Hasbro, Inc. , together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products.
Hasbro stock last closed at $93.84, up 5.07% from the previous day, and has increased 65.68% in one year. It has overperformed other stocks in the Leisure industry by 1.14 percentage points. Hasbro stock is currently +91.51% from its 52-week low of $49.00, and -0.11% from its 52-week high of $93.94.
There are currently 140.34M shares of HAS outstanding. The market capitalization of HAS is $13.17B. In the past 24 hours, 1.83M HAS shares were traded.
How to Buy Hasbro Stock
Wondering how to invest in Hasbro stock? Here's how.
Decide where to buy Hasbro stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy Hasbro stock.
Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
Deposit money your investment account: Select your method of payment and add your details.
Evaluate Hasbro stock: The Hasbro ticker symbol is HAS. Is Hasbro stock a good investment? Should you buy shares of HAS? How do HAS's underlying business fundamentals look? Do top analysts think Hasbro is a good buy? Why has HAS's stock price moved recently? (Hint: Our stock market research website can help you understand if HAS is a good stock to buy).
Place your HAS trade: Decide if you will purchase HAS shares at the current market price or use a limit order to purchase HAS stock at a particular price.
Watch your investment in HAS: Create a watchlist to important updates regarding your position in Hasbro stock.
Step 1: Decide where to buy Hasbro stock
You will need a brokerage account in order to access the NASDAQ market and buy HAS stock.
A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.
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Step 2: Open your brokerage account
Now that you've selected the right brokerage, the next step is to fill out some personal information so you are able to buy HAS today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Evaluate Hasbro stock
Once you have selected the best place to buy Hasbro stock, it's critical to analyze their stock before you buy, so you can understand the risk and upside.
Overview of key HAS info
HAS Price
$93.84
1w %
4.95%
1y %
65.68%
5y %
-1.73%
P/E
-23.64x
P/B
30.36x
P/S
3.02x
PEG
N/A
Revenue
$4.36B
Earnings
-$558.30M
Fore. Rev. Growth
6.23%
Fore. Earn. Growth
N/A
Market Cap
$13.17B
Next Earnings
Feb 17, 2026
Next Dividend
N/A
Hasbro Due Diligence Checks
WallStreetZen was designed to help average investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on HAS's stock page.
Is HAS stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge HAS's true value.
Using relative valuations ratios:
HAS may be overvalued based on its P/B ratio of 30.36x, relative to Leisure industry P/B ratio of 4.81x
HAS profit margin has gone up from -14.8% to -12.8% in the past year.
HAS's operating cash flow of $749.80M allows it to safely service it's debt of $3.32B.
There are more short-term assets than short-term liabilities on the HAS balance sheet.
Failed Health Checks:
Total HAS debt is higher than 5 years ago, relative to shareholder equity.
HAS earnings of -$274.10M is not sufficient to cover its interest payments.
HAS has a relatively high debt to equity ratio of 11.73.
There are more long-term liabilities than short-term assets on the HAS balance sheet.
Is HAS stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 5 Equities analysts who give recommendations on HAS, the consensus analyst rating on HAS is a Strong Buy
Please note that analyst ratings are not stock recommendations, nor are they financial advice.
You can dive deeper into what analysts are projecting on the Hasbro stock forecast page.
HAS Technicals
SMA10
89.3
SMA20
88.04
SMA50
84.05
SMA100
79.99
SMA200
75.67
MACD
2.14
MACD Signal
1.82
MACD Histogram
0.32
RSI
72.7
Stochastic %K
90.13
Stochastic %D
89.95
StochRSI %K
85.79
StochRSI %D
76.97
HAS Revenue
Last year, HAS revenue was $4.36B. During the last 5 year, HAS's revenue has grown by -3.37% per year. This was slower than the Leisure industry average of 14.05%.
Hasbro pays a dividend of 2.98%, compared to the Leisure industry's average dividend yield of 2.8%. If you owned $1,000 worth of HAS stock, you would have been paid $29.84 last year.
Hasbro dividend payments have consistently grown over the past decade and have remained stable.
One of the reasons eToro is our favorite brokerage is because of its social trading community.
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Step 5: Place your HAS trade
You have two primary options:
Market order: A market order is an order to buy or sell a stock at the best possible price. Market orders are generally fine for most investors.
Limit order: A limit order enables you to buy or sell a stock at a specific price (or better). If you want to ensure you're buying or selling at a given dollar amount, use a limit order.
Click the Open button and eToro will execute your order.
If you want more help with investing in stocks on eToro, watch the how to video below:
As of Feb 2, 2026, it costs $93.84 to buy one share of Hasbro stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.107 shares of HAS.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.