How to Buy Fitlife Brands Stock
Fitlife Brands Inc
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally.
Fitlife Brands stock last closed at $16.88, down 3.49% from the previous day, and has increased 2.49% in one year. It has overperformed other stocks in the Packaged Foods industry by 0.34 percentage points. Fitlife Brands stock is currently +71.72% from its 52-week low of $9.83, and -19.54% from its 52-week high of $20.98.
As of Dec 19, 2025, there are 9.39M FTLF shares outstanding. The market capitalization of FTLF is $158.52M. In the last 24 hours, 16,200 FTLF shares were traded.
How to Buy Fitlife Brands Stock
Not sure how to invest in Fitlife Brands stock? Here's how.
- Decide where to buy Fitlife Brands stock: You need to decide on an online brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you decide where to buy Fitlife Brands stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Pick your method of payment and add your info.
- Research Fitlife Brands stock: The Fitlife Brands ticker symbol is FTLF. Is Fitlife Brands stock a good investment? Should you buy shares of FTLF? How do FTLF's underlying business fundamentals look? Do top analysts think Fitlife Brands is a good buy? Why has FTLF's stock price moved recently? (Hint: Our stock research website can help you figure out if FTLF is a good stock to buy).
- Execute your FTLF purchase: Decide if you will purchase FTLF shares at the current market price or use a limit order to purchase FTLF stock at a specific price.
- Keep an eye on your FTLF position: Create a watchlist to get live updates on your new investment in Fitlife Brands shares.
Step 1: Decide where to buy Fitlife Brands stock
You will need an online brokerage account to access the NASDAQ market and buy FTLF stock.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen your brokerage, it's time to fill out some personal information so you are able to buy FTLF stock today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to open a new trading account.
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Step 3: Deposit money your brokerage account
Now that you have created your account on the greatest app to buy stocks, you can securely and quickly fund your account:
Watch the tutorial below if you need help depositing funds into your investment account.
Step 4: Research Fitlife Brands stock
Once you have figured out the best place to buy Fitlife Brands stock, it's very important to evaluate their stock prior to investing, so you truly comprehend the risk as well as the opportunity.
Fitlife Brands quick stats
Fitlife Brands Fundamentals
WallStreetZen was created to help part-time investors perform more in-depth fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on FTLF's stock page.
Is FTLF stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge FTLF's true value.
Using relative valuations methods:
- FTLF could be overvalued based on its P/E ratio of 22.81x, relative to Packaged Foods industry P/E ratio of 9.08x
- FTLF could be overvalued based on its P/B ratio of 3.78x, relative to Packaged Foods industry P/B ratio of 1.56x
- FTLF could be undervalued based on its PEG ratio of 0.68x
You can do more valuation research on FTLF's stock here.
FTLF Financial Summary
Pros:
- There are more short-term assets than long-term liabilities on the FTLF balance sheet.
- There are more short-term assets than short-term liabilities on the FTLF balance sheet.
- FTLF earnings of $10.83M is not sufficient to cover its interest payments.
Cons:
- FTLF profit margin has gone down from 13.4% to 9.6% in the past year.
- FTLF has a relatively high debt to equity ratio of 1.63.
- FTLF's operating cash flow of $8.15M allows it to safely service it's debt of $46.84M.
Is it a good time to buy Fitlife Brands stock, according to Wall Street analysts?
Out of 1 Wall Street analysts who give forecasts on FTLF, the consensus analyst rating on FTLF is a Strong Buy
It's important to note that analyst ratings are not recommendations, nor are they financial advice.
You can dive deeper into what analysts are forecasting on the Fitlife Brands stock forecast page.
FTLF Technical Indicators
FTLF Performance Numbers
Last year, FTLF earnings were $6.76M. In the last 4 year, FTLF's earnings have grown by -10.69% per year. This was slower than the Packaged Foods industry average of 13.53%.
Last year, FTLF revenue was $70.56M. In the last four year, FTLF's revenue has increased by 27.14% per year. This was faster than the Packaged Foods industry average of 4.98%.
You can research FTLF's earnings and revenue performance here.
Latest Insiders Trades at FTLF
Over the past year, executives and large shareholders at FTLF have bought more shares than they have sold.
Todd Ordal, Director of FTLF, was the latest FTLF insider to buy. They bought $3,621.00 worth of FTLF stock on Apr 15, 2025.
Dig into more about who owns FTLF stock here.
Does FTLF stock generate passive income?
No, Fitlife Brands doesn't provide an income stream by paying out dividends.
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Step 5: Execute your FTLF purchase
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are usually the easiest way to buy. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a specific price, place a limit order.
Press the Open Trade button and eToro will execute your order.
If you want additional help investing in stocks on eToro, click the how to video below:
Step 6: Keep an eye on your FTLF position
Now that you own some shares in FTLF, you'll want to keep up with your stock purchase.
Put FTLF on a watchlist to get alerted to the latest events about your FTLF stock.
FTLF Feed
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How to Buy Stock in Fitlife Brands
To reiterate, here are the 6 steps to buy Fitlife Brands stock:
- Decide where to buy Fitlife Brands stock
- Create your brokerage account
- Deposit money your brokerage account
- Research Fitlife Brands stock
- Execute your FTLF purchase
- Keep an eye on your FTLF position
If you need a brokerage account, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get the latest scoop on your new investment in Fitlife Brands, create a watchlist on WallStreetZen today.
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