How to Buy Guild Holdings Co Stock

Guild Holdings Co

Guild Holdings Co is a mortgage company located in California, United States, which is part of the Financial Services sector, and is traded under the ticker GHLD on the NYSE exchange.

Guild Holdings Co stock last closed at $13.68, up 3.32% from the previous day, and has decreased 7.57% in one year. It has underperformed other stocks in the Mortgage Finance industry by 0.12 percentage points. Guild Holdings Co stock is currently +22.03% from its 52-week low of $11.21, and -25.06% from its 52-week high of $18.26.

As of Mar 25, 2025, there are 61.9M GHLD shares outstanding. The market cap of GHLD is $846.84M. In the past 24 hours, 9223 GHLD shares were traded.

How to Buy Guild Holdings Co Stock

Not sure how to invest in Guild Holdings Co stock? Here's how.

  1. Decide where to buy Guild Holdings Co stock: You need to choose an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you decide where to buy Guild Holdings Co stock.
  2. Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Fund your investment account: Pick your payment method and add your details.
  4. Evaluate Guild Holdings Co stock: The Guild Holdings Co ticker symbol is GHLD. Is Guild Holdings Co stock a good investment? Should you buy shares of GHLD? How do GHLD's underlying business fundamentals look? Do top analysts think Guild Holdings Co is a good buy? Why has GHLD's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if GHLD is a good stock to buy).
  5. Execute your GHLD trade: Decide if you will purchase GHLD shares at the current market price or use a limit order to buy GHLD shares at a given price.
  6. Track your GHLD position: Create a watchlist to monitor your position in Guild Holdings Co stock.

Step 1: Decide where to buy Guild Holdings Co stock

You need a brokerage account to access the NYSE market and buy GHLD stock.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've chosen the right brokerage, you need to fill out some personal details so you can buy GHLD stock today.

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  1. Send your info by hitting the "Create Account" button.
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Step 3: Fund your investment account

Now that you've created your account on a investment app, you need to deposit funds:

Check out the tutorial below to see the process of transferring money into your investment account.

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Step 4: Evaluate Guild Holdings Co stock

Once you have identified the best place to buy Guild Holdings Co stock, it's crucial to research their stock prior to investing, so you actually understand the risk and opportunity.

Guild Holdings Co Metrics

GHLD Price
$13.68
1w %
1.86%
1y %
-7.57%
5y %
N/A
P/E
8.66x
P/B
0.68x
P/S
0.8x
PEG
N/A
Revenue
$1.05B
Earnings
$97.13M
Fore. Rev. Growth
14.48%
Fore. Earn. Growth
-2.53%
Market Cap
$846.84M
Next Earnings
May 7, 2025
Next Dividend
N/A

Guild Holdings Co Due Diligence Checks

WallStreetZen was created to help part-time investors perform better fundamental analysis.

You can see all of the due diligence checks on GHLD's stock page.

What is the fair value of GHLD stock?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge GHLD's fair value.

Using relative valuations metrics:

  • GHLD may be undervalued based on its P/E ratio of 8.66x, relative to Mortgage Finance industry P/E ratio of 34.95x
  • GHLD may be overvalued based on its P/B ratio of 0.68x, relative to Mortgage Finance industry P/B ratio of 0.4x

You can access additional valuation analysis on GHLD's stock here.

GHLD Financial Health

Passed Financial Due Diligence Checks:

  • GHLD profit margin has gone up from -6% to 9.3% in the past year.
  • Total GHLD debt is lower than 5 years ago, relative to shareholder equity.

Failed Financial Due Diligence Checks:

  • GHLD has a relatively high debt to equity ratio of 2.8.

Do Wall Street analysts think it's a good time to buy GHLD stock

Out of 3 sell side analysts who give forecasts on GHLD, the consensus analyst rating on Guild Holdings Co is a Hold

It's important to note that analyst forecasts are not recommendations, nor are they financial advice.

You can dig deeper into what analysts are forecasting on the Guild Holdings Co stock forecast page.

Metrics for Advanced GHLD Traders

SMA10
13.46
SMA20
13.13
SMA50
12.78
SMA100
13.3
SMA200
14.35
MACD
0.27
MACD Signal
0.21
MACD Histogram
0.06
RSI
55.7
Stochastic %K
61.69
Stochastic %D
70.38
StochRSI %K
46.77
StochRSI %D
68.15

GHLD Growth Numbers

Last year, GHLD earnings were $97.13M. Over the past 4 year, GHLD's earnings have increased by -28.89% per year. This was faster than the Mortgage Finance industry average of -44.02%.

Last year, GHLD revenue was $1.05B. During the last five year, GHLD's revenue has gone up by 8.05% per year. This was faster than the Mortgage Finance industry average of 3.52%.

Dig into GHLD's earnings and revenue performance here.

Are GHLD executives and large shareholders buying or selling the stock?

In the past year, executives and large shareholders at GHLD have sold more shares than they have bought.

Edward Bryant Jr., Director of GHLD, was the latest GHLD insider to sell. They sold $53,944.00 worth of GHLD shares on Dec 9, 2024.

Research more about who owns GHLD shares here.

Can I rely on GHLD as an income stream?

Guild Holdings Co pays a dividend of 3.65%, compared to the Mortgage Finance industry's average dividend yield of 4.23%. If you owned $1,000 of GHLD stock, you would have been paid $36.55 in the past year.

Find more analysis about Guild Holdings Co dividend yield and history here.

What others are saying about GHLD

One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.

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Step 5: Execute your GHLD trade

You have two primary options:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are mostly sufficient.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a particular price limit, use a limit order.

Click the Open button and your broker will execute your order.

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Step 6: Track your GHLD position

Now that you own some shares in GHLD, you'll want to keep up with your investment.

Add GHLD to a watchlist to track the latest developments regarding your GHLD stock.

GHLD Feed

How to Buy Stock in Guild Holdings Co

To summarize, here are the 6 steps you need to take to buy Guild Holdings Co stock right now:

  1. Decide where to buy Guild Holdings Co stock
  2. Sign up for a brokerage account
  3. Fund your investment account
  4. Evaluate Guild Holdings Co stock
  5. Execute your GHLD trade
  6. Track your GHLD position

If you require a online brokerage, eToro is our favorite option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep tabs on your new investment in Guild Holdings Co, add GHLD to your watchlist below.

NYSE: GHLD
$13.68+0.44 (+3.32%)
Updated Mar 25, 2025
Open eToro Account
Your capital is at risk.
NYSE: GHLD
$13.68+0.44 (+3.32%)
Updated Mar 25, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Guild Holdings Co share?

As of Mar 25, 2025, it costs $13.68 to buy one share of Guild Holdings Co stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $6, you can buy 0.439 shares of GHLD.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Guild Holdings Co stock?

According to 3 Wall Street analysts who monitor Guild Holdings Co, their consensus recommendation is to hold Guild Holdings Co stock.

What is the best way to buy Guild Holdings Co stock?

One way to place an order for Guild Holdings Co stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.