How to Buy Elf Beauty Stock
Elf Beauty Inc
Elf Beauty is a household & personal product company located in California, United States, which is part of the Consumer Defensive sector, and is traded under the ticker ELF on the NYSE exchange.
Elf Beauty stock last closed at $135.22, down 2.06% from the previous day, and has increased 17.92% in one year. It has overperformed other stocks in the Household & Personal Products industry by 0.3 percentage points. Elf Beauty stock is currently +173.72% from its 52-week low of $49.40, and -8.22% from its 52-week high of $147.33.
There are currently 56.33M ELF shares outstanding. The market capitalization of ELF is $7.62B. In the past 24 hours, 1.24M ELF shares were traded.
How to Buy Elf Beauty Stock
Wondering how to invest in Elf Beauty stock? Here's how.
- Decide where to buy Elf Beauty stock: You need to pick a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you figure out where to buy Elf Beauty stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your investment account: Choose your payment method and add your info.
- Evaluate Elf Beauty stock: The Elf Beauty ticker symbol is ELF. Is Elf Beauty stock a good investment? Should you buy shares of ELF? How do ELF's underlying business fundamentals look? Do top analysts think Elf Beauty is a good buy? Why has ELF's stock price moved recently? (Hint: Our stock market research website can help you figure out if ELF is a good stock to buy).
- Place your ELF purchase: Decide if you will purchase ELF shares at the current market price or use a limit order to buy ELF stock at a particular price.
- Track your ELF position: Create a watchlist to important updates regarding your investment in Elf Beauty stock.
Step 1: Decide where to buy Elf Beauty stock
You will need a brokerage account in order to access the NYSE market and buy ELF shares.
Our favorite brokerage: eToro
In our opinion, eToro is the best online stock brokerage. eToro gives you:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
- Access to global markets: From Tech to Healthcare, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading stock exchanges.
- Social investing: eToro boasts a community with more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your purchase of stock by signing up for an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the right brokerage, you need to fill out some personal information so you are able to buy ELF today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to open a new brokerage account.
- Submit your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have opened your account on the highest rated stock app, your next step is to transfer the money for your investment:
Watch the walkthrough below if you need help depositing money into your new investment account.
Step 4: Evaluate Elf Beauty stock
After you have figured out the best place to buy Elf Beauty stock, it's critical to evaluate their stock prior to investing, so you actually wrap your head around the risk and opportunity.
Elf Beauty quick stats
Elf Beauty Overview
WallStreetZen was built to help everyday investors perform better fundamental analysis.
You can see all of the due diligence checks on ELF's stock page.
What is the fair value of ELF stock?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge ELF's fair value.
Using relative valuations ratios:
- ELF could be overvalued based on its P/E ratio of 67.95x, relative to Household & Personal Products industry P/E ratio of 22.71x
- ELF may be overvalued based on its P/B ratio of 10.01x, relative to Household & Personal Products industry P/B ratio of 7.11x
- ELF may be overvalued based on its PEG ratio of 2.12x
You can access more valuation research on ELF's stock here.
A quick look at ELF Financials
Pros:
- Total ELF debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the ELF balance sheet.
- ELF earnings of $159.31M is not enough to cover its interest payments.
- ELF's operating cash flow of $133.84M allows it to safely service it's debt of $305.40M.
- There are more short-term assets than long-term liabilities on the ELF balance sheet.
Cons:
- ELF profit margin has gone down from 12.5% to 8.5% in the past year.
- ELF has a relatively high debt to equity ratio of 0.64.
Is Elf Beauty stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 14 sell side analysts who give ratings on ELF, the consensus analyst rating on Elf Beauty is a Strong Buy
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent ELF Analyst Forecasts
Susan Anderson, a top 9% analyst from Canaccord Genuity maintains ELF with a strong buy rating and lowers their ELF price target from $150.00 to $128.00, on Aug 7, 2025.
Andrea Teixeira, a top 15% analyst from JP Morgan maintains ELF with a strong buy rating and lowers their ELF price target from $132.00 to $130.00, on Aug 7, 2025.
Peter Grom, a bottom 9% analyst from UBS maintains ELF with a hold rating and lowers their ELF price target from $120.00 to $112.00, on Aug 7, 2025.
Patty Kanada, a top 38% analyst from Goldman Sachs maintains ELF with a strong buy rating and raises their ELF price target from $120.00 to $137.00, on Aug 7, 2025.
Anna Lizzul, a top 21% analyst from Bank of America maintains ELF with a strong buy rating and raises their ELF price target from $113.00 to $135.00, on Jun 20, 2025.
Bank of America's Anna Lizzul raised their price target on Elf Beauty (NYSE: ELF) by 19.5% from $113 to $135 on 2025/06/20. The analyst maintained their Strong Buy rating on the stock.
Elf Beauty is expected to report its Q1 2026 earnings on 2025/07/30.
In an early preview note, Lizzul said they cut their sales estimate from +15% to +12% prior because of "soft early quarter scanner data, and their gross margin estimate from 70% to 69% because of tariff impacts not offset by price increases.
They expect non-marketing SG&A percentage growth above the rate of sales growth in the quarter, the analyst continued.
Overall, Lizzul told readers they reduced their Q1 EBITDA estimate on Elf Beauty from $90M to $69M.
Looking ahead, however, the analyst said the potential for sales acceleration is visible, as is gross margin improvement from price increases effective 2025/08/01, cost savings, and potential supplier concessions.
You can dig deeper into what analysts are forecasting on the Elf Beauty stock forecast page.
ELF Technicals
ELF Earnings
Last year, ELF earnings were $112.09M. In the last five year, ELF's earnings have gone up by 40% per year. This was faster than the Household & Personal Products industry average of 18.59%.
Last year, ELF revenue was $1.31B. Over the past five year, ELF's revenue has grown by 35.95% per year. This was faster than the Household & Personal Products industry average of 4.61%.
You can analyze ELF's earnings and revenue performance here.
Who is buying/selling ELF?
In the past 12 months, insiders at ELF have sold more shares than they have bought.
Kory Marchisotto, Senior Vice President Chief Marketing Officer of ELF, was the latest ELF insider to sell. They sold $1,893,478.53 worth of ELF stock on Sep 12, 2025.
Learn more about who owns ELF shares here.
Does ELF stock generate passive income?
No, Elf Beauty doesn't provide an income stream by paying out dividends.
ELF Social Trading Data
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Place your ELF purchase
You have two main options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally the best for newer investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at an exact price, place a limit order.
Press the Open Trade button and eToro will place the order.
If you need additional help investing in stocks on eToro, click the helpful video below:
Step 6: Track your ELF position
Now that you own some ELF stock, you'll want to stay up-to-date on your shares.
Start a watchlist to track your ELF stock.
ELF Feed
How to Buy Stock in Elf Beauty
To reiterate, here are the 6 steps you need to take to buy Elf Beauty stock right now:
- Decide where to buy Elf Beauty stock
- Create your brokerage account
- Deposit funds into your investment account
- Evaluate Elf Beauty stock
- Place your ELF purchase
- Track your ELF position
If you are looking for a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get notifications regarding your new investment in Elf Beauty, add ELF to your watchlist below.
Related Articles
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.