How to Buy Franklin Covey Co Stock

Franklin Covey Co

Franklin Covey Co is a consulting service company located in Utah, United States, which is part of the Industrials sector, and is traded under the ticker FC on the NYSE exchange.

Franklin Covey Co stock last closed at $18.75, down 3.5% from the previous day, and has decreased 50.61% in one year. It has underperformed other stocks in the Consulting Services industry by 0.05 percentage points. Franklin Covey Co stock is currently +33.59% from its 52-week low of $14.04, and -48.7% from its 52-week high of $36.55.

At the moment, there are 11.55M shares of FC outstanding. The market capitalization of FC is $216.61M. In the last 24 hours, 64,000 FC shares were traded.

How to Buy Franklin Covey Co Stock

Not sure how to invest in Franklin Covey Co stock? Here's how.

  1. Choose where to buy Franklin Covey Co stock: You need to decide on a stock brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you decide where to buy Franklin Covey Co stock.
  2. Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Fund your investment account: Choose your payment method and add your information.
  4. Analyze Franklin Covey Co stock: The Franklin Covey Co ticker symbol is FC. Is Franklin Covey Co stock a good investment? Should you buy shares of FC? How do FC's underlying business fundamentals look? Do top analysts think Franklin Covey Co is a good buy? Why has FC's stock price moved recently? (Hint: Our stock market research website can help you decide if FC is a good stock to buy).
  5. Make your FC trade: Decide if you will purchase FC shares at the current market price or use a limit order to purchase FC stock at a given price.
  6. Get updates on your investment in FC: Create a watchlist to important notifications about your position in Franklin Covey Co stock.

Step 1: Choose where to buy Franklin Covey Co stock

You need a brokerage account to access the NYSE market and buy FC shares.

A brokerage account is an investment account that enables you to buy and sell a number of investments, such as stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our experience, eToro is the best brokerage. Here's why:

  • Invest in stocks with zero commissions: Invest without commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
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  • Social investing: eToro boasts a community with more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.

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Step 2: Create your brokerage account

Now that you've chosen your brokerage, you need to fill out some personal details so you can invest in FC stock today.

How to Create a New Investment Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Input your personal info to start your new brokerage account.
  1. Submit your details by clicking the "Create Account" button.
  2. Get started with eToro today
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Step 3: Fund your investment account

Now that you have created your account on investing apps, your next step is to transfer the money for your investment:

Check out the video below to see the process of depositing funds into your investment account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Analyze Franklin Covey Co stock

Once you have selected the best place to buy Franklin Covey Co stock, it's important to analyze their stock before you buy, so you actually wrap your head around the risk as well as the opportunity.

Franklin Covey Co Numbers

FC Price
$18.75
1w %
-5.21%
1y %
-50.61%
5y %
-31.72%
P/E
-156.25x
P/B
4.01x
P/S
0.87x
PEG
N/A
Revenue
$262.03M
Earnings
-$1.40M
Fore. Rev. Growth
7.08%
Fore. Earn. Growth
N/A
Market Cap
$216.61M
Next Earnings
Apr 1, 2026
Next Dividend
N/A

Franklin Covey Co Fundamentals

WallStreetZen was created to help part-time investors do better fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on FC's stock page.

Is FC stock undervalued?

You can use a variety of different financial metrics, analyses, models, and charts to gauge FC's true value.

Using relative valuations metrics:

  • FC could be undervalued based on its P/B ratio of 4.01x, relative to Consulting Services industry P/B ratio of 5.73x

You can do additional valuation research on FC's stock here.

A quick look at FC Financials

Positive Financial Indicators:

  • FC has $17.53M in cash and short term investments. This is sufficient to cover its annual cash burn of $2.69M.
  • There are more short-term assets than long-term liabilities on the FC balance sheet.
  • FC has cash burn of 2687000. It has enough cash and short-term investments to cover this for at least one year.

Negative Financial Indicators:

  • FC has a relatively high debt to equity ratio of 3.1.
  • Total FC debt is higher than 5 years ago, relative to shareholder equity.
  • There are more short-term liabilities than short-term assets on the FC balance sheet.
  • FC profit margin has gone down from 6.9% to -0.5% in the past year.

Is Franklin Covey Co stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 1 Equities analysts who give forecasts on FC, the consensus analyst rating on Franklin Covey Co is a Buy

Please keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.

You can dig deeper into what analysts are projecting on the Franklin Covey Co stock forecast page.

FC Trading Indicators

SMA10
19.72
SMA20
20.15
SMA50
18.23
SMA100
17.77
SMA200
19.38
MACD
0.24
MACD Signal
0.52
MACD Histogram
-0.29
RSI
44.14
Stochastic %K
27.61
Stochastic %D
30.98
StochRSI %K
12.29
StochRSI %D
14.54

Is FC Growing Revenue?

Last year, FC revenue was $262.03M. During the last 5 year, FC's revenue has increased by 6.85% per year. This was slower than the Consulting Services industry average of 7.69%.

Dive into FC's earnings and revenue performance here.

Are FC executives and large shareholders buying or selling the stock?

In the last year, insiders at FC have sold more shares than they have bought.

Michael Sean Merrill Covey, President Education Division of FC, was the latest FC insider to sell. They sold $22,180.58 worth of FC shares on Nov 21, 2025.

Get more info about who owns FC shares here.

Can I rely on FC as an income stream?

No, Franklin Covey Co doesn't provide an income stream by paying out dividends.

FC Social Trading Data

One of the primary reasons eToro is our favorite brokerage is because of its social trading community.

Click below to find out what other investors have to say.

Step 5: Make your FC trade

You have two main order types:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are generally fine.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at an exact dollar amount, place a limit order.

Hit the Open Trade button and eToro will place your order.

If you want more assistance buying stocks on eToro, click the helpful video below:

Open eToro Account

Step 6: Get updates on your investment in FC

Now that you own some shares in FC, you'll want to stay up-to-date on your company.

Add FC to a watchlist to keep track of your FC stock.

FC Feed

How to Buy Stock in Franklin Covey Co

To summarize, here are the 6 steps you need to take to buy Franklin Covey Co stock right now:

  1. Choose where to buy Franklin Covey Co stock
  2. Create your brokerage account
  3. Fund your investment account
  4. Analyze Franklin Covey Co stock
  5. Make your FC trade
  6. Get updates on your investment in FC

If you need a brokerage account, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get the latest news on your investment in Franklin Covey Co, click below.

NYSE: FC
$18.75-0.68 (-3.5%)
Updated Feb 11, 2026
Open eToro Account
Your capital is at risk.
NYSE: FC
$18.75-0.68 (-3.5%)
Updated Feb 11, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Franklin Covey Co share?

As of Feb 11, 2026, it costs $18.75 to buy one share of Franklin Covey Co stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $9, you can buy 0.48 shares of FC.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Franklin Covey Co stock?

According to 1 Wall Street analysts who monitor Franklin Covey Co, their consensus recommendation is to buy Franklin Covey Co stock.

What is the best way to buy Franklin Covey Co stock?

One way to place an order for Franklin Covey Co stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.