How to Buy Foot Locker Stock
Foot Locker Inc
Foot Locker is a apparel company located in New York, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker FL on the NYSE exchange.
Foot Locker stock last closed at $24.02, down 0.54% from the previous day, and has decreased 4.19% in one year. It has overperformed other stocks in the Apparel Retail industry by 0.14 percentage points. Foot Locker stock is currently +118.36% from its 52-week low of $11.00, and -29.23% from its 52-week high of $33.94.
At the moment, there are 95.28M shares of FL outstanding. The market value of FL is $2.29B. In the last 24 hours, 3.25M FL shares were traded.
How to Buy Foot Locker Stock
Wondering how to invest in Foot Locker stock? Here's how.
- Choose where to buy Foot Locker stock: You need to pick an online brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you figure out where to buy Foot Locker stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Choose your method of payment and add your info.
- Evaluate Foot Locker stock: The Foot Locker ticker symbol is FL. Is Foot Locker stock a good investment? Should you buy shares of FL? How do FL's underlying business fundamentals look? Do top analysts think Foot Locker is a good buy? Why has FL's stock price moved recently? (Hint: Our stock research website can help you figure out if FL is a good stock to buy).
- Execute your FL buy order: Decide if you will purchase FL shares at the current market price or use a limit order to buy FL stock at a particular price.
- Get notifications regarding your investment in FL: Create a watchlist to the latest updates on your position in Foot Locker shares.
Step 1: Choose where to buy Foot Locker stock
You need a brokerage account to access the NYSE market and buy FL shares.
Our favorite brokerage: eToro
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Get $10 towards your purchase of stock by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen the right brokerage, it's time to fill out some personal details so you are able to invest in FL stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to open your new brokerage account.
- Send your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you have filled out your info on our top ranked stock market app, you can securely and quickly fund your account:
Watch the walkthrough below if you need help transferring money into your investment account.
Step 4: Evaluate Foot Locker stock
After you have identified the best place to buy Foot Locker stock, it's crucial to research their stock prior to investing, so you actually comprehend the risk and upside.
Foot Locker shares at a glance
FL Due Diligence Checks
WallStreetZen was designed to help part-time investors do more accurate fundamental analysis.
You can view all of the due diligence checks on FL's stock page.
Is FL stock properly valued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge FL's true value.
Using relative valuations methods:
- FL may be undervalued based on its P/B ratio of 0.88x, relative to Apparel Retail industry P/B ratio of 6.93x
You can access additional valuation analysis on FL's stock here.
Is FL a healthy company?
Passed Health Checks:
- There are more short-term assets than short-term liabilities on the FL balance sheet.
- Total FL debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
- FL's operating cash flow of $284.00M allows it to safely service it's debt of $2.83B.
- FL profit margin has gone down from -4.4% to -4.5% in the past year.
- There are more long-term liabilities than short-term assets on the FL balance sheet.
- FL has a relatively high debt to equity ratio of 1.52.
- FL earnings of -$229.00M is not enough to cover its interest payments.
Is Foot Locker stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 12 Equities analysts who research FL, the consensus analyst rating on FL is a Hold
It's important to keep in mind that analyst ratings are not recommendations, nor are they investment advice.
Latest FL Analyst Upgrades/Downgrades
Matthew Boss, a top 14% analyst from JP Morgan upgrades FL to a hold rating and raises their FL price target from $16.00 to $24.00, on May 15, 2025.
Alex Straton, a bottom 8% analyst from Morgan Stanley maintains FL with a strong sell rating and lowers their FL price target from $16.00 to $14.00, on May 6, 2025.
Kate McShane, a top 11% analyst from Goldman Sachs maintains FL with a strong sell rating and lowers their FL price target from $19.00 to $17.00, on Apr 22, 2025.
Michael Binetti, a top 22% analyst from Evercore ISI Group maintains FL with a buy rating and lowers their FL price target from $22.00 to $15.00, on Apr 11, 2025.
Anna Andreeva, a bottom 4% analyst from Piper Sandler maintains FL with a hold rating and lowers their FL price target from $19.00 to $12.00, on Apr 11, 2025.
You can dig deeper into what analysts are saying on the Foot Locker stock forecast page.
FL Technicals
How is FL performing as a company?
Last year, FL revenue was $7.90B. Over the past 5 year, FL's revenue has increased by 2.16% per year. This was slower than the Apparel Retail industry average of 10.1%.
Dive into FL's earnings and revenue performance here.
Are FL executives and large shareholders buying or selling the stock?
In the last 12 months, insiders at FL have sold more shares than they have bought.
Michael Baughn, EVP Chief Financial Officer of FL, was the latest FL insider to sell. They sold $120,315.30 worth of FL stock on Jun 12, 2025.
Research more about who owns FL stock here.
Can I get consistent income from FL stock?
No, Foot Locker doesn't provide an income stream by paying out dividends.
FL Social Trading Data
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Execute your FL buy order
There are two main options:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the best for newer investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a given dollar amount limit, place a limit order.
Click the Open Trade button and your broker will execute your order.
If you want additional help with investing in stocks on eToro, watch the helpful video below:
Step 6: Get notifications regarding your investment in FL
Now that you own some FL shares, you'll want to stay up-to-date on your new shares.
Start a watchlist to track the latest developments regarding your FL stock.
FL Feed
How to Buy Stock in Foot Locker
To reiterate, here are the 6 steps for buying Foot Locker stock:
- Choose where to buy Foot Locker stock
- Create your brokerage account
- Put funds into your brokerage account
- Evaluate Foot Locker stock
- Execute your FL buy order
- Get notifications regarding your investment in FL
If you require a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you want to track your new investment in Foot Locker, create a watchlist on WallStreetZen today.
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