How to Buy General Motors Co Stock
General Motors Co
General Motors Co is a auto company located in Michigan, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GM on the NYSE exchange.
General Motors Co stock last closed at $77.75, up 2.56% from the previous day, and has increased 54.54% in one year. It has overperformed other stocks in the Auto Manufacturers industry by 1.23 percentage points. General Motors Co stock is currently +66.06% from its 52-week low of $46.82, and -11.26% from its 52-week high of $87.62.
At the moment, there are 901.67M shares of GM outstanding. The market capitalization of GM is $70.10B. In the last 24 hours, 8.04M GM shares were traded.
How to Buy General Motors Co Stock
Wondering how to invest in General Motors Co stock? Here's how.
- Choose where to buy General Motors Co stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you decide where to buy General Motors Co stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Fund your investment account: Choose your payment method and add your info.
- Evaluate General Motors Co stock: The General Motors Co ticker symbol is GM. Is General Motors Co stock a good investment? Should you buy shares of GM? How do GM's underlying business fundamentals look? Do top analysts think General Motors Co is a good buy? Why has GM's stock price moved recently? (Hint: Our stock market analysis website can help you understand if GM is a good stock to buy).
- Make your GM trade: Decide if you will purchase GM shares at the current market price or use a limit order to purchase GM stock at a particular price.
- Track your GM investment: Create a watchlist to get the latest news on your position in General Motors Co stock.
Step 1: Choose where to buy General Motors Co stock
You need an online brokerage account to access the NYSE market and buy GM stock.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the right brokerage, the next step is to fill out some personal info so you can invest in GM stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to open a new trading account.
- Send your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you have finished signing up on the greatest app to buy stocks, you need to deposit funds:
Check out this video walkthrough for more details transferring funds into your new investment account.
Step 4: Evaluate General Motors Co stock
Once you have figured out the best place to buy General Motors Co stock, it's crucial to analyze their stock prior to investing, so you actually comprehend the risk as well as the opportunity.
General Motors Co stock quick numbers
General Motors Co Due Diligence Score
WallStreetZen was designed to help part-time investors do better fundamental analysis in less time.
You can see all of the due diligence checks on GM's stock page.
How is GM stock valued?
You can use many financial metrics, analyses, models, and charts to gauge GM's intrinsic value.
Using relative valuations metrics:
- GM may be undervalued based on its P/E ratio of 28.17x, relative to Auto Manufacturers industry P/E ratio of 276.23x
- GM may be undervalued based on its P/B ratio of 1.12x, relative to Auto Manufacturers industry P/B ratio of 3.73x
- GM may be undervalued based on its PEG ratio of 0.37x
You can access more valuation analysis on GM's stock here.
How do GM Financials look?
Pros:
- Total GM debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the GM balance sheet.
Cons:
- GM profit margin has gone down from 4% to 1.3% in the past year.
- GM's operating cash flow of $23.76B allows it to safely service it's debt of $127.76B.
- GM has a relatively high debt to equity ratio of 3.45.
- GM earnings of $3.53B is not sufficient to cover its interest payments.
- There are more long-term liabilities than short-term assets on the GM balance sheet.
Is it a good time to buy GM stock, according to Wall Street analysts?
Out of 18 sell side analysts who give ratings on GM, the consensus analyst rating on GM is a Strong Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest GM Analyst Forecasts
Michael Ward, a top 6% analyst from Citigroup maintains GM with a strong buy rating and raises their GM price target from $105.00 to $108.00, on Apr 29, 2026.
Citigroup's Michael Ward raised their price target on General Motors Co (NYSE: GM) by 2.9% from $105 to $108 on 2026/04/29. The analyst maintained their Strong Buy rating on the stock.
General Motors reported its Q1 2026 earnings.
Raising their price target on the company's "improved financial performance and lower share count," Ward noted that the company achieved a beat notwithstanding the volatile geopolitical backdrop.
Earnings Report
For Q1 2026, General Motors reported:
- EPS of $3.70, which beat the Zacks Consensus Estimate of $2.61 and Q1 2025's $2.78.
- Revenue of $43.62B, which missed the Zacks Consensus Estimate of $43.94B and was down 0.9% Y/Y.
For FY 2026, management guided:
- EPS of $11.50 to $13.50, up from the prior $11.00 to $13.00.
CEO Mary Barra commented in the Letter to Shareholders: "In the first quarter of 2026, General Motors once again delivered strong financial performance, driven by our strategic product portfolio and disciplined execution by our teams, dealers, and suppliers.
