How to Buy Hilton Stock
Hilton Worldwide Holdings Inc
Hilton is a hotel company located in Virginia, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker HLT on the NYSE exchange.
Hilton stock last closed at $326.63, down 0.9% from the previous day, and has increased 21.34% in one year. It has underperformed other stocks in the Lodging industry by 0.01 percentage points. Hilton stock is currently +28.83% from its 52-week low of $253.54, and -8.76% from its 52-week high of $358.00.
At the moment, there are 225.06M shares of HLT outstanding. The market capitalization of HLT is $73.51B. In the last 24 hours, 1.72M HLT shares were traded.
How to Buy Hilton Stock
Wondering how to invest in Hilton stock? Here's how.
- Decide where to buy Hilton stock: You need to decide on a stock brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you choose where to buy Hilton stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit funds into your investment account: Select your method of payment and add your details.
- Research Hilton stock: The Hilton ticker symbol is HLT. Is Hilton stock a good investment? Should you buy shares of HLT? How do HLT's underlying business fundamentals look? Do top analysts think Hilton is a good buy? Why has HLT's stock price moved recently? (Hint: Our stock analysis website can help you decide if HLT is a good stock to buy).
- Execute your HLT trade: Decide if you will purchase HLT shares at the current market price or use a limit order to buy HLT shares at a given price.
- Get the latest scoop on your HLT investment: Create a watchlist to get the latest news on your investment in Hilton shares.
Step 1: Decide where to buy Hilton stock
You will need a brokerage account to access the NYSE market and buy HLT shares.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the best brokerage, you need to fill out some personal info so you can buy HLT stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to start a new trading account.
- Submit your details by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have filled out your info on stock market app, you need to deposit funds:
Watch the video below for more details transferring funds into your new investment account.
Step 4: Research Hilton stock
Once you have decided on the best place to buy Hilton stock, it's important to analyze their stock prior to investing, so you can comprehend the risk as well as the upside.
Hilton Numbers
HLT Due Diligence Score
WallStreetZen was created to help part-time investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on HLT's stock page.
Is HLT stock undervalued?
Investors use many financial metrics, analyses, models, and charts to gauge HLT's intrinsic value.
Using relative valuations measures:
- HLT could be undervalued based on its P/E ratio of 47.48x, relative to Lodging industry P/E ratio of 49.68x
- HLT may be overvalued based on its PEG ratio of 2.29x
You can do more valuation analysis on HLT's stock here.
HLT Financials at a glance
Negative Health Checks:
- There are more long-term liabilities than short-term assets on the HLT balance sheet.
- HLT earnings of $2.90B is not enough to cover its interest payments.
- HLT debt to equity ratio of -3.68 is negative.
- Total HLT debt is still negative.
- There are more short-term liabilities than short-term assets on the HLT balance sheet.
- HLT's operating cash flow of $2.11B allows it to safely service it's debt of $14.02B.
- HLT profit margin has gone down from 13.8% to 12.7% in the past year.
Is it a good time to buy HLT stock, according to analysts?
Out of 12 Wall Street analysts who give ratings on HLT, the consensus analyst rating on HLT is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Latest HLT Analyst Forecasts
Michael Bellisario, a top 25% analyst from Baird maintains HLT with a buy rating and raises their HLT price target from $359.00 to $360.00, on Jul 29, 2026.
Duane Pfenningwerth, a top 50% analyst from Evercore ISI Group upgrades HLT to a buy rating and raises their HLT price target from $350.00 to $370.00, on Jul 21, 2026.
Daniel Politzer, a top 16% analyst from JP Morgan maintains HLT with a strong buy rating and raises their HLT price target from $363.00 to $365.00, on Jul 21, 2026.
JP Morgan's Daniel Politzer raised their price target on Hilton (NYSE: HLT) by 0.6% from $363 to $365 on 2026/07/21. The analyst maintained their Strong Buy rating on the stock.
Hilton will report its Q2 2026 earnings on 2026/07/28.
Raising their price target in a Lodgings sector preview note, Politzer told readers to expect the group to largely deliver EBITDA beats, with REITS reporting the greatest upside because of strong U.S. RevPAR growth.
The C-Corps should also perform well, the analyst continued, although an uneven international macro could pressure upside.
Stephen Grambling, a top 14% analyst from Morgan Stanley maintains HLT with a strong buy rating and raises their HLT price target from $319.00 to $332.00, on Jul 17, 2026.
Richard Clarke, a top 34% analyst from Bernstein maintains HLT with a hold rating and lowers their HLT price target from $322.00 to $320.00, on May 15, 2026.
You can dig deeper into what analysts are projecting on the Hilton stock forecast page.
HLT Trading Indicators
How are HLT Revenues/Earnings doing?
Last year, HLT earnings were $1.58B. Over the last four year, HLT's earnings have increased by 18.58% per year. This was slower than the Lodging industry average of 35.2%.
Last year, HLT revenue was $12.49B. In the past five year, HLT's revenue has gone up by 25.4% per year. This was faster than the Lodging industry average of 22.62%.
Dive into HLT's earnings and revenue performance here.
Are HLT insiders buying or selling the stock?
In the past 12 months, insiders at HLT have sold more shares than they have bought.
Christian H. Charnaux, EVP;CXO of HLT, was the latest HLT insider to sell. They sold $601,734.24 worth of HLT shares on Aug 5, 2026.
Learn more about who owns HLT shares here.
Does HLT provide a stable income stream?
Hilton pays a dividend of 0.23%, compared to the Lodging industry's average dividend yield of 1.59%. If you owned $1,000 of HLT stock, you would have been paid $2.30 in the past year.
Hilton dividend payments have not consistently grown over the past decade and have not remained stable.
Find more data about Hilton dividend yield and history here.
Get opinions from other traders
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Execute your HLT trade
You have two main options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly fine. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at an exact dollar amount, use a limit order.
Hit the Open button and your broker will place your order.
If you want more info about buying stocks on eToro, click the how to video below:
Step 6: Get the latest scoop on your HLT investment
Now that you own some shares in HLT, you'll want to keep up with your investment.
Add HLT to a watchlist to see the latest developments about your HLT stock.
HLT Feed
How to Buy Stock in Hilton
To reiterate, here are the 6 steps to buy stock in Hilton:
- Decide where to buy Hilton stock
- Create your brokerage account
- Deposit funds into your investment account
- Research Hilton stock
- Execute your HLT trade
- Get the latest scoop on your HLT investment
If you need a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to track your investment in Hilton, get started below.
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