How to Buy Usa Today Co Stock

Usa Today Co Inc

Usa Today Co is a publishing company located in New York, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker TDAY on the NYSE exchange.

Usa Today Co stock last closed at $6.36, down 0.47% from the previous day, and has increased 112% in one year. It has overperformed other stocks in the Publishing industry by 1.03 percentage points. Usa Today Co stock is currently +149.41% from its 52-week low of $2.55, and -4.58% from its 52-week high of $6.67.

At the moment, there are 147.11M TDAY shares outstanding. The market capitalization of TDAY is $935.60M. In the last 24 hours, 1.76M TDAY shares were traded.

How to Buy Usa Today Co Stock

Not sure how to invest in Usa Today Co stock? Here's how.

  1. Decide where to buy Usa Today Co stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you decide where to buy Usa Today Co stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Fund your brokerage account: Select your method of payment and add your details.
  4. Analyze Usa Today Co stock: The Usa Today Co ticker symbol is TDAY. Is Usa Today Co stock a good investment? Should you buy shares of TDAY? How do TDAY's underlying business fundamentals look? Do top analysts think Usa Today Co is a good buy? Why has TDAY's stock price moved recently? (Hint: Our stock market research website can help you decide if TDAY is a good stock to buy).
  5. Place your TDAY purchase: Decide if you will purchase TDAY shares at the current market price or use a limit order to purchase TDAY shares at a specific price.
  6. Get notifications regarding your investment in TDAY: Create a watchlist to monitor your position in Usa Today Co stock.

Step 1: Decide where to buy Usa Today Co stock

You will need an online brokerage account in order to access the NYSE market and buy TDAY stock.

A brokerage account is an investment account that enables you to buy and sell a number of investments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've selected your brokerage, you need to fill out some personal information so you are able to buy TDAY today.

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  2. Provide your personal info to open your new brokerage account.
  1. Send your information by pressing the "Create Account" button.
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Step 3: Fund your brokerage account

Now that you have created your account on apps for stock market, your next step is to transfer the money for your investment:

Check out the tutorial below to see the process of depositing funds into your new brokerage account.

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Step 4: Analyze Usa Today Co stock

Once you have chosen the best place to buy Usa Today Co stock, it's very important to research their stock prior to buying, so you actually comprehend the risk and opportunity.

Usa Today Co shares data

TDAY Price
$6.36
1w %
0%
1y %
112%
5y %
10.61%
P/E
636x
P/B
6.03x
P/S
0.41x
PEG
1.29x
Revenue
$2.30B
Earnings
$1.75M
Fore. Rev. Growth
-0.1%
Fore. Earn. Growth
549.69%
Market Cap
$935.60M
Next Earnings
Apr 30, 2026
Next Dividend
N/A

TDAY Fundamentals

WallStreetZen was designed to help average investors do better fundamental analysis.

You can see all of the due diligence checks on TDAY's stock page.

How is TDAY stock valued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge TDAY's true value.

Using relative valuations ratios:

  • TDAY could be overvalued based on its P/E ratio of 636x, relative to Publishing industry P/E ratio of 42.9x
  • TDAY may be overvalued based on its P/B ratio of 6.03x, relative to Publishing industry P/B ratio of 2.89x
  • TDAY may be overvalued based on its PEG ratio of 1.29x

You can access additional valuation analysis on TDAY's stock here.

TDAY Financial Summary

Signs that TDAY is financially healthy:

  • TDAY profit margin has gone up from -1.1% to 0.1% in the past year.

Signs that TDAY is not financially healthy:

  • Total TDAY debt is higher than 5 years ago, relative to shareholder equity.
  • TDAY earnings of $95.94M is not sufficient to cover its interest payments.
  • TDAY has a relatively high debt to equity ratio of 10.85.
  • There are more short-term liabilities than short-term assets on the TDAY balance sheet.
  • TDAY's operating cash flow of $114.39M allows it to safely service it's debt of $1.13B.
  • There are more long-term liabilities than short-term assets on the TDAY balance sheet.

Is TDAY stock a Buy, Hold, or Sell, according to analysts?

Out of 3 sell side analysts who give forecasts on TDAY, the consensus analyst rating on TDAY is a Buy

It's important to keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.

You can dig deeper into what analysts are forecasting on the Usa Today Co stock forecast page.

TDAY Trading Indicators

SMA10
6.33
SMA20
6.18
SMA50
5.98
SMA100
5.45
SMA200
4.66
MACD
0.15
MACD Signal
0.13
MACD Histogram
0.02
RSI
56.32
Stochastic %K
73.15
Stochastic %D
79.07
StochRSI %K
68.15
StochRSI %D
80.9

TDAY Growth Metrics

Last year, TDAY revenue was $2.30B. In the past 5 year, TDAY's revenue has grown by -7.53% per year. This was slower than the Publishing industry average of 4.74%.

Dig into TDAY's earnings and revenue performance here.

Latest Insiders Trades at TDAY

In the last year, executives and large shareholders at TDAY have sold more shares than they have bought.

John Jeffry Louis, Director of TDAY, was the latest TDAY insider to buy. They bought $29,998.75 worth of TDAY shares on Dec 31, 2025.

Research more about who owns TDAY shares here.

Does TDAY stock generate passive income?

No, Usa Today Co doesn't provide an income stream by paying out dividends.

What do other traders have to say about TDAY?

One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to learn what other investors have to say.

Step 5: Place your TDAY purchase

There are two main options:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are mostly fine for most investors.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at an exact price limit, use a limit order.

Hit the Open button and your broker will place the order.

If you need more info about investing in stocks on eToro, watch the how to video below:

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Step 6: Get notifications regarding your investment in TDAY

Now that you own some TDAY shares, you'll want to keep up with your investment.

Make a watchlist to get alerted to the latest events about your TDAY stock.

TDAY Feed

How to Buy Stock in Usa Today Co

To reiterate, here are the 6 steps to buy stock in Usa Today Co:

  1. Decide where to buy Usa Today Co stock
  2. Open a brokerage account
  3. Fund your brokerage account
  4. Analyze Usa Today Co stock
  5. Place your TDAY purchase
  6. Get notifications regarding your investment in TDAY

If you are looking for a place to buy stocks, eToro is our recommended option.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to track your new investment in Usa Today Co, click the button below.

NYSE: TDAY
$6.36-0.03 (-0.47%)
Updated Mar 13, 2026
Open eToro Account
Your capital is at risk.
NYSE: TDAY
$6.36-0.03 (-0.47%)
Updated Mar 13, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Usa Today Co share?

As of Mar 13, 2026, it costs $6.36 to buy one share of Usa Today Co stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $3, you can buy 0.472 shares of TDAY.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Usa Today Co stock?

According to 3 Wall Street analysts who monitor Usa Today Co, their consensus recommendation is to buy Usa Today Co stock.

What is the best way to buy Usa Today Co stock?

One way to place an order for Usa Today Co stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.