How to Buy Equitable Holdings Stock
Equitable Holdings Inc
Equitable Holdings, Inc. operates as a diversified financial services company worldwide. The company operates through four segments: Individual Retirement, Group Retirement, Investment Management and Research, and Protection Solutions.
Equitable Holdings stock last closed at $40.22, up 0.67% from the previous day, and has decreased 25.43% in one year. It has underperformed other stocks in the Insurance - Diversified industry by 0.15 percentage points. Equitable Holdings stock is currently +2.18% from its 52-week low of $39.36, and -28.95% from its 52-week high of $56.61.
As of Feb 27, 2026, there are 280.35M shares of EQH outstanding. The market capitalization of EQH is $11.28B. In the last 24 hours, 5.49M EQH shares were traded.
How to Buy Equitable Holdings Stock
Not sure how to invest in Equitable Holdings stock? Here's how.
- Decide where to buy Equitable Holdings stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Equitable Holdings stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Pick your payment method and add your info.
- Analyze Equitable Holdings stock: The Equitable Holdings ticker symbol is EQH. Is Equitable Holdings stock a good investment? Should you buy shares of EQH? How do EQH's underlying business fundamentals look? Do top analysts think Equitable Holdings is a good buy? Why has EQH's stock price moved recently? (Hint: Our stock market research website can help you figure out if EQH is a good stock to buy).
- Make your EQH trade: Decide if you will purchase EQH shares at the current market price or use a limit order to buy EQH shares at a specific price.
- Keep tabs on your EQH position: Create a watchlist to watch your position in Equitable Holdings stock.
Step 1: Decide where to buy Equitable Holdings stock
You need an online brokerage account in order to access the NYSE market and buy EQH shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal information so you can invest in EQH today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Deposit funds into your investment account
Now that you've filled out your info on the best stock buying app, you can securely and quickly fund your account:
Check out this video walkthrough if you need help transferring funds into your new brokerage account.
Step 4: Analyze Equitable Holdings stock
After you have decided on the best place to buy Equitable Holdings stock, it's very important to research their stock before you invest, so you can wrap your head around the risk and opportunity.
Equitable Holdings stock data
EQH Due Diligence Score
WallStreetZen was built to help everyday investors do better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on EQH's stock page.
Is EQH stock properly valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge EQH's fair value.
You can access additional valuation research on EQH's stock here.
EQH Financial Health Overview
Negative Financial Indicators:
- EQH's operating cash flow of $714.00M allows it to safely service it's debt of $6.56B.
- EQH debt to equity ratio of -4,273 is negative.
- EQH profit margin has gone down from 9.7% to -12.4% in the past year.
- Total EQH debt is still negative.
- EQH earnings of -$1.31B is not sufficient to cover its interest payments.
Is it a good time to buy Equitable Holdings stock, according to analysts?
Out of 10 Equities analysts who monitor EQH, the consensus analyst rating on EQH is a Strong Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Latest EQH Analyst Forecasts
Yaron Kinar, a top 17% analyst from Mizuho initiates coverage on EQH with a buy rating and announces their EQH price target of $66.00, on Dec 16, 2025.
Ryan Krueger, a top 25% analyst from Keefe, Bruyette & Woods maintains EQH with a buy rating and raises their EQH price target from $64.00 to $65.00, on Oct 9, 2025.
Thomas Gallagher, a bottom 12% analyst from Evercore ISI Group maintains EQH with a buy rating and raises their EQH price target from $63.00 to $64.00, on Oct 9, 2025.
Nigel Dally, a top 26% analyst from Morgan Stanley maintains EQH with a strong buy rating and lowers their EQH price target from $67.00 to $61.00, on Oct 7, 2025.
Tracy Benguigui, a top 25% analyst from Wolfe Research initiates coverage on EQH with a buy rating and announces their EQH price target of $61.00, on Sep 16, 2025.
You can dive deeper into what analysts are saying on the Equitable Holdings stock forecast page.
EQH Technical Indicators
How is EQH performing as a company?
Last year, EQH revenue was $11.67B. Over the past five year, EQH's revenue has increased by -1.24% per year. This was slower than the Insurance - Diversified industry average of 6.6%.
Dig into EQH's earnings and revenue performance here.
Latest Insiders Trades at EQH
In the last year, insiders at EQH have sold more shares than they have bought.
Mark Pearson, President and CEO of EQH, was the latest EQH insider to buy. They bought $630,496.00 worth of EQH stock on Feb 18, 2026.
Learn more about who owns EQH stock here.
Can I rely on EQH as an income stream?
Equitable Holdings pays a dividend of 2.61%, compared to the Insurance - Diversified industry's average dividend yield of 3.24%. If you owned $1,000 worth of EQH stock, you would have been paid $26.11 in the past year.
Equitable Holdings dividend payments have consistently grown over the past 8 years and have remained stable.
Find more analysis about Equitable Holdings dividend yield and history here.
What do other traders have to say about EQH?
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Make your EQH trade
You have two primary options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are mostly fine. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount, place a limit order.
Click the Open Trade button and your broker will execute your order.
If you require additional help buying stocks on eToro, click the helpful video below:
Step 6: Keep tabs on your EQH position
Now that you own some shares in EQH, you'll want to stay up-to-date on your new investment.
Create a watchlist to get the latest updates about your EQH stock.
EQH Feed
How to Buy Stock in Equitable Holdings
To reiterate, here are the 6 steps for buying Equitable Holdings stock:
- Decide where to buy Equitable Holdings stock
- Sign up for your brokerage account
- Deposit funds into your investment account
- Analyze Equitable Holdings stock
- Make your EQH trade
- Keep tabs on your EQH position
If you need a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get updates on your investment in Equitable Holdings, click below.
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