Genesco is a apparel company located in Tennessee, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GCO on the NYSE exchange.
Genesco stock last closed at $41.08, up 0.46% from the previous day, and has increased 44.29% in one year. It has overperformed other stocks in the Apparel Retail industry by 0.39 percentage points. Genesco stock is currently +76.99% from its 52-week low of $23.21, and -8.3% from its 52-week high of $44.80.
At the moment, there are 11.21M GCO shares outstanding. The market cap of GCO is $460.60M. In the past 24 hours, 115,623 GCO shares were traded.
How to Buy Genesco Stock
Wondering how to invest in Genesco stock? Here's how.
Figure out where to buy Genesco stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you decide where to buy Genesco stock.
Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
Deposit money your brokerage account: Select your payment method and add your info.
Analyze Genesco stock: The Genesco ticker symbol is GCO. Is Genesco stock a good investment? Should you buy shares of GCO? How do GCO's underlying business fundamentals look? Do top analysts think Genesco is a good buy? Why has GCO's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if GCO is a good stock to buy).
Place your GCO trade: Decide if you will purchase GCO shares at the current market price or use a limit order to purchase GCO shares at a particular price.
Monitor your GCO investment: Create a watchlist to get live updates on your new investment in Genesco shares.
Step 1: Figure out where to buy Genesco stock
You will need a brokerage account in order to access the NYSE market and buy GCO shares.
A brokerage account allows you to buy and sell a variety of investments, such as stocks, bonds, mutual funds, and ETFs.
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Step 2: Create your brokerage account
Now that you've picked the best brokerage, you'll need to fill out some personal details so you are able to invest in GCO stock today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Analyze Genesco stock
After you have chosen the best place to buy Genesco stock, it's absolutely critical to evaluate their stock prior to buying, so you actually wrap your head around the risk and opportunity.
Genesco shares at a glance
GCO Price
$41.08
1w %
-4.31%
1y %
44.29%
5y %
0.54%
P/E
-16.3x
P/B
0.89x
P/S
0.19x
PEG
N/A
Revenue
$2.32B
Earnings
-$26.08M
Fore. Rev. Growth
3.78%
Fore. Earn. Growth
N/A
Market Cap
$460.60M
Next Earnings
Mar 6, 2025
Next Dividend
N/A
Fundamentals of GCO
WallStreetZen was designed to help part-time investors perform more in-depth fundamental analysis quickly.
You can view all of the due diligence checks on GCO's stock page.
Is GCO stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge GCO's true value.
Using relative valuations metrics:
GCO may be undervalued based on its P/B ratio of 0.89x, relative to Apparel Retail industry P/B ratio of 8.16x
There are more short-term assets than long-term liabilities on the GCO balance sheet.
There are more short-term assets than short-term liabilities on the GCO balance sheet.
Total GCO debt is lower than 5 years ago, relative to shareholder equity.
Negative Health Checks:
GCO has a relatively high debt to equity ratio of 1.78.
GCO earnings of $11.38M is not enough to cover its interest payments.
GCO profit margin has gone down from -0.2% to -1.1% in the past year.
GCO's operating cash flow of $89.23M allows it to safely service it's debt of $572.18M.
You can dive deeper into what analysts are forecasting on the Genesco stock forecast page.
GCO Technical Indicators
SMA10
41.5
SMA20
41.55
SMA50
40.66
SMA100
34.28
SMA200
30.67
MACD
0.1
MACD Signal
0.45
MACD Histogram
-0.35
RSI
49.79
Stochastic %K
31.57
Stochastic %D
26
StochRSI %K
24.65
StochRSI %D
13.45
GCO Revenue
Last year, GCO revenue was $2.32B. In the past five year, GCO's revenue has increased by 1.1% per year. This was slower than the Apparel Retail industry average of 8.32%.
No, Genesco doesn't provide an income stream by paying out dividends.
What others are saying about GCO
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Place your GCO trade
You have two primary types of orders:
Market order: A market order is an order to buy or sell a stock at the best price on the market. Market orders are generally fine for most investors.
Limit order: A limit order lets you buy or sell a stock at a specific price (or better). If you want to be certain you're buying or selling at a given dollar amount limit, place a limit order.
Hit the Open button and your broker will place the order.
If you want more assistance buying stocks on eToro, click the how to video below:
As of Feb 6, 2025, it costs $41.08 to buy one share of Genesco stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.243 shares of GCO.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.