How to Buy Genesco Stock
Genesco Inc
Genesco is a apparel company located in Tennessee, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GCO on the NYSE exchange.
Genesco stock last closed at $29.56, up 4.12% from the previous day, and has increased 53.56% in one year. It has overperformed other stocks in the Apparel Retail industry by 0.28 percentage points. Genesco stock is currently +82.58% from its 52-week low of $16.19, and -24.11% from its 52-week high of $38.95.
At the moment, there are 10.86M GCO shares outstanding. The market cap of GCO is $320.97M. In the past 24 hours, 511,000 GCO shares were traded.
How to Buy Genesco Stock
Wondering how to invest in Genesco stock? Here's how.
- Figure out where to buy Genesco stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you decide where to buy Genesco stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Select your payment method and add your info.
- Analyze Genesco stock: The Genesco ticker symbol is GCO. Is Genesco stock a good investment? Should you buy shares of GCO? How do GCO's underlying business fundamentals look? Do top analysts think Genesco is a good buy? Why has GCO's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if GCO is a good stock to buy).
- Place your GCO trade: Decide if you will purchase GCO shares at the current market price or use a limit order to purchase GCO shares at a particular price.
- Monitor your GCO investment: Create a watchlist to get live updates on your new investment in Genesco shares.
Step 1: Figure out where to buy Genesco stock
You will need a brokerage account in order to access the NYSE market and buy GCO shares.
Our favorite brokerage: eToro
We believe that eToro is the best place to buy stocks. Here's why:
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Get $10 towards your purchase of stock by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the best brokerage, you'll need to fill out some personal details so you are able to invest in GCO stock today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to start your new brokerage account.
- Submit your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have opened your account on a good online stock trading app, your next step is to transfer the money for your investment:
Check out the walkthrough below to see the process of depositing funds into your investment account.
Step 4: Analyze Genesco stock
After you have chosen the best place to buy Genesco stock, it's absolutely critical to evaluate their stock prior to buying, so you actually wrap your head around the risk and opportunity.
Genesco shares at a glance
Fundamentals of GCO
WallStreetZen was designed to help part-time investors perform more in-depth fundamental analysis quickly.
You can view all of the due diligence checks on GCO's stock page.
Is GCO stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge GCO's true value.
Using relative valuations metrics:
- GCO may be undervalued based on its P/E ratio of 23.09x, relative to Apparel Retail industry P/E ratio of 29.62x
- GCO may be undervalued based on its P/B ratio of 0.57x, relative to Apparel Retail industry P/B ratio of 8.28x
- GCO may be undervalued based on its PEG ratio of 0.76x
You can do more valuation analysis on GCO's stock here.
GCO Financial Health Overview
Positive Health Checks:
- Total GCO debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than long-term liabilities on the GCO balance sheet.
- GCO's operating cash flow of $145.76M allows it to safely service it's debt of $521.38M.
- GCO profit margin has gone up from -0.8% to 0.5% in the past year.
- There are more short-term assets than short-term liabilities on the GCO balance sheet.
Negative Health Checks:
- GCO earnings of $16.68M is not enough to cover its interest payments.
- GCO has a relatively high debt to equity ratio of 1.46.
Is it a good time to buy Genesco stock, according to Wall Street analysts?
Out of 1 Wall Street analysts who give ratings on GCO, the consensus analyst rating on GCO is a Hold
Please note that analyst ratings are not recommendations, nor are they investment advice.
You can dive deeper into what analysts are forecasting on the Genesco stock forecast page.
GCO Technicals
Is GCO Growing Revenue?
Last year, GCO earnings were $13.27M. In the last 4 year, GCO's earnings have gone up by -36.97% per year. This was slower than the Apparel Retail industry average of 98.32%.
Last year, GCO revenue was $2.44B. In the past five year, GCO's revenue has grown by 6.4% per year. This was slower than the Apparel Retail industry average of 13.07%.
Find out more about GCO's earnings and revenue performance here.
Latest Insiders Trades at GCO
Over the last 12 months, insiders at GCO have sold more shares than they have bought.
Scott E. Becker, SVP Secretary Gen Counsel of GCO, was the latest GCO insider to sell. They sold $55,246.94 worth of GCO shares on Apr 2, 2026.
Dig into more about who owns GCO stock here.
Does GCO stock generate passive income?
No, Genesco doesn't provide an income stream by paying out dividends.
Get opinions from other investors
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Place your GCO trade
You have two main order types:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are generally sufficient. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a given price, use a limit order.
Hit the Open button and eToro will execute the order.
If you want additional help with buying stocks on eToro, click the how to video below:
Step 6: Monitor your GCO investment
Now that you own some shares in GCO, you'll want to stay up-to-date on your new shares.
Make a watchlist to get notified of important updates regarding your GCO stock.
GCO Feed
How to Buy Stock in Genesco
To reiterate, here are the 6 steps to buy Genesco stock:
- Figure out where to buy Genesco stock
- Create your brokerage account
- Deposit money your brokerage account
- Analyze Genesco stock
- Place your GCO trade
- Monitor your GCO investment
If you require a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you want to get the latest scoop on your new investment in Genesco, get started below.
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