How to Buy Ford Motor Co Stock
Ford Motor Co
Ford Motor Co is a auto company located in Michigan, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker F on the NYSE exchange.
Ford Motor Co stock last closed at $11.44, up 0% from the previous day, and has increased 9.37% in one year. It has overperformed other stocks in the Auto Manufacturers industry by 1.09 percentage points. Ford Motor Co stock is currently +35.53% from its 52-week low of $8.44, and -4.43% from its 52-week high of $11.97.
There are currently 3.98B shares of F outstanding. The market value of F is $45.53B. In the past 24 hours, 46.1M F shares were traded.
How to Buy Ford Motor Co Stock
Not sure how to invest in Ford Motor Co stock? Here's how.
- Choose where to buy Ford Motor Co stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you determine where to buy Ford Motor Co stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Select your payment method and add your info.
- Research Ford Motor Co stock: The Ford Motor Co ticker symbol is F. Is Ford Motor Co stock a good investment? Should you buy shares of F? How do F's underlying business fundamentals look? Do top analysts think Ford Motor Co is a good buy? Why has F's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if F is a good stock to buy).
- Make your F buy order: Decide if you will purchase F shares at the current market price or use a limit order to buy F stock at a particular price.
- Track your F position: Create a watchlist to important notifications about your investment in Ford Motor Co stock.
Step 1: Choose where to buy Ford Motor Co stock
You need an online brokerage account to access the NYSE market and buy F stock.
Our preferred brokerage: eToro
In our opinion, eToro is the best online stock brokerage. Here's why:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
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- Social investing: eToro offers a community with more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal information so you are able to invest in F today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to start a new brokerage account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've opened your account on a mobile trading app, your next step is to transfer the money for your investment:
Check out the tutorial below if you need help depositing money into your new investment account.
Step 4: Research Ford Motor Co stock
Once you have selected the best place to buy Ford Motor Co stock, it's important to analyze their stock prior to investing, so you actually wrap your head around the risk and opportunity.
Ford Motor Co Metrics
F Fundamentals
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on F's stock page.
Is F stock undervalued?
Investors use many financial metrics, analyses, models, and charts to gauge F's true value.
Using relative valuations ratios:
- F could be undervalued based on its P/E ratio of 14.48x, relative to Auto Manufacturers industry P/E ratio of 113.69x
- F may be undervalued based on its P/B ratio of 1.01x, relative to Auto Manufacturers industry P/B ratio of 2.82x
- F could be undervalued based on its PEG ratio of 0.61x
You can do additional valuation research on F's stock here.
F Financial Health Summary
Passed Health Checks:
- Total F debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the F balance sheet.
Failed Health Checks:
- F earnings of $5.48B is not enough to cover its interest payments.
- F profit margin has gone down from 2.1% to 1.7% in the past year.
- F has a relatively high debt to equity ratio of 5.5.
- There are more long-term liabilities than short-term assets on the F balance sheet.
- F's operating cash flow of $18.53B allows it to safely service it's debt of $157.73B.
Is F stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 10 Wall Street analysts who research F, the consensus analyst rating on F is a Hold
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent F Analyst Upgrades/Downgrades
Joseph Spak, a bottom 1% analyst from UBS maintains F with a hold rating and raises their F price target from $9.00 to $11.00, on Jul 14, 2025.
Michael Ward, a top 5% analyst from Citigroup maintains F with a hold rating and raises their F price target from $10.00 to $11.00, on May 7, 2025.
Mark Delaney, a top 2% analyst from Goldman Sachs maintains F with a hold rating and raises their F price target from $9.00 to $10.00, on May 6, 2025.
John Murphy, a bottom 6% analyst from Bank of America maintains F with a strong buy rating and lowers their F price target from $15.50 to $14.00, on Apr 22, 2025.
Daniel Roeska, a bottom 23% analyst from Bernstein downgrades F to a sell rating and lowers their F price target from $9.40 to $7.00, on Apr 9, 2025.
Bernstein's Daniel Roeska downgraded their rating on Ford Motor Co (NYSE: F) from Hold to Sell on 2025/04/09. The analyst also lowered their price target by 25.5% from $9.4 to $7.
The stock's price dropped 2% to $8.51 in premarket trading, Roeska told readers.
Tariffs are affecting Ford Motor Co. because consumer confidence is waning, the analyst explained.
According to Roeska, although tariffs only apply to imports not covered by the USMCA, this "modest" scenario "significantly affects Ford."
The analyst cautioned that:
- Ford Motor Co.'s dividend might be pressured by "downside risk from the more stringent U.S. content rules."
- And, the Street has not yet priced into the stock the significant downside risks faced.
You can dive deeper into what analysts are projecting on the Ford Motor Co stock forecast page.
F Momentum
F Revenue
Last year, F earnings were $3.15B. In the past four year, F's earnings have grown by -2.1% per year. This was slower than the Auto Manufacturers industry average of 56.76%.
Last year, F revenue was $185.25B. In the past 5 year, F's revenue has increased by 7.28% per year. This was slower than the Auto Manufacturers industry average of 28.11%.
Dig into F's earnings and revenue performance here.
Who is buying/selling F?
In the past 12 months, insiders at F have sold more shares than they have bought.
Andrew Frick, President Ford Blue Model e of F, was the latest F insider to sell. They sold $345,000.00 worth of F stock on Jul 2, 2025.
Get more info about who owns F shares here.
Does F stock generate passive income?
No, Ford Motor Co doesn't provide an income stream by paying out dividends.
F Social Trading Data
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Make your F buy order
You have two primary options:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the easiest way to buy. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at an exact dollar amount, use a limit order.
Press the Open button and your broker will place the order.
If you require additional help with investing in stocks on eToro, watch the helpful video below:
Step 6: Track your F position
Now that you own some shares in F, you'll want to keep up with your new investment.
Add F to a watchlist to keep track of your F stock.
F Feed
How to Buy Stock in Ford Motor Co
To summarize, here are the 6 steps to buy stock in Ford Motor Co:
- Choose where to buy Ford Motor Co stock
- Create a brokerage account
- Deposit funds into your brokerage account
- Research Ford Motor Co stock
- Make your F buy order
- Track your F position
If you are looking for a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get notifications regarding your investment in Ford Motor Co, hit the button below to create your watchlist.
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