How to Buy El Pollo Loco Holdings Stock
El Pollo Loco Holdings Inc
El Pollo Loco Holdings, Inc. , through its subsidiary, El Pollo Loco, Inc. , develops, franchises, licenses, and operates quick-service restaurants under the El Pollo Loco name.
El Pollo Loco Holdings stock last closed at $10.27, down 3.3% from the previous day, and has decreased 2.56% in one year. It has underperformed other stocks in the Restaurants industry by 0.09 percentage points. El Pollo Loco Holdings stock is currently +23.88% from its 52-week low of $8.29, and -27.93% from its 52-week high of $14.25.
As of Jun 13, 2025, there are 30.05M shares of LOCO outstanding. The market capitalization of LOCO is $308.64M. In the past 24 hours, 288,000 LOCO shares were traded.
How to Buy El Pollo Loco Holdings Stock
Not sure how to invest in El Pollo Loco Holdings stock? Here's how.
- Figure out where to buy El Pollo Loco Holdings stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy El Pollo Loco Holdings stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Put funds into your investment account: Select your payment method and add your details.
- Analyze El Pollo Loco Holdings stock: The El Pollo Loco Holdings ticker symbol is LOCO. Is El Pollo Loco Holdings stock a good investment? Should you buy shares of LOCO? How do LOCO's underlying business fundamentals look? Do top analysts think El Pollo Loco Holdings is a good buy? Why has LOCO's stock price moved recently? (Hint: Our stock market analysis website can help you decide if LOCO is a good stock to buy).
- Make your LOCO trade: Decide if you will purchase LOCO shares at the current market price or use a limit order to buy LOCO stock at a particular price.
- Watch your LOCO investment: Create a watchlist to monitor your investment in El Pollo Loco Holdings stock.
Step 1: Figure out where to buy El Pollo Loco Holdings stock
You need a brokerage account to access the NASDAQ market and buy LOCO stock.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the right brokerage, you need to fill out some personal info so you are able to buy LOCO today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to create your new trading account.
- Submit your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you have filled out your info on investing apps, you can securely and quickly fund your account:
Watch the tutorial below to see the process of transferring money into your new investment account.
Step 4: Analyze El Pollo Loco Holdings stock
After you have chosen the best place to buy El Pollo Loco Holdings stock, it's absolutely critical to evaluate their stock before you buy, so you actually comprehend the risk and opportunity.
El Pollo Loco Holdings quick stats
LOCO Due Diligence Checks
WallStreetZen was designed to help average investors perform more accurate fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on LOCO's stock page.
Is LOCO stock undervalued or overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge LOCO's true value.
Using relative valuations methods:
- LOCO may be undervalued based on its P/E ratio of 12.08x, relative to Restaurants industry P/E ratio of 35.41x
- LOCO may be undervalued based on its P/B ratio of 1.16x, relative to Restaurants industry P/B ratio of 218.59x
- LOCO could be overvalued based on its PEG ratio of 6.34x
You can do more valuation research on LOCO's stock here.
How do LOCO Financials look?
Signs that LOCO is financially healthy:
- Total LOCO debt is lower than 5 years ago, relative to shareholder equity.
- LOCO earnings of $40.48M is not sufficient to cover its interest payments.
Signs that LOCO is not financially healthy:
- LOCO has a relatively high debt to equity ratio of 1.22.
- There are more long-term liabilities than short-term assets on the LOCO balance sheet.
- LOCO's operating cash flow of $40.35M allows it to safely service it's debt of $261.54M.
- There are more short-term liabilities than short-term assets on the LOCO balance sheet.
- LOCO profit margin has gone down from 5.6% to 5.3% in the past year.
Is El Pollo Loco Holdings stock a Buy, Hold, or Sell, according to analysts?
Out of 1 Wall Street analysts who monitor LOCO, the consensus analyst rating on El Pollo Loco Holdings is a Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
You can dive deeper into what analysts are projecting on the El Pollo Loco Holdings stock forecast page.
LOCO Technical Indicators
Is LOCO Growing Revenue?
Last year, LOCO earnings were $25.25M. In the past 5 year, LOCO's earnings have gone up by 2.26% per year. This was slower than the Restaurants industry average of 17.6%.
Last year, LOCO revenue was $476.03M. Over the last five year, LOCO's revenue has grown by 1.66% per year. This was slower than the Restaurants industry average of 10.02%.
You can analyze LOCO's earnings and revenue performance here.
Latest Insiders Trades at LOCO
In the last year, executives and large shareholders at LOCO have bought more shares than they have sold.
Mark Buller, Director of LOCO, was the latest LOCO insider to sell. They sold $124,993.00 worth of LOCO stock on Jun 6, 2025.
Get more info about who owns LOCO shares here.
Does LOCO stock generate passive income?
No, El Pollo Loco Holdings doesn't provide an income stream by paying out dividends.
What do other traders have to say about LOCO?
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your LOCO trade
You have two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually fine. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a given price, use a limit order.
Hit the Open button and eToro will execute your order.
If you need additional help buying stocks on eToro, click the helpful video below:
Step 6: Watch your LOCO investment
Now that you own some LOCO shares, you'll want to stay up-to-date on your investment.
Put LOCO on a watchlist to see the latest developments about your LOCO stock.
LOCO Feed
How to Buy Stock in El Pollo Loco Holdings
To reiterate, here are the 6 steps to buy El Pollo Loco Holdings stock:
- Figure out where to buy El Pollo Loco Holdings stock
- Open a brokerage account
- Put funds into your investment account
- Analyze El Pollo Loco Holdings stock
- Make your LOCO trade
- Watch your LOCO investment
If you require a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you would like to keep track of your new investment in El Pollo Loco Holdings, click below.
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