How to Buy Herc Holdings Stock
Herc Holdings Inc
Herc Holdings is a rental & leasing service company located in Florida, United States, which is part of the Industrials sector, and is traded under the ticker HRI on the NYSE exchange.
Herc Holdings stock last closed at $103.11, down 2.35% from the previous day, and has decreased 22.3% in one year. It has underperformed other stocks in the Rental & Leasing Services industry by 0.37 percentage points. Herc Holdings stock is currently +7.2% from its 52-week low of $96.19, and -45.26% from its 52-week high of $188.35.
As of Mar 19, 2026, there are 33.37M shares of HRI outstanding. The market value of HRI is $3.44B. In the last 24 hours, 483,000 HRI shares were traded.
How to Buy Herc Holdings Stock
Wondering how to invest in Herc Holdings stock? Here's how.
- Figure out where to buy Herc Holdings stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Herc Holdings stock.
- Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Choose your method of payment and add your information.
- Analyze Herc Holdings stock: The Herc Holdings ticker symbol is HRI. Is Herc Holdings stock a good investment? Should you buy shares of HRI? How do HRI's underlying business fundamentals look? Do top analysts think Herc Holdings is a good buy? Why has HRI's stock price moved recently? (Hint: Our stock analysis website can help you figure out if HRI is a good stock to buy).
- Place your HRI buy order: Decide if you will purchase HRI shares at the current market price or use a limit order to purchase HRI shares at a particular price.
- Track your HRI investment: Create a watchlist to keep track of your new investment in Herc Holdings shares.
Step 1: Figure out where to buy Herc Holdings stock
You will need a brokerage account to access the NYSE market and buy HRI shares.
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Open eToro AccountStep 2: Open your brokerage account
Now that you've chosen the right brokerage, you'll need to fill out some personal info so you can buy HRI stock today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to open a new brokerage account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've opened your account on app for stock, you can securely and quickly fund your account:
Watch the walkthrough below for more details depositing funds into your investment account.
Step 4: Analyze Herc Holdings stock
Once you have figured out the best place to buy Herc Holdings stock, it's very important to research their stock prior to buying, so you truly comprehend the risk as well as the upside.
Herc Holdings shares data
Herc Holdings Overview
WallStreetZen was designed to help average investors perform more in-depth fundamental analysis.
You can see all of the due diligence checks on HRI's stock page.
Is HRI stock undervalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge HRI's intrinsic value.
Using relative valuations methods:
- HRI could be overvalued based on its P/E ratio of 3,437x, relative to Rental & Leasing Services industry P/E ratio of 161.22x
- HRI may be undervalued based on its P/B ratio of 1.77x, relative to Rental & Leasing Services industry P/B ratio of 2.86x
- HRI could be overvalued based on its PEG ratio of 4.65x
You can access additional valuation analysis on HRI's stock here.
HRI Financial Health Overview
Pros:
- There are more short-term assets than short-term liabilities on the HRI balance sheet.
Cons:
- Total HRI debt is higher than 5 years ago, relative to shareholder equity.
- HRI profit margin has gone down from 5.9% to 0% in the past year.
- HRI's operating cash flow of $1.09B allows it to safely service it's debt of $9.68B.
- HRI has a relatively high debt to equity ratio of 6.07.
- HRI earnings of $417.00M is not sufficient to cover its interest payments.
- There are more long-term liabilities than short-term assets on the HRI balance sheet.
Do analysts think it's a good time to buy Herc Holdings stock
Out of 6 sell side analysts who track HRI, the consensus analyst rating on HRI is a Strong Buy
It's important to keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent HRI Analyst Forecasts
Tami Zakaria, a top 11% analyst from JP Morgan maintains HRI with a hold rating and raises their HRI price target from $150.00 to $165.00, on Jan 14, 2026.
You can dive deeper into what analysts are forecasting on the Herc Holdings stock forecast page.
HRI Momentum
HRI Performance Numbers
Last year, HRI earnings were $1.00M. In the last 5 year, HRI's earnings have increased by -58.81% per year. This was slower than the Rental & Leasing Services industry average of 13.52%.
Last year, HRI revenue was $4.38B. During the last 5 year, HRI's revenue has gone up by 19.69% per year. This was faster than the Rental & Leasing Services industry average of 19.55%.
You can research HRI's earnings and revenue performance here.
What are HRI executives and large shareholders up to?
In the last year, executives and large shareholders at HRI have sold more shares than they have bought.
Mark Humphrey, SVP Chief Financial Officer of HRI, was the latest HRI insider to sell. They sold $12,415.74 worth of HRI stock on Mar 13, 2026.
Research more about who owns HRI stock here.
Does HRI provide a stable income stream?
Herc Holdings pays a dividend of 2.72%, compared to the Rental & Leasing Services industry's average dividend yield of 1.39%. If you owned $1,000 of HRI stock, you would have received $27.16 in the past 12 months.
Herc Holdings dividend payments have consistently grown over the past 5 years and have remained stable.
Get more analysis about Herc Holdings dividend yield and history here.
What do other traders have to say about HRI?
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Place your HRI buy order
You have two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are usually the best for newer investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a given dollar amount limit, use a limit order.
Hit the Open Trade button and your broker will execute the order.
If you want additional help with investing in stocks on eToro, click the helpful video below:
Step 6: Track your HRI investment
Now that you own some HRI stock, you'll want to keep up with your new shares.
Create a watchlist to monitor your HRI stock.
HRI Feed
How to Buy Stock in Herc Holdings
To reiterate, here are the 6 steps you need to take to buy Herc Holdings stock right now:
- Figure out where to buy Herc Holdings stock
- Open your brokerage account
- Put funds into your brokerage account
- Analyze Herc Holdings stock
- Place your HRI buy order
- Track your HRI investment
If you are looking for a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you want to track your new investment in Herc Holdings, click below.
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