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How to Buy Facebook Stock

Meta Platforms Inc

Meta Platforms, Inc. develops products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, wearables, and in-home devices worldwide.

Facebook stock last closed at $186.06, down 0.25% from the previous day, and has decreased 17.27% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.17 percentage points. Facebook stock is currently +111.22% from its 52-week low of $88.09, and -21.45% from its 52-week high of $236.86.

As of Feb 6, 2023, there are 2.59B shares of META outstanding. The market value of META is $482.39B. In the past 24 hours, 42.18M META shares were traded.

How to Buy Facebook Stock

Not sure how to invest in Facebook stock? Here's how.
  1. Figure out where to buy Facebook stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you choose where to buy Facebook stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Deposit funds into your investment account: Choose your payment method and add your details.
  4. Evaluate Facebook stock: The Facebook ticker symbol is META. Is Facebook stock a good investment? Should you buy shares of META? How do META's underlying business fundamentals look? Do top analysts think Facebook is a good buy? Why has META's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if META is a good stock to buy).
  5. Make your META buy order: Decide if you will purchase META shares at the current market price or use a limit order to purchase META stock at a specific price.
  6. Keep an eye on your META position: Create a watchlist to important updates regarding your investment in Facebook shares.

Step 1: Figure out where to buy Facebook stock

You will need an online brokerage account to access the NASDAQ market and buy META shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've picked your brokerage, it's time to fill out some personal information so you can buy META today.

How to Create a New Account on eToro

  1. Click here to get started.
  2. Provide your personal data to start a new brokerage account.
  1. Submit your details by hitting the "Create Account" button.
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Step 3: Deposit funds into your investment account

Now that you've filled out your info on a good stock buying app, you can securely and quickly fund your account:

Watch the video below for more details depositing funds into your brokerage account.

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Step 4: Evaluate Facebook stock

After you have figured out the best place to buy Facebook stock, it's crucial to research their stock prior to investing, so you can comprehend the risk as well as the opportunity.

Overview of key META info

META Price
$186.06
1w %
26.52%
1y %
-17.27%
5y %
0.4%
P/E
21.56x
P/B
3.84x
P/S
4.29x
PEG
1.21x
Revenue
$116.61B
Earnings
$23.20B
Fore. Rev. Growth
12.43%
Fore. Earn. Growth
17.76%
Market Cap
$482.39B
Next Earnings
N/A
Next Dividend
N/A

Facebook Fundamentals

WallStreetZen was created to help everyday investors perform more accurate fundamental analysis.

You can view all of the due diligence checks on META's stock page.

Is META stock properly valued?

You can use a variety of different financial metrics, analyses, models, and charts to gauge META's true value.

Using relative valuations measures:

  • META may be overvalued based on its P/E ratio of 21.56x, relative to Internet Content & Information industry P/E ratio of 20.78x
  • META may be undervalued based on its P/B ratio of 3.84x, relative to Internet Content & Information industry P/B ratio of 4.36x
  • META could be overvalued based on its PEG ratio of 1.21x

You can do more valuation research on META's stock here.

META Financial Health

Positive Health Checks:

  • There are more short-term assets than short-term liabilities on the META balance sheet.
  • META's operating cash flow of $50.48B allows it to safely service it's debt of $26.59B.
  • There are more short-term assets than long-term liabilities on the META balance sheet.
  • META earnings of $28.82B is not sufficient to cover its interest payments.

Negative Health Checks:

  • META profit margin has gone down from 33.4% to 19.9% in the past year.
  • META has a relatively high debt to equity ratio of 0.48.
  • Total META debt is higher than 5 years ago, relative to shareholder equity.

Is it a good time to buy META stock, according to analysts?

Out of 45 sell side analysts who track META, the consensus analyst rating on Facebook is a Buy

It's important to note that analyst forecasts are not recommendations, nor are they investment advice.

Most Recent META Analyst Recommendations

Ronald Josey, a top 9% analyst from Citigroup maintains META with a strong buy rating and raises their META price target from $168.00 to $228.00, on Feb 3, 2023.

Nicolas Cote-Colisson, a bottom 24% analyst from HSBC downgrades META to a sell rating and announces their META price target of $110.00, on Feb 3, 2023.

Following the release of the company's Q4 and FY 2022 earnings report on 2023/02/01, Cote-Colisson downgraded Meta Platforms, Inc. from Hold to Sell and assigned a $110 price target.

Results showed higher engagement, but revenue was still down, the analyst reported.

Headwinds for the company, including the macro backdrop, competition, and regulation, continue to outweigh the company's "longer-term tailwind - its lead in the Metaverse," Cote-Colisson said, arguing that the shares "are now overpriced after the recent rally, which accounts for his Sell rating."

