How to Buy Generac Holdings Stock
Generac Holdings Inc
Generac Holdings is a specialty industrial machinery company located in Wisconsin, United States, which is part of the Industrials sector, and is traded under the ticker GNRC on the NYSE exchange.
Generac Holdings stock last closed at $192.68, down 2.88% from the previous day, and has increased 0.02% in one year. It has overperformed other stocks in the Specialty Industrial Machinery industry by 0.61 percentage points. Generac Holdings stock is currently +42.94% from its 52-week low of $134.80, and -35% from its 52-week high of $296.44.
As of Oct 16, 2026, there are 59.01M shares of GNRC outstanding. The market value of GNRC is $11.37B. In the last 24 hours, 1M GNRC shares were traded.
How to Buy Generac Holdings Stock
Wondering how to invest in Generac Holdings stock? Here's how.
- Choose where to buy Generac Holdings stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you decide where to buy Generac Holdings stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your brokerage account: Pick your method of payment and add your info.
- Evaluate Generac Holdings stock: The Generac Holdings ticker symbol is GNRC. Is Generac Holdings stock a good investment? Should you buy shares of GNRC? How do GNRC's underlying business fundamentals look? Do top analysts think Generac Holdings is a good buy? Why has GNRC's stock price moved recently? (Hint: Our stock research tools can help you figure out if GNRC is a good stock to buy).
- Place your GNRC trade: Decide if you will purchase GNRC shares at the current market price or use a limit order to buy GNRC shares at a given price.
- Track your GNRC position: Create a watchlist to watch your new investment in Generac Holdings stock.
Step 1: Choose where to buy Generac Holdings stock
You need an online brokerage account to access the NYSE market and buy GNRC stock.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've picked the right brokerage, you'll need to fill out some personal information so you can invest in GNRC stock today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to start a new trading account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you have finished signing up on the stocks app, you can securely and quickly fund your account:
Check out the walkthrough below for more details transferring funds into your brokerage account.
Step 4: Evaluate Generac Holdings stock
After you have chosen the best place to buy Generac Holdings stock, it's crucial to analyze their stock prior to investing, so you truly comprehend the risk as well as the upside.
Generac Holdings quick stats
Fundamentals of Generac Holdings
WallStreetZen was designed to help part-time investors perform more in-depth fundamental analysis in less time.
You can see all of the due diligence checks on GNRC's stock page.
How is GNRC stock valued?
Investors use many financial metrics, analyses, models, and charts to gauge GNRC's true value.
Using relative valuations methods:
- GNRC could be overvalued based on its P/E ratio of 43.59x, relative to Specialty Industrial Machinery industry P/E ratio of 40.43x
- GNRC may be undervalued based on its P/B ratio of 3.95x, relative to Specialty Industrial Machinery industry P/B ratio of 5.36x
- GNRC could be undervalued based on its PEG ratio of 0.8x
You can access additional valuation research on GNRC's stock here.
How do GNRC Financials look?
Pros:
- There are more short-term assets than long-term liabilities on the GNRC balance sheet.
- GNRC's operating cash flow of $548.13M allows it to safely service it's debt of $1.50B.
- Total GNRC debt is lower than 5 years ago, relative to shareholder equity.
- GNRC earnings of $404.09M is not sufficient to cover its interest payments.
- There are more short-term assets than short-term liabilities on the GNRC balance sheet.
Cons:
- GNRC has a relatively high debt to equity ratio of 1.01.
- GNRC profit margin has gone down from 7.9% to 5.8% in the past year.
Is it a good time to buy Generac Holdings stock, according to analysts?
Out of 16 sell side analysts who track GNRC, the consensus analyst rating on Generac Holdings is a Strong Buy
Please note that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent GNRC Analyst Ratings
Mark Strouse, a top 5% analyst from JP Morgan maintains GNRC with a strong buy rating and raises their GNRC price target from $261.00 to $265.00, on Sep 18, 2026.
JP Morgan's Mark Strouse raised their price target on Generac Holdings (NYSE: GNRC) by 1.5% from $261 to $265 on 2026/09/18. The analyst maintained their Strong Buy rating on the stock.
Strouse said they raised their price target after meeting with management to discuss Generac Holdings' announcement of a long-term supply agreement with Amazon for backup power generators across the latter's data centers.
The analyst characterized the deal as an "encouraging sign of customer views" of Generac Holdings' solution in light of recent geopolitics
Strouse detailed that they hiked their estimates because of "significantly increased" visibility into the company's FY 2027 and 2028 data center revenue.
Chip Moore, a top 13% analyst from Roth Capital maintains GNRC with a hold rating and raises their GNRC price target from $214.00 to $250.00, on Sep 17, 2026.
Tommy Moll, a top 7% analyst from Stephens & Co. reiterates GNRC with a strong buy rating and maintains their GNRC price target from $335.00 to $335.00, on Sep 17, 2026.
George Gianarikas, a top 37% analyst from Canaccord Genuity maintains GNRC with a strong buy rating and raises their GNRC price target from $275.00 to $375.00, on Sep 17, 2026.
Sean Milligan, a bottom 3% analyst from Needham reiterates GNRC with a buy rating and maintains their GNRC price target from $283.00 to $283.00, on Sep 17, 2026.
You can dig deeper into what analysts are saying on the Generac Holdings stock forecast page.
GNRC Technical Indicators
How are GNRC Revenues/Earnings doing?
Last year, GNRC earnings were $258.20M. In the past five year, GNRC's earnings have gone up by -11.9% per year. This was slower than the Specialty Industrial Machinery industry average of 12.36%.
Last year, GNRC revenue was $4.44B. Over the past five year, GNRC's revenue has gone up by 6.83% per year. This was slower than the Specialty Industrial Machinery industry average of 9.27%.
Learn more about GNRC's earnings and revenue performance here.
Who is buying/selling GNRC?
Over the past year, insiders at GNRC have sold more shares than they have bought.
Norman P. Taffe, Pres of GNRC, was the latest GNRC insider to buy. They bought $17,931.00 worth of GNRC stock on Oct 6, 2026.
Get more info about who owns GNRC shares here.
Does GNRC provide a stable income stream?
No, Generac Holdings doesn't provide an income stream by paying out dividends.
Get opinions from other traders
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Step 5: Place your GNRC trade
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually fine. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a given dollar amount, place a limit order.
Click the Open button and eToro will execute your order.
If you want additional help buying stocks on eToro, click the how to video below:
Step 6: Track your GNRC position
Now that you own some GNRC shares, you'll want to keep up with your company.
Add GNRC to a watchlist to monitor your GNRC stock.
GNRC Feed
How to Buy Stock in Generac Holdings
To reiterate, here are the 6 steps to buy Generac Holdings stock:
- Choose where to buy Generac Holdings stock
- Sign up for a brokerage account
- Fund your brokerage account
- Evaluate Generac Holdings stock
- Place your GNRC trade
- Track your GNRC position
If you require a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to get the latest news on your investment in Generac Holdings, create a watchlist on WallStreetZen today.
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