How to Buy General Motors Co Stock
General Motors Co
General Motors Co is a auto company located in Michigan, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GM on the NYSE exchange.
General Motors Co stock last closed at $81.51, up 0.05% from the previous day, and has increased 70.2% in one year. It has overperformed other stocks in the Auto Manufacturers industry by 1.34 percentage points. General Motors Co stock is currently +95.94% from its 52-week low of $41.60, and -6.97% from its 52-week high of $87.62.
At the moment, there are 903.97M shares of GM outstanding. The market capitalization of GM is $73.68B. In the last 24 hours, 8.6M GM shares were traded.
How to Buy General Motors Co Stock
Wondering how to invest in General Motors Co stock? Here's how.
- Choose where to buy General Motors Co stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you decide where to buy General Motors Co stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Fund your investment account: Choose your payment method and add your info.
- Evaluate General Motors Co stock: The General Motors Co ticker symbol is GM. Is General Motors Co stock a good investment? Should you buy shares of GM? How do GM's underlying business fundamentals look? Do top analysts think General Motors Co is a good buy? Why has GM's stock price moved recently? (Hint: Our stock market analysis website can help you understand if GM is a good stock to buy).
- Make your GM trade: Decide if you will purchase GM shares at the current market price or use a limit order to purchase GM stock at a particular price.
- Track your GM investment: Create a watchlist to get the latest news on your position in General Motors Co stock.
Step 1: Choose where to buy General Motors Co stock
You need an online brokerage account to access the NYSE market and buy GM stock.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the right brokerage, the next step is to fill out some personal info so you can invest in GM stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to open a new trading account.
- Send your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you have finished signing up on the greatest app to buy stocks, you need to deposit funds:
Check out this video walkthrough for more details transferring funds into your new investment account.
Step 4: Evaluate General Motors Co stock
Once you have figured out the best place to buy General Motors Co stock, it's crucial to analyze their stock prior to investing, so you actually comprehend the risk as well as the opportunity.
General Motors Co stock quick numbers
General Motors Co Due Diligence Score
WallStreetZen was designed to help part-time investors do better fundamental analysis in less time.
You can see all of the due diligence checks on GM's stock page.
How is GM stock valued?
You can use many financial metrics, analyses, models, and charts to gauge GM's intrinsic value.
Using relative valuations metrics:
- GM may be undervalued based on its P/E ratio of 24.48x, relative to Auto Manufacturers industry P/E ratio of 248.32x
- GM may be undervalued based on its P/B ratio of 1.21x, relative to Auto Manufacturers industry P/B ratio of 3.57x
- GM may be undervalued based on its PEG ratio of 0.37x
You can access more valuation analysis on GM's stock here.
How do GM Financials look?
Pros:
- GM earnings of $3.76B is not sufficient to cover its interest payments.
- Total GM debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the GM balance sheet.
- GM's operating cash flow of $26.87B allows it to safely service it's debt of $130.28B.
Cons:
- There are more long-term liabilities than short-term assets on the GM balance sheet.
- GM has a relatively high debt to equity ratio of 3.57.
- GM profit margin has gone down from 3.8% to 1.7% in the past year.
Is it a good time to buy GM stock, according to Wall Street analysts?
Out of 18 sell side analysts who give ratings on GM, the consensus analyst rating on GM is a Strong Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest GM Analyst Forecasts
Alexander Potter, a top 5% analyst from Piper Sandler reiterates GM with a strong buy rating and raises their GM price target from $98.00 to $105.00, on Jan 28, 2026.
Piper Sandler's Alexander Potter raised their price target on General Motors Co (NYSE: GM) by 7.1% from $98 to $105 on 2026/01/28. The analyst reiterated their Strong Buy rating on the stock.
General Motors reported its Q4 and FY 2025 earnings.
Raising their price target, Potter said they took away from the print that General Motors "has too much earnings power to ignore."
Earnings Report
General Motors reported:
For Q4 2025:
- EPS of $2.51, which beat the Zacks Consensus Estimate of $2.20 and Q4 2024's $1.92.
- Revenue of $45.29B, which missed the Zacks Consensus Estimate of $45.4B and Q4 2024's $47.71B.
For FY 2025:
- EPS of $10.60
- Revenue of $185B
For FY 2026, management guided:
- EPS of $11 to $13.
Chair & CEO Mary Barra commented: “For several years now, GM’s strong brands and winning vehicles, as well as our technology-driven services and operating discipline, have delivered consistently strong cash generation.
"This has allowed us to execute all phases of our capital allocation strategy, from investing in the business and our people, to maintaining a strong balance sheet and returning capital to shareholders.
“We believe that formula is sustainable, which is why we’re increasing our dividend and planning future share repurchases.”
Vijay Rakesh, a top 1% analyst from Mizuho maintains GM with a buy rating and raises their GM price target from $100.00 to $105.00, on Jan 28, 2026.
Edison Yu, a bottom 19% analyst from Deutsche Bank maintains GM with a hold rating and raises their GM price target from $82.00 to $83.00, on Jan 28, 2026.
Dan Levy, a top 33% analyst from Barclays maintains GM with a strong buy rating and raises their GM price target from $100.00 to $110.00, on Jan 28, 2026.
Colin Langan, a bottom 1% analyst from Wells Fargo maintains GM with a strong sell rating and raises their GM price target from $48.00 to $57.00, on Jan 28, 2026.
You can dig deeper into what analysts are forecasting on the General Motors Co stock forecast page.
GM Momentum
How are GM Revenues/Earnings doing?
Last year, GM earnings were $3.18B. Over the last five year, GM's earnings have increased by -5.25% per year. This was slower than the Auto Manufacturers industry average of 27.28%.
Last year, GM revenue was $185.02B. Over the past 5 year, GM's revenue has gone up by 8.6% per year. This was slower than the Auto Manufacturers industry average of 23.64%.
Find out more about GM's earnings and revenue performance here.
Who is buying/selling GM?
Over the last year, insiders at GM have sold more shares than they have bought.
Mark L. Reuss, President of GM, was the latest GM insider to buy. They bought $4,302,626.24 worth of GM shares on Feb 17, 2026.
Research more about who owns GM shares here.
Does GM stock generate passive income?
General Motors Co pays a dividend of 0.7%, compared to the Auto Manufacturers industry's average dividend yield of 1.96%. If you owned $1,000 worth of GM stock, you would have been paid $6.99 in the past 12 months.
General Motors Co dividend payments have not consistently grown over the past decade and have not remained stable.
Dig into more data about General Motors Co dividend yield and history here.
GM Social Trading Data
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Make your GM trade
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are mostly fine for most investors. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a specific dollar amount limit, use a limit order.
Click the Open button and eToro will execute the order.
If you want more info about investing in stocks on eToro, click the how to video below:
Step 6: Track your GM investment
Now that you own some shares in GM, you'll want to keep up with your shares.
Make a watchlist to monitor your GM stock.
GM Feed
How to Buy Stock in General Motors Co
To summarize, here are the 6 steps to buy stock in General Motors Co:
- Choose where to buy General Motors Co stock
- Open a brokerage account
- Fund your investment account
- Evaluate General Motors Co stock
- Make your GM trade
- Track your GM investment
If you are looking for a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep tabs on your investment in General Motors Co, add GM to your watchlist by clicking the button below.
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