How to Buy Ford Motor Co Stock
Ford Motor Co
Ford Motor Co is a auto company located in Michigan, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker F on the NYSE exchange.
Ford Motor Co stock last closed at $12.83, up 3.38% from the previous day, and has increased 18.8% in one year. It has overperformed other stocks in the Auto Manufacturers industry by 0.37 percentage points. Ford Motor Co stock is currently +52% from its 52-week low of $8.44, and -8.16% from its 52-week high of $13.97.
There are currently 3.98B shares of F outstanding. The market value of F is $51.12B. In the past 24 hours, 74.02M F shares were traded.
How to Buy Ford Motor Co Stock
Not sure how to invest in Ford Motor Co stock? Here's how.
- Choose where to buy Ford Motor Co stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you determine where to buy Ford Motor Co stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Select your payment method and add your info.
- Research Ford Motor Co stock: The Ford Motor Co ticker symbol is F. Is Ford Motor Co stock a good investment? Should you buy shares of F? How do F's underlying business fundamentals look? Do top analysts think Ford Motor Co is a good buy? Why has F's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if F is a good stock to buy).
- Make your F buy order: Decide if you will purchase F shares at the current market price or use a limit order to buy F stock at a particular price.
- Track your F position: Create a watchlist to important notifications about your investment in Ford Motor Co stock.
Step 1: Choose where to buy Ford Motor Co stock
You need an online brokerage account to access the NYSE market and buy F stock.
Our preferred brokerage: eToro
In our opinion, eToro is the best online stock brokerage. Here's why:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to global financial markets: From Technology to Utilities, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading stock exchanges.
- Social investing: eToro offers a community with more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal information so you are able to invest in F today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to start a new brokerage account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've opened your account on a mobile trading app, your next step is to transfer the money for your investment:
Check out the tutorial below if you need help depositing money into your new investment account.
Step 4: Research Ford Motor Co stock
Once you have selected the best place to buy Ford Motor Co stock, it's important to analyze their stock prior to investing, so you actually wrap your head around the risk and opportunity.
Ford Motor Co Metrics
F Fundamentals
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on F's stock page.
Is F stock undervalued?
Investors use many financial metrics, analyses, models, and charts to gauge F's true value.
Using relative valuations ratios:
- F could be undervalued based on its P/E ratio of 10.87x, relative to Auto Manufacturers industry P/E ratio of 163.31x
- F may be undervalued based on its P/B ratio of 1.08x, relative to Auto Manufacturers industry P/B ratio of 3.15x
- F could be undervalued based on its PEG ratio of 0.87x
You can do additional valuation research on F's stock here.
F Financial Health Summary
Passed Health Checks:
- F earnings of $6.48B is not enough to cover its interest payments.
- There are more short-term assets than short-term liabilities on the F balance sheet.
- F profit margin has gone up from 1.9% to 2.5% in the past year.
- Total F debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
- F's operating cash flow of $20.43B allows it to safely service it's debt of $161.94B.
- F has a relatively high debt to equity ratio of 5.35.
- There are more long-term liabilities than short-term assets on the F balance sheet.
Is F stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 9 Wall Street analysts who research F, the consensus analyst rating on F is a Hold
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent F Analyst Upgrades/Downgrades
Ryan Brinkman, a bottom 1% analyst from JP Morgan maintains F with a strong buy rating and raises their F price target from $13.00 to $14.00, on Oct 20, 2025.
Joseph Spak, a bottom 1% analyst from UBS maintains F with a hold rating and raises their F price target from $11.00 to $12.50, on Oct 6, 2025.
Philippe Houchois, a top 12% analyst from Jefferies upgrades F to a hold rating and raises their F price target from $9.00 to $12.00, on Oct 6, 2025.
Mark Delaney, a top 2% analyst from Goldman Sachs maintains F with a hold rating and raises their F price target from $11.00 to $12.00, on Sep 29, 2025.
You can dive deeper into what analysts are projecting on the Ford Motor Co stock forecast page.
F Momentum
F Revenue
Last year, F earnings were $4.71B. In the past four year, F's earnings have grown by 13.15% per year. This was slower than the Auto Manufacturers industry average of 41.24%.
Last year, F revenue was $189.59B. In the past 5 year, F's revenue has increased by 7.69% per year. This was slower than the Auto Manufacturers industry average of 32.18%.
Dig into F's earnings and revenue performance here.
Who is buying/selling F?
In the past 12 months, insiders at F have sold more shares than they have bought.
Shengpo Wu, President CEO Ford ChinaIMG of F, was the latest F insider to sell. They sold $481,725.18 worth of F stock on Nov 18, 2025.
Get more info about who owns F shares here.
Does F stock generate passive income?
Ford Motor Co pays a dividend of 4.68%, compared to the Auto Manufacturers industry's average dividend yield of 2.72%. If you owned $1,000 worth of F stock, you would have received $46.77 in the past year.
Ford Motor Co dividend payments have not consistently grown over the past decade and have not remained stable.
Find more data about Ford Motor Co dividend yield and history here.
What do other investors have to say about F?
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Make your F buy order
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are usually fine for most investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at an exact price limit, place a limit order.
Hit the Open button and eToro will place the order.
If you want more help with buying stocks on eToro, click the helpful video below:
Step 6: Track your F position
Now that you own some shares in F, you'll want to keep up with your stock purchase.
Start a watchlist to track your F stock.
F Feed
How to Buy Stock in Ford Motor Co
To summarize, here are the 6 steps you need to take to buy Ford Motor Co stock right now:
- Choose where to buy Ford Motor Co stock
- Create a brokerage account
- Deposit funds into your brokerage account
- Research Ford Motor Co stock
- Make your F buy order
- Track your F position
If you are looking for a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to watch your new investment in Ford Motor Co, create a watchlist today.
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