How to Buy Hims & Hers Health Stock
Hims & Hers Health Inc
Hims, Inc. manufactures men's wellness products. It offers products, including hair loss prevention medicines, sexual wellness products, skincare products, and oral care products.
Hims & Hers Health stock last closed at $24.01, down 1.08% from the previous day, and has decreased 55.62% in one year. It has underperformed other stocks in the Household & Personal Products industry by 0.07 percentage points. Hims & Hers Health stock is currently +74.75% from its 52-week low of $13.74, and -65.91% from its 52-week high of $70.43.
As of May 21, 2026, there are 231.46M shares of HIMS outstanding. The market value of HIMS is $5.56B. In the last 24 hours, 14.97M HIMS shares were traded.
How to Buy Hims & Hers Health Stock
Not sure how to invest in Hims & Hers Health stock? Here's how.
- Figure out where to buy Hims & Hers Health stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you choose where to buy Hims & Hers Health stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Fund your investment account: Pick your method of payment and add your details.
- Evaluate Hims & Hers Health stock: The Hims & Hers Health ticker symbol is HIMS. Is Hims & Hers Health stock a good investment? Should you buy shares of HIMS? How do HIMS's underlying business fundamentals look? Do top analysts think Hims & Hers Health is a good buy? Why has HIMS's stock price moved recently? (Hint: Our stock analysis website can help you decide if HIMS is a good stock to buy).
- Place your HIMS trade: Decide if you will purchase HIMS shares at the current market price or use a limit order to purchase HIMS stock at a given price.
- Get notifications regarding your HIMS position: Create a watchlist to get live updates on your investment in Hims & Hers Health stock.
Step 1: Figure out where to buy Hims & Hers Health stock
You need an online brokerage account in order to access the NYSE market and buy HIMS shares.
Our recommended brokerage: eToro
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Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen the best brokerage, it's time to fill out some personal information so you can invest in HIMS today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to create a new brokerage account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you have opened your account on the best stock trading app, your next step is to transfer the money for your investment:
Watch this video walkthrough to see the process of transferring funds into your new brokerage account.
Step 4: Evaluate Hims & Hers Health stock
Once you have figured out the best place to buy Hims & Hers Health stock, it's absolutely critical to analyze their stock before you buy, so you actually understand the risk and opportunity.
Hims & Hers Health stock at a glance
Fundamentals of Hims & Hers Health
WallStreetZen was built to help part-time investors perform better fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on HIMS's stock page.
Is HIMS stock properly valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge HIMS's fair value.
Using relative valuations methods:
- HIMS may be overvalued based on its P/B ratio of 12.46x, relative to Household & Personal Products industry P/B ratio of 6.35x
You can do more valuation analysis on HIMS's stock here.
Is HIMS a healthy company?
Positive Health Checks:
- There are more short-term assets than short-term liabilities on the HIMS balance sheet.
- HIMS's operating cash flow of $280.27M allows it to safely service it's debt of $1.13B.
Negative Health Checks:
- HIMS has a relatively high debt to equity ratio of 4.08.
- Total HIMS debt is higher than 5 years ago, relative to shareholder equity.
- HIMS profit margin has gone down from 9.2% to -0.6% in the past year.
- There are more long-term liabilities than short-term assets on the HIMS balance sheet.
- HIMS earnings of -$38.12M is not enough to cover its interest payments.
Do analysts think it's a good time to buy HIMS stock
Out of 12 sell side analysts who research HIMS, the consensus analyst rating on HIMS is a Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Most Recent HIMS Analyst Forecasts
Michael Cherny, a top 14% analyst from Leerink Partners maintains HIMS with a hold rating and raises their HIMS price target from $17.50 to $25.00, on Mar 16, 2026.
Glen Santangelo, a bottom 8% analyst from Barclays maintains HIMS with a strong buy rating and raises their HIMS price target from $25.00 to $29.00, on Mar 11, 2026.
George Hill, a top 15% analyst from Deutsche Bank maintains HIMS with a hold rating and raises their HIMS price target from $25.00 to $28.00, on Mar 10, 2026.
Craig Hettenbach, a top 22% analyst from Morgan Stanley maintains HIMS with a hold rating and lowers their HIMS price target from $40.00 to $21.00, on Feb 25, 2026.
Jailendra Singh, a bottom 1% analyst from Truist Securities reiterates HIMS with a hold rating and lowers their HIMS price target from $37.00 to $18.00, on Feb 24, 2026.
You can dig deeper into what analysts are forecasting on the Hims & Hers Health stock forecast page.
HIMS Trading Indicators
Is HIMS Making Money?
Last year, HIMS revenue was $2.37B. During the last 5 year, HIMS's revenue has gone up by 69.18% per year. This was faster than the Household & Personal Products industry average of 3.49%.
You can research HIMS's earnings and revenue performance here.
What are HIMS insiders up to?
Over the past 12 months, executives and large shareholders at HIMS have sold more shares than they have bought.
Oluyemi Okupe, Chief Financial Officer of HIMS, was the latest HIMS insider to buy. They bought $39,829.50 worth of HIMS shares on May 18, 2026.
Get more info about who owns HIMS shares here.
Does HIMS stock generate passive income?
No, Hims & Hers Health doesn't provide an income stream by paying out dividends.
HIMS Social Trading Data
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Place your HIMS trade
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly the easiest way to buy. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount limit, use a limit order.
Press the Open button and eToro will execute the order.
If you want additional info about investing in stocks on eToro, click the helpful video below:
Step 6: Get notifications regarding your HIMS position
Now that you own some HIMS stock, you'll want to stay up-to-date on your company.
Put HIMS on a watchlist to track your HIMS stock.
HIMS Feed
How to Buy Stock in Hims & Hers Health
To summarize, here are the 6 steps for buying Hims & Hers Health stock:
- Figure out where to buy Hims & Hers Health stock
- Create a brokerage account
- Fund your investment account
- Evaluate Hims & Hers Health stock
- Place your HIMS trade
- Get notifications regarding your HIMS position
If you are looking for a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get the latest news on your investment in Hims & Hers Health, add HIMS to your watchlist by clicking the button below.
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