How to Buy Generac Holdings Stock

Generac Holdings Inc

Generac Holdings is a specialty industrial machinery company located in Wisconsin, United States, which is part of the Industrials sector, and is traded under the ticker GNRC on the NYSE exchange.

Generac Holdings stock last closed at $124.72, down 2.86% from the previous day, and has decreased 8.4% in one year. It has underperformed other stocks in the Specialty Industrial Machinery industry by 0.15 percentage points. Generac Holdings stock is currently +25.35% from its 52-week low of $99.50, and -36.35% from its 52-week high of $195.94.

As of Jun 13, 2025, there are 59.08M shares of GNRC outstanding. The market value of GNRC is $7.37B. In the last 24 hours, 786,000 GNRC shares were traded.

How to Buy Generac Holdings Stock

Wondering how to invest in Generac Holdings stock? Here's how.

  1. Choose where to buy Generac Holdings stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you decide where to buy Generac Holdings stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Fund your brokerage account: Pick your method of payment and add your info.
  4. Evaluate Generac Holdings stock: The Generac Holdings ticker symbol is GNRC. Is Generac Holdings stock a good investment? Should you buy shares of GNRC? How do GNRC's underlying business fundamentals look? Do top analysts think Generac Holdings is a good buy? Why has GNRC's stock price moved recently? (Hint: Our stock research tools can help you figure out if GNRC is a good stock to buy).
  5. Place your GNRC trade: Decide if you will purchase GNRC shares at the current market price or use a limit order to buy GNRC shares at a given price.
  6. Track your GNRC position: Create a watchlist to watch your new investment in Generac Holdings stock.

Step 1: Choose where to buy Generac Holdings stock

You need an online brokerage account to access the NYSE market and buy GNRC stock.

A brokerage account is an investment account that allows you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've picked the right brokerage, you'll need to fill out some personal information so you can invest in GNRC stock today.

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Step 3: Fund your brokerage account

Now that you have finished signing up on the stocks app, you can securely and quickly fund your account:

Check out the walkthrough below for more details transferring funds into your brokerage account.

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Step 4: Evaluate Generac Holdings stock

After you have chosen the best place to buy Generac Holdings stock, it's crucial to analyze their stock prior to investing, so you truly comprehend the risk as well as the upside.

Generac Holdings quick stats

GNRC Price
$124.72
1w %
-2.53%
1y %
-8.4%
5y %
12.87%
P/E
21.47x
P/B
2.98x
P/S
1.69x
PEG
1.41x
Revenue
$4.35B
Earnings
$333.92M
Fore. Rev. Growth
3.99%
Fore. Earn. Growth
15.2%
Market Cap
$7.37B
Next Earnings
Jul 28, 2025
Next Dividend
N/A

Fundamentals of Generac Holdings

WallStreetZen was designed to help part-time investors perform more in-depth fundamental analysis in less time.

You can see all of the due diligence checks on GNRC's stock page.

How is GNRC stock valued?

Investors use many financial metrics, analyses, models, and charts to gauge GNRC's true value.

Using relative valuations methods:

  • GNRC could be undervalued based on its P/E ratio of 21.47x, relative to Specialty Industrial Machinery industry P/E ratio of 25.25x
  • GNRC may be undervalued based on its P/B ratio of 2.98x, relative to Specialty Industrial Machinery industry P/B ratio of 5.57x
  • GNRC could be overvalued based on its PEG ratio of 1.41x

You can access additional valuation research on GNRC's stock here.

How do GNRC Financials look?

Pros:

  • There are more short-term assets than long-term liabilities on the GNRC balance sheet.
  • GNRC's operating cash flow of $687.56M allows it to safely service it's debt of $1.47B.
  • Total GNRC debt is lower than 5 years ago, relative to shareholder equity.
  • GNRC earnings of $511.80M is not sufficient to cover its interest payments.
  • There are more short-term assets than short-term liabilities on the GNRC balance sheet.
  • GNRC profit margin has gone up from 5.7% to 7.7% in the past year.

