How to Buy Draftkings Stock
Draftkings Inc
DraftKings Inc. operates as a leading digital enterprise specializing in sports entertainment and gaming.
Draftkings stock last closed at $18.59, down 3.93% from the previous day, and has decreased 46.72% in one year. It has overperformed other stocks in the Gambling industry by 0.05 percentage points. Draftkings stock is currently +0.38% from its 52-week low of $18.52, and -49.73% from its 52-week high of $36.98.
There are currently 496.45M shares of DKNG outstanding. The market cap of DKNG is $9.23B. In the past 24 hours, 17.84M DKNG shares were traded.
How to Buy Draftkings Stock
Not sure how to invest in Draftkings stock? Here's how.
- Decide where to buy Draftkings stock: You need to pick an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you decide where to buy Draftkings stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Select your payment method and add your details.
- Research Draftkings stock: The Draftkings ticker symbol is DKNG. Is Draftkings stock a good investment? Should you buy shares of DKNG? How do DKNG's underlying business fundamentals look? Do top analysts think Draftkings is a good buy? Why has DKNG's stock price moved recently? (Hint: Our stock research tools can help you understand if DKNG is a good stock to buy).
- Make your DKNG purchase: Decide if you will purchase DKNG shares at the current market price or use a limit order to buy DKNG shares at a given price.
- Keep an eye on your DKNG investment: Create a watchlist to important updates regarding your investment in Draftkings shares.
Step 1: Decide where to buy Draftkings stock
You will need an online brokerage account to access the NASDAQ market and buy DKNG stock.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Create your brokerage account
Now that you've selected your brokerage, the next step is to fill out some personal information so you can invest in DKNG today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to open a new trading account.
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Step 3: Deposit money your investment account
Now that you have filled out your info on the best stock broker app, you can securely and quickly fund your account:
Check out this video walkthrough for more details transferring money into your new brokerage account.
Step 4: Research Draftkings stock
After you have identified the best place to buy Draftkings stock, it's absolutely critical to research their stock before you invest, so you truly comprehend the risk as well as the opportunity.
Draftkings Numbers
DKNG Fundamentals
WallStreetZen was built to help part-time investors do better fundamental analysis quickly.
You can view all of the due diligence checks on DKNG's stock page.
Is DKNG stock undervalued or overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge DKNG's intrinsic value.
Using relative valuations methods:
- DKNG may be overvalued based on its P/B ratio of 16.21x, relative to Gambling industry P/B ratio of 2.87x
You can do more valuation research on DKNG's stock here.
DKNG Financial Summary
Positive Health Checks:
- DKNG profit margin has gone up from -5.6% to -2.7% in the past year.
- There are more short-term assets than short-term liabilities on the DKNG balance sheet.
- DKNG's operating cash flow of $670.95M allows it to safely service it's debt of $1.92B.
Negative Health Checks:
- DKNG earnings of -$126.07M is not sufficient to cover its interest payments.
- DKNG has a relatively high debt to equity ratio of 6.51.
- There are more long-term liabilities than short-term assets on the DKNG balance sheet.
- Total DKNG debt is higher than 5 years ago, relative to shareholder equity.
Is Draftkings stock a Buy, Hold, or Sell, according to analysts?
Out of 23 sell side analysts who give forecasts on DKNG, the consensus analyst rating on Draftkings is a Strong Buy
Please note that analyst forecasts are not stock recommendations, nor are they financial advice.
Latest DKNG Analyst Ratings
Peter Supino, a top 18% analyst from Wolfe Research initiates coverage on DKNG with a buy rating and announces their DKNG price target of $40.00, on Sep 2, 2026.
James Hardiman, a top 22% analyst from Citigroup maintains DKNG with a strong buy rating and raises their DKNG price target from $30.00 to $32.00, on Aug 11, 2026.
Citigroup's James Hardiman raised their price target on Draftkings (NASDAQ: DKNG) by 6.7% from $30 to $32 on 2026/08/11. The analyst maintained their Strong Buy rating on the stock.
DraftKings reported its Q2 2026 earnings.
Raising their price target, Hardiman opined that although the quarter's results missed consensus, they did offer data suggesting an "unprecedented customer acquisition opportunity" in the predictions category.
The prediction markets can add to DraftKings's addressable market, the analyst explained.
Earnings Report
For Q2 2026, DraftKings reported:
- EPS of $0.09, which missed the Zacks Consensus Estimate of $0.22 and Q2 2025's $0.38.
- Revenue of $1.44B, which missed the Zacks Consensus Estimate by 3.84% and Q2 2025's $1.51B.
For FY 2026, management guided:
- Revenue of $6.5B to $6.9B (unchanged).
CEO Jason Robins commented: “We delivered a strong second quarter and enter the back half of the year with real momentum, as our core business grew across handle, users, and engagement.
“Our Super App is now live nationwide, and Predictions is already growing faster than we anticipated.
"The similarity of Predictions customer metrics to Sportsbook customer metrics, our advantaged LTV position, and our playbook to innovate on a leading Predictions offering all underpin our confidence that we can win the category this NFL season and beyond.”
Chad Beynon, a bottom 4% analyst from Macquarie maintains DKNG with a buy rating and maintains their DKNG price target from $38.00 to $38.00, on Aug 11, 2026.
Daniel Politzer, a top 23% analyst from JP Morgan maintains DKNG with a strong buy rating and lowers their DKNG price target from $34.00 to $33.00, on Aug 10, 2026.
Currey Baker, a top 14% analyst from Guggenheim maintains DKNG with a strong buy rating and lowers their DKNG price target from $35.00 to $33.00, on Aug 10, 2026.
You can dive deeper into what analysts are projecting on the Draftkings stock forecast page.
DKNG Trading Indicators
DKNG Performance Numbers
Last year, DKNG revenue was $6.22B. During the last five year, DKNG's revenue has increased by 42.34% per year. This was faster than the Gambling industry average of 21.63%.
Dive into DKNG's earnings and revenue performance here.
Latest Insiders Trades at DKNG
Over the past 12 months, executives and large shareholders at DKNG have sold more shares than they have bought.
R. Stanton Dodge, CLO of DKNG, was the latest DKNG insider to sell. They sold $12,500.10 worth of DKNG stock on Oct 1, 2026.
Get more info about who owns DKNG shares here.
Can I get consistent income from DKNG stock?
No, Draftkings doesn't provide an income stream by paying out dividends.
What others are saying about DKNG
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your DKNG purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually fine for most investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a specific price limit, use a limit order.
Hit the Open Trade button and eToro will execute the order.
If you need additional info about buying stocks on eToro, click the helpful video below:
Step 6: Keep an eye on your DKNG investment
Now that you own some DKNG shares, you'll want to keep up with your new company.
Make a watchlist to track your DKNG stock.
DKNG Feed
How to Buy Stock in Draftkings
To summarize, here are the 6 steps to buy stock in Draftkings:
- Decide where to buy Draftkings stock
- Create your brokerage account
- Deposit money your investment account
- Research Draftkings stock
- Make your DKNG purchase
- Keep an eye on your DKNG investment
If you need a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get the latest news on your new investment in Draftkings, create your watchlist below.
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