How to Buy Generac Holdings Stock
Generac Holdings Inc
Generac Holdings is a specialty industrial machinery company located in Wisconsin, United States, which is part of the Industrials sector, and is traded under the ticker GNRC on the NYSE exchange.
Generac Holdings stock last closed at $185.25, down 0.89% from the previous day, and has increased 19.52% in one year. It has overperformed other stocks in the Specialty Industrial Machinery industry by 0.04 percentage points. Generac Holdings stock is currently +86.18% from its 52-week low of $99.50, and -8.86% from its 52-week high of $203.25.
As of Aug 29, 2025, there are 58.68M shares of GNRC outstanding. The market value of GNRC is $10.87B. In the last 24 hours, 831,000 GNRC shares were traded.
How to Buy Generac Holdings Stock
Wondering how to invest in Generac Holdings stock? Here's how.
- Choose where to buy Generac Holdings stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you decide where to buy Generac Holdings stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your brokerage account: Pick your method of payment and add your info.
- Evaluate Generac Holdings stock: The Generac Holdings ticker symbol is GNRC. Is Generac Holdings stock a good investment? Should you buy shares of GNRC? How do GNRC's underlying business fundamentals look? Do top analysts think Generac Holdings is a good buy? Why has GNRC's stock price moved recently? (Hint: Our stock research tools can help you figure out if GNRC is a good stock to buy).
- Place your GNRC trade: Decide if you will purchase GNRC shares at the current market price or use a limit order to buy GNRC shares at a given price.
- Track your GNRC position: Create a watchlist to watch your new investment in Generac Holdings stock.
Step 1: Choose where to buy Generac Holdings stock
You need an online brokerage account to access the NYSE market and buy GNRC stock.
Our recommended brokerage: eToro
Based on our analysis, eToro is the best online stock brokerage. Here's why:
- Invest in stocks with zero commissions: Invest without commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still invest in the stock.
- Access to world markets: From Tech to Utilities, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's top exchanges.
- Social investing: eToro has a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've picked the right brokerage, you'll need to fill out some personal information so you can invest in GNRC stock today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to start a new trading account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you have finished signing up on the stocks app, you can securely and quickly fund your account:
Check out the walkthrough below for more details transferring funds into your brokerage account.
Step 4: Evaluate Generac Holdings stock
After you have chosen the best place to buy Generac Holdings stock, it's crucial to analyze their stock prior to investing, so you truly comprehend the risk as well as the upside.
Generac Holdings quick stats
Fundamentals of Generac Holdings
WallStreetZen was designed to help part-time investors perform more in-depth fundamental analysis in less time.
You can see all of the due diligence checks on GNRC's stock page.
How is GNRC stock valued?
Investors use many financial metrics, analyses, models, and charts to gauge GNRC's true value.
Using relative valuations methods:
- GNRC could be overvalued based on its P/E ratio of 30.42x, relative to Specialty Industrial Machinery industry P/E ratio of 17.73x
- GNRC may be undervalued based on its P/B ratio of 4.23x, relative to Specialty Industrial Machinery industry P/B ratio of 6.13x
- GNRC could be overvalued based on its PEG ratio of 2.09x
You can access additional valuation research on GNRC's stock here.
How do GNRC Financials look?
Pros:
- There are more short-term assets than long-term liabilities on the GNRC balance sheet.
- GNRC's operating cash flow of $682.08M allows it to safely service it's debt of $1.59B.
- Total GNRC debt is lower than 5 years ago, relative to shareholder equity.
- GNRC earnings of $517.41M is not sufficient to cover its interest payments.
- There are more short-term assets than short-term liabilities on the GNRC balance sheet.
- GNRC profit margin has gone up from 6% to 7.9% in the past year.
Cons:
- GNRC has a relatively high debt to equity ratio of 1.1.
Is it a good time to buy Generac Holdings stock, according to analysts?
Out of 16 sell side analysts who track GNRC, the consensus analyst rating on Generac Holdings is a Buy
Please note that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent GNRC Analyst Ratings
Praneeth Satish, a top 21% analyst from Wells Fargo maintains GNRC with a hold rating and raises their GNRC price target from $128.00 to $180.00, on Jul 31, 2025.
Jon Windham, a top 14% analyst from UBS maintains GNRC with a strong buy rating and raises their GNRC price target from $200.00 to $220.00, on Jul 31, 2025.
