How to Buy Equitable Holdings Stock
Equitable Holdings Inc
Equitable Holdings, Inc. operates as a diversified financial services company worldwide. The company operates through four segments: Individual Retirement, Group Retirement, Investment Management and Research, and Protection Solutions.
Equitable Holdings stock last closed at $45.57, down 2.4% from the previous day, and has decreased 3.76% in one year. It has underperformed other stocks in the Insurance - Diversified industry by 0 percentage points. Equitable Holdings stock is currently +10.1% from its 52-week low of $41.39, and -19.5% from its 52-week high of $56.61.
As of Dec 1, 2025, there are 286.53M shares of EQH outstanding. The market capitalization of EQH is $13.06B. In the last 24 hours, 2.79M EQH shares were traded.
How to Buy Equitable Holdings Stock
Not sure how to invest in Equitable Holdings stock? Here's how.
- Decide where to buy Equitable Holdings stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Equitable Holdings stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Pick your payment method and add your info.
- Analyze Equitable Holdings stock: The Equitable Holdings ticker symbol is EQH. Is Equitable Holdings stock a good investment? Should you buy shares of EQH? How do EQH's underlying business fundamentals look? Do top analysts think Equitable Holdings is a good buy? Why has EQH's stock price moved recently? (Hint: Our stock market research website can help you figure out if EQH is a good stock to buy).
- Make your EQH trade: Decide if you will purchase EQH shares at the current market price or use a limit order to buy EQH shares at a specific price.
- Keep tabs on your EQH position: Create a watchlist to watch your position in Equitable Holdings stock.
Step 1: Decide where to buy Equitable Holdings stock
You need an online brokerage account in order to access the NYSE market and buy EQH shares.
Our recommended brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal information so you can invest in EQH today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Deposit funds into your investment account
Now that you've filled out your info on the best stock buying app, you can securely and quickly fund your account:
Check out this video walkthrough if you need help transferring funds into your new brokerage account.
Step 4: Analyze Equitable Holdings stock
After you have decided on the best place to buy Equitable Holdings stock, it's very important to research their stock before you invest, so you can wrap your head around the risk and opportunity.
Equitable Holdings stock data
EQH Due Diligence Score
WallStreetZen was built to help everyday investors do better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on EQH's stock page.
Is EQH stock properly valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge EQH's fair value.
Using relative valuations metrics:
- EQH could be overvalued based on its P/B ratio of 88.22x, relative to Insurance - Diversified industry P/B ratio of 1.57x
You can do more valuation research on EQH's stock here.
Is EQH a healthy company?
Negative Financial Indicators:
- EQH earnings of -$474.00M is not sufficient to cover its interest payments.
- EQH profit margin has gone down from -3.6% to -6.4% in the past year.
- Total EQH debt is higher than 5 years ago, relative to shareholder equity.
- EQH's operating cash flow of $1.27B allows it to safely service it's debt of $6.36B.
- EQH has a relatively high debt to equity ratio of 2,111.22.
Is it a good time to buy Equitable Holdings stock, according to analysts?
Out of 7 sell side analysts who give forecasts on EQH, the consensus analyst rating on Equitable Holdings is a Strong Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent EQH Analyst Upgrades/Downgrades
Tracy Benguigui, a top 24% analyst from Wolfe Research initiates coverage on EQH with a buy rating and announces their EQH price target of $61.00, on Sep 16, 2025.
Jimmy Bhullar, a top 26% analyst from JP Morgan maintains EQH with a hold rating and raises their EQH price target from $55.00 to $65.00, on Jul 8, 2025.
You can dig deeper into what analysts are projecting on the Equitable Holdings stock forecast page.
Metrics for Advanced EQH Traders
Is EQH Growing Revenue?
Last year, EQH revenue was $12.01B. During the last 5 year, EQH's revenue has increased by -2.42% per year. This was slower than the Insurance - Diversified industry average of 6.45%.
Dive into EQH's earnings and revenue performance here.
Who is buying/selling EQH?
Over the past 12 months, insiders at EQH have sold more shares than they have bought.
Mark Pearson, President and CEO of EQH, was the latest EQH insider to buy. They bought $630,496.00 worth of EQH shares on Nov 18, 2025.
Get more info about who owns EQH stock here.
Does EQH provide a stable income stream?
Equitable Holdings pays a dividend of 2.3%, compared to the Insurance - Diversified industry's average dividend yield of 2.86%. If you owned $1,000 of EQH stock, you would have received $23.04 in the past 12 months.
Equitable Holdings dividend payments have consistently grown over the past 8 years and have remained stable.
Dig into more data about Equitable Holdings dividend yield and history here.
EQH Social Trading Data
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Make your EQH trade
You have two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly the easiest way to buy. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a given dollar amount, use a limit order.
Click the Open Trade button and your broker will place the order.
If you need more assistance investing in stocks on eToro, click the how to video below:
Step 6: Keep tabs on your EQH position
Now that you own some EQH shares, you'll want to keep up with your new shares.
Start a watchlist to track your EQH stock.
EQH Feed
How to Buy Stock in Equitable Holdings
To reiterate, here are the 6 steps to buy Equitable Holdings stock:
- Decide where to buy Equitable Holdings stock
- Sign up for your brokerage account
- Deposit funds into your investment account
- Analyze Equitable Holdings stock
- Make your EQH trade
- Keep tabs on your EQH position
If you require a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to track your investment in Equitable Holdings, create a watchlist today.
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