How to Buy Guess Stock
Guess Inc
Guess is a apparel company located in California, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GES on the NYSE exchange.
Guess stock last closed at $11.69, down 0.51% from the previous day, and has decreased 60.56% in one year. It has underperformed other stocks in the Apparel Retail industry by 0.48 percentage points. Guess stock is currently +26.52% from its 52-week low of $9.24, and -65.1% from its 52-week high of $33.50.
At the moment, there are 51.46M shares of GES outstanding. The market value of GES is $601.53M. In the last 24 hours, 2.34M GES shares were traded.
How to Buy Guess Stock
Wondering how to invest in Guess stock? Here's how.
- Decide where to buy Guess stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you figure out where to buy Guess stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Fund your investment account: Choose your method of payment and add your information.
- Analyze Guess stock: The Guess ticker symbol is GES. Is Guess stock a good investment? Should you buy shares of GES? How do GES's underlying business fundamentals look? Do top analysts think Guess is a good buy? Why has GES's stock price moved recently? (Hint: Our stock market research tools can help you figure out if GES is a good stock to buy).
- Make your GES purchase: Decide if you will purchase GES shares at the current market price or use a limit order to purchase GES shares at a specific price.
- Get the latest scoop on your GES position: Create a watchlist to the latest updates on your investment in Guess stock.
Step 1: Decide where to buy Guess stock
You need an online brokerage account to access the NYSE market and buy GES stock.
Our preferred brokerage: eToro
Based on our research, eToro is the best brokerage. Here's why:
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- Security: eToro is a regulated and licensed brokerage platform.
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Get $10 towards your purchase of shares by opening an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the right brokerage, it's time to fill out some personal info so you can buy GES stock today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to start your new trading account.
- Send your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you have opened your account on one of the best stock apps, your next step is to transfer the money for your investment:
Check out the walkthrough below to see the process of transferring money into your new brokerage account.
Step 4: Analyze Guess stock
Once you have decided on the best place to buy Guess stock, it's important to research their stock prior to buying, so you truly comprehend the risk and upside.
Guess Numbers
GES Fundamentals
WallStreetZen was designed to help average investors perform more accurate fundamental analysis quickly.
You can see all of the due diligence checks on GES's stock page.
Is GES stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge GES's fair value.
Using relative valuations metrics:
- GES may be undervalued based on its P/E ratio of 6.84x, relative to Apparel Retail industry P/E ratio of 23.84x
- GES could be undervalued based on its P/B ratio of 1.33x, relative to Apparel Retail industry P/B ratio of 7.19x
- GES could be undervalued based on its PEG ratio of 0.29x
You can do more valuation analysis on GES's stock here.
GES Financial Health
Positive Financial Indicators:
- GES earnings of $172.00M is not sufficient to cover its interest payments.
- There are more short-term assets than short-term liabilities on the GES balance sheet.
Negative Financial Indicators:
- GES profit margin has gone down from 6.6% to 3.2% in the past year.
- Total GES debt is higher than 5 years ago, relative to shareholder equity.
- There are more long-term liabilities than short-term assets on the GES balance sheet.
- GES's operating cash flow of $227.95M allows it to safely service it's debt of $1.47B.
- GES has a relatively high debt to equity ratio of 5.11.
Is it a good time to buy Guess stock, according to analysts?
Out of 3 Wall Street analysts who track GES, the consensus analyst rating on Guess is a Buy
Please note that analyst forecasts are not recommendations, nor are they financial advice.
You can dig deeper into what analysts are projecting on the Guess stock forecast page.
GES Trading Indicators
Is GES Making Money?
Last year, GES earnings were $94.29M. During the past five year, GES's earnings have gone up by 24.57% per year. This was faster than the Apparel Retail industry average of 12.62%.
Last year, GES revenue was $2.95B. In the last five year, GES's revenue has gone up by 2.02% per year. This was slower than the Apparel Retail industry average of 8.46%.
You can research GES's earnings and revenue performance here.
Are GES insiders buying or selling the stock?
In the last year, executives and large shareholders at GES have sold more shares than they have bought.
Fabrice Benarouche, SVP Finance and IR CAO of GES, was the latest GES insider to sell. They sold $3,138.80 worth of GES shares on Jan 30, 2025.
Learn more about who owns GES stock here.
Can I rely on GES as an income stream?
Guess pays a dividend of 10.27%, compared to the Apparel Retail industry's average dividend yield of 3.82%. If you owned $1,000 worth of GES stock, you would have been paid $102.65 in the past year.
Guess dividend payments have consistently grown over the past decade but have not remained stable.
Find more analysis about Guess dividend yield and history here.
What do other traders have to say about GES?
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Make your GES purchase
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually the best for newer investors. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at an exact dollar amount, use a limit order.
Hit the Open button and your broker will execute your order.
If you need more help investing in stocks on eToro, click the helpful video below:
Step 6: Get the latest scoop on your GES position
Now that you own some GES stock, you'll want to keep up with your new investment.
Create a watchlist to see the latest developments about your GES stock.
GES Feed
How to Buy Stock in Guess
To summarize, here are the 6 steps to buy stock in Guess:
- Decide where to buy Guess stock
- Open a brokerage account
- Fund your investment account
- Analyze Guess stock
- Make your GES purchase
- Get the latest scoop on your GES position
If you need a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to get the latest scoop on your investment in Guess, hit the button below to create your watchlist.
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