How to Buy Groupon Stock

Groupon Inc

Groupon, Inc. , together with its subsidiaries, operates a marketplace that connects consumers to merchants. It operates in two segments, North America and International.

Groupon stock last closed at $11.75, up 0% from the previous day, and has decreased 26.7% in one year. It has underperformed other stocks in the Internet Content & Information industry by 0.67 percentage points. Groupon stock is currently +51.61% from its 52-week low of $7.75, and -39.93% from its 52-week high of $19.56.

There are currently 39.77M GRPN shares outstanding. The market capitalization of GRPN is $467.27M. In the last 24 hours, 603,499 GRPN shares were traded.

How to Buy Groupon Stock

Not sure how to invest in Groupon stock? Here's how.

  1. Choose where to buy Groupon stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Groupon stock.
  2. Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Deposit funds into your brokerage account: Select your method of payment and add your details.
  4. Research Groupon stock: The Groupon ticker symbol is GRPN. Is Groupon stock a good investment? Should you buy shares of GRPN? How do GRPN's underlying business fundamentals look? Do top analysts think Groupon is a good buy? Why has GRPN's stock price moved recently? (Hint: Our stock research website can help you figure out if GRPN is a good stock to buy).
  5. Make your GRPN buy order: Decide if you will purchase GRPN shares at the current market price or use a limit order to buy GRPN stock at a given price.
  6. Get updates on your GRPN position: Create a watchlist to key updates about your new investment in Groupon shares.

Step 1: Choose where to buy Groupon stock

You will need an online brokerage account to access the NASDAQ market and buy GRPN shares.

A brokerage account is an investment account that enables you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've selected your brokerage, you'll need to fill out some personal info so you can buy GRPN stock today.

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  2. Provide your personal info to open your new brokerage account.
  1. Send your details by pressing the "Create Account" button.
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Step 3: Deposit funds into your brokerage account

Now that you have filled out your info on one of the most highly reviewed stock market apps, you need to deposit funds:

Watch the video below to see the process of transferring funds into your brokerage account.

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Step 4: Research Groupon stock

Once you have chosen the best place to buy Groupon stock, it's absolutely critical to research their stock before you buy, so you can comprehend the risk and opportunity.

Groupon shares data

GRPN Price
$11.75
1w %
12.23%
1y %
-26.7%
5y %
-80.74%
P/E
17.28x
P/B
11.68x
P/S
0.93x
PEG
N/A
Revenue
$499.89M
Earnings
$19.32M
Fore. Rev. Growth
5.95%
Fore. Earn. Growth
-82.85%
Market Cap
$467.27M
Next Earnings
Mar 13, 2025
Next Dividend
N/A

GRPN Overview

WallStreetZen was designed to help part-time investors do more in-depth fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on GRPN's stock page.

Is GRPN stock properly valued?

Analysts use many financial metrics, analyses, models, and charts to gauge GRPN's intrinsic value.

Using relative valuations ratios:

  • GRPN may be overvalued based on its P/E ratio of 17.28x, relative to Internet Content & Information industry P/E ratio of 17.19x
  • GRPN may be overvalued based on its P/B ratio of 11.68x, relative to Internet Content & Information industry P/B ratio of 7.28x

You can do additional valuation research on GRPN's stock here.

Is GRPN a healthy company?

Positive Financial Indicators:

  • GRPN earnings of $42.38M is not sufficient to cover its interest payments.
  • GRPN profit margin has gone up from -26.3% to 3.9% in the past year.
  • There are more short-term assets than long-term liabilities on the GRPN balance sheet.

Negative Financial Indicators:

  • GRPN has a relatively high debt to equity ratio of 12.7.
  • There are more short-term liabilities than short-term assets on the GRPN balance sheet.
  • Total GRPN debt is higher than 5 years ago, relative to shareholder equity.
  • GRPN's operating cash flow of $43.43M allows it to safely service it's debt of $228.58M.

Is GRPN stock a Buy, Hold, or Sell, according to analysts?

Out of 3 Wall Street analysts who give ratings on GRPN, the consensus analyst rating on Groupon is a Hold

It's important to keep in mind that analyst ratings are not recommendations, nor are they investment advice.

You can dive deeper into what analysts are projecting on the Groupon stock forecast page.

GRPN Momentum

SMA10
10.95
SMA20
10.94
SMA50
11.18
SMA100
10.71
SMA200
12.39
MACD
0.03
MACD Signal
-0.1
MACD Histogram
0.13
RSI
60.42
Stochastic %K
87.98
Stochastic %D
78.84
StochRSI %K
100
StochRSI %D
93

How is GRPN performing as a company?

Last year, GRPN earnings were $19.32M. During the last 3 year, GRPN's earnings have increased by -93.12% per year. This was slower than the Internet Content & Information industry average of 26.67%.

Last year, GRPN revenue was $499.89M. During the past five year, GRPN's revenue has gone up by -26.97% per year. This was slower than the Internet Content & Information industry average of 18.18%.

Dig into GRPN's earnings and revenue performance here.

Are GRPN executives and large shareholders buying or selling the stock?

Over the last 12 months, insiders at GRPN have sold more shares than they have bought.

Kyle Netzly, Chief Accounting Officer of GRPN, was the latest GRPN insider to sell. They sold $21,777.00 worth of GRPN stock on Nov 25, 2024.

Learn more about who owns GRPN shares here.

Can I get consistent income from GRPN stock?

No, Groupon doesn't provide an income stream by paying out dividends.

GRPN Social Trading Data

One of the reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to learn what other community members have to say.

Step 5: Make your GRPN buy order

You have two main options:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are mostly the easiest way to buy.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at a specific dollar amount limit, place a limit order.

Click the Open button and your broker will execute your order.

If you want additional help investing in stocks on eToro, watch the how to video below:

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Step 6: Get updates on your GRPN position

Now that you own some shares in GRPN, you'll want to stay up-to-date on your investment.

Add GRPN to a watchlist to track the most important metrics related to your GRPN stock.

GRPN Feed

How to Buy Stock in Groupon

To summarize, here are the 6 steps to buy stock in Groupon:

  1. Choose where to buy Groupon stock
  2. Sign up for a brokerage account
  3. Deposit funds into your brokerage account
  4. Research Groupon stock
  5. Make your GRPN buy order
  6. Get updates on your GRPN position

If you need a online brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to monitor your new investment in Groupon, click the button below.

NASDAQ: GRPN
$11.75+0.00 (+0%)
Updated Feb 7, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: GRPN
$11.75+0.00 (+0%)
Updated Feb 7, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Groupon share?

As of Feb 7, 2025, it costs $11.75 to buy one share of Groupon stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $5, you can buy 0.426 shares of GRPN.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Groupon stock?

According to 3 Wall Street analysts who monitor Groupon, their consensus recommendation is to hold Groupon stock.

What is the best way to buy Groupon stock?

One way to place an order for Groupon stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.