How to Buy Gen Digital Stock
Gen Digital Inc
Gen Digital Inc. provides cyber safety solutions for consumers in the United States, Canada, Latin America, Europe, the Middle East, Africa, the Asia Pacific, and Japan.
Gen Digital stock last closed at $29.14, down 1.79% from the previous day, and has increased 11.01% in one year. It has overperformed other stocks in the Software - Infrastructure industry by 0.02 percentage points. Gen Digital stock is currently +28.14% from its 52-week low of $22.74, and -9.55% from its 52-week high of $32.22.
As of Sep 12, 2025, there are 615.87M shares of GEN outstanding. The market value of GEN is $17.95B. In the past 24 hours, 2.87M GEN shares were traded.
How to Buy Gen Digital Stock
Not sure how to invest in Gen Digital stock? Here's how.
- Figure out where to buy Gen Digital stock: You need to choose an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Gen Digital stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit funds into your investment account: Select your payment method and add your information.
- Research Gen Digital stock: The Gen Digital ticker symbol is GEN. Is Gen Digital stock a good investment? Should you buy shares of GEN? How do GEN's underlying business fundamentals look? Do top analysts think Gen Digital is a good buy? Why has GEN's stock price moved recently? (Hint: Our stock analysis website can help you understand if GEN is a good stock to buy).
- Execute your GEN purchase: Decide if you will purchase GEN shares at the current market price or use a limit order to purchase GEN stock at a given price.
- Keep tabs on your GEN investment: Create a watchlist to important updates regarding your new investment in Gen Digital stock.
Step 1: Figure out where to buy Gen Digital stock
You will need an online brokerage account to access the NASDAQ market and buy GEN stock.
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Get $10 towards your purchase of shares by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the right brokerage, you need to fill out some personal details so you are able to invest in GEN today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to open a new brokerage account.
- Submit your info by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've opened your account on one of the best stock trading apps, your next step is to transfer the money for your investment:
Watch this video walkthrough if you need help depositing money into your new investment account.
Step 4: Research Gen Digital stock
After you have identified the best place to buy Gen Digital stock, it's very important to evaluate their stock before you buy, so you truly wrap your head around the risk as well as the upside.
Gen Digital stock at a glance
Fundamentals of GEN
WallStreetZen was designed to help everyday investors do more accurate fundamental analysis.
You can see all of the due diligence checks on GEN's stock page.
Is GEN stock undervalued or overvalued?
Analysts use many financial metrics, analyses, models, and charts to gauge GEN's fair value.
Using relative valuations measures:
- GEN could be undervalued based on its P/E ratio of 30.04x, relative to Software - Infrastructure industry P/E ratio of 53.08x
- GEN may be undervalued based on its P/B ratio of 7.59x, relative to Software - Infrastructure industry P/B ratio of 11.8x
- GEN could be undervalued based on its PEG ratio of 0.7x
You can do more valuation analysis on GEN's stock here.
A quick look at GEN Financials
Positive Financial Indicators:
- Total GEN debt is lower than 5 years ago, relative to shareholder equity.
Negative Financial Indicators:
- GEN earnings of $1.63B is not sufficient to cover its interest payments.
- GEN's operating cash flow of $1.37B allows it to safely service it's debt of $8.86B.
- There are more short-term liabilities than short-term assets on the GEN balance sheet.
- GEN has a relatively high debt to equity ratio of 5.92.
- GEN profit margin has gone down from 15.7% to 14.1% in the past year.
- There are more long-term liabilities than short-term assets on the GEN balance sheet.
Do Wall Street analysts think it's a good time to buy Gen Digital stock
Out of 6 Wall Street analysts who monitor GEN, the consensus analyst rating on GEN is a Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent GEN Analyst Forecasts
Robert Coolbrith, a bottom 35% analyst from Evercore ISI Group reinstates GEN with a buy rating and announces their GEN price target of $35.00, on Jul 1, 2025.
You can dig deeper into what analysts are saying on the Gen Digital stock forecast page.
Metrics for Advanced GEN Traders
How is GEN performing as a company?
Last year, GEN earnings were $597.00M. Over the last 5 year, GEN's earnings have increased by -31.58% per year. This was slower than the Software - Infrastructure industry average of 20.32%.
Last year, GEN revenue was $4.23B. Over the last five year, GEN's revenue has gone up by 11.49% per year. This was slower than the Software - Infrastructure industry average of 17.08%.
Find out more about GEN's earnings and revenue performance here.
Latest Insiders Trades at GEN
In the last year, executives and large shareholders at GEN have bought more shares than they have sold.
Pavel Baudis, Director of GEN, was the latest GEN insider to sell. They sold $88,763.64 worth of GEN stock on Sep 9, 2025.
Get more info about who owns GEN shares here.
Does GEN stock generate passive income?
Gen Digital pays a dividend of 1.29%, compared to the Software - Infrastructure industry's average dividend yield of 1.18%. If you owned $1,000 of GEN stock, you would have received $12.87 in the past 12 months.
Gen Digital dividend payments have not consistently grown over the past decade and have not remained stable.
Get more analysis about Gen Digital dividend yield and history here.
Get opinions from other traders
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Execute your GEN purchase
There are two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are mostly fine. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a specific price, use a limit order.
Press the Open button and your broker will place your order.
If you require more info about investing in stocks on eToro, watch the helpful video below:
Step 6: Keep tabs on your GEN investment
Now that you own some GEN shares, you'll want to keep up with your company.
Put GEN on a watchlist to track your GEN stock.
GEN Feed
How to Buy Stock in Gen Digital
To summarize, here are the 6 steps you need to take to buy Gen Digital stock right now:
- Figure out where to buy Gen Digital stock
- Sign up for your brokerage account
- Deposit funds into your investment account
- Research Gen Digital stock
- Execute your GEN purchase
- Keep tabs on your GEN investment
If you need a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to keep track of your new investment in Gen Digital, add GEN to your watchlist below.
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