"Our EBIT-adjusted of $4.3 billion surpassed our expectations even after excluding a $500 million tariff adjustment following a recent U.S. Supreme Court decision.
"To reflect the flow-through of this adjustment, we are raising our full‑year EBIT‑adjusted guidance by $500 million, to a range of $13.5 billion to $15.5 billion.
"We have solid momentum in our core operations: We maintained overall sales leadership in the U.S. and Canada.
"We led the U.S. industry in full-size pickup sales and share, with 42% of the market, and we were #1 in Fleet, including Commercial deliveries.
"In addition, we were #2 in EVs with growing market share, and #1 in Canada.
"I would also like to highlight our crossovers because they complement our full-size truck leadership.
"Since we began refreshing our lineup in 2023, crossovers have grown from just over 40% of GM sales to more than 46%, and no one offers more budget-friendly choices.
"At the same time, crossovers like the Chevrolet Trax and Equinox, the Buick Envista and GMC Terrain, and the Chevrolet Traverse and GMC Acadia, have become significant contributors to our profitability.
"Complementing our performance in North America was our 6th consecutive profitable quarter in China, and higher year-over-year results in GMI, excluding China.
"Looking forward, we remain focused on delivering 8–10% North America margins this year, OnStar, including Super Cruise, is contributing to high‑margin revenue growth, and we are advancing automated driving technology in ways that differentiate GM.
"We are clearly operating in a very dynamic environment, which isn’t unusual for this industry.
"That’s why we have had a multi-year focus to ensure we have the right products, the right team, and a strong balance sheet supported by healthy cash flows to achieve our long-term goals and consistently execute our capital allocation strategy.
"As we move forward, I’m confident this will continue to differentiate GM and support long-term value creation for our owners.
Colin Langan, a bottom 1% analyst from Wells Fargo maintains GM with a strong sell rating and raises their GM price target from $57.00 to $59.00, on Apr 29, 2026.
Mark Delaney, a top 2% analyst from Goldman Sachs maintains GM with a strong buy rating and lowers their GM price target from $104.00 to $91.00, on Apr 14, 2026.
Joseph Spak, a bottom 1% analyst from UBS maintains GM with a strong buy rating and raises their GM price target from $102.00 to $105.00, on Apr 14, 2026.
Edison Yu, a top 21% analyst from Deutsche Bank upgrades GM to a strong buy rating and raises their GM price target from $83.00 to $90.00, on Apr 14, 2026.
You can dig deeper into what analysts are forecasting on the General Motors Co stock forecast page.
GM Momentum
How are GM Revenues/Earnings doing?
Last year, GM earnings were $2.45B. Over the last five year, GM's earnings have increased by -15.08% per year. This was slower than the Auto Manufacturers industry average of 18.31%.
Last year, GM revenue was $184.62B. Over the past 5 year, GM's revenue has gone up by 8.59% per year. This was slower than the Auto Manufacturers industry average of 20.77%.
Find out more about GM's earnings and revenue performance here.
Who is buying/selling GM?
Over the last year, insiders at GM have sold more shares than they have bought.
Mark L. Reuss, President of GM, was the latest GM insider to buy. They bought $4,302,626.24 worth of GM shares on Feb 17, 2026.
Research more about who owns GM shares here.
Does GM stock generate passive income?
General Motors Co pays a dividend of 0.81%, compared to the Auto Manufacturers industry's average dividend yield of 2.08%. If you owned $1,000 worth of GM stock, you would have been paid $8.10 in the past 12 months.
General Motors Co dividend payments have not consistently grown over the past decade and have not remained stable.
Dig into more data about General Motors Co dividend yield and history here.
GM Social Trading Data
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Make your GM trade
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are mostly fine for most investors. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a specific dollar amount limit, use a limit order.
Click the Open button and eToro will execute the order.
If you want more info about investing in stocks on eToro, click the how to video below:
Step 6: Track your GM investment
Now that you own some shares in GM, you'll want to keep up with your shares.
Make a watchlist to monitor your GM stock.
GM Feed
How to Buy Stock in General Motors Co
To summarize, here are the 6 steps to buy stock in General Motors Co:
- Choose where to buy General Motors Co stock
- Open a brokerage account
- Fund your investment account
- Evaluate General Motors Co stock
- Make your GM trade
- Track your GM investment
If you are looking for a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep tabs on your investment in General Motors Co, add GM to your watchlist by clicking the button below.
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