UBS's Jon Windham raised their price target on Generac Holdings (NYSE: GNRC) by 10% from $200 to $220 on 2025/07/31. The analyst maintained their Strong Buy rating on the stock.
Generac Holdings reported its Q2 2025 earnings.
Windham attributed the quarter's beat to strong growth in residential products, particularly storage shipments into Puerto Rico.
Looking ahead, the analyst told readers that UBS continues to view Generac Holdings' "dominant" home standby power market position and valuation as attractive.
Earnings Report
For Q2 2025, Generac Holdings reported:
- EPS of $1.65, which beat the Zacks Consensus Estimate of $1.33 and Q2 2024's $1.35.
- Revenue of $1.061B, which beat the Zacks Consensus Estimate of $1.024B and Q2 2024's $998M.
For FY 2025, management guided:
- 2% to 5% Y/Y revenue growth, compared to the prior 0% to 7%.
President & CEO Aaron Jagdfeld commented: “Agile execution in a dynamic operating environment helped drive second quarter results ahead of our expectations with outperformance across both Residential and C&I product sales.
“Sales of residential energy technology solutions exceeded expectations and increased at a dramatic rate from the prior year as we ramped shipments of energy storage systems to Puerto Rico, and ecobee continued to see significant growth with their home energy management solutions.
"In addition, we continued to take share in the portable generator market while also holding a new and higher baseline level of demand for home standby generators following strong outage activity in the second half of last year.
"Second quarter sales of Domestic C&I products also outperformed expectations and increased from the prior year as we saw strong growth in shipments to our industrial distributor and telecom customers.
"Additionally, we experienced a strong initial reception to our formal entrance into the data center market during the second quarter as we developed a significant global pipeline of opportunities and began building backlog for our new high-output diesel generator product offering.
"We expect this large and rapidly expanding market to provide meaningful secular growth for our C&I products in the years ahead given the substantial level of investment going into data centers and the accelerating adoption of artificial intelligence.”
Joseph Osha, a top 3% analyst from Guggenheim upgrades GNRC to a strong buy rating and announces their GNRC price target of $190.00, on Jul 29, 2025.
Chip Moore, a top 18% analyst from Roth Capital maintains GNRC with a hold rating and raises their GNRC price target from $122.00 to $140.00, on Jul 22, 2025.
Mark Strouse, a top 6% analyst from JP Morgan maintains GNRC with a hold rating and raises their GNRC price target from $141.00 to $144.00, on Jul 22, 2025.
You can dig deeper into what analysts are saying on the Generac Holdings stock forecast page.
GNRC Technical Indicators
How are GNRC Revenues/Earnings doing?
Last year, GNRC earnings were $348.82M. In the past five year, GNRC's earnings have gone up by 8.39% per year. This was slower than the Specialty Industrial Machinery industry average of 8.88%.
Last year, GNRC revenue was $4.41B. Over the past five year, GNRC's revenue has gone up by 14.78% per year. This was faster than the Specialty Industrial Machinery industry average of 7.74%.
Learn more about GNRC's earnings and revenue performance here.
Who is buying/selling GNRC?
Over the past year, insiders at GNRC have sold more shares than they have bought.
Aaron Jagdfeld, Chief Executive Officer of GNRC, was the latest GNRC insider to sell. They sold $946,750.00 worth of GNRC stock on Aug 1, 2025.
Get more info about who owns GNRC shares here.
Does GNRC provide a stable income stream?
No, Generac Holdings doesn't provide an income stream by paying out dividends.
Get opinions from other traders
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Place your GNRC trade
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually fine. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a given dollar amount, place a limit order.
Click the Open button and eToro will execute your order.
If you want additional help buying stocks on eToro, click the how to video below:
Step 6: Track your GNRC position
Now that you own some GNRC shares, you'll want to keep up with your company.
Add GNRC to a watchlist to monitor your GNRC stock.
GNRC Feed
How to Buy Stock in Generac Holdings
To reiterate, here are the 6 steps to buy Generac Holdings stock:
- Choose where to buy Generac Holdings stock
- Sign up for a brokerage account
- Fund your brokerage account
- Evaluate Generac Holdings stock
- Place your GNRC trade
- Track your GNRC position
If you require a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to get the latest news on your investment in Generac Holdings, create a watchlist on WallStreetZen today.
Related Content
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.