How to Buy Fitlife Brands Stock

Fitlife Brands Inc

FitLife Brands, Inc. supplies dietary supplements to health-conscious individuals across the United States and globally.

Fitlife Brands stock last closed at $8.48, up 2.17% from the previous day, and has decreased 54.04% in one year. It has overperformed other stocks in the Packaged Foods industry by 0.44 percentage points. Fitlife Brands stock is currently +10.7% from its 52-week low of $7.66, and -55.9% from its 52-week high of $19.23.

As of Nov 13, 2026, there are 9.39M FTLF shares outstanding. The market capitalization of FTLF is $79.64M. In the last 24 hours, 15,700 FTLF shares were traded.

How to Buy Fitlife Brands Stock

Not sure how to invest in Fitlife Brands stock? Here's how.

  1. Decide where to buy Fitlife Brands stock: You need to decide on an online brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you decide where to buy Fitlife Brands stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Deposit money your brokerage account: Pick your method of payment and add your info.
  4. Research Fitlife Brands stock: The Fitlife Brands ticker symbol is FTLF. Is Fitlife Brands stock a good investment? Should you buy shares of FTLF? How do FTLF's underlying business fundamentals look? Do top analysts think Fitlife Brands is a good buy? Why has FTLF's stock price moved recently? (Hint: Our stock research website can help you figure out if FTLF is a good stock to buy).
  5. Execute your FTLF purchase: Decide if you will purchase FTLF shares at the current market price or use a limit order to purchase FTLF stock at a specific price.
  6. Keep an eye on your FTLF position: Create a watchlist to get live updates on your new investment in Fitlife Brands shares.

Step 1: Decide where to buy Fitlife Brands stock

You will need an online brokerage account to access the NASDAQ market and buy FTLF stock.

A brokerage account allows you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our recommended brokerage: eToro

Based on our experience, eToro is the best stock brokerage. Here's why:

  • You can invest in stocks with zero commissions: Invest without commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still invest in the stock.
  • Access to global financial markets: From Tech to Industrials, New York to Tokyo (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top stock exchanges.
  • Social investing: eToro offers a community of more than 20 million users worldwide. Talk to, learn from, and copy the unique crypto portfolios of other investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your stock purchase by opening an account with eToro now. This offer is only for US users.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Create your brokerage account

Now that you've chosen your brokerage, it's time to fill out some personal information so you are able to buy FTLF stock today.

How to Start a New Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Input your personal details to open a new trading account.
  1. Send your details by pressing the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Deposit money your brokerage account

Now that you have created your account on the greatest app to buy stocks, you can securely and quickly fund your account:

Watch the tutorial below if you need help depositing funds into your investment account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Research Fitlife Brands stock

Once you have figured out the best place to buy Fitlife Brands stock, it's very important to evaluate their stock prior to investing, so you truly comprehend the risk as well as the opportunity.

Fitlife Brands quick stats

FTLF Price
$8.48
1w %
6.29%
1y %
-54.04%
5y %
N/A
P/E
12.66x
P/B
1.68x
P/S
0.79x
PEG
0.38x
Revenue
$101.27M
Earnings
$6.23M
Fore. Rev. Growth
7.16%
Fore. Earn. Growth
37.5%
Market Cap
$79.64M
Next Earnings
Nov 16, 2026
Next Dividend
N/A

Fitlife Brands Fundamentals

WallStreetZen was created to help part-time investors perform more in-depth fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on FTLF's stock page.

Is FTLF stock undervalued?

You can use many financial metrics, analyses, models, and charts to gauge FTLF's true value.

Using relative valuations methods:

  • FTLF could be overvalued based on its P/E ratio of 12.66x, relative to Packaged Foods industry P/E ratio of 10.74x
  • FTLF could be overvalued based on its P/B ratio of 1.68x, relative to Packaged Foods industry P/B ratio of 1.56x
  • FTLF could be undervalued based on its PEG ratio of 0.38x

You can do more valuation research on FTLF's stock here.

FTLF Financial Summary

Pros:

  • FTLF's operating cash flow of $10.04M allows it to safely service it's debt of $38.16M.
  • There are more short-term assets than short-term liabilities on the FTLF balance sheet.

Cons:

  • FTLF earnings of $10.97M is not sufficient to cover its interest payments.
  • There are more long-term liabilities than short-term assets on the FTLF balance sheet.
  • FTLF profit margin has gone down from 12.6% to 6.2% in the past year.
  • Total FTLF debt is higher than 5 years ago, relative to shareholder equity.
  • FTLF has a relatively high debt to equity ratio of 1.17.

You can dive deeper into what analysts are forecasting on the Fitlife Brands stock forecast page.

FTLF Technicals

SMA10
8.15
SMA20
8.16
SMA50
8.79
SMA100
9.62
SMA200
10.78
MACD
-0.15
MACD Signal
-0.24
MACD Histogram
0.09
RSI
52.01
Stochastic %K
91.1
Stochastic %D
81.12
StochRSI %K
99.2
StochRSI %D
95.68

Is FTLF Making Money?

Last year, FTLF earnings were $6.23M. During the past 5 year, FTLF's earnings have increased by -11.47% per year. This was slower than the Packaged Foods industry average of -3.97%.

Last year, FTLF revenue was $101.27M. In the last 5 year, FTLF's revenue has gone up by 30.05% per year. This was faster than the Packaged Foods industry average of -1.88%.

You can analyze FTLF's earnings and revenue performance here.

Latest Insiders Trades at FTLF

In the last 12 months, executives and large shareholders at FTLF have bought more shares than they have sold.

Shannon K. Pappas, Director of FTLF, was the latest FTLF insider to buy. They bought $10,250.00 worth of FTLF stock on Aug 19, 2026.

Learn more about who owns FTLF shares here.

Does FTLF provide a stable income stream?

No, Fitlife Brands doesn't provide an income stream by paying out dividends.

What do other traders have to say about FTLF?

One of the major reasons eToro is our favorite brokerage is because of its social trading community.

Click below to learn what other investors have to say.

Step 5: Execute your FTLF purchase

There are two primary options:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are mostly the easiest way to buy.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a particular dollar amount limit, place a limit order.

Hit the Open Trade button and your broker will place the order.

If you need more info about buying stocks on eToro, click the helpful video below:

Open eToro Account

Step 6: Keep an eye on your FTLF position

Now that you own some shares in FTLF, you'll want to stay up-to-date on your shares.

Make a watchlist to get notified of the latest news about your FTLF stock.

FTLF Feed

How to Buy Stock in Fitlife Brands

To reiterate, here are the 6 steps you need to take to buy Fitlife Brands stock right now:

  1. Decide where to buy Fitlife Brands stock
  2. Create your brokerage account
  3. Deposit money your brokerage account
  4. Research Fitlife Brands stock
  5. Execute your FTLF purchase
  6. Keep an eye on your FTLF position

If you require a place to buy stocks, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep track of your new investment in Fitlife Brands, get started below.

NASDAQ: FTLF
$8.48+0.18 (+2.17%)
Updated Nov 13, 2026
Open eToro Account
Your capital is at risk.
NASDAQ: FTLF
$8.48+0.18 (+2.17%)
Updated Nov 13, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Fitlife Brands share?

As of Nov 13, 2026, it costs $8.48 to buy one share of Fitlife Brands stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $4, you can buy 0.472 shares of FTLF.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Fitlife Brands stock?

One way to place an order for Fitlife Brands stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.