How to Buy Grocery Outlet Holding Stock
Grocery Outlet Holding Corp
Grocery Outlet Holding Corp. owns and operates a network of independently operated stores in the United States.
Grocery Outlet Holding stock last closed at $11.34, down 0.35% from the previous day, and has decreased 39.58% in one year. It has underperformed other stocks in the Grocery Stores industry by 0.19 percentage points. Grocery Outlet Holding stock is currently +11.07% from its 52-week low of $10.21, and -43.21% from its 52-week high of $19.97.
At the moment, there are 98.14M GO shares outstanding. The market cap of GO is $1.11B. In the past 24 hours, 1.59M GO shares were traded.
How to Buy Grocery Outlet Holding Stock
Not sure how to invest in Grocery Outlet Holding stock? Here's how.
- Decide where to buy Grocery Outlet Holding stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you choose where to buy Grocery Outlet Holding stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Select your method of payment and add your details.
- Research Grocery Outlet Holding stock: The Grocery Outlet Holding ticker symbol is GO. Is Grocery Outlet Holding stock a good investment? Should you buy shares of GO? How do GO's underlying business fundamentals look? Do top analysts think Grocery Outlet Holding is a good buy? Why has GO's stock price moved recently? (Hint: Our stock analysis website can help you understand if GO is a good stock to buy).
- Make your GO purchase: Decide if you will purchase GO shares at the current market price or use a limit order to buy GO shares at a particular price.
- Keep tabs on your investment in GO: Create a watchlist to key updates about your investment in Grocery Outlet Holding shares.
Step 1: Decide where to buy Grocery Outlet Holding stock
You will need an online brokerage account to access the NASDAQ market and buy GO shares.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen the best brokerage, you need to fill out some personal information so you are able to buy GO today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open a new trading account.
- Submit your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you have created your account on stock market apps, you can securely and quickly fund your account:
Check out this video walkthrough for more details depositing money into your investment account.
Step 4: Research Grocery Outlet Holding stock
After you have figured out the best place to buy Grocery Outlet Holding stock, it's absolutely critical to research their stock prior to buying, so you can understand the risk as well as the upside.
Grocery Outlet Holding shares quick numbers
Grocery Outlet Holding Due Diligence Score
WallStreetZen was created to help part-time investors do more accurate fundamental analysis in less time.
You can view all of the due diligence checks on GO's stock page.
How is GO stock valued?
Analysts use many financial metrics, analyses, models, and charts to gauge GO's true value.
Using relative valuations ratios:
- GO could be undervalued based on its P/B ratio of 0.93x, relative to Grocery Stores industry P/B ratio of 3.38x
You can access additional valuation research on GO's stock here.
Is GO a healthy company?
Passed Health Checks:
- There are more short-term assets than short-term liabilities on the GO balance sheet.
- GO has $52.13M in cash and short term investments. This is enough to cover its annual cash burn of $28.30M.
- GO has cash burn of 28304000. It has enough cash and short-term investments to cover this for at least one year.
Failed Health Checks:
- There are more long-term liabilities than short-term assets on the GO balance sheet.
- Total GO debt is higher than 5 years ago, relative to shareholder equity.
- GO profit margin has gone down from 1.2% to -0.1% in the past year.
- GO has a relatively high debt to equity ratio of 1.81.
Is Grocery Outlet Holding stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 6 Equities analysts who give forecasts on GO, the consensus analyst rating on GO is a Hold
It's important to keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest GO Analyst Forecasts
Robert Ohmes, a top 11% analyst from Bank of America maintains GO with a hold rating and lowers their GO price target from $19.00 to $16.00, on Nov 5, 2025.
You can dive deeper into what analysts are forecasting on the Grocery Outlet Holding stock forecast page.
GO Technical Indicators
How are GO Revenues/Earnings doing?
Last year, GO revenue was $4.57B. In the last 5 year, GO's revenue has increased by 8.91% per year. This was faster than the Grocery Stores industry average of 3.55%.
Dive into GO's earnings and revenue performance here.
Who is buying/selling GO?
In the last 12 months, executives and large shareholders at GO have bought more shares than they have sold.
Steven K. Wilson, EVP Chief Purchasing Officer of GO, was the latest GO insider to sell. They sold $313,250.00 worth of GO stock on Nov 7, 2025.
Research more about who owns GO shares here.
Does GO stock generate passive income?
No, Grocery Outlet Holding doesn't provide an income stream by paying out dividends.
GO Social Trading Data
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Make your GO purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly sufficient. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at an exact dollar amount, use a limit order.
Press the Open Trade button and your broker will execute the order.
If you require more help with investing in stocks on eToro, click the helpful video below:
Step 6: Keep tabs on your investment in GO
Now that you own some GO stock, you'll want to stay up-to-date on your new company.
Add GO to a watchlist to get notified of the latest news about your GO stock.
GO Feed
How to Buy Stock in Grocery Outlet Holding
To reiterate, here are the 6 steps to buy Grocery Outlet Holding stock:
- Decide where to buy Grocery Outlet Holding stock
- Create a brokerage account
- Put funds into your investment account
- Research Grocery Outlet Holding stock
- Make your GO purchase
- Keep tabs on your investment in GO
If you are looking for a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you would like to monitor your new investment in Grocery Outlet Holding, hit the button below to create your watchlist.
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