How to Buy Draftkings Stock
Draftkings Inc
DraftKings Inc. operates a digital sports entertainment and gaming company. It offers multi-channel sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries.
Draftkings stock last closed at $21.27, down 0.7% from the previous day, and has decreased 43.55% in one year. It has underperformed other stocks in the Gambling industry by 0.05 percentage points. Draftkings stock is currently +1.82% from its 52-week low of $20.89, and -56.4% from its 52-week high of $48.78.
There are currently 492.99M shares of DKNG outstanding. The market cap of DKNG is $10.49B. In the past 24 hours, 17.03M DKNG shares were traded.
How to Buy Draftkings Stock
Not sure how to invest in Draftkings stock? Here's how.
- Decide where to buy Draftkings stock: You need to pick an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you decide where to buy Draftkings stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Select your payment method and add your details.
- Research Draftkings stock: The Draftkings ticker symbol is DKNG. Is Draftkings stock a good investment? Should you buy shares of DKNG? How do DKNG's underlying business fundamentals look? Do top analysts think Draftkings is a good buy? Why has DKNG's stock price moved recently? (Hint: Our stock research tools can help you understand if DKNG is a good stock to buy).
- Make your DKNG purchase: Decide if you will purchase DKNG shares at the current market price or use a limit order to buy DKNG shares at a given price.
- Keep an eye on your DKNG investment: Create a watchlist to important updates regarding your investment in Draftkings shares.
Step 1: Decide where to buy Draftkings stock
You will need an online brokerage account to access the NASDAQ market and buy DKNG stock.
Our favorite brokerage: eToro
Based on our research, eToro is the best brokerage. Here's why:
- You can invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still invest in the stock.
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- Social investing: eToro has a community with more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've selected your brokerage, the next step is to fill out some personal information so you can invest in DKNG today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to open a new trading account.
- Submit your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have filled out your info on the best stock broker app, you can securely and quickly fund your account:
Check out this video walkthrough for more details transferring money into your new brokerage account.
Step 4: Research Draftkings stock
After you have identified the best place to buy Draftkings stock, it's absolutely critical to research their stock before you invest, so you truly comprehend the risk as well as the opportunity.
Draftkings Numbers
DKNG Fundamentals
WallStreetZen was built to help part-time investors do better fundamental analysis quickly.
You can view all of the due diligence checks on DKNG's stock page.
Is DKNG stock undervalued or overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge DKNG's intrinsic value.
Using relative valuations methods:
- DKNG may be overvalued based on its P/E ratio of 2,127x, relative to Gambling industry P/E ratio of 445.27x
- DKNG may be overvalued based on its P/B ratio of 16.61x, relative to Gambling industry P/B ratio of 3.57x
- DKNG may be overvalued based on its PEG ratio of 4.41x
You can do additional valuation analysis on DKNG's stock here.
DKNG Financial Summary
Positive Health Checks:
- DKNG's operating cash flow of $662.86M allows it to safely service it's debt of $1.89B.
- DKNG profit margin has gone up from -10.6% to 0.1% in the past year.
- There are more short-term assets than short-term liabilities on the DKNG balance sheet.
Negative Health Checks:
- DKNG has a relatively high debt to equity ratio of 6.18.
- DKNG earnings of $27.93M is not sufficient to cover its interest payments.
- There are more long-term liabilities than short-term assets on the DKNG balance sheet.
- Total DKNG debt is higher than 5 years ago, relative to shareholder equity.
Is DKNG stock a Buy, Hold, or Sell, according to analysts?
Out of 26 Equities analysts who research DKNG, the consensus analyst rating on DKNG is a Strong Buy
Please note that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent DKNG Analyst Ratings
Bernie McTernan, a top 11% analyst from Needham reiterates DKNG with a buy rating and maintains their DKNG price target from $35.00 to $35.00, on Mar 3, 2026.
Ed Young, a top 34% analyst from Morgan Stanley maintains DKNG with a strong buy rating and lowers their DKNG price target from $53.00 to $40.00, on Feb 24, 2026.
Daniel Politzer, a top 16% analyst from JP Morgan maintains DKNG with a strong buy rating and lowers their DKNG price target from $41.00 to $32.00, on Feb 17, 2026.
Ben Miller, a top 44% analyst from Goldman Sachs maintains DKNG with a strong buy rating and lowers their DKNG price target from $54.00 to $31.00, on Feb 17, 2026.
Jeffrey Stantial, a bottom 5% analyst from Stifel Nicolaus maintains DKNG with a strong buy rating and lowers their DKNG price target from $44.00 to $40.00, on Feb 17, 2026.
You can dive deeper into what analysts are saying on the Draftkings stock forecast page.
DKNG Trading Indicators
DKNG Revenue
Last year, DKNG revenue was $6.05B. During the last 5 year, DKNG's revenue has increased by 58.02% per year. This was faster than the Gambling industry average of 27.02%.
You can research DKNG's earnings and revenue performance here.
What are DKNG executives and large shareholders up to?
In the last 12 months, insiders at DKNG have sold more shares than they have bought.
Jocelyn Moore, Director of DKNG, was the latest DKNG insider to sell. They sold $55,040.00 worth of DKNG stock on Mar 13, 2026.
Learn more about who owns DKNG stock here.
Can I get consistent income from DKNG stock?
No, Draftkings doesn't provide an income stream by paying out dividends.
What do other traders have to say about DKNG?
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Make your DKNG purchase
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly the easiest way to buy. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount, use a limit order.
Press the Open Trade button and eToro will execute the order.
If you want more help investing in stocks on eToro, click the helpful video below:
Step 6: Keep an eye on your DKNG investment
Now that you own some shares in DKNG, you'll want to keep up with your new stock purchase.
Put DKNG on a watchlist to get notified of important updates regarding your DKNG stock.
DKNG Feed
How to Buy Stock in Draftkings
To reiterate, here are the 6 steps for buying Draftkings stock:
- Decide where to buy Draftkings stock
- Create your brokerage account
- Deposit money your investment account
- Research Draftkings stock
- Make your DKNG purchase
- Keep an eye on your DKNG investment
If you are looking for a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep tabs on your new investment in Draftkings, create a watchlist today.
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