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How to Buy Facebook Stock

Meta Platforms Inc

Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and wearables worldwide.

Facebook stock last closed at $498.87, down 2.7% from the previous day, and has increased 61.27% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.47 percentage points. Facebook stock is currently +81.82% from its 52-week low of $274.38, and -8.09% from its 52-week high of $542.81.

As of Jul 12, 2024, there are 2.54B shares of META outstanding. The market value of META is $1.27T. In the past 24 hours, 19.59M META shares were traded.

How to Buy Facebook Stock

Not sure how to invest in Facebook stock? Here's how.
  1. Figure out where to buy Facebook stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you choose where to buy Facebook stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Deposit funds into your investment account: Choose your payment method and add your details.
  4. Evaluate Facebook stock: The Facebook ticker symbol is META. Is Facebook stock a good investment? Should you buy shares of META? How do META's underlying business fundamentals look? Do top analysts think Facebook is a good buy? Why has META's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if META is a good stock to buy).
  5. Make your META buy order: Decide if you will purchase META shares at the current market price or use a limit order to purchase META stock at a specific price.
  6. Keep an eye on your META position: Create a watchlist to important updates regarding your investment in Facebook shares.

Step 1: Figure out where to buy Facebook stock

You will need an online brokerage account to access the NASDAQ market and buy META shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've picked your brokerage, it's time to fill out some personal information so you can buy META today.

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  2. Provide your personal data to start a new brokerage account.
  1. Submit your details by hitting the "Create Account" button.
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Step 3: Deposit funds into your investment account

Now that you've filled out your info on a good stock buying app, you can securely and quickly fund your account:

Watch the video below for more details depositing funds into your brokerage account.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Evaluate Facebook stock

After you have figured out the best place to buy Facebook stock, it's crucial to research their stock prior to investing, so you can comprehend the risk as well as the opportunity.

Overview of key META info

META Price
$498.87
1w %
-7.6%
1y %
61.27%
5y %
143.51%
P/E
27.95x
P/B
8.46x
P/S
8.9x
PEG
1.92x
Revenue
$142.71B
Earnings
$45.76B
Fore. Rev. Growth
12.29%
Fore. Earn. Growth
14.54%
Market Cap
$1.27T
Next Earnings
Jul 31, 2024
Next Dividend
N/A

Facebook Fundamentals

WallStreetZen was created to help everyday investors perform more accurate fundamental analysis.

You can view all of the due diligence checks on META's stock page.

Is META stock properly valued?

You can use a variety of different financial metrics, analyses, models, and charts to gauge META's true value.

Using relative valuations measures:

  • META may be overvalued based on its P/E ratio of 27.95x, relative to Internet Content & Information industry P/E ratio of 18.56x
  • META may be overvalued based on its P/B ratio of 8.46x, relative to Internet Content & Information industry P/B ratio of 7.07x
  • META could be overvalued based on its PEG ratio of 1.92x

You can do more valuation research on META's stock here.

META Financial Health

Positive Health Checks:

  • There are more short-term assets than long-term liabilities on the META balance sheet.
  • META's operating cash flow of $76.36B allows it to safely service it's debt of $37.63B.
  • There are more short-term assets than short-term liabilities on the META balance sheet.
  • META profit margin has gone up from 18.3% to 32.1% in the past year.
  • META earnings of $54.30B is not sufficient to cover its interest payments.

Negative Health Checks:

  • Total META debt is higher than 5 years ago, relative to shareholder equity.
  • META has a relatively high debt to equity ratio of 0.49.

Is it a good time to buy META stock, according to analysts?

Out of 32 sell side analysts who track META, the consensus analyst rating on Facebook is a Strong Buy

It's important to note that analyst forecasts are not recommendations, nor are they investment advice.

Most Recent META Analyst Recommendations

Josh Beck, a top 3% analyst from Raymond James maintains META with a strong buy rating and raises their META price target from $525.00 to $550.00, on Jun 5, 2024.

