How to Buy Genesco Stock
Genesco Inc
Genesco is a apparel company located in Tennessee, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GCO on the NYSE exchange.
Genesco stock last closed at $20.37, down 4.86% from the previous day, and has decreased 17.8% in one year. It has overperformed other stocks in the Apparel Retail industry by 0 percentage points. Genesco stock is currently +25.82% from its 52-week low of $16.19, and -54.53% from its 52-week high of $44.80.
As of Jun 13, 2025, there are 10.78M shares of GCO outstanding. The market capitalization of GCO is $219.56M. In the last 24 hours, 388,000 GCO shares were traded.
How to Buy Genesco Stock
Not sure how to invest in Genesco stock? Here's how.
- Figure out where to buy Genesco stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you determine where to buy Genesco stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Choose your method of payment and add your info.
- Analyze Genesco stock: The Genesco ticker symbol is GCO. Is Genesco stock a good investment? Should you buy shares of GCO? How do GCO's underlying business fundamentals look? Do top analysts think Genesco is a good buy? Why has GCO's stock price moved recently? (Hint: Our stock research website can help you figure out if GCO is a good stock to buy).
- Place your GCO trade: Decide if you will purchase GCO shares at the current market price or use a limit order to buy GCO shares at a given price.
- Monitor your GCO investment: Create a watchlist to keep track of your position in Genesco shares.
Step 1: Figure out where to buy Genesco stock
You need an online brokerage account in order to access the NYSE market and buy GCO shares.
Our recommended brokerage: eToro
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Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the best brokerage, you need to fill out some personal info so you are able to invest in GCO stock today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to create your new trading account.
- Send your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have filled out your info on apps for stocks, your next step is to transfer the money for your investment:
Check out the walkthrough below to see the process of transferring money into your investment account.
Step 4: Analyze Genesco stock
Once you have decided on the best place to buy Genesco stock, it's absolutely critical to evaluate their stock prior to buying, so you truly understand the risk as well as the upside.
Genesco shares quick numbers
Genesco Due Diligence Score
WallStreetZen was built to help part-time investors do more in-depth fundamental analysis in less time.
You can see all of the due diligence checks on GCO's stock page.
Is GCO stock overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge GCO's fair value.
Using relative valuations measures:
- GCO may be undervalued based on its P/B ratio of 0.42x, relative to Apparel Retail industry P/B ratio of 6.93x
You can do more valuation research on GCO's stock here.
GCO Financial Health Summary
Positive Health Checks:
- Total GCO debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the GCO balance sheet.
- There are more short-term assets than long-term liabilities on the GCO balance sheet.
- GCO has $21.75M in cash and short term investments. This is enough to cover its annual cash burn of $33.06M.
- GCO profit margin has gone up from -1% to -0.7% in the past year.
Negative Health Checks:
- GCO has a relatively high debt to equity ratio of 1.69.
- GCO has cash burn of 33059000. It does not have sufficient cash and short-term investments to cover this.
Is Genesco stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 2 Wall Street analysts who monitor GCO, the consensus analyst rating on Genesco is a Hold
Please note that analyst forecasts are not recommendations, nor are they financial advice.
You can dig deeper into what analysts are saying on the Genesco stock forecast page.
Metrics for Advanced GCO Traders
Is GCO Growing Revenue?
Last year, GCO revenue was $2.34B. In the past five year, GCO's revenue has grown by 3.4% per year. This was slower than the Apparel Retail industry average of 10.1%.
Dive into GCO's earnings and revenue performance here.
Who is buying/selling GCO?
In the last year, insiders at GCO have sold more shares than they have bought.
Fund 1 Investments LLC, 10% Owner of GCO, was the latest GCO insider to sell. They sold $581,500.00 worth of GCO shares on Jun 5, 2025.
Research more about who owns GCO stock here.
Can I get consistent income from GCO stock?
No, Genesco doesn't provide an income stream by paying out dividends.
Get opinions from other traders
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Place your GCO trade
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally sufficient. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a specific price, place a limit order.
Click the Open Trade button and eToro will execute your order.
If you require additional info about buying stocks on eToro, watch the helpful video below:
Step 6: Monitor your GCO investment
Now that you own some GCO shares, you'll want to keep up with your new stock purchase.
Make a watchlist to keep track of your GCO stock.
GCO Feed
How to Buy Stock in Genesco
To reiterate, here are the 6 steps for buying Genesco stock:
- Figure out where to buy Genesco stock
- Create your brokerage account
- Deposit money your brokerage account
- Analyze Genesco stock
- Place your GCO trade
- Monitor your GCO investment
If you require a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get notifications regarding your new investment in Genesco, add GCO to your watchlist below.
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