How to Buy Ford Motor Co Stock
Ford Motor Co
Ford Motor Co is a auto company located in Michigan, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker F on the NYSE exchange.
Ford Motor Co stock last closed at $10.43, down 0.95% from the previous day, and has decreased 12.65% in one year. It has overperformed other stocks in the Auto Manufacturers industry by 0.87 percentage points. Ford Motor Co stock is currently +23.56% from its 52-week low of $8.44, and -29.76% from its 52-week high of $14.85.
There are currently 3.98B shares of F outstanding. The market value of F is $41.48B. In the past 24 hours, 90.05M F shares were traded.
How to Buy Ford Motor Co Stock
Not sure how to invest in Ford Motor Co stock? Here's how.
- Choose where to buy Ford Motor Co stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you determine where to buy Ford Motor Co stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Select your payment method and add your info.
- Research Ford Motor Co stock: The Ford Motor Co ticker symbol is F. Is Ford Motor Co stock a good investment? Should you buy shares of F? How do F's underlying business fundamentals look? Do top analysts think Ford Motor Co is a good buy? Why has F's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if F is a good stock to buy).
- Make your F buy order: Decide if you will purchase F shares at the current market price or use a limit order to buy F stock at a particular price.
- Track your F position: Create a watchlist to important notifications about your investment in Ford Motor Co stock.
Step 1: Choose where to buy Ford Motor Co stock
You need an online brokerage account to access the NYSE market and buy F stock.
Our preferred brokerage: eToro
In our opinion, eToro is the best online stock brokerage. Here's why:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
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- Social investing: eToro offers a community with more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal information so you are able to invest in F today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to start a new brokerage account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've opened your account on a mobile trading app, your next step is to transfer the money for your investment:
Check out the tutorial below if you need help depositing money into your new investment account.
Step 4: Research Ford Motor Co stock
Once you have selected the best place to buy Ford Motor Co stock, it's important to analyze their stock prior to investing, so you actually wrap your head around the risk and opportunity.
Ford Motor Co Metrics
F Fundamentals
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on F's stock page.
Is F stock undervalued?
Investors use many financial metrics, analyses, models, and charts to gauge F's true value.
Using relative valuations ratios:
- F could be undervalued based on its P/E ratio of 8.28x, relative to Auto Manufacturers industry P/E ratio of 108.31x
- F may be undervalued based on its P/B ratio of 0.93x, relative to Auto Manufacturers industry P/B ratio of 2.66x
You can access more valuation analysis on F's stock here.
F Financial Health
Passed Health Checks:
- F earnings of $7.35B is not enough to cover its interest payments.
- There are more short-term assets than short-term liabilities on the F balance sheet.
- F profit margin has gone up from 2.2% to 2.7% in the past year.
- Total F debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
- F's operating cash flow of $17.72B allows it to safely service it's debt of $155.27B.
- There are more long-term liabilities than short-term assets on the F balance sheet.
- F has a relatively high debt to equity ratio of 5.37.
Is Ford Motor Co stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 12 Equities analysts who monitor F, the consensus analyst rating on F is a Hold
Please keep in mind that analyst ratings are not recommendations, nor are they investment advice.
Most Recent F Analyst Recommendations
Joseph Spak, a bottom 1% analyst from UBS maintains F with a hold rating and lowers their F price target from $10.00 to $9.00, on Apr 10, 2025.
UBS's Joseph Spak lowered their price target on Ford Motor Co (NYSE: F) by 10% from $10 to $9 on 2025/04/10. The analyst maintained their Hold rating on the stock.
Spak contextualized their price target cut on Ford Motor Co. by saying that "new trade policies are raising the cost to make a vehicle, leading to increased consumer prices and negatively impacting demand."
Further, the analyst said, "production disruptions are likely and likely to financially challenge suppliers."
Looking long term, Spak posited that "supply chains that were set up to be optimized over decades may need to be reimagined, potentially creating unanticipated calls on capital."
Autos is not a sector that deals well with uncertainty, given the long planning cycles required, the analyst added.
Daniel Roeska, a bottom 45% analyst from Bernstein downgrades F to a sell rating and lowers their F price target from $9.40 to $7.00, on Apr 9, 2025.
Chris McNally, a bottom 4% analyst from Evercore ISI Group maintains F with a hold rating and lowers their F price target from $11.00 to $10.00, on Feb 10, 2025.
Tom Narayan, a top 15% analyst from RBC Capital maintains F with a hold rating and lowers their F price target from $10.00 to $9.00, on Feb 6, 2025.
Colin Langan, a bottom 1% analyst from Wells Fargo maintains F with a strong sell rating and lowers their F price target from $9.00 to $8.00, on Feb 6, 2025.
You can dive deeper into what analysts are forecasting on the Ford Motor Co stock forecast page.
F Technical Indicators
F Growth Numbers
Last year, F earnings were $5.02B. Over the past 4 year, F's earnings have increased by 5.95% per year. This was slower than the Auto Manufacturers industry average of 44.78%.
Last year, F revenue was $182.87B. In the past 5 year, F's revenue has grown by 4.06% per year. This was slower than the Auto Manufacturers industry average of 28.45%.
You can research F's earnings and revenue performance here.
Latest Insiders Trades at F
Over the past 12 months, insiders at F have sold more shares than they have bought.
Sherry Ann House, Chief Financial Officer of F, was the latest F insider to sell. They sold $576,275.14 worth of F stock on Jun 3, 2025.
Get more info about who owns F shares here.
Can I rely on F as an income stream?
Ford Motor Co pays a dividend of 5.75%, compared to the Auto Manufacturers industry's average dividend yield of 3.4%. If you owned $1,000 worth of F stock, you would have been paid $57.53 last year.
Ford Motor Co dividend payments have consistently grown over the past decade but have not remained stable.
Find more data about Ford Motor Co dividend yield and history here.
What others are saying about F
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Make your F buy order
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly sufficient. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a given price, place a limit order.
Hit the Open button and eToro will place the order.
If you want additional help investing in stocks on eToro, click the how to video below:
Step 6: Track your F position
Now that you own some F stock, you'll want to stay up-to-date on your shares.
Make a watchlist to get notified of the latest news about your F stock.
F Feed
How to Buy Stock in Ford Motor Co
To reiterate, here are the 6 steps to buy Ford Motor Co stock:
- Choose where to buy Ford Motor Co stock
- Create a brokerage account
- Deposit funds into your brokerage account
- Research Ford Motor Co stock
- Make your F buy order
- Track your F position
If you need a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to keep tabs on your new investment in Ford Motor Co, click the button below.
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