How to Buy General Mills Stock

General Mills Inc

General Mills is a food company located in Minnesota, United States, which is part of the Consumer Defensive sector, and is traded under the ticker GIS on the NYSE exchange.

General Mills stock last closed at $35.75, down 1.84% from the previous day, and has decreased 27.01% in one year. It has overperformed other stocks in the Packaged Foods industry by 0.72 percentage points. General Mills stock is currently +12.6% from its 52-week low of $31.75, and -30.35% from its 52-week high of $51.33.

There are currently 533.71M shares of GIS outstanding. The market value of GIS is $19.08B. In the past 24 hours, 9.35M GIS shares were traded.

How to Buy General Mills Stock

Not sure how to invest in General Mills stock? Here's how.

  1. Choose where to buy General Mills stock: You need to pick an online brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you figure out where to buy General Mills stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Put funds into your investment account: Choose your payment method and add your details.
  4. Research General Mills stock: The General Mills ticker symbol is GIS. Is General Mills stock a good investment? Should you buy shares of GIS? How do GIS's underlying business fundamentals look? Do top analysts think General Mills is a good buy? Why has GIS's stock price moved recently? (Hint: Our stock market research website can help you figure out if GIS is a good stock to buy).
  5. Place your GIS buy order: Decide if you will purchase GIS shares at the current market price or use a limit order to purchase GIS shares at a given price.
  6. Get key alerts regarding your GIS investment: Create a watchlist to the latest updates on your new investment in General Mills stock.

Step 1: Choose where to buy General Mills stock

You will need a brokerage account in order to access the NYSE market and buy GIS stock.

A brokerage account enables you to buy and sell a variety of investments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've selected the best brokerage, the next step is to fill out some personal info so you are able to invest in GIS today.

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Now that you've created your account on the best app for stock investing, you need to deposit funds:

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Step 4: Research General Mills stock

After you have selected the best place to buy General Mills stock, it's important to analyze their stock before you invest, so you truly comprehend the risk as well as the upside.

General Mills stock data

GIS Price
$35.75
1w %
-0.78%
1y %
-27.01%
5y %
-39.78%
P/E
-223.44x
P/B
2.59x
P/S
1.04x
PEG
N/A
Revenue
$18.42B
Earnings
-$87.60M
Fore. Rev. Growth
-0.11%
Fore. Earn. Growth
N/A
Market Cap
$19.08B
Next Earnings
Sep 16, 2026
Next Dividend
N/A

General Mills Overview

WallStreetZen was built to help everyday investors perform more accurate fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on GIS's stock page.

Is GIS stock undervalued?

You can use a variety of different financial metrics, analyses, models, and charts to gauge GIS's fair value.

Using relative valuations metrics:

  • GIS may be overvalued based on its P/B ratio of 2.59x, relative to Packaged Foods industry P/B ratio of 1.56x

You can do additional valuation research on GIS's stock here.

Is GIS a healthy company?

Failed Financial Due Diligence Checks:

  • There are more short-term liabilities than short-term assets on the GIS balance sheet.
  • GIS's operating cash flow of $2.17B allows it to safely service it's debt of $13.54B.
  • There are more long-term liabilities than short-term assets on the GIS balance sheet.
  • GIS profit margin has gone down from 11.8% to -0.5% in the past year.
  • GIS earnings of $865.30M is not sufficient to cover its interest payments.
  • GIS has a relatively high debt to equity ratio of 3.07.
  • Total GIS debt is higher than 5 years ago, relative to shareholder equity.

Do analysts think it's a good time to buy GIS stock

Out of 18 Wall Street analysts who give recommendations on GIS, the consensus analyst rating on GIS is a Hold

Please note that analyst forecasts are not stock recommendations, nor are they financial advice.

Most Recent GIS Analyst Upgrades/Downgrades

Peter Galbo, a top 23% analyst from Bank of America maintains GIS with a hold rating and raises their GIS price target from $36.00 to $39.00, on Jul 2, 2026.

Chris Carey, a top 11% analyst from Wells Fargo maintains GIS with a strong sell rating and raises their GIS price target from $30.00 to $33.00, on Jul 2, 2026.

Scott Marks, a bottom 33% analyst from Jefferies maintains GIS with a hold rating and raises their GIS price target from $33.00 to $36.00, on Jul 2, 2026.

David Palmer, a top 34% analyst from Evercore ISI Group maintains GIS with a hold rating and lowers their GIS price target from $43.00 to $39.00, on Jun 25, 2026.

Megan Alexander, a top 39% analyst from Morgan Stanley maintains GIS with a strong sell rating and lowers their GIS price target from $37.00 to $32.00, on Jun 5, 2026.

You can dig deeper into what analysts are saying on the General Mills stock forecast page.

GIS Technicals

SMA10
36.76
SMA20
36.81
SMA50
35.21
SMA100
35.61
SMA200
40.97
MACD
0.33
MACD Signal
0.51
MACD Histogram
-0.18
RSI
46.73
Stochastic %K
29.8
Stochastic %D
41.97
StochRSI %K
27.44
StochRSI %D
41.3

GIS Performance Numbers

Last year, GIS revenue was $18.42B. Over the last 5 year, GIS's revenue has gone up by 0.33% per year. This was faster than the Packaged Foods industry average of -0.74%.

Dig into GIS's earnings and revenue performance here.

Are GIS insiders buying or selling the stock?

Over the past year, insiders at GIS have sold more shares than they have bought.

Jacqueline Williamsroll, Chief Human Resources Officer of GIS, was the latest GIS insider to sell. They sold $5,061.18 worth of GIS shares on Jul 1, 2026.

Learn more about who owns GIS stock here.

Can I get consistent income from GIS stock?

General Mills pays a dividend of 6.83%, compared to the Packaged Foods industry's average dividend yield of 5.68%. If you owned $1,000 of GIS stock, you would have received $68.25 last year.

General Mills dividend payments have consistently grown over the past decade and have remained stable.

Dig into more analysis about General Mills dividend yield and history here.

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Step 5: Place your GIS buy order

You have two main types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are mostly sufficient.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at an exact dollar amount, place a limit order.

Hit the Open Trade button and your broker will execute the order.

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Step 6: Get key alerts regarding your GIS investment

Now that you own some GIS shares, you'll want to stay up-to-date on your shares.

Add GIS to a watchlist to track your GIS stock.

GIS Feed

How to Buy Stock in General Mills

To summarize, here are the 6 steps to buy General Mills stock:

  1. Choose where to buy General Mills stock
  2. Open a brokerage account
  3. Put funds into your investment account
  4. Research General Mills stock
  5. Place your GIS buy order
  6. Get key alerts regarding your GIS investment

If you require a brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get updates on your investment in General Mills, create a watchlist today.

NYSE: GIS
$35.75-0.67 (-1.84%)
Updated Jul 31, 2026
Open eToro Account
Your capital is at risk.
NYSE: GIS
$35.75-0.67 (-1.84%)
Updated Jul 31, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one General Mills share?

As of Jul 31, 2026, it costs $35.75 to buy one share of General Mills stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.28 shares of GIS.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy General Mills stock?

According to 18 Wall Street analysts who monitor General Mills, their consensus recommendation is to hold General Mills stock.

What is the best way to buy General Mills stock?

One way to place an order for General Mills stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.