How to Buy Gen Digital Stock
Gen Digital Inc
Gen Digital Inc. provides cyber safety solutions for consumers in the United States, Canada, Latin America, Europe, the Middle East, Africa, the Asia Pacific, and Japan.
Gen Digital stock last closed at $29.78, down 1.62% from the previous day, and has increased 21.6% in one year. It has overperformed other stocks in the Software - Infrastructure industry by 0.65 percentage points. Gen Digital stock is currently +30.96% from its 52-week low of $22.74, and -6.12% from its 52-week high of $31.72.
As of Jun 13, 2025, there are 620.23M shares of GEN outstanding. The market value of GEN is $18.47B. In the past 24 hours, 4.82M GEN shares were traded.
How to Buy Gen Digital Stock
Not sure how to invest in Gen Digital stock? Here's how.
- Figure out where to buy Gen Digital stock: You need to choose an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Gen Digital stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit funds into your investment account: Select your payment method and add your information.
- Research Gen Digital stock: The Gen Digital ticker symbol is GEN. Is Gen Digital stock a good investment? Should you buy shares of GEN? How do GEN's underlying business fundamentals look? Do top analysts think Gen Digital is a good buy? Why has GEN's stock price moved recently? (Hint: Our stock analysis website can help you understand if GEN is a good stock to buy).
- Execute your GEN purchase: Decide if you will purchase GEN shares at the current market price or use a limit order to purchase GEN stock at a given price.
- Keep tabs on your GEN investment: Create a watchlist to important updates regarding your new investment in Gen Digital stock.
Step 1: Figure out where to buy Gen Digital stock
You will need an online brokerage account to access the NASDAQ market and buy GEN stock.
Our favorite brokerage: eToro
In our opinion, eToro is the best stock brokerage. Here's why:
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- Social investing: eToro offers a community of more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the right brokerage, you need to fill out some personal details so you are able to invest in GEN today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to open a new brokerage account.
- Submit your info by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've opened your account on one of the best stock trading apps, your next step is to transfer the money for your investment:
Watch this video walkthrough if you need help depositing money into your new investment account.
Step 4: Research Gen Digital stock
After you have identified the best place to buy Gen Digital stock, it's very important to evaluate their stock before you buy, so you truly wrap your head around the risk as well as the upside.
Gen Digital stock at a glance
Fundamentals of GEN
WallStreetZen was designed to help everyday investors do more accurate fundamental analysis.
You can see all of the due diligence checks on GEN's stock page.
Is GEN stock undervalued or overvalued?
Analysts use many financial metrics, analyses, models, and charts to gauge GEN's fair value.
Using relative valuations measures:
- GEN could be undervalued based on its P/E ratio of 28.63x, relative to Software - Infrastructure industry P/E ratio of 34.26x
- GEN may be undervalued based on its P/B ratio of 8.14x, relative to Software - Infrastructure industry P/B ratio of 11.94x
- GEN could be undervalued based on its PEG ratio of 0.74x
You can do more valuation analysis on GEN's stock here.
A quick look at GEN Financials
Positive Financial Indicators:
- Total GEN debt is lower than 5 years ago, relative to shareholder equity.
- GEN profit margin has gone up from 16% to 16.3% in the past year.
Negative Financial Indicators:
- GEN has a relatively high debt to equity ratio of 5.83.
- GEN's operating cash flow of $1.22B allows it to safely service it's debt of $8.26B.
- There are more long-term liabilities than short-term assets on the GEN balance sheet.
- GEN earnings of $1.61B is not sufficient to cover its interest payments.
- There are more short-term liabilities than short-term assets on the GEN balance sheet.
Do Wall Street analysts think it's a good time to buy Gen Digital stock
Out of 2 Wall Street analysts who monitor GEN, the consensus analyst rating on GEN is a Hold
Please keep in mind that analyst forecasts are not recommendations, nor are they financial advice.
You can dive deeper into what analysts are forecasting on the Gen Digital stock forecast page.
GEN Technical Indicators
GEN Performance Metrics
Last year, GEN earnings were $643.00M. Over the past five year, GEN's earnings have increased by -30.3% per year. This was slower than the Software - Infrastructure industry average of 21.6%.
Last year, GEN revenue was $3.94B. Over the last 5 year, GEN's revenue has increased by 9.58% per year. This was slower than the Software - Infrastructure industry average of 17.21%.
Find out more about GEN's earnings and revenue performance here.
Who is buying/selling GEN?
Over the last 12 months, executives and large shareholders at GEN have sold more shares than they have bought.
Frank E. Dangeard, Director of GEN, was the latest GEN insider to sell. They sold $4,129.60 worth of GEN shares on Jun 1, 2025.
Research more about who owns GEN shares here.
Can I rely on GEN as an income stream?
Gen Digital pays a dividend of 1.26%, compared to the Software - Infrastructure industry's average dividend yield of 1.26%. If you owned $1,000 of GEN stock, you would have been paid $12.59 last year.
Gen Digital dividend payments have not consistently grown over the past decade and have not remained stable.
Get more analysis about Gen Digital dividend yield and history here.
Get opinions from other traders
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Execute your GEN purchase
You have two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are usually the best for newer investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount, use a limit order.
Click the Open Trade button and eToro will place your order.
If you want more assistance buying stocks on eToro, watch the helpful video below:
Step 6: Keep tabs on your GEN investment
Now that you own some GEN shares, you'll want to keep up with your new company.
Add GEN to a watchlist to get notified of the latest news about your GEN stock.
GEN Feed
How to Buy Stock in Gen Digital
To summarize, here are the 6 steps for buying Gen Digital stock:
- Figure out where to buy Gen Digital stock
- Sign up for your brokerage account
- Deposit funds into your investment account
- Research Gen Digital stock
- Execute your GEN purchase
- Keep tabs on your GEN investment
If you are looking for a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you would like to get the latest news on your new investment in Gen Digital, create your watchlist below.
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