How to Buy Hasbro Stock
Hasbro Inc
Hasbro, Inc. , alongside its various subsidiaries, operates as a global leader in the play and entertainment industry.
Hasbro stock last closed at $97.04, up 2.7% from the previous day, and has increased 25.1% in one year. It has overperformed other stocks in the Leisure industry by 1.17 percentage points. Hasbro stock is currently +39.63% from its 52-week low of $69.50, and -9.29% from its 52-week high of $106.98.
There are currently 141.04M shares of HAS outstanding. The market capitalization of HAS is $13.69B. In the past 24 hours, 1.33M HAS shares were traded.
How to Buy Hasbro Stock
Wondering how to invest in Hasbro stock? Here's how.
- Decide where to buy Hasbro stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy Hasbro stock.
- Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Deposit money your investment account: Select your method of payment and add your details.
- Evaluate Hasbro stock: The Hasbro ticker symbol is HAS. Is Hasbro stock a good investment? Should you buy shares of HAS? How do HAS's underlying business fundamentals look? Do top analysts think Hasbro is a good buy? Why has HAS's stock price moved recently? (Hint: Our stock market research website can help you understand if HAS is a good stock to buy).
- Place your HAS trade: Decide if you will purchase HAS shares at the current market price or use a limit order to purchase HAS stock at a particular price.
- Watch your investment in HAS: Create a watchlist to important updates regarding your position in Hasbro stock.
Step 1: Decide where to buy Hasbro stock
You will need a brokerage account in order to access the NASDAQ market and buy HAS stock.
Our preferred brokerage: eToro
Based on our experience, eToro is the best brokerage. Here's why:
- You can invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
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- Social investing: eToro offers a community of more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your stock purchase by opening an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Open your brokerage account
Now that you've selected the right brokerage, the next step is to fill out some personal information so you are able to buy HAS today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to create a new brokerage account.
- Send your data by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have created your account on the highest rated app to buy and sell stocks, you can securely and quickly fund your account:
Watch this video walkthrough for more details transferring money into your new investment account.
Step 4: Evaluate Hasbro stock
Once you have selected the best place to buy Hasbro stock, it's critical to analyze their stock before you buy, so you can understand the risk and upside.
Overview of key HAS info
Hasbro Due Diligence Checks
WallStreetZen was designed to help average investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on HAS's stock page.
Is HAS stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge HAS's true value.
Using relative valuations ratios:
- HAS may be undervalued based on its P/E ratio of 17.18x, relative to Leisure industry P/E ratio of 24.87x
- HAS could be overvalued based on its P/B ratio of 18.74x, relative to Leisure industry P/B ratio of 4.56x
- HAS may be overvalued based on its PEG ratio of 2.07x
You can do more valuation analysis on HAS's stock here.
How do HAS Financials look?
Passed Health Checks:
- HAS profit margin has gone up from -13.4% to 16% in the past year.
- HAS earnings of $1.19B is not sufficient to cover its interest payments.
- There are more short-term assets than short-term liabilities on the HAS balance sheet.
- HAS's operating cash flow of $1.29B allows it to safely service it's debt of $3.54B.
Failed Health Checks:
- Total HAS debt is higher than 5 years ago, relative to shareholder equity.
- There are more long-term liabilities than short-term assets on the HAS balance sheet.
- HAS has a relatively high debt to equity ratio of 7.27.
Is HAS stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 11 Wall Street analysts who research HAS, the consensus analyst rating on HAS is a Strong Buy
It's important to note that analyst ratings are not recommendations, nor are they investment advice.
Latest HAS Analyst Recommendations
Xian Siew, a top 50% analyst from BNP Paribas maintains HAS with a buy rating and lowers their HAS price target from $117.00 to $114.00, on Jul 15, 2026.
Eric Handler, a top 8% analyst from Roth Capital maintains HAS with a strong buy rating and lowers their HAS price target from $120.00 to $100.00, on Jul 14, 2026.
James Hardiman, a top 14% analyst from Citigroup maintains HAS with a strong buy rating and lowers their HAS price target from $114.00 to $101.00, on Jul 10, 2026.
Anthony Bonadio, a top 19% analyst from Wells Fargo maintains HAS with a hold rating and lowers their HAS price target from $92.00 to $85.00, on Jun 9, 2026.
Megan Alexander, a top 48% analyst from Morgan Stanley maintains HAS with a strong buy rating and raises their HAS price target from $122.00 to $123.00, on May 14, 2026.
You can dive deeper into what analysts are saying on the Hasbro stock forecast page.
Metrics for Advanced HAS Traders
Is HAS Making Money?
Last year, HAS earnings were $794.10M. Over the past 5 year, HAS's earnings have grown by 13.2% per year. This was slower than the Leisure industry average of 58.71%.
Last year, HAS revenue was $4.97B. During the last five year, HAS's revenue has gone up by -3.48% per year. This was slower than the Leisure industry average of 18.69%.
Dig into HAS's earnings and revenue performance here.
Latest Insiders Trades at HAS
Over the last 12 months, executives and large shareholders at HAS have sold more shares than they have bought.
Gina M. Goetter, CFO;EVP of HAS, was the latest HAS insider to sell. They sold $776,604.20 worth of HAS shares on Jul 31, 2026.
Research more about who owns HAS stock here.
Does HAS provide a stable income stream?
Hasbro pays a dividend of 2.89%, compared to the Leisure industry's average dividend yield of 2.48%. If you owned $1,000 of HAS stock, you would have received $28.85 in the past 12 months.
Hasbro dividend payments have consistently grown over the past decade and have remained stable.
Dig into more info about Hasbro dividend yield and history here.
What do other investors have to say about HAS?
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Place your HAS trade
You have two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are usually the easiest way to buy. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a particular price, place a limit order.
Press the Open button and your broker will execute the order.
If you need additional help buying stocks on eToro, watch the how to video below:
Step 6: Watch your investment in HAS
Now that you own some shares in HAS, you'll want to keep up with your new shares.
Create a watchlist to track your HAS stock.
HAS Feed
How to Buy Stock in Hasbro
To reiterate, here are the 6 steps to buy Hasbro stock:
- Decide where to buy Hasbro stock
- Open your brokerage account
- Deposit money your investment account
- Evaluate Hasbro stock
- Place your HAS trade
- Watch your investment in HAS
If you need a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to watch your investment in Hasbro, create a watchlist today.
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