How to Buy Ford Motor Co Stock
Ford Motor Co
Ford Motor Co is a auto company located in Michigan, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker F on the NYSE exchange.
Ford Motor Co stock last closed at $13.78, down 0.51% from the previous day, and has increased 47.54% in one year. It has overperformed other stocks in the Auto Manufacturers industry by 1.11 percentage points. Ford Motor Co stock is currently +63.25% from its 52-week low of $8.44, and -4.97% from its 52-week high of $14.50.
There are currently 3.98B shares of F outstanding. The market value of F is $54.84B. In the past 24 hours, 58.24M F shares were traded.
How to Buy Ford Motor Co Stock
Not sure how to invest in Ford Motor Co stock? Here's how.
- Choose where to buy Ford Motor Co stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you determine where to buy Ford Motor Co stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Select your payment method and add your info.
- Research Ford Motor Co stock: The Ford Motor Co ticker symbol is F. Is Ford Motor Co stock a good investment? Should you buy shares of F? How do F's underlying business fundamentals look? Do top analysts think Ford Motor Co is a good buy? Why has F's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if F is a good stock to buy).
- Make your F buy order: Decide if you will purchase F shares at the current market price or use a limit order to buy F stock at a particular price.
- Track your F position: Create a watchlist to important notifications about your investment in Ford Motor Co stock.
Step 1: Choose where to buy Ford Motor Co stock
You need an online brokerage account to access the NYSE market and buy F stock.
Our preferred brokerage: eToro
In our opinion, eToro is the best online stock brokerage. Here's why:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to global financial markets: From Technology to Utilities, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading stock exchanges.
- Social investing: eToro offers a community with more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal information so you are able to invest in F today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to start a new brokerage account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've opened your account on a mobile trading app, your next step is to transfer the money for your investment:
Check out the tutorial below if you need help depositing money into your new investment account.
Step 4: Research Ford Motor Co stock
Once you have selected the best place to buy Ford Motor Co stock, it's important to analyze their stock prior to investing, so you actually wrap your head around the risk and opportunity.
Ford Motor Co Metrics
F Fundamentals
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on F's stock page.
Is F stock undervalued?
Investors use many financial metrics, analyses, models, and charts to gauge F's true value.
Using relative valuations ratios:
- F could be undervalued based on its P/B ratio of 1.53x, relative to Auto Manufacturers industry P/B ratio of 3.57x
You can do additional valuation research on F's stock here.
F Financials at a glance
Passed Health Checks:
- There are more short-term assets than short-term liabilities on the F balance sheet.
- Total F debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
- F's operating cash flow of $21.28B allows it to safely service it's debt of $163.34B.
- F earnings of -$10.60B is not enough to cover its interest payments.
- F profit margin has gone down from 3.2% to -4.4% in the past year.
- There are more long-term liabilities than short-term assets on the F balance sheet.
- F has a relatively high debt to equity ratio of 7.04.
Is F stock a Buy, Hold, or Sell, according to analysts?
Out of 13 Equities analysts who give recommendations on F, the consensus analyst rating on F is a Hold
Please note that analyst ratings are not recommendations, nor are they financial advice.
Latest F Analyst Recommendations
Wesley Brooks, a top 33% analyst from HSBC maintains F with a hold rating and raises their F price target from $9.80 to $12.80, on Jan 13, 2026.
Alexander Potter, a top 5% analyst from Piper Sandler upgrades F to a strong buy rating and raises their F price target from $11.00 to $16.00, on Jan 8, 2026.
Piper Sandler's Alexander Potter upgraded their rating on Ford Motor Co (NYSE: F) from Hold to Strong Buy on 2026/01/08. The analyst also raised their price target by 45.5% from $11 to $16.
Ford Motor Company will report its Q4 and FY 2025 earnings on 2026/02/10.
Upgrading the stock to Strong Buy and hiking their price target in a preview note, Potter called Ford's EV "capitulation" as a "welcome development."
The analyst added that the company's next-gen EV platform "aligns with the modern manufacturing philosophy" of Tesla and Chinese manufacturers.
Potter predicted that Ford's strategic realignment will boost its performance in 2026 and 2027.
Chris McNally, a bottom 6% analyst from Evercore ISI Group maintains F with a hold rating and raises their F price target from $12.00 to $14.00, on Dec 22, 2025.
Adam Jonas, a top 6% analyst from Morgan Stanley maintains F with a hold rating and raises their F price target from $11.00 to $14.00, on Dec 8, 2025.
Michael Ward, a top 6% analyst from Citigroup maintains F with a hold rating and raises their F price target from $11.00 to $13.50, on Oct 27, 2025.
You can dive deeper into what analysts are saying on the Ford Motor Co stock forecast page.
F Momentum
How is F performing as a company?
Last year, F revenue was $187.27B. Over the last 5 year, F's revenue has grown by 8.05% per year. This was slower than the Auto Manufacturers industry average of 23.66%.
You can analyze F's earnings and revenue performance here.
What are F insiders up to?
In the last 12 months, executives and large shareholders at F have sold more shares than they have bought.
Michael Amend, Chief Enterprise Tech. Officer of F, was the latest F insider to sell. They sold $344,965.72 worth of F shares on Feb 15, 2026.
Dig into more about who owns F shares here.
Can I rely on F as an income stream?
Ford Motor Co pays a dividend of 3.27%, compared to the Auto Manufacturers industry's average dividend yield of 1.98%. If you owned $1,000 of F stock, you would have received $32.66 last year.
Ford Motor Co dividend payments have not consistently grown over the past decade and have not remained stable.
Get more info about Ford Motor Co dividend yield and history here.
What do other traders have to say about F?
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Make your F buy order
You have two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally the best for newer investors. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a given price, use a limit order.
Hit the Open button and eToro will execute the order.
If you require additional info about investing in stocks on eToro, watch the helpful video below:
Step 6: Track your F position
Now that you own some F stock, you'll want to stay up-to-date on your investment.
Create a watchlist to track the most important metrics related to your F stock.
F Feed
How to Buy Stock in Ford Motor Co
To reiterate, here are the 6 steps to buy Ford Motor Co stock:
- Choose where to buy Ford Motor Co stock
- Create a brokerage account
- Deposit funds into your brokerage account
- Research Ford Motor Co stock
- Make your F buy order
- Track your F position
If you require a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to monitor your investment in Ford Motor Co, create a watchlist on WallStreetZen today.
Trending Articles
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.