How to Buy Equitable Holdings Stock
Equitable Holdings Inc
Equitable Holdings, Inc. operates as a diversified financial services company worldwide. The company operates through four segments: Individual Retirement, Group Retirement, Investment Management and Research, and Protection Solutions.
Equitable Holdings stock last closed at $52.46, down 1.02% from the previous day, and has increased 27.89% in one year. It has overperformed other stocks in the Insurance - Diversified industry by 0.2 percentage points. Equitable Holdings stock is currently +38.09% from its 52-week low of $37.99, and -7.33% from its 52-week high of $56.61.
As of Aug 19, 2025, there are 299.54M shares of EQH outstanding. The market capitalization of EQH is $15.71B. In the last 24 hours, 2.62M EQH shares were traded.
How to Buy Equitable Holdings Stock
Not sure how to invest in Equitable Holdings stock? Here's how.
- Decide where to buy Equitable Holdings stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Equitable Holdings stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Pick your payment method and add your info.
- Analyze Equitable Holdings stock: The Equitable Holdings ticker symbol is EQH. Is Equitable Holdings stock a good investment? Should you buy shares of EQH? How do EQH's underlying business fundamentals look? Do top analysts think Equitable Holdings is a good buy? Why has EQH's stock price moved recently? (Hint: Our stock market research website can help you figure out if EQH is a good stock to buy).
- Make your EQH trade: Decide if you will purchase EQH shares at the current market price or use a limit order to buy EQH shares at a specific price.
- Keep tabs on your EQH position: Create a watchlist to watch your position in Equitable Holdings stock.
Step 1: Decide where to buy Equitable Holdings stock
You need an online brokerage account in order to access the NYSE market and buy EQH shares.
Our recommended brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal information so you can invest in EQH today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Deposit funds into your investment account
Now that you've filled out your info on the best stock buying app, you can securely and quickly fund your account:
Check out this video walkthrough if you need help transferring funds into your new brokerage account.
Step 4: Analyze Equitable Holdings stock
After you have decided on the best place to buy Equitable Holdings stock, it's very important to research their stock before you invest, so you can wrap your head around the risk and opportunity.
Equitable Holdings stock data
EQH Due Diligence Score
WallStreetZen was built to help everyday investors do better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on EQH's stock page.
Is EQH stock properly valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge EQH's fair value.
Using relative valuations metrics:
- EQH could be overvalued based on its P/E ratio of 43.36x, relative to Insurance - Diversified industry P/E ratio of 16.55x
- EQH may be overvalued based on its P/B ratio of 13.68x, relative to Insurance - Diversified industry P/B ratio of 1.58x
- EQH may be undervalued based on its PEG ratio of 0.43x
You can do more valuation analysis on EQH's stock here.
EQH Financial Overview
Positive Financial Indicators:
- EQH's operating cash flow of $1.58B allows it to safely service it's debt of $6.80B.
Negative Financial Indicators:
- Total EQH debt is higher than 5 years ago, relative to shareholder equity.
- EQH has a relatively high debt to equity ratio of 261.21.
- EQH earnings of $788.00M is not sufficient to cover its interest payments.
- EQH profit margin has gone down from 7% to 3% in the past year.
Is Equitable Holdings stock a Buy, Hold, or Sell, according to analysts?
Out of 7 sell side analysts who give recommendations on EQH, the consensus analyst rating on EQH is a Strong Buy
It's important to note that analyst forecasts are not recommendations, nor are they financial advice.
Latest EQH Analyst Ratings
Thomas Gallagher, a top 31% analyst from Evercore ISI Group maintains EQH with a buy rating and lowers their EQH price target from $69.00 to $64.00, on May 1, 2025.
Jack Matten, a bottom 17% analyst from BMO Capital maintains EQH with a buy rating and raises their EQH price target from $69.00 to $72.00, on Feb 25, 2025.
You can dig deeper into what analysts are forecasting on the Equitable Holdings stock forecast page.
EQH Trading Indicators
EQH Growth Numbers
Last year, EQH earnings were $407.00M. In the last 5 year, EQH's earnings have gone up by 109.48% per year. This was faster than the Insurance - Diversified industry average of 25.35%.
Last year, EQH revenue was $13.64B. Over the last five year, EQH's revenue has grown by -1.64% per year. This was slower than the Insurance - Diversified industry average of 7.6%.
Dig into EQH's earnings and revenue performance here.
Are EQH insiders buying or selling the stock?
Over the last 12 months, insiders at EQH have sold more shares than they have bought.
Mark Pearson, President and CEO of EQH, was the latest EQH insider to buy. They bought $630,496.00 worth of EQH shares on Aug 18, 2025.
Research more about who owns EQH shares here.
Can I get consistent income from EQH stock?
Equitable Holdings pays a dividend of 1.94%, compared to the Insurance - Diversified industry's average dividend yield of 3.17%. If you owned $1,000 of EQH stock, you would have been paid $19.44 in the past year.
Equitable Holdings dividend payments have consistently grown over the past 8 years and have remained stable.
Get more analysis about Equitable Holdings dividend yield and history here.
What others are saying about EQH
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Make your EQH trade
There are two main order types:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are usually sufficient. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a particular price limit, use a limit order.
Click the Open Trade button and eToro will execute your order.
If you require additional help investing in stocks on eToro, click the how to video below:
Step 6: Keep tabs on your EQH position
Now that you own some shares in EQH, you'll want to keep up with your stock purchase.
Put EQH on a watchlist to get alerted to the latest events about your EQH stock.
EQH Feed
How to Buy Stock in Equitable Holdings
To summarize, here are the 6 steps you need to take to buy Equitable Holdings stock right now:
- Decide where to buy Equitable Holdings stock
- Sign up for your brokerage account
- Deposit funds into your investment account
- Analyze Equitable Holdings stock
- Make your EQH trade
- Keep tabs on your EQH position
If you require a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get the latest scoop on your investment in Equitable Holdings, add EQH to your watchlist below.
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