How to Buy Herc Holdings Stock
Herc Holdings Inc
Herc Holdings is a rental & leasing service company located in Florida, United States, which is part of the Industrials sector, and is traded under the ticker HRI on the NYSE exchange.
Herc Holdings stock last closed at $114.53, down 1.95% from the previous day, and has decreased 20.52% in one year. It has underperformed other stocks in the Rental & Leasing Services industry by 0.36 percentage points. Herc Holdings stock is currently +19.07% from its 52-week low of $96.19, and -53.61% from its 52-week high of $246.88.
As of Aug 1, 2025, there are 33.24M shares of HRI outstanding. The market value of HRI is $3.81B. In the last 24 hours, 735,000 HRI shares were traded.
How to Buy Herc Holdings Stock
Wondering how to invest in Herc Holdings stock? Here's how.
- Figure out where to buy Herc Holdings stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Herc Holdings stock.
- Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Choose your method of payment and add your information.
- Analyze Herc Holdings stock: The Herc Holdings ticker symbol is HRI. Is Herc Holdings stock a good investment? Should you buy shares of HRI? How do HRI's underlying business fundamentals look? Do top analysts think Herc Holdings is a good buy? Why has HRI's stock price moved recently? (Hint: Our stock analysis website can help you figure out if HRI is a good stock to buy).
- Place your HRI buy order: Decide if you will purchase HRI shares at the current market price or use a limit order to purchase HRI shares at a particular price.
- Track your HRI investment: Create a watchlist to keep track of your new investment in Herc Holdings shares.
Step 1: Figure out where to buy Herc Holdings stock
You will need a brokerage account to access the NYSE market and buy HRI shares.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Open your brokerage account
Now that you've chosen the right brokerage, you'll need to fill out some personal info so you can buy HRI stock today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to open a new brokerage account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've opened your account on app for stock, you can securely and quickly fund your account:
Watch the walkthrough below for more details depositing funds into your investment account.
Step 4: Analyze Herc Holdings stock
Once you have figured out the best place to buy Herc Holdings stock, it's very important to research their stock prior to buying, so you truly comprehend the risk as well as the upside.
Herc Holdings shares data
Herc Holdings Overview
WallStreetZen was designed to help average investors perform more in-depth fundamental analysis.
You can see all of the due diligence checks on HRI's stock page.
Is HRI stock undervalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge HRI's intrinsic value.
Using relative valuations methods:
- HRI could be overvalued based on its P/E ratio of 130.15x, relative to Rental & Leasing Services industry P/E ratio of 21.16x
- HRI may be undervalued based on its P/B ratio of 1.99x, relative to Rental & Leasing Services industry P/B ratio of 2.75x
- HRI could be undervalued based on its PEG ratio of 0.25x
You can access additional valuation analysis on HRI's stock here.
HRI Financial Health Overview
Pros:
- There are more short-term assets than short-term liabilities on the HRI balance sheet.
Cons:
- Total HRI debt is higher than 5 years ago, relative to shareholder equity.
- HRI profit margin has gone down from 10% to 0.6% in the past year.
- HRI's operating cash flow of $1.08B allows it to safely service it's debt of $9.89B.
- HRI has a relatively high debt to equity ratio of 6.34.
- HRI earnings of $347.00M is not sufficient to cover its interest payments.
- There are more long-term liabilities than short-term assets on the HRI balance sheet.
Do analysts think it's a good time to buy Herc Holdings stock
Out of 5 sell side analysts who track HRI, the consensus analyst rating on HRI is a Buy
It's important to keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
You can dive deeper into what analysts are projecting on the Herc Holdings stock forecast page.
Metrics for Advanced HRI Traders
HRI Growth Numbers
Last year, HRI earnings were $23.00M. Over the last 5 year, HRI's earnings have increased by -10.12% per year. This was slower than the Rental & Leasing Services industry average of 15.25%.
Last year, HRI revenue was $3.78B. Over the last five year, HRI's revenue has increased by 15.33% per year. This was faster than the Rental & Leasing Services industry average of 12.8%.
Learn more about HRI's earnings and revenue performance here.
Latest Insiders Trades at HRI
Over the past 12 months, executives and large shareholders at HRI have sold more shares than they have bought.
Patrick D. Campbell, Director of HRI, was the latest HRI insider to buy. They bought $150,023.25 worth of HRI shares on May 15, 2025.
Dig into more about who owns HRI shares here.
Does HRI provide a stable income stream?
Herc Holdings pays a dividend of 2.38%, compared to the Rental & Leasing Services industry's average dividend yield of 1.24%. If you owned $1,000 worth of HRI stock, you would have been paid $23.84 last year.
Get more analysis about Herc Holdings dividend yield and history here.
HRI Social Trading Data
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your HRI buy order
You have two primary options:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually the easiest way to buy. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a given dollar amount limit, place a limit order.
Press the Open Trade button and your broker will execute your order.
If you require additional help with investing in stocks on eToro, watch the helpful video below:
Step 6: Track your HRI investment
Now that you own some shares in HRI, you'll want to keep up with your investment.
Create a watchlist to get the latest updates about your HRI stock.
HRI Feed
How to Buy Stock in Herc Holdings
To reiterate, here are the 6 steps you need to take to buy Herc Holdings stock right now:
- Figure out where to buy Herc Holdings stock
- Open your brokerage account
- Put funds into your brokerage account
- Analyze Herc Holdings stock
- Place your HRI buy order
- Track your HRI investment
If you need a brokerage account, eToro is our recommended option.
Get Started with eToro TodayIf you want to monitor your new investment in Herc Holdings, click below.
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