How to Buy Ebay Stock
Ebay Inc
eBay Inc. operates marketplace platforms that connect buyers and sellers in the United States and internationally. The company's Marketplace platform includes its online marketplace at ebay.
Ebay stock last closed at $82.63, down 1.5% from the previous day, and has increased 30.68% in one year. It has overperformed other stocks in the Internet Retail industry by 0.26 percentage points. Ebay stock is currently +40.74% from its 52-week low of $58.71, and -18.31% from its 52-week high of $101.15.
As of Dec 10, 2025, there are 452M EBAY shares outstanding. The market value of EBAY is $37.35B. In the past 24 hours, 4.81M EBAY shares were traded.
How to Buy Ebay Stock
Not sure how to invest in Ebay stock? Here's how.
- Decide where to buy Ebay stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Ebay stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your brokerage account: Pick your method of payment and add your information.
- Evaluate Ebay stock: The Ebay ticker symbol is EBAY. Is Ebay stock a good investment? Should you buy shares of EBAY? How do EBAY's underlying business fundamentals look? Do top analysts think Ebay is a good buy? Why has EBAY's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if EBAY is a good stock to buy).
- Make your EBAY purchase: Decide if you will purchase EBAY shares at the current market price or use a limit order to buy EBAY shares at a particular price.
- Track your investment in EBAY: Create a watchlist to key updates about your position in Ebay stock.
Step 1: Decide where to buy Ebay stock
You will need an online brokerage account to access the NASDAQ market and buy EBAY shares.
Our favorite brokerage: eToro
Based on our research, eToro is the best online stock brokerage. eToro gives you:
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- Social investing: eToro boasts a community of more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of other investors.
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- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the best brokerage, it's time to fill out some personal info so you can invest in EBAY stock today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to open your new trading account.
- Send your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have created your account on the highest rated app to buy and sell stocks, you can securely and quickly fund your account:
Check out the video below if you need help depositing funds into your brokerage account.
Step 4: Evaluate Ebay stock
After you have identified the best place to buy Ebay stock, it's very important to analyze their stock before you buy, so you can wrap your head around the risk and opportunity.
Ebay stock quick numbers
Ebay Fundamentals
WallStreetZen was designed to help part-time investors perform better fundamental analysis.
You can view all of the due diligence checks on EBAY's stock page.
Is EBAY stock undervalued?
Analysts use many financial metrics, analyses, models, and charts to gauge EBAY's intrinsic value.
Using relative valuations methods:
- EBAY may be undervalued based on its P/E ratio of 17.66x, relative to Internet Retail industry P/E ratio of 33.15x
- EBAY could be overvalued based on its P/B ratio of 7.91x, relative to Internet Retail industry P/B ratio of 5.32x
- EBAY may be overvalued based on its PEG ratio of 1.53x
You can do more valuation analysis on EBAY's stock here.
A quick look at EBAY Financials
Passed Health Checks:
- EBAY earnings of $2.58B is not sufficient to cover its interest payments.
- EBAY profit margin has gone up from 19.7% to 20.4% in the past year.
- EBAY's operating cash flow of $2.05B allows it to safely service it's debt of $7.02B.
- Total EBAY debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
- EBAY has a relatively high debt to equity ratio of 2.77.
- There are more long-term liabilities than short-term assets on the EBAY balance sheet.
- There are more short-term liabilities than short-term assets on the EBAY balance sheet.
Is it a good time to buy EBAY stock, according to Wall Street analysts?
Out of 24 Equities analysts who give recommendations on EBAY, the consensus analyst rating on EBAY is a Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Latest EBAY Analyst Ratings
Ken Gawrelski, a top 12% analyst from Wells Fargo maintains EBAY with a hold rating and raises their EBAY price target from $89.00 to $96.00, on Oct 30, 2025.
Thomas Champion, a top 6% analyst from Piper Sandler reiterates EBAY with a strong buy rating and raises their EBAY price target from $95.00 to $102.00, on Oct 30, 2025.
Deepak Mathivanan, a top 4% analyst from Cantor Fitzgerald maintains EBAY with a hold rating and raises their EBAY price target from $85.00 to $90.00, on Oct 30, 2025.
Bernie McTernan, a top 3% analyst from Needham maintains EBAY with a buy rating and raises their EBAY price target from $95.00 to $115.00, on Oct 30, 2025.
Kunal Madhukar, a top 13% analyst from UBS maintains EBAY with a hold rating and raises their EBAY price target from $87.00 to $100.00, on Oct 28, 2025.
You can dive deeper into what analysts are saying on the Ebay stock forecast page.
EBAY Momentum
Is EBAY Growing Revenue?
Last year, EBAY earnings were $2.18B. Over the last 5 year, EBAY's earnings have increased by -8.28% per year. This was slower than the Internet Retail industry average of 35.17%.
Last year, EBAY revenue was $10.71B. In the past 5 year, EBAY's revenue has gone up by 6.68% per year. This was slower than the Internet Retail industry average of 17.74%.
Dig into EBAY's earnings and revenue performance here.
What are EBAY executives and large shareholders up to?
Over the past year, executives and large shareholders at EBAY have sold more shares than they have bought.
Jamie Iannone, President and CEO of EBAY, was the latest EBAY insider to sell. They sold $489,580.80 worth of EBAY shares on Dec 3, 2025.
Dig into more about who owns EBAY stock here.
Does EBAY stock generate passive income?
Ebay pays a dividend of 1.4%, compared to the Internet Retail industry's average dividend yield of 9.9%. If you owned $1,000 of EBAY stock, you would have received $14.04 last year.
Ebay dividend payments have consistently grown over the past 7 years and have remained stable.
Get more data about Ebay dividend yield and history here.
Get analysis from other investors
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Make your EBAY purchase
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly fine. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at an exact dollar amount, use a limit order.
Press the Open Trade button and your broker will place the order.
If you need additional help with buying stocks on eToro, click the how to video below:
Step 6: Track your investment in EBAY
Now that you own some EBAY shares, you'll want to stay up-to-date on your stock purchase.
Start a watchlist to get alerted to the latest events about your EBAY stock.
EBAY Feed
How to Buy Stock in Ebay
To summarize, here are the 6 steps to buy stock in Ebay:
- Decide where to buy Ebay stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Evaluate Ebay stock
- Make your EBAY purchase
- Track your investment in EBAY
If you need a brokerage account, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get updates on your investment in Ebay, create your watchlist below.
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