How to Buy Franklin Resources Stock
Franklin Resources Inc
Franklin Resources is a asset management company located in California, United States, which is part of the Financial Services sector, and is traded under the ticker BEN on the NYSE exchange.
Franklin Resources stock last closed at $18.74, down 0.11% from the previous day, and has decreased 17.7% in one year. It has underperformed other stocks in the Asset Management industry by 0.14 percentage points. Franklin Resources stock is currently +15.32% from its 52-week low of $16.25, and -24.62% from its 52-week high of $24.86.
As of May 1, 2025, there are 525.4M BEN shares outstanding. The market value of BEN is $9.85B. In the past 24 hours, 4.89M BEN shares were traded.
How to Buy Franklin Resources Stock
Not sure how to invest in Franklin Resources stock? Here's how.
- Decide where to buy Franklin Resources stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you determine where to buy Franklin Resources stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Put funds into your investment account: Pick your method of payment and add your info.
- Research Franklin Resources stock: The Franklin Resources ticker symbol is BEN. Is Franklin Resources stock a good investment? Should you buy shares of BEN? How do BEN's underlying business fundamentals look? Do top analysts think Franklin Resources is a good buy? Why has BEN's stock price moved recently? (Hint: Our stock research website can help you figure out if BEN is a good stock to buy).
- Execute your BEN trade: Decide if you will purchase BEN shares at the current market price or use a limit order to buy BEN shares at a given price.
- Keep tabs on your BEN position: Create a watchlist to get live updates on your new investment in Franklin Resources stock.
Step 1: Decide where to buy Franklin Resources stock
You need a brokerage account to access the NYSE market and buy BEN stock.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've picked your brokerage, you'll need to fill out some personal details so you are able to buy BEN stock today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to create your new brokerage account.
- Submit your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you have filled out your info on a investment app, you can securely and quickly fund your account:
Watch the walkthrough below if you need help depositing money into your investment account.
Step 4: Research Franklin Resources stock
After you have identified the best place to buy Franklin Resources stock, it's critical to evaluate their stock before you buy, so you truly understand the risk and upside.
Franklin Resources stock quick numbers
Franklin Resources Due Diligence Score
WallStreetZen was created to help part-time investors do more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on BEN's stock page.
Is BEN stock undervalued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge BEN's true value.
Using relative valuations measures:
- BEN could be undervalued based on its P/E ratio of 28.83x, relative to Asset Management industry P/E ratio of 35.89x
- BEN could be undervalued based on its P/B ratio of 0.79x, relative to Asset Management industry P/B ratio of 2.66x
- BEN could be undervalued based on its PEG ratio of 0.37x
You can do more valuation research on BEN's stock here.
Is BEN a healthy company?
Passed Health Checks:
- BEN earnings of $700.10M is not enough to cover its interest payments.
Failed Health Checks:
- BEN's operating cash flow of $1.08B allows it to safely service it's debt of $12.78B.
- Total BEN debt is higher than 5 years ago, relative to shareholder equity.
- BEN has a relatively high debt to equity ratio of 1.37.
- BEN profit margin has gone down from 12.3% to 4.3% in the past year.
Is BEN stock a Buy, Hold, or Sell, according to analysts?
Out of 12 sell side analysts who monitor BEN, the consensus analyst rating on Franklin Resources is a Sell
It's important to keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent BEN Analyst Forecasts
Michael Cyprys, a top 26% analyst from Morgan Stanley maintains BEN with a strong sell rating and lowers their BEN price target from $18.00 to $15.00, on Apr 7, 2025.
Craig Siegenthaler, a top 4% analyst from Bank of America maintains BEN with a sell rating and lowers their BEN price target from $20.00 to $17.00, on Apr 3, 2025.
Brennan Hawken, a top 15% analyst from UBS maintains BEN with a hold rating and raises their BEN price target from $19.00 to $23.00, on Feb 3, 2025.
Etienne Ricard, a top 31% analyst from BMO Capital maintains BEN with a hold rating and raises their BEN price target from $20.00 to $23.00, on Feb 3, 2025.
Aidan Hall, a bottom 22% analyst from Keefe, Bruyette & Woods maintains BEN with a sell rating and raises their BEN price target from $19.00 to $21.00, on Feb 3, 2025.
You can dive deeper into what analysts are projecting on the Franklin Resources stock forecast page.
BEN Momentum
BEN Performance Metrics
Last year, BEN earnings were $377.10M. In the last 5 year, BEN's earnings have grown by -23.68% per year. This was slower than the Asset Management industry average of 5.14%.
Last year, BEN revenue was $8.74B. In the past 5 year, BEN's revenue has increased by 9.12% per year. This was slower than the Asset Management industry average of 16.91%.
Learn more about BEN's earnings and revenue performance here.
Are BEN executives and large shareholders buying or selling the stock?
Over the past year, insiders at BEN have bought more shares than they have sold.
Charles B. Johnson, 10% Owner of BEN, was the latest BEN insider to buy. They bought $7,442.40 worth of BEN shares on Apr 4, 2025.
Get more info about who owns BEN stock here.
Does BEN provide a stable income stream?
Franklin Resources pays a dividend of 5.02%, compared to the Asset Management industry's average dividend yield of 7.06%. If you owned $1,000 of BEN stock, you would have received $50.16 last year.
Franklin Resources dividend payments have consistently grown over the past decade but have not remained stable.
Dig into more data about Franklin Resources dividend yield and history here.
BEN Social Trading Data
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Execute your BEN trade
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally fine. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a specific price, place a limit order.
Hit the Open button and eToro will execute the order.
If you need additional info about investing in stocks on eToro, click the helpful video below:
Step 6: Keep tabs on your BEN position
Now that you own some BEN shares, you'll want to keep up with your new investment.
Put BEN on a watchlist to monitor your BEN stock.
BEN Feed
How to Buy Stock in Franklin Resources
To summarize, here are the 6 steps to buy Franklin Resources stock:
- Decide where to buy Franklin Resources stock
- Sign up for a brokerage account
- Put funds into your investment account
- Research Franklin Resources stock
- Execute your BEN trade
- Keep tabs on your BEN position
If you require a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to keep tabs on your new investment in Franklin Resources, click the button below.
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