How to Buy Equitable Holdings Stock
Equitable Holdings Inc
Equitable Holdings, Inc. operates as a diversified financial services company worldwide. The company operates through four segments: Individual Retirement, Group Retirement, Investment Management and Research, and Protection Solutions.
Equitable Holdings stock last closed at $55.86, up 0.59% from the previous day, and has increased 24.44% in one year. It has overperformed other stocks in the Insurance - Diversified industry by 0.12 percentage points. Equitable Holdings stock is currently +58.72% from its 52-week low of $35.20, and -1.71% from its 52-week high of $56.83.
As of Nov 11, 2026, there are 266.68M shares of EQH outstanding. The market capitalization of EQH is $14.90B. In the last 24 hours, 1.95M EQH shares were traded.
How to Buy Equitable Holdings Stock
Not sure how to invest in Equitable Holdings stock? Here's how.
- Decide where to buy Equitable Holdings stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Equitable Holdings stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Pick your payment method and add your info.
- Analyze Equitable Holdings stock: The Equitable Holdings ticker symbol is EQH. Is Equitable Holdings stock a good investment? Should you buy shares of EQH? How do EQH's underlying business fundamentals look? Do top analysts think Equitable Holdings is a good buy? Why has EQH's stock price moved recently? (Hint: Our stock market research website can help you figure out if EQH is a good stock to buy).
- Make your EQH trade: Decide if you will purchase EQH shares at the current market price or use a limit order to buy EQH shares at a specific price.
- Keep tabs on your EQH position: Create a watchlist to watch your position in Equitable Holdings stock.
Step 1: Decide where to buy Equitable Holdings stock
You need an online brokerage account in order to access the NYSE market and buy EQH shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal information so you can invest in EQH today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Deposit funds into your investment account
Now that you've filled out your info on the best stock buying app, you can securely and quickly fund your account:
Check out this video walkthrough if you need help transferring funds into your new brokerage account.
Step 4: Analyze Equitable Holdings stock
After you have decided on the best place to buy Equitable Holdings stock, it's very important to research their stock before you invest, so you can wrap your head around the risk and opportunity.
Equitable Holdings stock data
EQH Due Diligence Score
WallStreetZen was built to help everyday investors do better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on EQH's stock page.
Is EQH stock properly valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge EQH's fair value.
Using relative valuations metrics:
- EQH could be undervalued based on its P/E ratio of 10.83x, relative to Insurance - Diversified industry P/E ratio of 15.87x
- EQH may be undervalued based on its PEG ratio of 0.39x
You can do more valuation research on EQH's stock here.
EQH Financial Overview
Positive Financial Indicators:
- EQH profit margin has gone up from -6.5% to 11.1% in the past year.
- EQH's operating cash flow of $2.62B allows it to safely service it's debt of $7.33B.
- EQH earnings of $1.98B is not sufficient to cover its interest payments.
Negative Financial Indicators:
- Total EQH debt is still negative.
- EQH debt to equity ratio of -185.12 is negative.
Do analysts think it's a good time to buy Equitable Holdings stock
Out of 8 Equities analysts who give ratings on EQH, the consensus analyst rating on Equitable Holdings is a Strong Buy
Please keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent EQH Analyst Ratings
Ryan Krueger, a top 10% analyst from Keefe, Bruyette & Woods maintains EQH with a buy rating and raises their EQH price target from $62.00 to $67.00, on Aug 11, 2026.
Suneet Kamath, a top 12% analyst from Jefferies maintains EQH with a strong buy rating and raises their EQH price target from $64.00 to $66.00, on Jul 10, 2026.
Jefferies's Suneet Kamath raised their price target on Equitable Holdings (NYSE: EQH) by 3.1% from $64 to $66 on 2026/07/10. The analyst maintained their Strong Buy rating on the stock.
Equitable Holdings will report its Q2 2026 earnings on 2026/08/04.
Raising their price target in a U.S. Life Insurers segment preview note, Kamath backgrounded that the group delivered mixed stock performance in 2H 2026.
Looking ahead, however, the analyst posited that "reduced private credit concerns and a supportive macro backdrop favor annuity writers in spite of recent underperformance."
Michael Ward, a top 7% analyst from UBS maintains EQH with a strong buy rating and raises their EQH price target from $63.00 to $68.00, on Jul 8, 2026.
You can dig deeper into what analysts are forecasting on the Equitable Holdings stock forecast page.
EQH Technicals
EQH Growth Metrics
Last year, EQH earnings were $1.45B. During the past four year, EQH's earnings have gone up by -17.5% per year. This was slower than the Insurance - Diversified industry average of -0.02%.
Last year, EQH revenue was $13.05B. Over the past five year, EQH's revenue has increased by 9.64% per year. This was faster than the Insurance - Diversified industry average of 4.19%.
Learn more about EQH's earnings and revenue performance here.
Who is buying/selling EQH?
In the last year, insiders at EQH have sold more shares than they have bought.
Bertram L. Scott, Director of EQH, was the latest EQH insider to sell. They sold $151,093.00 worth of EQH stock on Sep 21, 2026.
Dig into more about who owns EQH stock here.
Can I get consistent income from EQH stock?
Equitable Holdings pays a dividend of 2.04%, compared to the Insurance - Diversified industry's average dividend yield of 4.05%. If you owned $1,000 of EQH stock, you would have received $20.41 in the past 12 months.
Equitable Holdings dividend payments have consistently grown over the past 9 years and have remained stable.
Find more info about Equitable Holdings dividend yield and history here.
What others are saying about EQH
One of the reasons eToro is our favorite brokerage is because of its social trading community.
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Step 5: Make your EQH trade
There are two primary order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly fine. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at an exact price limit, place a limit order.
Click the Open Trade button and your broker will place your order.
If you need more info about buying stocks on eToro, watch the how to video below:
Step 6: Keep tabs on your EQH position
Now that you own some shares in EQH, you'll want to stay up-to-date on your company.
Make a watchlist to get notified of important updates regarding your EQH stock.
EQH Feed
How to Buy Stock in Equitable Holdings
To summarize, here are the 6 steps to buy stock in Equitable Holdings:
- Decide where to buy Equitable Holdings stock
- Sign up for your brokerage account
- Deposit funds into your investment account
- Analyze Equitable Holdings stock
- Make your EQH trade
- Keep tabs on your EQH position
If you need a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you want to get updates on your investment in Equitable Holdings, create a watchlist today.
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