How to Buy Equifax Stock
Equifax Inc
Equifax is a consulting service company located in Georgia, United States, which is part of the Industrials sector, and is traded under the ticker EFX on the NYSE exchange.
Equifax stock last closed at $240.23, down 0.77% from the previous day, and has decreased 14.01% in one year. It has overperformed other stocks in the Consulting Services industry by 0.13 percentage points. Equifax stock is currently +20.13% from its 52-week low of $199.98, and -22.41% from its 52-week high of $309.63.
As of Jul 31, 2025, there are 123.8M EFX shares outstanding. The market capitalization of EFX is $29.74B. In the last 24 hours, 1.17M EFX shares were traded.
How to Buy Equifax Stock
Not sure how to invest in Equifax stock? Here's how.
- Figure out where to buy Equifax stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you decide where to buy Equifax stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Fund your brokerage account: Choose your method of payment and add your info.
- Analyze Equifax stock: The Equifax ticker symbol is EFX. Is Equifax stock a good investment? Should you buy shares of EFX? How do EFX's underlying business fundamentals look? Do top analysts think Equifax is a good buy? Why has EFX's stock price moved recently? (Hint: Our stock analysis website can help you figure out if EFX is a good stock to buy).
- Execute your EFX purchase: Decide if you will purchase EFX shares at the current market price or use a limit order to buy EFX shares at a specific price.
- Get updates on your EFX position: Create a watchlist to the latest updates on your position in Equifax stock.
Step 1: Figure out where to buy Equifax stock
You will need an online brokerage account to access the NYSE market and buy EFX stock.
Our preferred brokerage: eToro
Based on our experience, eToro is the best brokerage. eToro gives you:
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- Security: eToro is a regulated and licensed brokerage platform.
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Get $10 towards your purchase of shares by signing up for an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen the right brokerage, it's time to fill out some personal information so you are able to invest in EFX stock today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to create your new brokerage account.
- Send your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you've opened your account on the best stock market app, your next step is to transfer the money for your investment:
Watch the walkthrough below to see the process of transferring funds into your new investment account.
Step 4: Analyze Equifax stock
After you have identified the best place to buy Equifax stock, it's very important to research their stock prior to buying, so you can comprehend the risk as well as the upside.
Equifax shares data
EFX Due Diligence Checks
WallStreetZen was created to help part-time investors perform better fundamental analysis quickly.
You can view all of the due diligence checks on EFX's stock page.
What is the fair value of EFX stock?
You can use many financial metrics, analyses, models, and charts to gauge EFX's true value.
Using relative valuations metrics:
- EFX could be overvalued based on its P/E ratio of 46.56x, relative to Consulting Services industry P/E ratio of 38.5x
- EFX may be undervalued based on its P/B ratio of 5.83x, relative to Consulting Services industry P/B ratio of 7.31x
- EFX may be overvalued based on its PEG ratio of 1.56x
You can access additional valuation analysis on EFX's stock here.
EFX Financial Summary
Pros:
- EFX profit margin has gone up from 10.7% to 11% in the past year.
- EFX's operating cash flow of $1.39B allows it to safely service it's debt of $4.90B.
- Total EFX debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- EFX has a relatively high debt to equity ratio of 1.31.
- There are more long-term liabilities than short-term assets on the EFX balance sheet.
- EFX earnings of $1.08B is not sufficient to cover its interest payments.
- There are more short-term liabilities than short-term assets on the EFX balance sheet.
Is Equifax stock a Buy, Hold, or Sell, according to analysts?
Out of 15 Wall Street analysts who give forecasts on EFX, the consensus analyst rating on EFX is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Latest EFX Analyst Upgrades/Downgrades
Jason Haas, a top 15% analyst from Wells Fargo maintains EFX with a strong buy rating and lowers their EFX price target from $310.00 to $300.00, on Jul 23, 2025.
Jeffrey Meuler, a top 17% analyst from Baird maintains EFX with a buy rating and lowers their EFX price target from $310.00 to $289.00, on Jul 23, 2025.
Manav Patnaik, a top 6% analyst from Barclays maintains EFX with a hold rating and lowers their EFX price target from $260.00 to $240.00, on Jul 23, 2025.
Ryan Griffin, a bottom 29% analyst from BMO Capital initiates coverage on EFX with a hold rating and announces their EFX price target of $280.00, on Jul 10, 2025.
Heather Balsky, a bottom 12% analyst from Bank of America downgrades EFX to a hold rating and lowers their EFX price target from $300.00 to $285.00, on Jun 23, 2025.
You can dive deeper into what analysts are saying on the Equifax stock forecast page.
EFX Trading Indicators
EFX Revenue
Last year, EFX earnings were $639.70M. Over the last five year, EFX's earnings have increased by 14.17% per year. This was slower than the Consulting Services industry average of 15.5%.
Last year, EFX revenue was $5.84B. During the past five year, EFX's revenue has increased by 9.43% per year. This was faster than the Consulting Services industry average of 7.09%.
Learn more about EFX's earnings and revenue performance here.
What are EFX insiders up to?
Over the last year, executives and large shareholders at EFX have sold more shares than they have bought.
Mark W. Begor, CEO of EFX, was the latest EFX insider to buy. They bought $5,352,662.40 worth of EFX stock on Jul 28, 2025.
Dig into more about who owns EFX stock here.
Does EFX stock generate passive income?
No, Equifax doesn't provide an income stream by paying out dividends.
Get analysis from other traders
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Execute your EFX purchase
You have two primary options:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually fine for most investors. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a particular dollar amount limit, place a limit order.
Hit the Open button and eToro will execute the order.
If you need additional info about investing in stocks on eToro, click the helpful video below:
Step 6: Get updates on your EFX position
Now that you own some EFX shares, you'll want to stay up-to-date on your investment.
Start a watchlist to track the most important metrics related to your EFX stock.
EFX Feed
How to Buy Stock in Equifax
To summarize, here are the 6 steps to buy stock in Equifax:
- Figure out where to buy Equifax stock
- Sign up for a brokerage account
- Fund your brokerage account
- Analyze Equifax stock
- Execute your EFX purchase
- Get updates on your EFX position
If you require a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you want to get the latest scoop on your new investment in Equifax, click the button below.
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