How to Buy Grocery Outlet Holding Stock
Grocery Outlet Holding Corp
Grocery Outlet Holding Corp. owns and operates a network of independently operated stores in the United States.
Grocery Outlet Holding stock last closed at $16.72, up 4.3% from the previous day, and has decreased 35.14% in one year. It has underperformed other stocks in the Grocery Stores industry by 0.78 percentage points. Grocery Outlet Holding stock is currently +62.96% from its 52-week low of $10.26, and -36.3% from its 52-week high of $26.25.
At the moment, there are 97.36M GO shares outstanding. The market cap of GO is $1.63B. In the past 24 hours, 3.38M GO shares were traded.
How to Buy Grocery Outlet Holding Stock
Not sure how to invest in Grocery Outlet Holding stock? Here's how.
- Decide where to buy Grocery Outlet Holding stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you choose where to buy Grocery Outlet Holding stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Select your method of payment and add your details.
- Research Grocery Outlet Holding stock: The Grocery Outlet Holding ticker symbol is GO. Is Grocery Outlet Holding stock a good investment? Should you buy shares of GO? How do GO's underlying business fundamentals look? Do top analysts think Grocery Outlet Holding is a good buy? Why has GO's stock price moved recently? (Hint: Our stock analysis website can help you understand if GO is a good stock to buy).
- Make your GO purchase: Decide if you will purchase GO shares at the current market price or use a limit order to buy GO shares at a particular price.
- Keep tabs on your investment in GO: Create a watchlist to key updates about your investment in Grocery Outlet Holding shares.
Step 1: Decide where to buy Grocery Outlet Holding stock
You will need an online brokerage account to access the NASDAQ market and buy GO shares.
Our recommended brokerage: eToro
Based on our analysis, eToro is the best place to buy stocks. Here's why:
- Invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
- Access to world financial markets: From Technology to Financial Services, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading stock exchanges.
- Social investing: eToro boasts a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen the best brokerage, you need to fill out some personal information so you are able to buy GO today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open a new trading account.
- Submit your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you have created your account on stock market apps, you can securely and quickly fund your account:
Check out this video walkthrough for more details depositing money into your investment account.
Step 4: Research Grocery Outlet Holding stock
After you have figured out the best place to buy Grocery Outlet Holding stock, it's absolutely critical to research their stock prior to buying, so you can understand the risk as well as the upside.
Grocery Outlet Holding shares quick numbers
Grocery Outlet Holding Due Diligence Score
WallStreetZen was created to help part-time investors do more accurate fundamental analysis in less time.
You can view all of the due diligence checks on GO's stock page.
How is GO stock valued?
Analysts use many financial metrics, analyses, models, and charts to gauge GO's true value.
Using relative valuations ratios:
- GO could be overvalued based on its P/E ratio of 41.8x, relative to Grocery Stores industry P/E ratio of 25.65x
- GO could be undervalued based on its P/B ratio of 1.36x, relative to Grocery Stores industry P/B ratio of 4.44x
- GO could be overvalued based on its PEG ratio of 1.57x
You can do more valuation research on GO's stock here.
A quick look at GO Financials
Passed Health Checks:
- Total GO debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the GO balance sheet.
- GO has $62.83M in cash and short term investments. This is enough to cover its annual cash burn of $74.65M.
Failed Health Checks:
- GO profit margin has gone down from 2% to 0.9% in the past year.
- There are more long-term liabilities than short-term assets on the GO balance sheet.
- GO has a relatively high debt to equity ratio of 1.65.
- GO has cash burn of 74648000. It does not have enough cash and short-term investments to cover this.
Is GO stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 11 Wall Street analysts who give ratings on GO, the consensus analyst rating on Grocery Outlet Holding is a Hold
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent GO Analyst Recommendations
Joe Feldman, a top 1% analyst from Telsey Advisory Group maintains GO with a hold rating and lowers their GO price target from $18.00 to $16.00, on Feb 26, 2025.
Michael Lasser, a top 6% analyst from UBS maintains GO with a hold rating and lowers their GO price target from $21.00 to $16.00, on Nov 6, 2024.
Bill Kirk, a bottom 8% analyst from Roth MKM maintains GO with a hold rating and lowers their GO price target from $20.00 to $16.00, on Nov 6, 2024.
Paul Trussell, a top 11% analyst from Deutsche Bank maintains GO with a strong buy rating and lowers their GO price target from $29.00 to $26.00, on Nov 6, 2024.
Jeremy Hamblin, a top 18% analyst from Craig-Hallum maintains GO with a hold rating and lowers their GO price target from $20.00 to $17.00, on Nov 6, 2024.
You can dig deeper into what analysts are projecting on the Grocery Outlet Holding stock forecast page.
GO Technical Indicators
GO Performance Numbers
Last year, GO earnings were $39.47M. In the last 5 year, GO's earnings have grown by 14.87% per year. This was slower than the Grocery Stores industry average of 15.43%.
Last year, GO revenue was $4.37B. During the last 5 year, GO's revenue has gone up by 11.3% per year. This was faster than the Grocery Stores industry average of 5.15%.
Learn more about GO's earnings and revenue performance here.
Latest Insiders Trades at GO
In the last 12 months, insiders at GO have bought more shares than they have sold.
Andrea Renee Bortner, EVP Chief Human Resources Officer of GO, was the latest GO insider to sell. They sold $26,628.49 worth of GO shares on Apr 2, 2025.
Research more about who owns GO stock here.
Does GO stock generate passive income?
No, Grocery Outlet Holding doesn't provide an income stream by paying out dividends.
Get analysis from other investors
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Make your GO purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally fine for most investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at an exact price limit, use a limit order.
Hit the Open button and eToro will execute the order.
If you want more assistance investing in stocks on eToro, watch the helpful video below:
Step 6: Keep tabs on your investment in GO
Now that you own some GO shares, you'll want to keep up with your new investment.
Make a watchlist to monitor your GO stock.
GO Feed
How to Buy Stock in Grocery Outlet Holding
To summarize, here are the 6 steps you need to take to buy Grocery Outlet Holding stock right now:
- Decide where to buy Grocery Outlet Holding stock
- Create a brokerage account
- Put funds into your investment account
- Research Grocery Outlet Holding stock
- Make your GO purchase
- Keep tabs on your investment in GO
If you need a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you would like to get the latest scoop on your investment in Grocery Outlet Holding, get started below.
Related Stock Buying Guides
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.