Hasbro, Inc. , together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products.
Hasbro stock last closed at $59.72, down 0.62% from the previous day, and has increased 16.44% in one year. It has overperformed other stocks in the Leisure industry by 0.1 percentage points. Hasbro stock is currently +22.79% from its 52-week low of $48.64, and -18.7% from its 52-week high of $73.46.
There are currently 139.5M shares of HAS outstanding. The market capitalization of HAS is $8.33B. In the past 24 hours, 943,457 HAS shares were traded.
How to Buy Hasbro Stock
Wondering how to invest in Hasbro stock? Here's how.
Decide where to buy Hasbro stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy Hasbro stock.
Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
Deposit money your investment account: Select your method of payment and add your details.
Evaluate Hasbro stock: The Hasbro ticker symbol is HAS. Is Hasbro stock a good investment? Should you buy shares of HAS? How do HAS's underlying business fundamentals look? Do top analysts think Hasbro is a good buy? Why has HAS's stock price moved recently? (Hint: Our stock market research website can help you understand if HAS is a good stock to buy).
Place your HAS trade: Decide if you will purchase HAS shares at the current market price or use a limit order to purchase HAS stock at a particular price.
Watch your investment in HAS: Create a watchlist to important updates regarding your position in Hasbro stock.
Step 1: Decide where to buy Hasbro stock
You will need a brokerage account in order to access the NASDAQ market and buy HAS stock.
A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.
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Step 2: Open your brokerage account
Now that you've selected the right brokerage, the next step is to fill out some personal information so you are able to buy HAS today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Evaluate Hasbro stock
Once you have selected the best place to buy Hasbro stock, it's critical to analyze their stock before you buy, so you can understand the risk and upside.
Overview of key HAS info
HAS Price
$59.72
1w %
1.39%
1y %
16.44%
5y %
-39.19%
P/E
-12.9x
P/B
6.36x
P/S
1.93x
PEG
N/A
Revenue
$4.32B
Earnings
-$641.20M
Fore. Rev. Growth
0.5%
Fore. Earn. Growth
N/A
Market Cap
$8.33B
Next Earnings
N/A
Next Dividend
N/A
Hasbro Due Diligence Checks
WallStreetZen was designed to help average investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on HAS's stock page.
Is HAS stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge HAS's true value.
Using relative valuations ratios:
HAS may be overvalued based on its P/B ratio of 6.36x, relative to Leisure industry P/B ratio of 3.95x
HAS's operating cash flow of $978.30M allows it to safely service it's debt of $3.96B.
There are more short-term assets than short-term liabilities on the HAS balance sheet.
Failed Health Checks:
HAS profit margin has gone down from -10.3% to -14.8% in the past year.
HAS has a relatively high debt to equity ratio of 4.52.
There are more long-term liabilities than short-term assets on the HAS balance sheet.
HAS earnings of -$518.30M is not sufficient to cover its interest payments.
Total HAS debt is higher than 5 years ago, relative to shareholder equity.
Is HAS stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 6 Equities analysts who give recommendations on HAS, the consensus analyst rating on HAS is a Strong Buy
Please note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent HAS Analyst Forecasts
Stephanie Wissink, a top 27% analyst from Jefferies maintains HAS with a strong buy rating and raises their HAS price target from $75.00 to $83.00, on Oct 1, 2024.
Jefferies's Stephanie Wissink raised their price target on Hasbro (NASDAQ: HAS) by 10.7% from $75 to $83 on 2024/10/01. The analyst maintained their Strong Buy rating on the stock.
As the toy industry heads into its key Q3 sales period, Wissink told investors that the "biggest takeaway from Jefferies' channel checks" was the "encouraging" news that big box retailers are seeing considerable improvements in inventory levels.
The analyst told readers they increased their Q3 2024 estimates for Hasbro and Mattel, citing positive trends such as steady discretionary expenditure on products compared to services and the names in their portfolio gaining Y/Y market share on top toy lists.
You can dig deeper into what analysts are forecasting on the Hasbro stock forecast page.
HAS Trading Indicators
SMA10
58.8
SMA20
58.25
SMA50
59.38
SMA100
63.71
SMA200
63.04
MACD
0.23
MACD Signal
-0.11
MACD Histogram
0.34
RSI
55.72
Stochastic %K
87.09
Stochastic %D
84.77
StochRSI %K
91.1
StochRSI %D
88.22
HAS Performance Numbers
Last year, HAS revenue was $4.32B. Over the past five year, HAS's revenue has grown by -1.58% per year. This was slower than the Leisure industry average of 20.3%.
Over the last 12 months, executives and large shareholders at HAS have sold more shares than they have bought.
Matthew Edward Austin, EVP Chief Revenue Officer of HAS, was the latest HAS insider to sell. They sold $111,781.67 worth of HAS shares on Nov 29, 2024.
Hasbro pays a dividend of 3.52%, compared to the Leisure industry's average dividend yield of 2.28%. If you owned $1,000 of HAS stock, you would have been paid $35.16 in the past 12 months.
Hasbro dividend payments have consistently grown over the past decade and have remained stable.
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Step 5: Place your HAS trade
You have two main types of orders:
Market order: A market order is an order to buy or sell a stock at the best price on the market. Market orders are mostly fine.
Limit order: A limit order is an order to buy or sell a security at a specific price (or better). If you want to make sure you're buying or selling at an exact dollar amount, place a limit order.
Hit the Open Trade button and your broker will place your order.
If you want additional help with buying stocks on eToro, click the helpful video below:
As of Feb 12, 2025, it costs $59.72 to buy one share of Hasbro stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.167 shares of HAS.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.