How to Buy Gap Stock
Gap Inc
Gap is a apparel company located in California, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GAP on the NYSE exchange.
Gap stock last closed at $21.82, up 0.6% from the previous day, and has decreased 1.62% in one year. It has overperformed other stocks in the Apparel Retail industry by 0.17 percentage points. Gap stock is currently +20.49% from its 52-week low of $18.11, and -25.68% from its 52-week high of $29.36.
There are currently 351.27M GAP shares outstanding. The market cap of GAP is $7.66B. In the past 24 hours, 4.21M GAP shares were traded.
How to Buy Gap Stock
Not sure how to invest in Gap stock? Here's how.
- Decide where to buy Gap stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Gap stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Choose your payment method and add your info.
- Evaluate Gap stock: The Gap ticker symbol is GAP. Is Gap stock a good investment? Should you buy shares of GAP? How do GAP's underlying business fundamentals look? Do top analysts think Gap is a good buy? Why has GAP's stock price moved recently? (Hint: Our stock market research website can help you decide if GAP is a good stock to buy).
- Make your GAP buy order: Decide if you will purchase GAP shares at the current market price or use a limit order to purchase GAP stock at a particular price.
- Keep an eye on your investment in GAP: Create a watchlist to get live updates on your new investment in Gap stock.
Step 1: Decide where to buy Gap stock
You will need an online brokerage account to access the NYSE market and buy GAP stock.
Our preferred brokerage: eToro
We believe that eToro is the best place to buy stocks. eToro gives you:
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- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've picked the right brokerage, the next step is to fill out some personal details so you are able to invest in GAP today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to open your new brokerage account.
- Submit your info by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you've created your account on one of the best stock apps, you need to deposit funds:
Watch the video below for more details depositing money into your new brokerage account.
Step 4: Evaluate Gap stock
After you have chosen the best place to buy Gap stock, it's critical to evaluate their stock before you invest, so you can wrap your head around the risk as well as the opportunity.
Gap quick stats
Gap Fundamentals
WallStreetZen was designed to help part-time investors perform more accurate fundamental analysis.
You can view all of the due diligence checks on GAP's stock page.
What is the fair value of GAP stock?
Investors use many financial metrics, analyses, models, and charts to gauge GAP's fair value.
Using relative valuations metrics:
- GAP may be undervalued based on its P/E ratio of 6.38x, relative to Apparel Retail industry P/E ratio of 22.52x
- GAP could be undervalued based on its P/B ratio of 1.94x, relative to Apparel Retail industry P/B ratio of 6.86x
You can access more valuation research on GAP's stock here.
GAP Financial Health Overview
Passed Health Checks:
- There are more short-term assets than long-term liabilities on the GAP balance sheet.
- GAP's operating cash flow of $1.54B allows it to safely service it's debt of $5.72B.
- There are more short-term assets than short-term liabilities on the GAP balance sheet.
- GAP profit margin has gone up from 5.9% to 8.1% in the past year.
- GAP earnings of $1.80B is not enough to cover its interest payments.
- Total GAP debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
- GAP has a relatively high debt to equity ratio of 2.25.
Do Wall Street analysts think it's a good time to buy Gap stock
Out of 12 sell side analysts who give recommendations on GAP, the consensus analyst rating on GAP is a Buy
Please keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent GAP Analyst Recommendations
Jonna Kim, a top 31% analyst from TD Cowen maintains GAP with a strong buy rating and raises their GAP price target from $23.00 to $27.00, on Aug 28, 2026.
Alex Straton, a bottom 7% analyst from Morgan Stanley maintains GAP with a hold rating and raises their GAP price target from $21.00 to $23.00, on Aug 28, 2026.
Lorraine Hutchinson, a bottom 6% analyst from Bank of America maintains GAP with a hold rating and raises their GAP price target from $26.00 to $27.00, on Aug 28, 2026.
Robert Drbul, a top 30% analyst from BTIG maintains GAP with a strong buy rating and raises their GAP price target from $26.00 to $27.00, on Aug 28, 2026.
Corey Tarlowe, a top 13% analyst from Jefferies downgrades GAP to a hold rating and lowers their GAP price target from $29.00 to $23.00, on Aug 12, 2026.
You can dig deeper into what analysts are saying on the Gap stock forecast page.
GAP Momentum
GAP Performance Numbers
Last year, GAP earnings were $1.25B. During the last 5 year, GAP's earnings have grown by 11.33% per year. This was slower than the Apparel Retail industry average of 17.24%.
Last year, GAP revenue was $15.33B. Over the last five year, GAP's revenue has grown by -1.61% per year. This was slower than the Apparel Retail industry average of 7.32%.
You can analyze GAP's earnings and revenue performance here.
What are GAP executives and large shareholders up to?
Over the last 12 months, insiders at GAP have sold more shares than they have bought.
Richard Dickson, DivCEO;Pres of GAP, was the latest GAP insider to sell. They sold $1,171,269.00 worth of GAP shares on Aug 22, 2026.
Learn more about who owns GAP shares here.
Does GAP provide a stable income stream?
Gap pays a dividend of 3.12%, compared to the Apparel Retail industry's average dividend yield of 3.04%. If you owned $1,000 of GAP stock, you would have received $31.16 in the past year.
Gap dividend payments have not consistently grown over the past decade and have not remained stable.
Find more analysis about Gap dividend yield and history here.
Get opinions from other traders
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Make your GAP buy order
You have two main options:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally the best for newer investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a specific price limit, place a limit order.
Click the Open Trade button and eToro will execute your order.
If you require more assistance investing in stocks on eToro, click the how to video below:
Step 6: Keep an eye on your investment in GAP
Now that you own some GAP shares, you'll want to keep up with your new stock purchase.
Start a watchlist to track the most important metrics related to your GAP stock.
GAP Feed
How to Buy Stock in Gap
To reiterate, here are the 6 steps for buying Gap stock:
- Decide where to buy Gap stock
- Open a brokerage account
- Deposit money your brokerage account
- Evaluate Gap stock
- Make your GAP buy order
- Keep an eye on your investment in GAP
If you require a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you would like to watch your new investment in Gap, hit the button below to create your watchlist.
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