How to Buy General Motors Co Stock
General Motors Co
General Motors Co is a auto company located in Michigan, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GM on the NYSE exchange.
General Motors Co stock last closed at $88.69, up 0.24% from the previous day, and has increased 24.82% in one year. It has overperformed other stocks in the Auto Manufacturers industry by 1.06 percentage points. General Motors Co stock is currently +32.25% from its 52-week low of $67.06, and -5.35% from its 52-week high of $93.70.
At the moment, there are 843.55M shares of GM outstanding. The market capitalization of GM is $74.81B. In the last 24 hours, 6.83M GM shares were traded.
How to Buy General Motors Co Stock
Wondering how to invest in General Motors Co stock? Here's how.
- Choose where to buy General Motors Co stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you decide where to buy General Motors Co stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Fund your investment account: Choose your payment method and add your info.
- Evaluate General Motors Co stock: The General Motors Co ticker symbol is GM. Is General Motors Co stock a good investment? Should you buy shares of GM? How do GM's underlying business fundamentals look? Do top analysts think General Motors Co is a good buy? Why has GM's stock price moved recently? (Hint: Our stock market analysis website can help you understand if GM is a good stock to buy).
- Make your GM trade: Decide if you will purchase GM shares at the current market price or use a limit order to purchase GM stock at a particular price.
- Track your GM investment: Create a watchlist to get the latest news on your position in General Motors Co stock.
Step 1: Choose where to buy General Motors Co stock
You need an online brokerage account to access the NYSE market and buy GM stock.
Our favorite brokerage: eToro
Based on our research, eToro is the best stock brokerage. Here's why:
- Invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still invest in the stock.
- Access to global financial markets: From Technology to Industrials, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading stock exchanges.
- Social investing: eToro boasts a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your stock purchase by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the right brokerage, the next step is to fill out some personal info so you can invest in GM stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to open a new trading account.
- Send your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you have finished signing up on the greatest app to buy stocks, you need to deposit funds:
Check out this video walkthrough for more details transferring funds into your new investment account.
Step 4: Evaluate General Motors Co stock
Once you have figured out the best place to buy General Motors Co stock, it's crucial to analyze their stock prior to investing, so you actually comprehend the risk as well as the opportunity.
General Motors Co stock quick numbers
General Motors Co Due Diligence Score
WallStreetZen was designed to help part-time investors do better fundamental analysis in less time.
You can see all of the due diligence checks on GM's stock page.
How is GM stock valued?
You can use many financial metrics, analyses, models, and charts to gauge GM's intrinsic value.
Using relative valuations metrics:
- GM may be undervalued based on its P/E ratio of 18.95x, relative to Auto Manufacturers industry P/E ratio of 279.55x
- GM may be undervalued based on its P/B ratio of 1.19x, relative to Auto Manufacturers industry P/B ratio of 3.55x
- GM may be undervalued based on its PEG ratio of 0.35x
You can access more valuation analysis on GM's stock here.
How do GM Financials look?
Pros:
- GM earnings of $5.03B is not sufficient to cover its interest payments.
- There are more short-term assets than short-term liabilities on the GM balance sheet.
Cons:
- GM profit margin has gone down from 2.6% to 2.1% in the past year.
- GM has a relatively high debt to equity ratio of 3.58.
- Total GM debt is higher than 5 years ago, relative to shareholder equity.
- GM's operating cash flow of $23.42B allows it to safely service it's debt of $128.74B.
- There are more long-term liabilities than short-term assets on the GM balance sheet.
Is it a good time to buy GM stock, according to Wall Street analysts?
Out of 13 sell side analysts who give ratings on GM, the consensus analyst rating on GM is a Strong Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest GM Analyst Forecasts
Tom Narayan, a top 15% analyst from RBC Capital maintains GM with a buy rating and lowers their GM price target from $102.00 to $98.00, on Oct 21, 2026.
Andrew Percoco, a top 9% analyst from Morgan Stanley maintains GM with a strong buy rating and lowers their GM price target from $101.00 to $95.00, on Oct 21, 2026.
Rajat Gupta, a top 19% analyst from JP Morgan maintains GM with a strong buy rating and lowers their GM price target from $120.00 to $110.00, on Oct 12, 2026.
Philippe Houchois, a top 15% analyst from Jefferies upgrades GM to a strong buy rating and raises their GM price target from $90.00 to $99.00, on Jul 27, 2026.
Jefferies's Philippe Houchois upgraded their rating on General Motors Co (NYSE: GM) from Hold to Strong Buy on 2026/07/27. The analyst also raised their price target by 10% from $90 to $99.
General Motors reported its Q2 2026 earnings.
Upgrading the stock and raising their price target, Houchois said their "main takeaway" from the print was confidence that FY 2027 will "further strengthen GM's position within the US profit oligopoly."
The analyst detailed that they raised their already above-consensus estimates by 6% for 2026 to 2028 and that FY2027 EPS approaching $16 is visible.
Earnings Report
For Q2 2026, General Motors reported:
- EPS of $3.57, which beat the Zacks Consensus Estimate by 14.06% and Q2 2025's $2.53.
- Revenue of $48.03B, which beat the Zacks Consensus Estimate by 3.15% and was up 1.9% Y/Y.
For FY 2026, management guided:
- EPS of $12.00 to $14.00, up from the prior $11.50 to $13.50.
Management did not provide commentary in its press release.
Colin Langan, a bottom 1% analyst from Wells Fargo maintains GM with a strong sell rating and raises their GM price target from $60.00 to $61.00, on Jul 22, 2026.
You can dig deeper into what analysts are forecasting on the General Motors Co stock forecast page.
GM Momentum
How are GM Revenues/Earnings doing?
Last year, GM earnings were $3.88B. Over the last five year, GM's earnings have increased by -9.17% per year. This was slower than the Auto Manufacturers industry average of -2.11%.
Last year, GM revenue was $186.95B. Over the past 5 year, GM's revenue has gone up by 7.38% per year. This was slower than the Auto Manufacturers industry average of 19.4%.
Find out more about GM's earnings and revenue performance here.
Who is buying/selling GM?
Over the last year, insiders at GM have sold more shares than they have bought.
Rory Harvey, EVP of GM, was the latest GM insider to sell. They sold $1,480,225.32 worth of GM shares on Nov 4, 2026.
Research more about who owns GM shares here.
Does GM stock generate passive income?
General Motors Co pays a dividend of 0.78%, compared to the Auto Manufacturers industry's average dividend yield of 2.23%. If you owned $1,000 worth of GM stock, you would have been paid $7.78 in the past 12 months.
General Motors Co dividend payments have not consistently grown over the past decade and have not remained stable.
Dig into more data about General Motors Co dividend yield and history here.
GM Social Trading Data
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Make your GM trade
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are mostly fine for most investors. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a specific dollar amount limit, use a limit order.
Click the Open button and eToro will execute the order.
If you want more info about investing in stocks on eToro, click the how to video below:
Step 6: Track your GM investment
Now that you own some shares in GM, you'll want to keep up with your shares.
Make a watchlist to monitor your GM stock.
GM Feed
How to Buy Stock in General Motors Co
To summarize, here are the 6 steps to buy stock in General Motors Co:
- Choose where to buy General Motors Co stock
- Open a brokerage account
- Fund your investment account
- Evaluate General Motors Co stock
- Make your GM trade
- Track your GM investment
If you are looking for a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep tabs on your investment in General Motors Co, add GM to your watchlist by clicking the button below.
Trending "How To" Guides
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.