How to Buy Honest Company Stock
Honest Company Inc
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products.
Honest Company stock last closed at $2.77, up 2.21% from the previous day, and has decreased 64.89% in one year. It has underperformed other stocks in the Household & Personal Products industry by 0.36 percentage points. Honest Company stock is currently +20.17% from its 52-week low of $2.31, and -63.5% from its 52-week high of $7.59.
There are currently 111.79M HNST shares outstanding. The market value of HNST is $309.66M. In the past 24 hours, 1.61M HNST shares were traded.
How to Buy Honest Company Stock
Not sure how to invest in Honest Company stock? Here's how.
- Choose where to buy Honest Company stock: You need to pick a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you choose where to buy Honest Company stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Fund your investment account: Pick your payment method and add your details.
- Evaluate Honest Company stock: The Honest Company ticker symbol is HNST. Is Honest Company stock a good investment? Should you buy shares of HNST? How do HNST's underlying business fundamentals look? Do top analysts think Honest Company is a good buy? Why has HNST's stock price moved recently? (Hint: Our stock research tools can help you evaluate if HNST is a good stock to buy).
- Make your HNST buy order: Decide if you will purchase HNST shares at the current market price or use a limit order to purchase HNST stock at a given price.
- Get the latest news on your investment in HNST: Create a watchlist to key updates about your position in Honest Company stock.
Step 1: Choose where to buy Honest Company stock
You will need an online brokerage account in order to access the NASDAQ market and buy HNST shares.
Our recommended brokerage: eToro
Based on our analysis, eToro is the best stock brokerage. Here's why:
- You can invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
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- Social investing: eToro has a community of more than 20 million users worldwide. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal info so you are able to invest in HNST today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to start your new brokerage account.
- Submit your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you have created your account on the best stock market app for beginners, you can securely and quickly fund your account:
Check out the video below to see the process of depositing money into your new investment account.
Step 4: Evaluate Honest Company stock
After you have figured out the best place to buy Honest Company stock, it's critical to evaluate their stock prior to investing, so you actually wrap your head around the risk and upside.
Honest Company stock data
Honest Company Due Diligence Checks
WallStreetZen was built to help part-time investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on HNST's stock page.
Is HNST stock undervalued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge HNST's true value.
Using relative valuations measures:
- HNST could be overvalued based on its P/E ratio of 46.17x, relative to Household & Personal Products industry P/E ratio of 18.46x
- HNST could be undervalued based on its P/B ratio of 1.63x, relative to Household & Personal Products industry P/B ratio of 6.41x
You can do additional valuation research on HNST's stock here.
A look at HNST Cashflows and Balance Sheet
Pros:
- HNST has a low debt to equity ratio of 0.27.
- HNST has cash burn of 21621000. It has enough cash and short-term investments to cover this for at least one year.
- HNST profit margin has gone up from -1.1% to 1.8% in the past year.
- There are more short-term assets than long-term liabilities on the HNST balance sheet.
- HNST has $71.45M in cash and short term investments. This is enough to cover its annual cash burn of $21.62M.
- There are more short-term assets than short-term liabilities on the HNST balance sheet.
Is Honest Company stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 2 Equities analysts who give ratings on HNST, the consensus analyst rating on Honest Company is a Hold
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
You can dig deeper into what analysts are projecting on the Honest Company stock forecast page.
Metrics for Advanced HNST Traders
HNST Growth Metrics
Last year, HNST revenue was $383.12M. Over the past four year, HNST's revenue has increased by 4.92% per year. This was faster than the Household & Personal Products industry average of 4.12%.
Learn more about HNST's earnings and revenue performance here.
Who is buying/selling HNST?
In the last year, executives and large shareholders at HNST have sold more shares than they have bought.
Katherine Barton, Chief Growth Officer of HNST, was the latest HNST insider to sell. They sold $12,773.97 worth of HNST shares on Nov 21, 2025.
Learn more about who owns HNST shares here.
Does HNST stock generate passive income?
No, Honest Company doesn't provide an income stream by paying out dividends.
HNST Social Trading Data
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your HNST buy order
There are two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are generally sufficient. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at an exact price limit, use a limit order.
Press the Open button and your broker will place your order.
If you want more info about buying stocks on eToro, watch the how to video below:
Step 6: Get the latest news on your investment in HNST
Now that you own some shares in HNST, you'll want to stay up-to-date on your new investment.
Add HNST to a watchlist to keep tabs on your HNST stock.
HNST Feed
How to Buy Stock in Honest Company
To summarize, here are the 6 steps you need to take to buy Honest Company stock right now:
- Choose where to buy Honest Company stock
- Create your brokerage account
- Fund your investment account
- Evaluate Honest Company stock
- Make your HNST buy order
- Get the latest news on your investment in HNST
If you need a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep an eye on your investment in Honest Company, add HNST to your watchlist below.
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