How to Buy Herc Holdings Stock
Herc Holdings Inc
Herc Holdings is a rental & leasing service company located in Florida, United States, which is part of the Industrials sector, and is traded under the ticker HRI on the NYSE exchange.
Herc Holdings stock last closed at $123.91, down 6.93% from the previous day, and has increased 8.79% in one year. It has underperformed other stocks in the Rental & Leasing Services industry by 0.3 percentage points. Herc Holdings stock is currently +40.09% from its 52-week low of $88.45, and -34.21% from its 52-week high of $188.35.
As of May 4, 2026, there are 33.39M shares of HRI outstanding. The market value of HRI is $4.14B. In the last 24 hours, 498,000 HRI shares were traded.
How to Buy Herc Holdings Stock
Wondering how to invest in Herc Holdings stock? Here's how.
- Figure out where to buy Herc Holdings stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Herc Holdings stock.
- Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Choose your method of payment and add your information.
- Analyze Herc Holdings stock: The Herc Holdings ticker symbol is HRI. Is Herc Holdings stock a good investment? Should you buy shares of HRI? How do HRI's underlying business fundamentals look? Do top analysts think Herc Holdings is a good buy? Why has HRI's stock price moved recently? (Hint: Our stock analysis website can help you figure out if HRI is a good stock to buy).
- Place your HRI buy order: Decide if you will purchase HRI shares at the current market price or use a limit order to purchase HRI shares at a particular price.
- Track your HRI investment: Create a watchlist to keep track of your new investment in Herc Holdings shares.
Step 1: Figure out where to buy Herc Holdings stock
You will need a brokerage account to access the NYSE market and buy HRI shares.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Open your brokerage account
Now that you've chosen the right brokerage, you'll need to fill out some personal info so you can buy HRI stock today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to open a new brokerage account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've opened your account on app for stock, you can securely and quickly fund your account:
Watch the walkthrough below for more details depositing funds into your investment account.
Step 4: Analyze Herc Holdings stock
Once you have figured out the best place to buy Herc Holdings stock, it's very important to research their stock prior to buying, so you truly comprehend the risk as well as the upside.
Herc Holdings shares data
Herc Holdings Overview
WallStreetZen was designed to help average investors perform more in-depth fundamental analysis.
You can see all of the due diligence checks on HRI's stock page.
Is HRI stock undervalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge HRI's intrinsic value.
Using relative valuations methods:
- HRI could be undervalued based on its P/B ratio of 2.18x, relative to Rental & Leasing Services industry P/B ratio of 3.62x
You can do additional valuation analysis on HRI's stock here.
A quick look at HRI Financials
Pros:
- There are more short-term assets than short-term liabilities on the HRI balance sheet.
Cons:
- HRI has a relatively high debt to equity ratio of 6.15.
- HRI profit margin has gone down from 3.5% to -0.1% in the past year.
- HRI's operating cash flow of $1.19B allows it to safely service it's debt of $9.64B.
- Total HRI debt is higher than 5 years ago, relative to shareholder equity.
- HRI earnings of $468.00M is not sufficient to cover its interest payments.
- There are more long-term liabilities than short-term assets on the HRI balance sheet.
Is Herc Holdings stock a Buy, Hold, or Sell, according to analysts?
Out of 6 sell side analysts who give ratings on HRI, the consensus analyst rating on Herc Holdings is a Strong Buy
Please note that analyst ratings are not recommendations, nor are they investment advice.
Most Recent HRI Analyst Forecasts
Adam Seiden, a top 18% analyst from Barclays maintains HRI with a strong buy rating and raises their HRI price target from $160.00 to $175.00, on Jan 23, 2026.
Barclays's Adam Seiden raised their price target on Herc Holdings (NYSE: HRI) by 9.4% from $160 to $175 on 2026/01/23. The analyst maintained their Strong Buy rating on the stock.
Herc Holdings is expected to report its Q4 and FY 2025 earnings on 2026/02/12.
Raising their price target in a Machinery & Construction sector quarterly preview note, Seiden opined that "companies benefiting from interest rate cuts will still reign supreme.
Looking ahead, the analyst told readers to expect "conservative" initial 2026 guides from the group.
You can dive deeper into what analysts are projecting on the Herc Holdings stock forecast page.
Metrics for Advanced HRI Traders
HRI Growth Numbers
Last year, HRI revenue was $4.65B. Over the last 5 year, HRI's revenue has increased by 20.94% per year. This was slower than the Rental & Leasing Services industry average of 21.11%.
Dive into HRI's earnings and revenue performance here.
Who is buying/selling HRI?
In the last year, executives and large shareholders at HRI have sold more shares than they have bought.
Mark Humphrey, SVP Chief Financial Officer of HRI, was the latest HRI insider to sell. They sold $12,415.74 worth of HRI shares on Mar 13, 2026.
Learn more about who owns HRI shares here.
Does HRI provide a stable income stream?
Herc Holdings pays a dividend of 2.26%, compared to the Rental & Leasing Services industry's average dividend yield of 1.16%. If you owned $1,000 worth of HRI stock, you would have been paid $22.60 in the past year.
Herc Holdings dividend payments have consistently grown over the past 5 years and have remained stable.
Find more data about Herc Holdings dividend yield and history here.
Get analysis from other investors
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Place your HRI buy order
You have two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally sufficient. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a given price, place a limit order.
Hit the Open button and eToro will place the order.
If you need more help buying stocks on eToro, click the helpful video below:
Step 6: Track your HRI investment
Now that you own some HRI stock, you'll want to keep up with your investment.
Create a watchlist to see the latest developments about your HRI stock.
HRI Feed
How to Buy Stock in Herc Holdings
To summarize, here are the 6 steps to buy Herc Holdings stock:
- Figure out where to buy Herc Holdings stock
- Open your brokerage account
- Put funds into your brokerage account
- Analyze Herc Holdings stock
- Place your HRI buy order
- Track your HRI investment
If you need a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you want to watch your investment in Herc Holdings, click below.
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