate Honest Company stock: The Honest Company ticker symbol is HNST. Is Honest Company stock a good investment? Should you buy shares of HNST? How do HNST's underlying business fundamentals look? Do top analysts think Honest Company is a good buy? Why has HNST's stock price moved recently? (Hint: Our stock research tools can help you evaluate if HNST is a good stock to buy).
- Make your HNST buy order: Decide if you will purchase HNST shares at the current market price or use a limit order to purchase HNST stock at a given price.
- Get the latest news on your investment in HNST: Create a watchlist to key updates about your position in Honest Company stock.
Step 1: Choose where to buy Honest Company stock
You will need an online brokerage account in order to access the NASDAQ market and buy HNST shares.
Our recommended brokerage: eToro
Based on our analysis, eToro is the best stock brokerage. Here's why:
- You can invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to world markets: From Technology to Real Estate, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top exchanges.
- Social investing: eToro has a community of more than 20 million users worldwide. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal info so you are able to invest in HNST today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to start your new brokerage account.
- Submit your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you have created your account on the best stock market app for beginners, you can securely and quickly fund your account:
Check out the video below to see the process of depositing money into your new investment account.
Step 4: Evaluate Honest Company stock
After you have figured out the best place to buy Honest Company stock, it's critical to evaluate their stock prior to investing, so you actually wrap your head around the risk and upside.
Honest Company stock data
Honest Company Due Diligence Checks
WallStreetZen was built to help part-time investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on HNST's stock page.
Is HNST stock undervalued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge HNST's true value.
Using relative valuations measures:
- HNST could be undervalued based on its P/B ratio of 2.77x, relative to Household & Personal Products industry P/B ratio of 7.23x
You can access more valuation analysis on HNST's stock here.
HNST Financial Health Overview
Pros:
- There are more short-term assets than long-term liabilities on the HNST balance sheet.
- HNST has cash burn of 2249000. It has enough cash and short-term investments to cover this for at least one year.
- HNST has $72.82M in cash and short term investments. This is enough to cover its annual cash burn of $2.25M.
- HNST profit margin has gone up from -6.3% to -0.4% in the past year.
- There are more short-term assets than short-term liabilities on the HNST balance sheet.
Cons:
- HNST has a relatively high debt to equity ratio of 0.47.
Is Honest Company stock a Buy, Hold, or Sell, according to analysts?
Out of 2 Equities analysts who give forecasts on HNST, the consensus analyst rating on Honest Company is a Hold
It's important to note that analyst ratings are not recommendations, nor are they financial advice.
You can dive deeper into what analysts are forecasting on the Honest Company stock forecast page.
HNST Technicals
HNST Earnings
Last year, HNST revenue was $389.37M. During the past 4 year, HNST's revenue has increased by 5.93% per year. This was faster than the Household & Personal Products industry average of 4.31%.
You can analyze HNST's earnings and revenue performance here.
Latest Insiders Trades at HNST
Over the past year, executives and large shareholders at HNST have sold more shares than they have bought.
Dorria L. Ball, Chief People Officer of HNST, was the latest HNST insider to sell. They sold $25,727.52 worth of HNST shares on May 21, 2025.
Research more about who owns HNST shares here.
Can I get consistent income from HNST stock?
No, Honest Company doesn't provide an income stream by paying out dividends.
Get analysis from other investors
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Make your HNST buy order
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly fine. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at an exact price, place a limit order.
Hit the Open button and eToro will execute the order.
If you require additional assistance investing in stocks on eToro, click the helpful video below:
Step 6: Get the latest news on your investment in HNST
Now that you own some HNST shares, you'll want to stay up-to-date on your new stock purchase.
Start a watchlist to track the most important metrics related to your HNST stock.
HNST Feed
How to Buy Stock in Honest Company
To reiterate, here are the 6 steps to buy Honest Company stock:
- Choose where to buy Honest Company stock
- Create your brokerage account
- Fund your investment account
- Evaluate Honest Company stock
- Make your HNST buy order
- Get the latest news on your investment in HNST
If you need a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep tabs on your investment in Honest Company, add HNST to your watchlist below.
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