How to Buy Gannett Co Stock
Gannett Co Inc
Gannett Co is a publishing company located in New York, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker GCI on the NYSE exchange.
Gannett Co stock last closed at $3.40, down 3.41% from the previous day, and has decreased 22.73% in one year. It has underperformed other stocks in the Publishing industry by 0.12 percentage points. Gannett Co stock is currently +33.33% from its 52-week low of $2.55, and -42.66% from its 52-week high of $5.93.
At the moment, there are 146.44M GCI shares outstanding. The market capitalization of GCI is $497.88M. In the last 24 hours, 1.21M GCI shares were traded.
How to Buy Gannett Co Stock
Not sure how to invest in Gannett Co stock? Here's how.
- Decide where to buy Gannett Co stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you decide where to buy Gannett Co stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Fund your brokerage account: Select your method of payment and add your details.
- Analyze Gannett Co stock: The Gannett Co ticker symbol is GCI. Is Gannett Co stock a good investment? Should you buy shares of GCI? How do GCI's underlying business fundamentals look? Do top analysts think Gannett Co is a good buy? Why has GCI's stock price moved recently? (Hint: Our stock market research website can help you decide if GCI is a good stock to buy).
- Place your GCI purchase: Decide if you will purchase GCI shares at the current market price or use a limit order to purchase GCI shares at a specific price.
- Get notifications regarding your investment in GCI: Create a watchlist to monitor your position in Gannett Co stock.
Step 1: Decide where to buy Gannett Co stock
You will need an online brokerage account in order to access the NYSE market and buy GCI stock.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've selected your brokerage, you need to fill out some personal information so you are able to buy GCI today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open your new brokerage account.
- Send your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you have created your account on apps for stock market, your next step is to transfer the money for your investment:
Check out the tutorial below to see the process of depositing funds into your new brokerage account.
Step 4: Analyze Gannett Co stock
Once you have chosen the best place to buy Gannett Co stock, it's very important to research their stock prior to buying, so you actually comprehend the risk and opportunity.
Gannett Co shares data
GCI Fundamentals
WallStreetZen was designed to help average investors do better fundamental analysis.
You can see all of the due diligence checks on GCI's stock page.
How is GCI stock valued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge GCI's true value.
Using relative valuations ratios:
- GCI could be undervalued based on its P/E ratio of 9.19x, relative to Publishing industry P/E ratio of 26.04x
- GCI may be overvalued based on its P/B ratio of 3.32x, relative to Publishing industry P/B ratio of 2.48x
- GCI may be undervalued based on its PEG ratio of 0.06x
You can access additional valuation analysis on GCI's stock here.
GCI Financial Summary
Signs that GCI is financially healthy:
- GCI profit margin has gone up from -4.7% to -0.8% in the past year.
Signs that GCI is not financially healthy:
- Total GCI debt is higher than 5 years ago, relative to shareholder equity.
- GCI earnings of $16.47M is not sufficient to cover its interest payments.
- GCI has a relatively high debt to equity ratio of 12.
- There are more short-term liabilities than short-term assets on the GCI balance sheet.
- GCI's operating cash flow of $101.17M allows it to safely service it's debt of $1.20B.
- There are more long-term liabilities than short-term assets on the GCI balance sheet.
Is GCI stock a Buy, Hold, or Sell, according to analysts?
Out of 2 sell side analysts who give forecasts on GCI, the consensus analyst rating on GCI is a Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
You can dig deeper into what analysts are forecasting on the Gannett Co stock forecast page.
GCI Trading Indicators
GCI Growth Metrics
Last year, GCI earnings were -$19.57M. In the past 3 year, GCI's earnings have grown by 202.06% per year. This was faster than the Publishing industry average of 13.26%.
Last year, GCI revenue was $2.45B. In the last five year, GCI's revenue has gone up by 0.13% per year. This was slower than the Publishing industry average of 1.79%.
Dive into GCI's earnings and revenue performance here.
Who is buying/selling GCI?
Over the last 12 months, executives and large shareholders at GCI have sold more shares than they have bought.
Michael 1. Reed, Chief Executive Officer of GCI, was the latest GCI insider to buy. They bought $19,200.00 worth of GCI shares on May 6, 2025.
Dig into more about who owns GCI stock here.
Can I get consistent income from GCI stock?
No, Gannett Co doesn't provide an income stream by paying out dividends.
What do other investors have to say about GCI?
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
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Step 5: Place your GCI purchase
There are two primary order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally fine. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount, place a limit order.
Press the Open Trade button and your broker will place the order.
If you want more assistance investing in stocks on eToro, watch the how to video below:
Step 6: Get notifications regarding your investment in GCI
Now that you own some shares in GCI, you'll want to keep up with your new shares.
Start a watchlist to get notified of important updates regarding your GCI stock.
GCI Feed
How to Buy Stock in Gannett Co
To summarize, here are the 6 steps for buying Gannett Co stock:
- Decide where to buy Gannett Co stock
- Open a brokerage account
- Fund your brokerage account
- Analyze Gannett Co stock
- Place your GCI purchase
- Get notifications regarding your investment in GCI
If you need a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you would like to keep tabs on your investment in Gannett Co, get started below.
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