How to Buy Gap Stock
Gap Inc
Gap is a apparel company located in California, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GAP on the NYSE exchange.
Gap stock last closed at $24.20, up 1.55% from the previous day, and has increased 17.42% in one year. It has overperformed other stocks in the Apparel Retail industry by 0.02 percentage points. Gap stock is currently +42.44% from its 52-week low of $16.99, and -17.57% from its 52-week high of $29.36.
There are currently 372.56M GAP shares outstanding. The market cap of GAP is $9.02B. In the past 24 hours, 7.64M GAP shares were traded.
How to Buy Gap Stock
Not sure how to invest in Gap stock? Here's how.
- Decide where to buy Gap stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Gap stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Choose your payment method and add your info.
- Evaluate Gap stock: The Gap ticker symbol is GAP. Is Gap stock a good investment? Should you buy shares of GAP? How do GAP's underlying business fundamentals look? Do top analysts think Gap is a good buy? Why has GAP's stock price moved recently? (Hint: Our stock market research website can help you decide if GAP is a good stock to buy).
- Make your GAP buy order: Decide if you will purchase GAP shares at the current market price or use a limit order to purchase GAP stock at a particular price.
- Keep an eye on your investment in GAP: Create a watchlist to get live updates on your new investment in Gap stock.
Step 1: Decide where to buy Gap stock
You will need an online brokerage account to access the NYSE market and buy GAP stock.
Our preferred brokerage: eToro
We believe that eToro is the best place to buy stocks. eToro gives you:
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- Social investing: eToro has a community of more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've picked the right brokerage, the next step is to fill out some personal details so you are able to invest in GAP today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to open your new brokerage account.
- Submit your info by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you've created your account on one of the best stock apps, you need to deposit funds:
Watch the video below for more details depositing money into your new brokerage account.
Step 4: Evaluate Gap stock
After you have chosen the best place to buy Gap stock, it's critical to evaluate their stock before you invest, so you can wrap your head around the risk as well as the opportunity.
Gap quick stats
Gap Fundamentals
WallStreetZen was designed to help part-time investors perform more accurate fundamental analysis.
You can view all of the due diligence checks on GAP's stock page.
What is the fair value of GAP stock?
Investors use many financial metrics, analyses, models, and charts to gauge GAP's fair value.
Using relative valuations metrics:
- GAP may be undervalued based on its P/E ratio of 11.05x, relative to Apparel Retail industry P/E ratio of 29.19x
- GAP could be undervalued based on its P/B ratio of 2.37x, relative to Apparel Retail industry P/B ratio of 8.12x
- GAP could be overvalued based on its PEG ratio of 1.62x
You can do more valuation research on GAP's stock here.
A look at GAP Cashflows and Balance Sheet
Passed Health Checks:
- Total GAP debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the GAP balance sheet.
- GAP earnings of $1.23B is not enough to cover its interest payments.
- GAP's operating cash flow of $1.29B allows it to safely service it's debt of $5.61B.
- There are more short-term assets than long-term liabilities on the GAP balance sheet.
Failed Health Checks:
- GAP profit margin has gone down from 5.6% to 5.3% in the past year.
- GAP has a relatively high debt to equity ratio of 2.32.
Do analysts think it's a good time to buy Gap stock
Out of 13 Equities analysts who track GAP, the consensus analyst rating on GAP is a Strong Buy
It's important to keep in mind that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent GAP Analyst Ratings
Mark Altschwager, a top 12% analyst from Baird upgrades GAP to a buy rating and raises their GAP price target from $27.00 to $33.00, on Dec 17, 2025.
Ike Boruchow, a top 5% analyst from Wells Fargo upgrades GAP to a strong buy rating and raises their GAP price target from $24.00 to $30.00, on Dec 16, 2025.
Wells Fargo's Ike Boruchow upgraded their rating on Gap (NYSE: GAP) from Hold to Strong Buy on 2025/12/16. The analyst also raised their price target by 25% from $24 to $30.
Calling Gap one of their favorite long ideas, Boruchow attributed their upgrade and price target hike on the name to "core Gap and Old Navy acceleration, and strong repeal optionality.
The analyst's moves came in a 2026 preview of names in their Consumer Discretionary (Apparel, Footwear & Accessories) portfolio, in which Boruchow cautioned that the sector's setup into next year is of the "inners/losers" variety.
"Bigger picture," however, the analyst told readers that Wells Fargo is skewing "more positive on the sector entering 2026 because of better-than-feared early holiday sales data, benefits from tax reform, and optionality on tariff repeal/refund."
Robert Drbul, a top 14% analyst from BTIG maintains GAP with a strong buy rating and raises their GAP price target from $30.00 to $31.00, on Nov 21, 2025.
Michael Binetti, a top 14% analyst from Evercore ISI Group maintains GAP with a buy rating and raises their GAP price target from $25.00 to $28.00, on Nov 21, 2025.
Alex Straton, a bottom 9% analyst from Morgan Stanley maintains GAP with a strong buy rating and raises their GAP price target from $30.00 to $31.00, on Nov 21, 2025.
You can dive deeper into what analysts are saying on the Gap stock forecast page.
GAP Momentum
GAP Performance Metrics
Last year, GAP earnings were $816.00M. Over the past 4 year, GAP's earnings have gone up by 33.96% per year. This was slower than the Apparel Retail industry average of 94.61%.
Last year, GAP revenue was $15.37B. During the last 5 year, GAP's revenue has increased by 2.17% per year. This was slower than the Apparel Retail industry average of 13.06%.
Dig into GAP's earnings and revenue performance here.
Who is buying/selling GAP?
Over the past 12 months, executives and large shareholders at GAP have sold more shares than they have bought.
Sarah Gilligan, Chief Sup Chn Transform Ofcr of GAP, was the latest GAP insider to sell. They sold $1,747,800.00 worth of GAP stock on Mar 23, 2026.
Learn more about who owns GAP stock here.
Can I rely on GAP as an income stream?
Gap pays a dividend of 2.73%, compared to the Apparel Retail industry's average dividend yield of 3.13%. If you owned $1,000 of GAP stock, you would have been paid $27.27 in the past year.
Gap dividend payments have not consistently grown over the past decade and have not remained stable.
Dig into more data about Gap dividend yield and history here.
GAP Social Trading Data
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Make your GAP buy order
You have two main options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly fine for most investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount limit, use a limit order.
Click the Open button and your broker will execute the order.
If you need more help with buying stocks on eToro, click the how to video below:
Step 6: Keep an eye on your investment in GAP
Now that you own some GAP stock, you'll want to stay up-to-date on your new investment.
Add GAP to a watchlist to monitor your GAP stock.
GAP Feed
How to Buy Stock in Gap
To reiterate, here are the 6 steps to buy stock in Gap:
- Decide where to buy Gap stock
- Open a brokerage account
- Deposit money your brokerage account
- Evaluate Gap stock
- Make your GAP buy order
- Keep an eye on your investment in GAP
If you require a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep track of your new investment in Gap, get started below.
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