Cons:

  • GNRC has a relatively high debt to equity ratio of 1.05.

Is it a good time to buy Generac Holdings stock, according to analysts?

Out of 12 sell side analysts who track GNRC, the consensus analyst rating on Generac Holdings is a Strong Buy

Please note that analyst forecasts are not stock recommendations, nor are they financial advice.

Most Recent GNRC Analyst Ratings

Michael Halloran, a top 20% analyst from Baird maintains GNRC with a hold rating and lowers their GNRC price target from $171.00 to $127.00, on May 1, 2025.

Kashy Harrison, a bottom 2% analyst from Piper Sandler maintains GNRC with a strong buy rating and lowers their GNRC price target from $175.00 to $155.00, on Apr 17, 2025.

Vikram Bagri, a bottom 3% analyst from Citigroup upgrades GNRC to a strong buy rating and lowers their GNRC price target from $162.00 to $138.00, on Apr 17, 2025.

Julien Dumoulin-Smith, a top 5% analyst from Bank of America reinstates GNRC with a strong buy rating and announces their GNRC price target of $182.00, on Mar 24, 2025.

Jerry Revich, a top 6% analyst from Goldman Sachs maintains GNRC with a strong buy rating and lowers their GNRC price target from $193.00 to $168.00, on Feb 13, 2025.

You can dig deeper into what analysts are saying on the Generac Holdings stock forecast page.

GNRC Technical Indicators

SMA10
127.17
SMA20
126.23
SMA50
119.39
SMA100
129.13
SMA200
147.1
MACD
1.74
MACD Signal
1.83
MACD Histogram
-0.09
RSI
49.33
Stochastic %K
68.58
Stochastic %D
79.66
StochRSI %K
55.34
StochRSI %D
77.01

How are GNRC Revenues/Earnings doing?

Last year, GNRC earnings were $333.92M. In the past five year, GNRC's earnings have gone up by 7.64% per year. This was faster than the Specialty Industrial Machinery industry average of 6.96%.

Last year, GNRC revenue was $4.35B. Over the past five year, GNRC's revenue has gone up by 14.5% per year. This was faster than the Specialty Industrial Machinery industry average of 3.81%.

Learn more about GNRC's earnings and revenue performance here.

Who is buying/selling GNRC?

Over the past year, insiders at GNRC have sold more shares than they have bought.

Aaron Jagdfeld, Chief Executive Officer of GNRC, was the latest GNRC insider to sell. They sold $637,350.00 worth of GNRC stock on Jun 5, 2025.

Get more info about who owns GNRC shares here.

Does GNRC provide a stable income stream?

No, Generac Holdings doesn't provide an income stream by paying out dividends.

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Step 5: Place your GNRC trade

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are usually fine.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at a given dollar amount, place a limit order.

Click the Open button and eToro will execute your order.

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Step 6: Track your GNRC position

Now that you own some GNRC shares, you'll want to keep up with your company.

Add GNRC to a watchlist to monitor your GNRC stock.

GNRC Feed

How to Buy Stock in Generac Holdings

To reiterate, here are the 6 steps to buy Generac Holdings stock:

  1. Choose where to buy Generac Holdings stock
  2. Sign up for a brokerage account
  3. Fund your brokerage account
  4. Evaluate Generac Holdings stock
  5. Place your GNRC trade
  6. Track your GNRC position

If you require a online brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get the latest news on your investment in Generac Holdings, create a watchlist on WallStreetZen today.

NYSE: GNRC
$124.72-3.67 (-2.86%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.
NYSE: GNRC
$124.72-3.67 (-2.86%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Generac Holdings share?

As of Jun 13, 2025, it costs $124.72 to buy one share of Generac Holdings stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.08 shares of GNRC.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Generac Holdings stock?

According to 12 Wall Street analysts who monitor Generac Holdings, their consensus recommendation is to buy Generac Holdings stock.

What is the best way to buy Generac Holdings stock?

One way to place an order for Generac Holdings stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.