How to Buy Guess Stock

Guess Inc

Guess is a apparel company located in California, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GES on the NYSE exchange.

Guess stock last closed at $11.46, down 3.54% from the previous day, and has decreased 48.52% in one year. It has underperformed other stocks in the Apparel Retail industry by 0.31 percentage points. Guess stock is currently +35.14% from its 52-week low of $8.48, and -53.49% from its 52-week high of $24.64.

At the moment, there are 52.02M GES shares outstanding. The market cap of GES is $596.11M. In the last 24 hours, 675,000 GES shares were traded.

How to Buy Guess Stock

Not sure how to invest in Guess stock? Here's how.

  1. Decide where to buy Guess stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you choose where to buy Guess stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Fund your investment account: Select your method of payment and add your information.
  4. Analyze Guess stock: The Guess ticker symbol is GES. Is Guess stock a good investment? Should you buy shares of GES? How do GES's underlying business fundamentals look? Do top analysts think Guess is a good buy? Why has GES's stock price moved recently? (Hint: Our stock analysis website can help you figure out if GES is a good stock to buy).
  5. Make your GES purchase: Decide if you will purchase GES shares at the current market price or use a limit order to buy GES stock at a particular price.
  6. Get the latest scoop on your GES position: Create a watchlist to watch your new investment in Guess stock.

Step 1: Decide where to buy Guess stock

You will need a brokerage account to access the NYSE market and buy GES stock.

A brokerage account is an investment account that enables you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've selected your brokerage, you need to fill out some personal information so you can invest in GES stock today.

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Step 3: Fund your investment account

Now that you have opened your account on stock market apps, your next step is to transfer the money for your investment:

Check out the tutorial below if you need help depositing funds into your new brokerage account.

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Step 4: Analyze Guess stock

After you have identified the best place to buy Guess stock, it's very important to evaluate their stock before you buy, so you actually understand the risk and opportunity.

Guess Numbers

GES Price
$11.46
1w %
-4.74%
1y %
-48.52%
5y %
18.02%
P/E
45.84x
P/B
1.23x
P/S
0.19x
PEG
0.31x
Revenue
$3.05B
Earnings
$14.47M
Fore. Rev. Growth
3.96%
Fore. Earn. Growth
162.3%
Market Cap
$596.11M
Next Earnings
N/A
Next Dividend
N/A

GES Overview

WallStreetZen was created to help average investors perform more in-depth fundamental analysis quickly.

You can see all of the due diligence checks on GES's stock page.

Is GES stock undervalued or overvalued?

You can use a variety of different financial metrics, analyses, models, and charts to gauge GES's fair value.

Using relative valuations measures:

  • GES could be overvalued based on its P/E ratio of 45.84x, relative to Apparel Retail industry P/E ratio of 23.8x
  • GES could be undervalued based on its P/B ratio of 1.23x, relative to Apparel Retail industry P/B ratio of 6.93x
  • GES may be undervalued based on its PEG ratio of 0.31x

You can do additional valuation research on GES's stock here.

GES Financial Summary

Positive Financial Indicators:

  • GES has $152.00M in cash and short term investments. This is enough to cover its annual cash burn of $15.71M.
  • There are more short-term assets than short-term liabilities on the GES balance sheet.
  • GES has cash burn of 15710000. It has sufficient cash and short-term investments to cover this for at least one year.

Negative Financial Indicators:

  • GES has a relatively high debt to equity ratio of 4.82.
  • Total GES debt is higher than 5 years ago, relative to shareholder equity.
  • There are more long-term liabilities than short-term assets on the GES balance sheet.
  • GES profit margin has gone down from 8% to 0.5% in the past year.

Is it a good time to buy Guess stock, according to Wall Street analysts?

Out of 4 Wall Street analysts who give forecasts on GES, the consensus analyst rating on GES is a Buy

Please note that analyst ratings are not recommendations, nor are they investment advice.

You can dig deeper into what analysts are saying on the Guess stock forecast page.

GES Technicals

SMA10
11.56
SMA20
11.38
SMA50
11.01
SMA100
11.37
SMA200
14.3
MACD
0.19
MACD Signal
0.12
MACD Histogram
0.07
RSI
50.43
Stochastic %K
67.52
Stochastic %D
79.72
StochRSI %K
64.97
StochRSI %D
81.87

GES Growth Metrics

Last year, GES earnings were $14.47M. In the last 4 year, GES's earnings have grown by -34.64% per year. This was slower than the Apparel Retail industry average of 25.27%.

Last year, GES revenue was $3.05B. During the last 5 year, GES's revenue has increased by 4.9% per year. This was slower than the Apparel Retail industry average of 10.1%.

Dive into GES's earnings and revenue performance here.

What are GES insiders up to?

Over the last year, executives and large shareholders at GES have sold more shares than they have bought.

Fabrice Benarouche, SVP Finance and IR CAO of GES, was the latest GES insider to sell. They sold $3,138.80 worth of GES stock on Jan 30, 2025.

Research more about who owns GES shares here.

Does GES provide a stable income stream?

No, Guess doesn't provide an income stream by paying out dividends.

GES Social Trading Data

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Step 5: Make your GES purchase

There are two main order types:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are mostly fine for most investors.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to make sure you're buying or selling at a given dollar amount, use a limit order.

Press the Open Trade button and your broker will execute the order.

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Step 6: Get the latest scoop on your GES position

Now that you own some shares in GES, you'll want to keep up with your new company.

Add GES to a watchlist to get alerted to the latest events about your GES stock.

GES Feed

How to Buy Stock in Guess

To reiterate, here are the 6 steps you need to take to buy Guess stock right now:

  1. Decide where to buy Guess stock
  2. Open a brokerage account
  3. Fund your investment account
  4. Analyze Guess stock
  5. Make your GES purchase
  6. Get the latest scoop on your GES position

If you need a online brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get updates on your new investment in Guess, add GES to your watchlist by clicking the button below.

NYSE: GES
$11.46-0.42 (-3.54%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.
NYSE: GES
$11.46-0.42 (-3.54%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Guess share?

As of Jun 13, 2025, it costs $11.46 to buy one share of Guess stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $5, you can buy 0.436 shares of GES.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Guess stock?

According to 4 Wall Street analysts who monitor Guess, their consensus recommendation is to buy Guess stock.

What is the best way to buy Guess stock?

One way to place an order for Guess stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.