Hasbro, Inc. , together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products.
Hasbro stock last closed at $67.81, down 2.43% from the previous day, and has increased 16.87% in one year. It has overperformed other stocks in the Leisure industry by 0.55 percentage points. Hasbro stock is currently +38.39% from its 52-week low of $49.00, and -7.69% from its 52-week high of $73.46.
There are currently 140.13M shares of HAS outstanding. The market capitalization of HAS is $9.50B. In the past 24 hours, 1.69M HAS shares were traded.
How to Buy Hasbro Stock
Wondering how to invest in Hasbro stock? Here's how.
Decide where to buy Hasbro stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy Hasbro stock.
Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
Deposit money your investment account: Select your method of payment and add your details.
Evaluate Hasbro stock: The Hasbro ticker symbol is HAS. Is Hasbro stock a good investment? Should you buy shares of HAS? How do HAS's underlying business fundamentals look? Do top analysts think Hasbro is a good buy? Why has HAS's stock price moved recently? (Hint: Our stock market research website can help you understand if HAS is a good stock to buy).
Place your HAS trade: Decide if you will purchase HAS shares at the current market price or use a limit order to purchase HAS stock at a particular price.
Watch your investment in HAS: Create a watchlist to important updates regarding your position in Hasbro stock.
Step 1: Decide where to buy Hasbro stock
You will need a brokerage account in order to access the NASDAQ market and buy HAS stock.
A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.
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Step 2: Open your brokerage account
Now that you've selected the right brokerage, the next step is to fill out some personal information so you are able to buy HAS today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Evaluate Hasbro stock
Once you have selected the best place to buy Hasbro stock, it's critical to analyze their stock before you buy, so you can understand the risk and upside.
Overview of key HAS info
HAS Price
$67.81
1w %
2.25%
1y %
16.87%
5y %
-10.2%
P/E
22.16x
P/B
7.94x
P/S
2.23x
PEG
1.02x
Revenue
$4.27B
Earnings
$426.00M
Fore. Rev. Growth
0.94%
Fore. Earn. Growth
24.19%
Market Cap
$9.50B
Next Earnings
Jul 23, 2025
Next Dividend
N/A
Hasbro Due Diligence Checks
WallStreetZen was designed to help average investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on HAS's stock page.
Is HAS stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge HAS's true value.
Using relative valuations ratios:
HAS may be undervalued based on its P/E ratio of 22.16x, relative to Leisure industry P/E ratio of 37.52x
HAS could be overvalued based on its P/B ratio of 7.94x, relative to Leisure industry P/B ratio of 4.19x
HAS may be overvalued based on its PEG ratio of 1.02x
HAS profit margin has gone up from -29.6% to 10% in the past year.
HAS's operating cash flow of $807.70M allows it to safely service it's debt of $3.33B.
There are more short-term assets than short-term liabilities on the HAS balance sheet.
Failed Health Checks:
There are more long-term liabilities than short-term assets on the HAS balance sheet.
HAS has a relatively high debt to equity ratio of 4.04.
Total HAS debt is higher than 5 years ago, relative to shareholder equity.
HAS earnings of $718.10M is not sufficient to cover its interest payments.
Is HAS stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 5 Wall Street analysts who research HAS, the consensus analyst rating on HAS is a Strong Buy
It's important to note that analyst ratings are not recommendations, nor are they investment advice.
Latest HAS Analyst Recommendations
Drew Crum, a top 17% analyst from Stifel Nicolaus maintains HAS with a strong buy rating and lowers their HAS price target from $82.00 to $77.00, on Jan 3, 2025.
You can dive deeper into what analysts are saying on the Hasbro stock forecast page.
Metrics for Advanced HAS Traders
SMA10
67.09
SMA20
67.02
SMA50
61.53
SMA100
61.46
SMA200
63.36
MACD
1.54
MACD Signal
1.56
MACD Histogram
-0.03
RSI
58.94
Stochastic %K
82.03
Stochastic %D
86.88
StochRSI %K
78.39
StochRSI %D
86.94
Is HAS Making Money?
Last year, HAS earnings were $426.00M. Over the past 5 year, HAS's earnings have grown by -1.79% per year. This was slower than the Leisure industry average of 16.32%.
Last year, HAS revenue was $4.27B. During the last five year, HAS's revenue has gone up by -3.49% per year. This was slower than the Leisure industry average of 14.01%.
Hasbro pays a dividend of 4.13%, compared to the Leisure industry's average dividend yield of 2.36%. If you owned $1,000 of HAS stock, you would have received $41.29 in the past 12 months.
Hasbro dividend payments have consistently grown over the past decade and have remained stable.
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Step 5: Place your HAS trade
You have two main types of orders:
Market order: A market order is an order to buy or sell a stock at the best available price. Market orders are usually the easiest way to buy.
Limit order: A limit order allows you to buy or sell a stock at a specific price (or better). If you want to make sure you're buying or selling at a particular price, place a limit order.
Press the Open button and your broker will execute the order.
If you need additional help buying stocks on eToro, watch the how to video below:
As of Jun 13, 2025, it costs $67.81 to buy one share of Hasbro stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.147 shares of HAS.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.