How to Buy Herc Holdings Stock
Herc Holdings Inc
Herc Holdings is a rental & leasing service company located in Florida, United States, which is part of the Industrials sector, and is traded under the ticker HRI on the NYSE exchange.
Herc Holdings stock last closed at $142.05, up 3.43% from the previous day, and has decreased 32.08% in one year. It has underperformed other stocks in the Rental & Leasing Services industry by 0.35 percentage points. Herc Holdings stock is currently +47.68% from its 52-week low of $96.19, and -42.46% from its 52-week high of $246.88.
As of Oct 31, 2025, there are 33.27M shares of HRI outstanding. The market value of HRI is $4.73B. In the last 24 hours, 334,000 HRI shares were traded.
How to Buy Herc Holdings Stock
Wondering how to invest in Herc Holdings stock? Here's how.
- Figure out where to buy Herc Holdings stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Herc Holdings stock.
- Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Choose your method of payment and add your information.
- Analyze Herc Holdings stock: The Herc Holdings ticker symbol is HRI. Is Herc Holdings stock a good investment? Should you buy shares of HRI? How do HRI's underlying business fundamentals look? Do top analysts think Herc Holdings is a good buy? Why has HRI's stock price moved recently? (Hint: Our stock analysis website can help you figure out if HRI is a good stock to buy).
- Place your HRI buy order: Decide if you will purchase HRI shares at the current market price or use a limit order to purchase HRI shares at a particular price.
- Track your HRI investment: Create a watchlist to keep track of your new investment in Herc Holdings shares.
Step 1: Figure out where to buy Herc Holdings stock
You will need a brokerage account to access the NYSE market and buy HRI shares.
Our favorite brokerage: eToro
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Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Open your brokerage account
Now that you've chosen the right brokerage, you'll need to fill out some personal info so you can buy HRI stock today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to open a new brokerage account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've opened your account on app for stock, you can securely and quickly fund your account:
Watch the walkthrough below for more details depositing funds into your investment account.
Step 4: Analyze Herc Holdings stock
Once you have figured out the best place to buy Herc Holdings stock, it's very important to research their stock prior to buying, so you truly comprehend the risk as well as the upside.
Herc Holdings shares data
Herc Holdings Overview
WallStreetZen was designed to help average investors perform more in-depth fundamental analysis.
You can see all of the due diligence checks on HRI's stock page.
Is HRI stock undervalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge HRI's intrinsic value.
Using relative valuations methods:
- HRI could be undervalued based on its P/B ratio of 2.45x, relative to Rental & Leasing Services industry P/B ratio of 2.87x
You can do additional valuation analysis on HRI's stock here.
A quick look at HRI Financials
Pros:
- There are more short-term assets than short-term liabilities on the HRI balance sheet.
Cons:
- HRI has a relatively high debt to equity ratio of 6.22.
- HRI profit margin has gone down from 10.1% to -1.7% in the past year.
- HRI's operating cash flow of $1.10B allows it to safely service it's debt of $9.78B.
- Total HRI debt is higher than 5 years ago, relative to shareholder equity.
- HRI earnings of $290.00M is not sufficient to cover its interest payments.
- There are more long-term liabilities than short-term assets on the HRI balance sheet.
Is Herc Holdings stock a Buy, Hold, or Sell, according to analysts?
Out of 3 sell side analysts who give ratings on HRI, the consensus analyst rating on Herc Holdings is a Buy
Please note that analyst ratings are not recommendations, nor are they investment advice.
You can dive deeper into what analysts are forecasting on the Herc Holdings stock forecast page.
HRI Trading Indicators
Is HRI Making Money?
Last year, HRI revenue was $4.12B. Over the last five year, HRI's revenue has increased by 17.99% per year. This was faster than the Rental & Leasing Services industry average of 14.73%.
Learn more about HRI's earnings and revenue performance here.
Who is buying/selling HRI?
Over the last 12 months, executives and large shareholders at HRI have sold more shares than they have bought.
John Engquist, Director of HRI, was the latest HRI insider to buy. They bought $7,360.84 worth of HRI shares on Aug 15, 2025.
Research more about who owns HRI stock here.
Can I get consistent income from HRI stock?
Herc Holdings pays a dividend of 1.95%, compared to the Rental & Leasing Services industry's average dividend yield of 1.23%. If you owned $1,000 of HRI stock, you would have been paid $19.46 in the past 12 months.
Dig into more data about Herc Holdings dividend yield and history here.
What do other traders have to say about HRI?
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Place your HRI buy order
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are usually sufficient. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a particular price, place a limit order.
Click the Open button and your broker will place the order.
If you want additional assistance buying stocks on eToro, click the how to video below:
Step 6: Track your HRI investment
Now that you own some HRI shares, you'll want to keep up with your company.
Add HRI to a watchlist to see the latest developments about your HRI stock.
HRI Feed
How to Buy Stock in Herc Holdings
To reiterate, here are the 6 steps to buy Herc Holdings stock:
- Figure out where to buy Herc Holdings stock
- Open your brokerage account
- Put funds into your brokerage account
- Analyze Herc Holdings stock
- Place your HRI buy order
- Track your HRI investment
If you require a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to watch your new investment in Herc Holdings, hit the button below to create your watchlist.
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