How to Buy Gaia Stock

Gaia Inc

Gaia, Inc. operates a digital video subscription service and on-line community for underserved member base in the United States, Canada, Australia, and internationally.

Gaia stock last closed at $5.93, down 1.98% from the previous day, and has increased 16.5% in one year. It has overperformed other stocks in the Entertainment industry by 0.69 percentage points. Gaia stock is currently +102.11% from its 52-week low of $2.93, and -9.19% from its 52-week high of $6.53.

At the moment, there are 25.11M GAIA shares outstanding. The market value of GAIA is $148.90M. In the last 24 hours, 36,300 GAIA shares were traded.

How to Buy Gaia Stock

Wondering how to invest in Gaia stock? Here's how.

  1. Choose where to buy Gaia stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you choose where to buy Gaia stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Put funds into your brokerage account: Select your method of payment and add your info.
  4. Evaluate Gaia stock: The Gaia ticker symbol is GAIA. Is Gaia stock a good investment? Should you buy shares of GAIA? How do GAIA's underlying business fundamentals look? Do top analysts think Gaia is a good buy? Why has GAIA's stock price moved recently? (Hint: Our stock research website can help you decide if GAIA is a good stock to buy).
  5. Execute your GAIA buy order: Decide if you will purchase GAIA shares at the current market price or use a limit order to purchase GAIA stock at a specific price.
  6. Keep tabs on your GAIA investment: Create a watchlist to keep tabs on your investment in Gaia stock.

Step 1: Choose where to buy Gaia stock

You need a brokerage account in order to access the NASDAQ market and buy GAIA shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

We believe that eToro is the best online stock brokerage. Here's why:

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  • Social investing: eToro boasts a community with more than 20 million users globally. Talk to, learn from, and copy the crypto trades of other investors.
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  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your purchase of stock by creating an account with eToro now. This offer is only for US users.

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Step 2: Sign up for a brokerage account

Now that you've picked the best brokerage, you need to fill out some personal information so you can invest in GAIA today.

How to Set Up a New Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Provide your personal info to create your new brokerage account.
  1. Submit your application by pressing the "Create Account" button.
  2. Get started with eToro today
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Step 3: Put funds into your brokerage account

Now that you've filled out your info on the best investment app, your next step is to transfer the money for your investment:

Watch the video below for more details depositing funds into your investment account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Evaluate Gaia stock

After you have chosen the best place to buy Gaia stock, it's important to evaluate their stock before you invest, so you can comprehend the risk and upside.

Gaia stock at a glance

GAIA Price
$5.93
1w %
1.72%
1y %
16.5%
5y %
-41.98%
P/E
-31.21x
P/B
1.74x
P/S
1.56x
PEG
N/A
Revenue
$95.06M
Earnings
-$4.81M
Fore. Rev. Growth
9.68%
Fore. Earn. Growth
N/A
Market Cap
$148.90M
Next Earnings
Nov 3, 2025
Next Dividend
N/A

Fundamentals of GAIA

WallStreetZen was created to help everyday investors do better fundamental analysis.

You can view all of the due diligence checks on GAIA's stock page.

Is GAIA stock properly valued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge GAIA's intrinsic value.

Using relative valuations measures:

  • GAIA could be undervalued based on its P/B ratio of 1.74x, relative to Entertainment industry P/B ratio of 4.15x

You can access additional valuation research on GAIA's stock here.

A look at GAIA Cashflows and Balance Sheet

Passed Financial Due Diligence Checks:

  • There are more short-term assets than long-term liabilities on the GAIA balance sheet.
  • GAIA profit margin has gone up from -7% to -5.1% in the past year.
  • GAIA's operating cash flow of $6.65M allows it to safely service it's debt of $11.02M.

Failed Financial Due Diligence Checks:

  • Total GAIA debt is higher than 5 years ago, relative to shareholder equity.
  • GAIA has a relatively high debt to equity ratio of 0.57.
  • There are more short-term liabilities than short-term assets on the GAIA balance sheet.
  • GAIA earnings of -$4.91M is not enough to cover its interest payments.

You can dive deeper into what analysts are forecasting on the Gaia stock forecast page.

Metrics for Advanced GAIA Traders

SMA10
5.84
SMA20
5.71
SMA50
4.87
SMA100
4.84
SMA200
4.75
MACD
0.3
MACD Signal
0.31
MACD Histogram
0
RSI
61.97
Stochastic %K
78.87
Stochastic %D
84.21
StochRSI %K
60.88
StochRSI %D
80.97

GAIA Performance Metrics

Last year, GAIA revenue was $95.06M. In the past 5 year, GAIA's revenue has gone up by 10% per year. This was slower than the Entertainment industry average of 13.83%.

You can analyze GAIA's earnings and revenue performance here.

What are GAIA executives and large shareholders up to?

In the last year, executives and large shareholders at GAIA have bought more shares than they have sold.

Kiersten Medvedich, CEO of GAIA, was the latest GAIA insider to buy. They bought $15,400.00 worth of GAIA stock on Sep 9, 2025.

Dig into more about who owns GAIA stock here.

Does GAIA stock generate passive income?

No, Gaia doesn't provide an income stream by paying out dividends.

GAIA Social Trading Data

One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to find out what other investors have to say.

Step 5: Execute your GAIA buy order

You have two main types of orders:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are usually the best for newer investors.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a specific dollar amount, place a limit order.

Hit the Open Trade button and eToro will execute the order.

If you require more help buying stocks on eToro, click the how to video below:

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Step 6: Keep tabs on your GAIA investment

Now that you own some shares in GAIA, you'll want to stay up-to-date on your company.

Create a watchlist to get notified of the latest news about your GAIA stock.

GAIA Feed

How to Buy Stock in Gaia

To summarize, here are the 6 steps to buy Gaia stock:

  1. Choose where to buy Gaia stock
  2. Sign up for a brokerage account
  3. Put funds into your brokerage account
  4. Evaluate Gaia stock
  5. Execute your GAIA buy order
  6. Keep tabs on your GAIA investment

If you require a online brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep an eye on your new investment in Gaia, click below.

NASDAQ: GAIA
$5.93-0.12 (-1.98%)
Updated Sep 17, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: GAIA
$5.93-0.12 (-1.98%)
Updated Sep 17, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Gaia share?

As of Sep 17, 2025, it costs $5.93 to buy one share of Gaia stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $2, you can buy 0.337 shares of GAIA.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Gaia stock?

One way to place an order for Gaia stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.