How to Buy Generac Holdings Stock
Generac Holdings Inc
Generac Holdings is a specialty industrial machinery company located in Wisconsin, United States, which is part of the Industrials sector, and is traded under the ticker GNRC on the NYSE exchange.
Generac Holdings stock last closed at $160.85, down 0.36% from the previous day, and has increased 0.36% in one year. It has underperformed other stocks in the Specialty Industrial Machinery industry by 0.2 percentage points. Generac Holdings stock is currently +61.66% from its 52-week low of $99.50, and -20.86% from its 52-week high of $203.25.
As of Jan 16, 2026, there are 58.68M shares of GNRC outstanding. The market value of GNRC is $9.44B. In the last 24 hours, 609,000 GNRC shares were traded.
How to Buy Generac Holdings Stock
Wondering how to invest in Generac Holdings stock? Here's how.
- Choose where to buy Generac Holdings stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you decide where to buy Generac Holdings stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your brokerage account: Pick your method of payment and add your info.
- Evaluate Generac Holdings stock: The Generac Holdings ticker symbol is GNRC. Is Generac Holdings stock a good investment? Should you buy shares of GNRC? How do GNRC's underlying business fundamentals look? Do top analysts think Generac Holdings is a good buy? Why has GNRC's stock price moved recently? (Hint: Our stock research tools can help you figure out if GNRC is a good stock to buy).
- Place your GNRC trade: Decide if you will purchase GNRC shares at the current market price or use a limit order to buy GNRC shares at a given price.
- Track your GNRC position: Create a watchlist to watch your new investment in Generac Holdings stock.
Step 1: Choose where to buy Generac Holdings stock
You need an online brokerage account to access the NYSE market and buy GNRC stock.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've picked the right brokerage, you'll need to fill out some personal information so you can invest in GNRC stock today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to start a new trading account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you have finished signing up on the stocks app, you can securely and quickly fund your account:
Check out the walkthrough below for more details transferring funds into your brokerage account.
Step 4: Evaluate Generac Holdings stock
After you have chosen the best place to buy Generac Holdings stock, it's crucial to analyze their stock prior to investing, so you truly comprehend the risk as well as the upside.
Generac Holdings quick stats
Fundamentals of Generac Holdings
WallStreetZen was designed to help part-time investors perform more in-depth fundamental analysis in less time.
You can see all of the due diligence checks on GNRC's stock page.
How is GNRC stock valued?
Investors use many financial metrics, analyses, models, and charts to gauge GNRC's true value.
Using relative valuations methods:
- GNRC could be overvalued based on its P/E ratio of 30.23x, relative to Specialty Industrial Machinery industry P/E ratio of 21.84x
- GNRC may be undervalued based on its P/B ratio of 3.57x, relative to Specialty Industrial Machinery industry P/B ratio of 6.88x
- GNRC could be undervalued based on its PEG ratio of 1x
You can access additional valuation research on GNRC's stock here.
How do GNRC Financials look?
Pros:
- There are more short-term assets than long-term liabilities on the GNRC balance sheet.
- GNRC's operating cash flow of $588.17M allows it to safely service it's debt of $1.59B.
- Total GNRC debt is lower than 5 years ago, relative to shareholder equity.
- GNRC earnings of $443.69M is not sufficient to cover its interest payments.
- There are more short-term assets than short-term liabilities on the GNRC balance sheet.
Cons:
- GNRC has a relatively high debt to equity ratio of 1.12.
- GNRC profit margin has gone down from 7.2% to 6.9% in the past year.
Is it a good time to buy Generac Holdings stock, according to analysts?
Out of 14 sell side analysts who track GNRC, the consensus analyst rating on Generac Holdings is a Strong Buy
Please note that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent GNRC Analyst Ratings
Praneeth Satish, a top 18% analyst from Wells Fargo upgrades GNRC to a strong buy rating and raises their GNRC price target from $186.00 to $195.00, on Dec 19, 2025.
Wells Fargo's Praneeth Satish upgraded their rating on Generac Holdings (NYSE: GNRC) from Hold to Strong Buy on 2025/12/19. The analyst also raised their price target by 4.8% from $186 to $195.
Upgrading the stock and hiking their price target on Generac Holdings, Satish opined that the recent valuation pullback has set up a "near-free call option" because of the company's data center growth.
The analyst detailed that Generac Holdings' growth outlook for diesel generators is accelerating because demand for backup power for AI data centers is trending up.
The stock's current valuation does not fully reflect potential upside derived from that catalyst, Satish said.
Mark Strouse, a top 5% analyst from JP Morgan upgrades GNRC to a strong buy rating and maintains their GNRC price target from $200.00 to $200.00, on Dec 8, 2025.
Christine Cho, a top 17% analyst from Barclays maintains GNRC with a hold rating and raises their GNRC price target from $188.00 to $197.00, on Oct 31, 2025.
Jon Windham, a top 12% analyst from UBS maintains GNRC with a strong buy rating and lowers their GNRC price target from $220.00 to $215.00, on Oct 30, 2025.
Joseph Osha, a top 3% analyst from Guggenheim maintains GNRC with a strong buy rating and lowers their GNRC price target from $210.00 to $202.00, on Oct 9, 2025.
You can dig deeper into what analysts are saying on the Generac Holdings stock forecast page.
GNRC Technical Indicators
How are GNRC Revenues/Earnings doing?
Last year, GNRC earnings were $301.24M. In the past five year, GNRC's earnings have gone up by 2.38% per year. This was slower than the Specialty Industrial Machinery industry average of 15.75%.
Last year, GNRC revenue was $4.35B. Over the past five year, GNRC's revenue has gone up by 13.46% per year. This was faster than the Specialty Industrial Machinery industry average of 6.27%.
Learn more about GNRC's earnings and revenue performance here.
Who is buying/selling GNRC?
Over the past year, insiders at GNRC have sold more shares than they have bought.
Aaron Jagdfeld, Chief Executive Officer of GNRC, was the latest GNRC insider to sell. They sold $689,900.00 worth of GNRC stock on Jan 2, 2026.
Get more info about who owns GNRC shares here.
Does GNRC provide a stable income stream?
No, Generac Holdings doesn't provide an income stream by paying out dividends.
Get opinions from other traders
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Step 5: Place your GNRC trade
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually fine. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a given dollar amount, place a limit order.
Click the Open button and eToro will execute your order.
If you want additional help buying stocks on eToro, click the how to video below:
Step 6: Track your GNRC position
Now that you own some GNRC shares, you'll want to keep up with your company.
Add GNRC to a watchlist to monitor your GNRC stock.
GNRC Feed
How to Buy Stock in Generac Holdings
To reiterate, here are the 6 steps to buy Generac Holdings stock:
- Choose where to buy Generac Holdings stock
- Sign up for a brokerage account
- Fund your brokerage account
- Evaluate Generac Holdings stock
- Place your GNRC trade
- Track your GNRC position
If you require a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to get the latest news on your investment in Generac Holdings, create a watchlist on WallStreetZen today.
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