How to Buy Genesco Stock

Genesco Inc

Genesco is a apparel company located in Tennessee, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GCO on the NYSE exchange.

Genesco stock last closed at $25.21, up 1.94% from the previous day, and has decreased 2.17% in one year. It has underperformed other stocks in the Apparel Retail industry by 0.29 percentage points. Genesco stock is currently +8.62% from its 52-week low of $23.21, and -33.47% from its 52-week high of $37.89.

At the moment, there are 11.63M GCO shares outstanding. The market cap of GCO is $293.10M. In the past 24 hours, 106,066 GCO shares were traded.

How to Buy Genesco Stock

Wondering how to invest in Genesco stock? Here's how.
  1. Figure out where to buy Genesco stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you decide where to buy Genesco stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Deposit money your brokerage account: Select your payment method and add your info.
  4. Analyze Genesco stock: The Genesco ticker symbol is GCO. Is Genesco stock a good investment? Should you buy shares of GCO? How do GCO's underlying business fundamentals look? Do top analysts think Genesco is a good buy? Why has GCO's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if GCO is a good stock to buy).
  5. Place your GCO trade: Decide if you will purchase GCO shares at the current market price or use a limit order to purchase GCO shares at a particular price.
  6. Monitor your GCO investment: Create a watchlist to get live updates on your new investment in Genesco shares.

Step 1: Figure out where to buy Genesco stock

You will need a brokerage account in order to access the NYSE market and buy GCO shares.

A brokerage account allows you to buy and sell a variety of investments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Create your brokerage account

Now that you've picked the best brokerage, you'll need to fill out some personal details so you are able to invest in GCO stock today.

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  2. Input your personal data to start your new brokerage account.
  1. Submit your application by hitting the "Create Account" button.
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Step 3: Deposit money your brokerage account

Now that you have opened your account on a good online stock trading app, your next step is to transfer the money for your investment:

Check out the walkthrough below to see the process of depositing funds into your investment account.

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Step 4: Analyze Genesco stock

After you have chosen the best place to buy Genesco stock, it's absolutely critical to evaluate their stock prior to buying, so you actually wrap your head around the risk and opportunity.

Genesco shares at a glance

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Fundamentals of GCO

WallStreetZen was designed to help part-time investors perform more in-depth fundamental analysis quickly.

You can view all of the due diligence checks on GCO's stock page.

Is GCO stock overvalued?

You can use many financial metrics, analyses, models, and charts to gauge GCO's true value.

Using relative valuations metrics:

  • GCO may be undervalued based on its P/B ratio of 0.53x, relative to Apparel Retail industry P/B ratio of 7.85x

You can do more valuation research on GCO's stock here.

Is GCO a healthy company?

Positive Health Checks:

  • Total GCO debt is lower than 5 years ago, relative to shareholder equity.
  • There are more short-term assets than short-term liabilities on the GCO balance sheet.
  • There are more short-term assets than long-term liabilities on the GCO balance sheet.
  • GCO's operating cash flow of $121.50M allows it to safely service it's debt of $530.56M.

Negative Health Checks:

  • GCO earnings of -$16.39M is not enough to cover its interest payments.
  • GCO profit margin has gone down from 2% to -1% in the past year.
  • GCO has a relatively high debt to equity ratio of 1.38.

Is Genesco stock a Buy, Hold, or Sell, according to analysts?

Out of 1 Equities analysts who track GCO, the consensus analyst rating on GCO is a Hold

It's important to note that analyst forecasts are not stock recommendations, nor are they financial advice.

You can dive deeper into what analysts are projecting on the Genesco stock forecast page.

GCO Trading Indicators

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GCO Revenue

Last year, GCO revenue was $2.30B. Over the past 5 year, GCO's revenue has increased by 0.9% per year. This was slower than the Apparel Retail industry average of 8.35%.

Learn more about GCO's earnings and revenue performance here.

Are GCO insiders buying or selling the stock?

Over the past year, executives and large shareholders at GCO have sold more shares than they have bought.

Brently G. Baxter, VP Chief Accounting Officer of GCO, was the latest GCO insider to sell. They sold $7,238.79 worth of GCO stock on Apr 4, 2024.

Research more about who owns GCO stock here.

Does GCO provide a stable income stream?

No, Genesco doesn't provide an income stream by paying out dividends.

Get analysis from other traders

One of the major reasons eToro is our favorite brokerage is because of its social trading community.

Click below to learn what other community members have to say.

Step 5: Place your GCO trade

You have two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are generally fine.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to ensure you're buying or selling at a given dollar amount, use a limit order.

Hit the Open Trade button and your broker will place your order.

If you require additional help with investing in stocks on eToro, click the helpful video below:

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Step 6: Monitor your GCO investment

Now that you own some GCO stock, you'll want to keep up with your investment.

Make a watchlist to track your GCO stock.

GCO Feed

How to Buy Stock in Genesco

To reiterate, here are the 6 steps you need to take to buy Genesco stock right now:

  1. Figure out where to buy Genesco stock
  2. Create your brokerage account
  3. Deposit money your brokerage account
  4. Analyze Genesco stock
  5. Place your GCO trade
  6. Monitor your GCO investment

If you are looking for a place to buy stocks, eToro is our favorite venue.

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If you want to get updates on your investment in Genesco, click the button below.

$25.21+0.48 (+1.94%)
Updated Jun 24, 2024
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$25.21+0.48 (+1.94%)
Updated Jun 24, 2024
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How much does it cost to buy one Genesco share?

As of Jun 24, 2024, it costs $25.21 to buy one share of Genesco stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.397 shares of GCO.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Genesco stock?

According to 1 Wall Street analysts who monitor Genesco, their consensus recommendation is to hold Genesco stock.

What is the best way to buy Genesco stock?

One way to place an order for Genesco stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.