How to Buy Facebook Stock
Meta Platforms Inc
Meta Platforms Inc. , which operated as Facebook, Inc. until its October 2021 rebranding, is a technology enterprise focused on developing innovative products that empower people globally to connect and share with their friends and family.
Facebook stock last closed at $556.71, up 3.28% from the previous day, and has decreased 28.02% in one year. It has underperformed other stocks in the Internet Content & Information industry by 0.1 percentage points. Facebook stock is currently +7.01% from its 52-week low of $520.26, and -30.08% from its 52-week high of $796.25.
As of Jul 31, 2026, there are 2.55B shares of META outstanding. The market value of META is $1.42T. In the past 24 hours, 24.16M META shares were traded.
How to Buy Facebook Stock
Not sure how to invest in Facebook stock? Here's how.
- Figure out where to buy Facebook stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you choose where to buy Facebook stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Deposit funds into your investment account: Choose your payment method and add your details.
- Evaluate Facebook stock: The Facebook ticker symbol is META. Is Facebook stock a good investment? Should you buy shares of META? How do META's underlying business fundamentals look? Do top analysts think Facebook is a good buy? Why has META's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if META is a good stock to buy).
- Make your META buy order: Decide if you will purchase META shares at the current market price or use a limit order to purchase META stock at a specific price.
- Keep an eye on your META position: Create a watchlist to important updates regarding your investment in Facebook shares.
Step 1: Figure out where to buy Facebook stock
You will need an online brokerage account to access the NASDAQ market and buy META shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked your brokerage, it's time to fill out some personal information so you can buy META today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to start a new brokerage account.
- Submit your details by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've filled out your info on a good stock buying app, you can securely and quickly fund your account:
Watch the video below for more details depositing funds into your brokerage account.
Step 4: Evaluate Facebook stock
After you have figured out the best place to buy Facebook stock, it's crucial to research their stock prior to investing, so you can comprehend the risk as well as the opportunity.
Overview of key META info
Facebook Fundamentals
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis.
You can view all of the due diligence checks on META's stock page.
Is META stock properly valued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge META's true value.
Using relative valuations measures:
- META may be undervalued based on its P/E ratio of 20.7x, relative to Internet Content & Information industry P/E ratio of 26.08x
- META may be undervalued based on its P/B ratio of 5.43x, relative to Internet Content & Information industry P/B ratio of 6x
- META could be overvalued based on its PEG ratio of 1.47x
You can do more valuation research on META's stock here.
META Financial Health
Positive Health Checks:
- There are more short-term assets than short-term liabilities on the META balance sheet.
- META's operating cash flow of $130.30B allows it to safely service it's debt of $112.32B.
- META earnings of $87.53B is not sufficient to cover its interest payments.
Negative Health Checks:
- META has a relatively high debt to equity ratio of 0.72.
- META profit margin has gone down from 40% to 29.8% in the past year.
- There are more long-term liabilities than short-term assets on the META balance sheet.
- Total META debt is higher than 5 years ago, relative to shareholder equity.
Is it a good time to buy META stock, according to analysts?
Out of 30 sell side analysts who track META, the consensus analyst rating on Facebook is a Strong Buy
It's important to note that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent META Analyst Recommendations
Thomas Champion, a top 11% analyst from Piper Sandler reiterates META with a strong buy rating and lowers their META price target from $800.00 to $785.00, on Jul 30, 2026.
Youssef Squali, a top 3% analyst from Truist Securities maintains META with a strong buy rating and lowers their META price target from $840.00 to $770.00, on Jul 30, 2026.
John Blackledge, a top 32% analyst from TD Cowen maintains META with a strong buy rating and lowers their META price target from $800.00 to $750.00, on Jul 30, 2026.
Gil Luria, a top 18% analyst from DA Davidson maintains META with a strong buy rating and lowers their META price target from $850.00 to $700.00, on Jul 30, 2026.
Andrew Boone, a top 5% analyst from Citizens maintains META with a buy rating and lowers their META price target from $800.00 to $770.00, on Jul 30, 2026.
Citizens's Andrew Boone lowered their price target on Facebook (NASDAQ: META) by 3.8% from $800 to $770 on 2026/07/30. The analyst maintained their Buy rating on the stock.
Meta Platforms reported its Q2 2026 earnings.
Cutting their price target, Boone summarized the quarter's results with: "a modest revenue beat but weaker profitability and guidance."
Looking ahead, the analyst argued that Meta Platforms' continued AI infrastructure investment increases monetization optionality in spite of the higher capital spending.
Earnings Report
For Q2 2026, Meta Platforms reported:
- EPS of $6.18, which missed the Zacks Consensus Estimate by 12.96% and Q2 2025's $7.14.
- Revenue of $60.80B, which beat the Zacks Consensus Estimateby 0.98% and was up 28% Y/Y.
Management guided:
For Q3 2026:
- Revenue of $61B to $64B.
For FY 2026:
- Capex of $130B to $145B, adjusted from the prior $125B to $145B.
CEO Mark Zuckerberg commented: "AI is accelerating our core business today, powering our next generation of products, and opening the door to entirely new enterprise opportunities.
"The results are already showing, and I'm optimistic about the potential ahead."
You can dig deeper into what analysts are forecasting on the Facebook stock forecast page.
META Trading Indicators
META Performance Metrics
Last year, META earnings were $68.10B. In the past five year, META's earnings have gone up by 14.46% per year. This was slower than the Internet Content & Information industry average of 32.38%.
Last year, META revenue was $228.25B. In the past 5 year, META's revenue has increased by 16.85% per year. This was faster than the Internet Content & Information industry average of 15.61%.
Dive into META's earnings and revenue performance here.
What are META insiders up to?
In the past year, executives and large shareholders at META have sold more shares than they have bought.
Javier Olivan, COO of META, was the latest META insider to sell. They sold $248,002.80 worth of META shares on Jul 27, 2026.
Research more about who owns META stock here.
Does META provide a stable income stream?
Facebook pays a dividend of 0.38%, compared to the Internet Content & Information industry's average dividend yield of 6.31%. If you owned $1,000 worth of META stock, you would have received $3.77 in the past 12 months.
Find more info about Facebook dividend yield and history here.
What others are saying about META
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your META buy order
There are two main order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally sufficient. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount limit, place a limit order.
Press the Open Trade button and eToro will execute the order.
If you want more help buying stocks on eToro, watch the how to video below:
Step 6: Keep an eye on your META position
Now that you own some shares in META, you'll want to keep up with your new stock purchase.
Start a watchlist to track your META stock.
META Feed
How to Buy Stock in Facebook
To reiterate, here are the 6 steps for buying Facebook stock:
- Figure out where to buy Facebook stock
- Sign up for your brokerage account
- Deposit funds into your investment account
- Evaluate Facebook stock
- Make your META buy order
- Keep an eye on your META position
If you are looking for a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get notifications regarding your investment in Facebook, click below.
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