How to Buy Hasbro Stock
Hasbro Inc
Hasbro, Inc. , together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products.
Hasbro stock last closed at $81.85, up 3.07% from the previous day, and has increased 22.49% in one year. It has overperformed other stocks in the Leisure industry by 0.44 percentage points. Hasbro stock is currently +67.04% from its 52-week low of $49.00, and -0.24% from its 52-week high of $82.05.
There are currently 140.23M shares of HAS outstanding. The market capitalization of HAS is $11.48B. In the past 24 hours, 1.16M HAS shares were traded.
How to Buy Hasbro Stock
Wondering how to invest in Hasbro stock? Here's how.
- Decide where to buy Hasbro stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy Hasbro stock.
- Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Deposit money your investment account: Select your method of payment and add your details.
- Evaluate Hasbro stock: The Hasbro ticker symbol is HAS. Is Hasbro stock a good investment? Should you buy shares of HAS? How do HAS's underlying business fundamentals look? Do top analysts think Hasbro is a good buy? Why has HAS's stock price moved recently? (Hint: Our stock market research website can help you understand if HAS is a good stock to buy).
- Place your HAS trade: Decide if you will purchase HAS shares at the current market price or use a limit order to purchase HAS stock at a particular price.
- Watch your investment in HAS: Create a watchlist to important updates regarding your position in Hasbro stock.
Step 1: Decide where to buy Hasbro stock
You will need a brokerage account in order to access the NASDAQ market and buy HAS stock.
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Open eToro AccountStep 2: Open your brokerage account
Now that you've selected the right brokerage, the next step is to fill out some personal information so you are able to buy HAS today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to create a new brokerage account.
- Send your data by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have created your account on the highest rated app to buy and sell stocks, you can securely and quickly fund your account:
Watch this video walkthrough for more details transferring money into your new investment account.
Step 4: Evaluate Hasbro stock
Once you have selected the best place to buy Hasbro stock, it's critical to analyze their stock before you buy, so you can understand the risk and upside.
Overview of key HAS info
Hasbro Due Diligence Checks
WallStreetZen was designed to help average investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on HAS's stock page.
Is HAS stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge HAS's true value.
Using relative valuations ratios:
- HAS may be overvalued based on its P/B ratio of 42.56x, relative to Leisure industry P/B ratio of 4.79x
You can access more valuation research on HAS's stock here.
HAS Financial Health
Passed Health Checks:
- HAS profit margin has gone up from -22.8% to -13.4% in the past year.
- HAS's operating cash flow of $691.70M allows it to safely service it's debt of $3.32B.
- There are more short-term assets than short-term liabilities on the HAS balance sheet.
Failed Health Checks:
- Total HAS debt is higher than 5 years ago, relative to shareholder equity.
- HAS earnings of -$283.00M is not sufficient to cover its interest payments.
- HAS has a relatively high debt to equity ratio of 18.19.
- There are more long-term liabilities than short-term assets on the HAS balance sheet.
Is HAS stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 8 Equities analysts who give recommendations on HAS, the consensus analyst rating on HAS is a Strong Buy
Please note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent HAS Analyst Forecasts
Megan Alexander, a top 17% analyst from Morgan Stanley maintains HAS with a strong buy rating and raises their HAS price target from $83.00 to $85.00, on Jul 24, 2025.
Morgan Stanley's Megan Alexander raised their price target on Hasbro (NASDAQ: HAS) by 2.4% from $83 to $85 on 2025/07/24. The analyst maintained their Strong Buy rating on the stock.
Hasbro reported its Q2 2025 earnings.
Alexander attributed their price target increase to:
- The quarter's "strong" results, the firm sees v.
- Visibility to near-term upside given perceived conservatism in the implied guide for 2H 2025.
- And, longer-term upside.
Earnings Report
For Q2 2025, Hasbro reported:
- EPS of $1.30, which beat the Zacks Consensus Estimate of $0.78 and Q2 2024's $1.22.
- Revenue of $980.8M, which beat the Zacks Consensus Estimate of $877.3M but missed Q2 2024's $995.3M.
For FY 2025, management guided:
- Mid-single-digit revenue growth, up from the prior "slight increase."
CEO Chris Cocks commented: “Hasbro’s return to growth in the first half of 2025 is clear validation that our Playing to Win strategy is working.
“We delivered record-setting results from MAGIC: THE GATHERING, alongside strong contributions from our games portfolio, licensing partnerships, and digital initiatives.
"With this momentum, we’re increasing our full-year outlook and positioning Hasbro for sustained growth in 2025 and beyond.”
Alexander Perry, a bottom 4% analyst from Bank of America maintains HAS with a strong buy rating and raises their HAS price target from $85.00 to $90.00, on Jul 17, 2025.
Stephen Laszczyk, a top 27% analyst from Goldman Sachs upgrades HAS to a strong buy rating and raises their HAS price target from $66.00 to $85.00, on Jul 1, 2025.
You can dig deeper into what analysts are forecasting on the Hasbro stock forecast page.
HAS Trading Indicators
HAS Performance Numbers
Last year, HAS revenue was $4.25B. Over the past five year, HAS's revenue has grown by -3.07% per year. This was slower than the Leisure industry average of 13.95%.
Dive into HAS's earnings and revenue performance here.
Latest Insiders Trades at HAS
Over the last 12 months, executives and large shareholders at HAS have sold more shares than they have bought.
Christian P. Cocks, Chief Executive Officer of HAS, was the latest HAS insider to sell. They sold $1,499,176.00 worth of HAS shares on Aug 21, 2025.
Research more about who owns HAS stock here.
Does HAS provide a stable income stream?
Hasbro pays a dividend of 3.42%, compared to the Leisure industry's average dividend yield of 2.15%. If you owned $1,000 of HAS stock, you would have been paid $34.21 in the past 12 months.
Hasbro dividend payments have consistently grown over the past decade and have remained stable.
Find more analysis about Hasbro dividend yield and history here.
HAS Social Trading Data
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Place your HAS trade
You have two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly fine. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at an exact dollar amount, place a limit order.
Hit the Open Trade button and your broker will place your order.
If you want additional help with buying stocks on eToro, click the helpful video below:
Step 6: Watch your investment in HAS
Now that you own some shares in HAS, you'll want to keep up with your new investment.
Put HAS on a watchlist to keep track of your HAS stock.
HAS Feed
How to Buy Stock in Hasbro
To reiterate, here are the 6 steps to buy stock in Hasbro:
- Decide where to buy Hasbro stock
- Open your brokerage account
- Deposit money your investment account
- Evaluate Hasbro stock
- Place your HAS trade
- Watch your investment in HAS
If you need a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you want to get updates on your new investment in Hasbro, get started below.
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