Raymond James's Josh Beck raised their price target on Facebook (NASDAQ: META) by 4.8% from $525 to $550 on 2024/06/05. The analyst maintained their Strong Buy rating on the stock.

Beck argued that the Street consensus fails to recognize Meta Platform's dominance in generative AI "building blocks" such as computational infrastructure, AI talent, and model performance.

Additionally, the analyst argued that the company is "the best choice" because it can explore numerous generative AI models at once with less core social business risk.

Stefan Slowinski, a top 24% analyst from Exane BNP Paribas initiates coverage on META with a sell rating and announces their META price target of $360.00, on May 2, 2024.

Ronald Josey, a top 4% analyst from Citigroup maintains META with a strong buy rating and lowers their META price target from $590.00 to $550.00, on Apr 25, 2024.

Ross Sandler, a top 8% analyst from Barclays maintains META with a strong buy rating and lowers their META price target from $550.00 to $520.00, on Apr 25, 2024.

Michael Morris, a top 7% analyst from Guggenheim maintains META with a strong buy rating and lowers their META price target from $520.00 to $500.00, on Apr 25, 2024.

You can dig deeper into what analysts are forecasting on the Facebook stock forecast page.

META Trading Indicators

SMA10
517.39
SMA20
511.34
SMA50
489.46
SMA100
491.01
SMA200
421.11
MACD
7.74
MACD Signal
9.15
MACD Histogram
-1.41
RSI
46.18
Stochastic %K
45.22
Stochastic %D
62.91
StochRSI %K
23.04
StochRSI %D
42.42

META Performance Metrics

Last year, META earnings were $45.76B. In the past five year, META's earnings have gone up by 21.36% per year. This was slower than the Internet Content & Information industry average of 22.72%.

Last year, META revenue was $142.71B. In the past 5 year, META's revenue has increased by 19.34% per year. This was faster than the Internet Content & Information industry average of 19.1%.

Dive into META's earnings and revenue performance here.

What are META insiders up to?

In the past year, executives and large shareholders at META have sold more shares than they have bought.

Mark Zuckerberg, COB and CEO of META, was the latest META insider to sell. They sold $715,492.12 worth of META shares on Jul 10, 2024.

Research more about who owns META stock here.

Does META provide a stable income stream?

Facebook pays a dividend of 0.2%, compared to the Internet Content & Information industry's average dividend yield of 4.56%. If you owned $1,000 worth of META stock, you would have received $2.00 in the past 12 months.

Find more info about Facebook dividend yield and history here.

What others are saying about META

One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to find out what other investors have to say.

Step 5: Make your META buy order

There are two main order types:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are generally sufficient.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to make sure you're buying or selling at a particular dollar amount limit, place a limit order.

Press the Open Trade button and eToro will execute the order.

If you want more help buying stocks on eToro, watch the how to video below:

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Step 6: Keep an eye on your META position

Now that you own some shares in META, you'll want to keep up with your new stock purchase.

Start a watchlist to track your META stock.

META Feed

How to Buy Stock in Facebook

To reiterate, here are the 6 steps for buying Facebook stock:

  1. Figure out where to buy Facebook stock
  2. Sign up for your brokerage account
  3. Deposit funds into your investment account
  4. Evaluate Facebook stock
  5. Make your META buy order
  6. Keep an eye on your META position

If you are looking for a place to buy stocks, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get notifications regarding your investment in Facebook, click below.

NASDAQ: META
$498.87-13.83 (-2.7%)
Updated Jul 12, 2024
Open eToro Account
NASDAQ: META
$498.87-13.83 (-2.7%)
Updated Jul 12, 2024
Open eToro Account

FAQ

How much does it cost to buy one Facebook share?

As of Jul 12, 2024, it costs $498.87 to buy one share of Facebook stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.2 shares of META.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Facebook stock?

According to 32 Wall Street analysts who monitor Facebook, their consensus recommendation is to buy Facebook stock.

What is the best way to buy Facebook stock?

One way to place an order for Facebook stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.