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How to Buy Honest Company Stock

Honest Company Inc

The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products.

Honest Company stock last closed at $3.11, up 0.65% from the previous day, and has increased 69.02% in one year. It has overperformed other stocks in the Household & Personal Products industry by 0.76 percentage points. Honest Company stock is currently +193.4% from its 52-week low of $1.06, and -36.4% from its 52-week high of $4.89.

There are currently 95.89M shares of HNST outstanding. The market value of HNST is $298.23M. In the past 24 hours, 2.42M HNST shares were traded.

How to Buy Honest Company Stock

Not sure how to invest in Honest Company stock? Here's how.
  1. Choose where to buy Honest Company stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you choose where to buy Honest Company stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Fund your investment account: Pick your method of payment and add your details.
  4. Evaluate Honest Company stock: The Honest Company ticker symbol is HNST. Is Honest Company stock a good investment? Should you buy shares of HNST? How do HNST's underlying business fundamentals look? Do top analysts think Honest Company is a good buy? Why has HNST's stock price moved recently? (Hint: Our stock research website can help you decide if HNST is a good stock to buy).
  5. Make your HNST buy order: Decide if you will purchase HNST shares at the current market price or use a limit order to buy HNST stock at a given price.
  6. Get the latest news on your investment in HNST: Create a watchlist to the latest updates on your position in Honest Company shares.

Step 1: Choose where to buy Honest Company stock

You need an online brokerage account in order to access the NASDAQ market and buy HNST shares.

A brokerage account enables you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our recommended brokerage: eToro

Based on our experience, eToro is the best stock brokerage. eToro gives you:

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  • Social investing: eToro boasts a community with more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
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Get $10 towards your share purchase by opening an account with eToro now.

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Step 2: Create your brokerage account

Now that you've chosen your brokerage, the next step is to fill out some personal details so you are able to invest in HNST stock today.

How to Create a New Brokerage Account on eToro

  1. Click here to get started.
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  2. Enter your personal details to start a new brokerage account.
  1. Send your info by pressing the "Create Account" button.
  2. Get started with eToro today
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Step 3: Fund your investment account

Now that you've finished signing up on apps for stocks, you need to deposit funds:

Watch the walkthrough below if you need help depositing money into your brokerage account.

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Step 4: Evaluate Honest Company stock

After you have decided on the best place to buy Honest Company stock, it's very important to evaluate their stock before you buy, so you truly comprehend the risk and upside.

Honest Company Metrics

HNST Price
$3.11
1w %
-9.86%
1y %
69.02%
5y %
N/A
P/E
-7.4x
P/B
2.42x
P/S
0.85x
PEG
N/A
Revenue
$344.37M
Earnings
-$39.24M
Fore. Rev. Growth
4.5%
Fore. Earn. Growth
N/A
Market Cap
$298.23M
Next Earnings
May 7, 2024
Next Dividend
N/A

Fundamentals of HNST

WallStreetZen was built to help part-time investors perform more accurate fundamental analysis.

You can view all of the due diligence checks on HNST's stock page.

Is HNST stock overvalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge HNST's intrinsic value.

Using relative valuations measures:

  • HNST may be undervalued based on its P/B ratio of 2.42x, relative to Household & Personal Products industry P/B ratio of 7.16x

You can access additional valuation research on HNST's stock here.

HNST Financial Health Summary

Pros:

  • There are more short-term assets than long-term liabilities on the HNST balance sheet.
  • There are more short-term assets than short-term liabilities on the HNST balance sheet.
  • HNST's operating cash flow of $19.35M allows it to safely service it's debt of $21.74M.
  • HNST profit margin has gone up from -15.6% to -11.4% in the past year.

Cons:

  • HNST earnings of -$39.16M is not enough to cover its interest payments.
  • HNST has a relatively high debt to equity ratio of 0.64.

Is it a good time to buy Honest Company stock, according to analysts?

Out of 4 Equities analysts who give forecasts on HNST, the consensus analyst rating on Honest Company is a Buy

It's important to keep in mind that analyst forecasts are not recommendations, nor are they financial advice.

You can dive deeper into what analysts are saying on the Honest Company stock forecast page.

Metrics for Advanced HNST Traders

SMA10
3.46
SMA20
3.74
SMA50
3.65
SMA100
3.2
SMA200
2.29
MACD
-0.17
MACD Signal
-0.06
MACD Histogram
-0.11
RSI
32.14
Stochastic %K
6.47
Stochastic %D
4.38
StochRSI %K
1.27
StochRSI %D
0.42

Is HNST Making Money?

Last year, HNST revenue was $344.37M. Over the last 4 year, HNST's revenue has grown by 9.96% per year. This was faster than the Household & Personal Products industry average of 4.33%.

You can research HNST's earnings and revenue performance here.

Are HNST executives and large shareholders buying or selling the stock?

Over the last 12 months, executives and large shareholders at HNST have sold more shares than they have bought.

Carla Vernon, Chief Executive Officer of HNST, was the latest HNST insider to sell. They sold $870,105.60 worth of HNST shares on Mar 18, 2024.

Research more about who owns HNST stock here.

Can I get consistent income from HNST stock?

No, Honest Company doesn't provide an income stream by paying out dividends.

What do other investors have to say about HNST?

One of the major reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to find out what other investors have to say.

Step 5: Make your HNST buy order

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are generally the easiest way to buy.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a given price, use a limit order.

Hit the Open Trade button and eToro will place your order.

If you want more info about buying stocks on eToro, watch the how to video below:

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Step 6: Get the latest news on your investment in HNST

Now that you own some HNST stock, you'll want to stay up-to-date on your new investment.

Make a watchlist to get notified of the latest news about your HNST stock.

HNST Feed

How to Buy Stock in Honest Company

To summarize, here are the 6 steps you need to take to buy Honest Company stock right now:

  1. Choose where to buy Honest Company stock
  2. Create your brokerage account
  3. Fund your investment account
  4. Evaluate Honest Company stock
  5. Make your HNST buy order
  6. Get the latest news on your investment in HNST

If you are looking for a brokerage account, eToro is our favorite option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to watch your new investment in Honest Company, create a watchlist on WallStreetZen today.

NASDAQ: HNST
$3.11+0.02 (+0.65%)
Updated Apr 17, 2024
Open eToro Account
NASDAQ: HNST
$3.11+0.02 (+0.65%)
Updated Apr 17, 2024
Open eToro Account

FAQ

How much does it cost to buy one Honest Company share?

As of Apr 17, 2024, it costs $3.11 to buy one share of Honest Company stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $1, you can buy 0.322 shares of HNST.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Honest Company stock?

According to 4 Wall Street analysts who monitor Honest Company, their consensus recommendation is to buy Honest Company stock.

What is the best way to buy Honest Company stock?

One way to place an order for Honest Company stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.