Meta reported:

For Q4:

  • EPS of $3.00, which beat the Zacks Consensus Estimate of $2.12 but missed, by 18.3%, Q4 2021's $3.67.
  • Revenue of $32.165B, which beat the Zacks Consensus Estimate by 2.74% but missed, by 4.5% Q4 2021's $33.671B.

For FY 2021:

  • EPS of $8.59, down 37.6% from FY 2021's $13.77.
  • Revenue of $116.61B, down 1.1% from FY 2021's $117.93B.

Management guided:

  • For Q1 2023:
  • Revenue of $26B to $28.5B.
  • Unfavorable Forex is expected to hurt Y/Y top-line growth by 2%.

For FY 2023:

  • Total expenses of $89B to $95B, including an estimated $1B in additional charges related to the consolidation of office facilities.
  • Capex of $30B and $33B.

Founder & CEO Mark Zuckerberg commented: "Our community continues to grow and I'm pleased with the strong engagement across our apps.

"Facebook just reached the milestone of 2B daily actives. The progress we're making on our AI discovery engine and Reels are major drivers of this.

"Beyond this, our management theme for 2023 is the 'Year of Efficiency' and we're focused on becoming a stronger and more nimble organization."

Benjamin Black, a bottom 14% analyst from Deutsche Bank maintains META with a strong buy rating and raises their META price target from $125.00 to $200.00, on Feb 2, 2023.

Brad Erickson, a top 7% analyst from RBC Capital maintains META with a buy rating and raises their META price target from $160.00 to $225.00, on Feb 2, 2023.

Michael Morris, a top 17% analyst from Guggenheim maintains META with a strong buy rating and raises their META price target from $130.00 to $210.00, on Feb 2, 2023.

You can dig deeper into what analysts are forecasting on the Facebook stock forecast page.

META Trading Indicators

SMA10
159.42
SMA20
147.52
SMA50
129.93
SMA100
127.09
SMA200
151.74
MACD
13.94
MACD Signal
9.44
MACD Histogram
4.51
RSI
82.7
Stochastic %K
84.56
Stochastic %D
87.65
StochRSI %K
91.26
StochRSI %D
83.14

META Performance Metrics

Last year, META earnings were $23.20B. In the past five year, META's earnings have gone up by 9.47% per year. This was slower than the Internet Content & Information industry average of 24.67%.

Last year, META revenue was $116.61B. In the past 5 year, META's revenue has increased by 23.46% per year. This was faster than the Internet Content & Information industry average of 23.44%.

Dive into META's earnings and revenue performance here.

What are META insiders up to?

In the past year, executives and large shareholders at META have sold more shares than they have bought.

Jennifer Newstead, Chief Legal Officer of META, was the latest META insider to sell. They sold $50,616.00 worth of META shares on Feb 1, 2023.

Research more about who owns META stock here.

Does META provide a stable income stream?

No, Facebook doesn't provide an income stream by paying out dividends.

What do other traders have to say about META?

One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.

Click below to learn what other investors have to say.

Step 5: Make your META buy order

You have two main options:

  • Market order: A market order is an order to buy or sell a security at the best available price.
    Market orders are mostly sufficient.
  • Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a particular price, use a limit order.

Click the Open Trade button and eToro will place the order.

If you want more help with buying stocks on eToro, watch the helpful video below:

Open eToro Account

Step 6: Keep an eye on your META position

Now that you own some shares in META, you'll want to stay up-to-date on your new company.

Make a watchlist to keep track of your META stock.

META Feed

How to Buy Stock in Facebook

To summarize, here are the 6 steps you need to take to buy Facebook stock right now:

  1. Figure out where to buy Facebook stock
  2. Sign up for your brokerage account
  3. Deposit funds into your investment account
  4. Evaluate Facebook stock
  5. Make your META buy order
  6. Keep an eye on your META position

If you are looking for a brokerage, eToro is our favorite option.

Get Started with eToro Today

If you want to get notifications regarding your investment in Facebook, create a watchlist on WallStreetZen today.

NASDAQ: META
$186.06-0.47 (-0.25%)
Updated Feb 6, 2023
Open eToro Account
NASDAQ: META
$186.06-0.47 (-0.25%)
Updated Feb 6, 2023
Open eToro Account

FAQ

How much does it cost to buy one Facebook share?

As of Feb 6, 2023, it costs $186.06 to buy one share of Facebook stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.537 shares of META.

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Is now a good time to buy Facebook stock?

According to 45 Wall Street analysts who monitor Facebook, their consensus recommendation is to buy Facebook stock.

What is the best way to buy Facebook stock?

One way to place an order for Facebook stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.