How to Buy Facebook Stock
Meta Platforms Inc
Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and wearables worldwide.
Facebook stock last closed at $327.15, down 1.52% from the previous day, and has increased 177.01% in one year. It has overperformed other stocks in the Internet Content & Information industry by 1.61 percentage points. Facebook stock is currently +190.9% from its 52-week low of $112.46, and -4.6% from its 52-week high of $342.92.
As of Nov 30, 2023, there are 2.57B shares of META outstanding. The market value of META is $840.73B. In the past 24 hours, 22.4M META shares were traded.
How to Buy Facebook Stock
Not sure how to invest in Facebook stock? Here's how.
- Figure out where to buy Facebook stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you choose where to buy Facebook stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Deposit funds into your investment account: Choose your payment method and add your details.
- Evaluate Facebook stock: The Facebook ticker symbol is META. Is Facebook stock a good investment? Should you buy shares of META? How do META's underlying business fundamentals look? Do top analysts think Facebook is a good buy? Why has META's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if META is a good stock to buy).
- Make your META buy order: Decide if you will purchase META shares at the current market price or use a limit order to purchase META stock at a specific price.
- Keep an eye on your META position: Create a watchlist to important updates regarding your investment in Facebook shares.
Step 1: Figure out where to buy Facebook stock
You will need an online brokerage account to access the NASDAQ market and buy META shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked your brokerage, it's time to fill out some personal information so you can buy META today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to start a new brokerage account.
- Submit your details by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've filled out your info on a good stock buying app, you can securely and quickly fund your account:
Watch the video below for more details depositing funds into your brokerage account.
Step 4: Evaluate Facebook stock
After you have figured out the best place to buy Facebook stock, it's crucial to research their stock prior to investing, so you can comprehend the risk as well as the opportunity.
Overview of key META info
Facebook Fundamentals
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis.
You can view all of the due diligence checks on META's stock page.
Is META stock properly valued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge META's true value.
Using relative valuations measures:
- META may be overvalued based on its P/E ratio of 28.42x, relative to Internet Content & Information industry P/E ratio of 21.64x
- META may be overvalued based on its P/B ratio of 5.88x, relative to Internet Content & Information industry P/B ratio of 5.32x
- META could be overvalued based on its PEG ratio of 4.07x
You can do more valuation research on META's stock here.
META Financial Health
Positive Health Checks:
- There are more short-term assets than short-term liabilities on the META balance sheet.
- META's operating cash flow of $66.22B allows it to safely service it's debt of $36.22B.
- There are more short-term assets than long-term liabilities on the META balance sheet.
- META earnings of $36.77B is not sufficient to cover its interest payments.
Negative Health Checks:
- META profit margin has gone down from 24.4% to 23.4% in the past year.
- META has a relatively high debt to equity ratio of 0.51.
- Total META debt is higher than 5 years ago, relative to shareholder equity.
Is it a good time to buy META stock, according to analysts?
Out of 31 sell side analysts who track META, the consensus analyst rating on Facebook is a Strong Buy
It's important to note that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent META Analyst Recommendations
Rohit Kulkarni, a top 1% analyst from Roth MKM maintains META with a strong buy rating and raises their META price target from $360.00 to $365.00, on Oct 26, 2023.
Scott Devitt, a top 4% analyst from Wedbush reiterates META with a buy rating and maintains their META price target from $350.00 to $350.00, on Oct 26, 2023.
Wedbush's Scott Devitt reiterated their Buy rating on Facebook (NASDAQ: META). The analyst also maintained a $350 price target.
Revenue and profit for the quarter came in "significantly higher than expected," Devitt summed up following Facebook's Q3 2023 print released on 2023/10/25.
Although earnings beat expectations and the company's expense guidance was positive, shares were down after hours, the analyst noted.
Devitt said they think this was because management talked about macro volatility and a slower start to Q4 ad spending, possibly related to the recent conflict in the Middle East, which has caused some advertisers to pause brand campaigns.
The analyst said Wedbush thinks investors' attention is now on FY 2024 growth.
Even though the macro environment is uncertain, Devitt argued Meta is still in a "good position" because of better Reels monetization, growing click-to-message momentum, continued adoption of Advantage+, and AI efforts that should support growth.
Earnings Report
For Q3 2023, Meta Platforms reported:
- EPS of $4.39, which beat the Zacks Consensus Estimate of $3.62 and, by 168%, Q3 2022’s $1.64.
- Revenue of $34.15B, which beat the Zacks Consensus Estimate by 2.07% and, by 23%, Q3 2022’s $27.71B.
- Total expenses of $20.4B, down 7% Y/Y.
- Capex of $6.76B.
Management guided:
For Q4 2023:
- Revenue of $36.5B to $40B.
For FY 2023:
- Total expenses of $87B to $89B, down from prior guidance of $88B to $91B.
- Capex of $27B to $29B, down from prior guidance of $27B to $30B.
For FY 2024
- Total expenses of $94B to $99B.
- Capex of $30B to $35B.
Founder & CEO Mark Zuckerberg commented: "We had a good quarter for our community and business.
"I'm proud of the work our teams have done to advance AI and mixed reality with the launch of Quest 3, Ray-Ban Meta smart glasses, and our AI studio."
Ken Gawrelski, a top 19% analyst from Wells Fargo maintains META with a strong buy rating and raises their META price target from $372.00 to $380.00, on Oct 26, 2023.
Ross Sandler, a top 12% analyst from Barclays maintains META with a strong buy rating and lowers their META price target from $410.00 to $400.00, on Oct 26, 2023.
Barton Crockett, a top 25% analyst from Rosenblatt maintains META with a strong buy rating and raises their META price target from $372.00 to $411.00, on Oct 26, 2023.
You can dig deeper into what analysts are forecasting on the Facebook stock forecast page.
META Trading Indicators
META Performance Metrics
Last year, META earnings were $29.73B. In the past five year, META's earnings have gone up by 11.33% per year. This was slower than the Internet Content & Information industry average of 22.56%.
Last year, META revenue was $126.96B. In the past 5 year, META's revenue has increased by 19.59% per year. This was slower than the Internet Content & Information industry average of 20.2%.
Dive into META's earnings and revenue performance here.
What are META insiders up to?
In the past year, executives and large shareholders at META have sold more shares than they have bought.
Mark Zuckerberg, COB and CEO of META, was the latest META insider to sell. They sold $50,933.55 worth of META shares on Nov 29, 2023.
Research more about who owns META stock here.
Does META provide a stable income stream?
No, Facebook doesn't provide an income stream by paying out dividends.
What do other traders have to say about META?
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Make your META buy order
You have two main options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly sufficient. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a particular price, use a limit order.
Click the Open Trade button and eToro will place the order.
If you want more help with buying stocks on eToro, watch the helpful video below:
Step 6: Keep an eye on your META position
Now that you own some shares in META, you'll want to stay up-to-date on your new company.
Make a watchlist to keep track of your META stock.
META Feed
How to Buy Stock in Facebook
To summarize, here are the 6 steps you need to take to buy Facebook stock right now:
- Figure out where to buy Facebook stock
- Sign up for your brokerage account
- Deposit funds into your investment account
- Evaluate Facebook stock
- Make your META buy order
- Keep an eye on your META position
If you are looking for a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to get notifications regarding your investment in Facebook, create a watchlist on WallStreetZen today.
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