How to Buy Douglas Elliman Stock

Douglas Elliman Inc

Douglas Elliman is a real estate service company located in Florida, United States, which is part of the Real Estate sector, and is traded under the ticker DOUG on the NYSE exchange.

Douglas Elliman stock last closed at $1.74, up 0.58% from the previous day, and has decreased 34.34% in one year. It has overperformed other stocks in the Real Estate Services industry by 0.35 percentage points. Douglas Elliman stock is currently +26.09% from its 52-week low of $1.38, and -42.57% from its 52-week high of $3.03.

There are currently 90.95M shares of DOUG outstanding. The market capitalization of DOUG is $158.26M. In the past 24 hours, 379,000 DOUG shares were traded.

How to Buy Douglas Elliman Stock

Not sure how to invest in Douglas Elliman stock? Here's how.

  1. Choose where to buy Douglas Elliman stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you decide where to buy Douglas Elliman stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Put funds into your investment account: Select your method of payment and add your information.
  4. Analyze Douglas Elliman stock: The Douglas Elliman ticker symbol is DOUG. Is Douglas Elliman stock a good investment? Should you buy shares of DOUG? How do DOUG's underlying business fundamentals look? Do top analysts think Douglas Elliman is a good buy? Why has DOUG's stock price moved recently? (Hint: Our stock market analysis tools can help you understand if DOUG is a good stock to buy).
  5. Place your DOUG purchase: Decide if you will purchase DOUG shares at the current market price or use a limit order to buy DOUG shares at a specific price.
  6. Track your investment in DOUG: Create a watchlist to important notifications about your position in Douglas Elliman stock.

Step 1: Choose where to buy Douglas Elliman stock

You need a brokerage account in order to access the NYSE market and buy DOUG shares.

A brokerage account is an investment account that enables you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've chosen your brokerage, it's time to fill out some personal info so you are able to invest in DOUG stock today.

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Step 3: Put funds into your investment account

Now that you've filled out your info on a mobile trading app, you need to deposit funds:

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Step 4: Analyze Douglas Elliman stock

Once you have decided on the best place to buy Douglas Elliman stock, it's very important to research their stock before you buy, so you truly wrap your head around the risk and upside.

Douglas Elliman shares at a glance

DOUG Price
$1.74
1w %
4.19%
1y %
-34.34%
5y %
N/A
P/E
2.64x
P/B
0.9x
P/S
0.16x
PEG
0.21x
Revenue
$995.32M
Earnings
$56.99M
Fore. Rev. Growth
N/A
Fore. Earn. Growth
N/A
Market Cap
$158.26M
Next Earnings
N/A
Next Dividend
N/A

Douglas Elliman Fundamentals

WallStreetZen was created to help average investors perform more in-depth fundamental analysis.

You can see all of the due diligence checks on DOUG's stock page.

Is DOUG stock properly valued?

You can use a variety of different financial metrics, analyses, models, and charts to gauge DOUG's true value.

Using relative valuations methods:

  • DOUG could be undervalued based on its P/E ratio of 2.64x, relative to Real Estate Services industry P/E ratio of 29.21x
  • DOUG may be undervalued based on its P/B ratio of 0.9x, relative to Real Estate Services industry P/B ratio of 2.52x
  • DOUG could be undervalued based on its PEG ratio of 0.21x

You can do more valuation research on DOUG's stock here.

DOUG Financial Health Overview

Passed Health Checks:

  • DOUG has $126.88M in cash and short term investments. This is sufficient to cover its annual cash burn of $7.04M.
  • There are more short-term assets than short-term liabilities on the DOUG balance sheet.
  • There are more short-term assets than long-term liabilities on the DOUG balance sheet.
  • DOUG has cash burn of 7035000. It has enough cash and short-term investments to cover this for at least one year.
  • DOUG profit margin has gone up from -5.8% to 5.7% in the past year.

Failed Health Checks:

  • Total DOUG debt is higher than 5 years ago, relative to shareholder equity.
  • DOUG has a relatively high debt to equity ratio of 1.56.

Is Douglas Elliman stock a Buy, Hold, or Sell, according to analysts?

Out of 1 Wall Street analysts who track DOUG, the consensus analyst rating on Douglas Elliman is a Hold

Please keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.

You can dive deeper into what analysts are saying on the Douglas Elliman stock forecast page.

Metrics for Advanced DOUG Traders

SMA10
1.62
SMA20
1.57
SMA50
1.6
SMA100
1.72
SMA200
1.85
MACD
0.03
MACD Signal
0
MACD Histogram
0.02
RSI
61.98
Stochastic %K
65.72
Stochastic %D
59.68
StochRSI %K
90.68
StochRSI %D
77.72

DOUG Earnings

Last year, DOUG earnings were $56.99M. During the last 4 year, DOUG's earnings have grown by 17.18% per year. This was faster than the Real Estate Services industry average of 0.34%.

Last year, DOUG revenue was $995.32M. In the last five year, DOUG's revenue has increased by -5% per year. This was slower than the Real Estate Services industry average of 201.1%.

You can analyze DOUG's earnings and revenue performance here.

What are DOUG executives and large shareholders up to?

Over the last 12 months, insiders at DOUG have sold more shares than they have bought.

Bradley Harris Brodie, CLO;Sec;SVP of DOUG, was the latest DOUG insider to sell. They sold $49,358.15 worth of DOUG shares on Aug 13, 2026.

Research more about who owns DOUG stock here.

Does DOUG stock generate passive income?

No, Douglas Elliman doesn't provide an income stream by paying out dividends.

DOUG Social Trading Data

One of the reasons eToro is our favorite brokerage is because of its social trading community.

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Step 5: Place your DOUG purchase

You have two primary options:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are mostly sufficient.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a specific dollar amount, place a limit order.

Click the Open button and eToro will place the order.

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Step 6: Track your investment in DOUG

Now that you own some shares in DOUG, you'll want to keep up with your company.

Put DOUG on a watchlist to track the latest developments regarding your DOUG stock.

DOUG Feed

How to Buy Stock in Douglas Elliman

To reiterate, here are the 6 steps you need to take to buy Douglas Elliman stock right now:

  1. Choose where to buy Douglas Elliman stock
  2. Sign up for a brokerage account
  3. Put funds into your investment account
  4. Analyze Douglas Elliman stock
  5. Place your DOUG purchase
  6. Track your investment in DOUG

If you need a brokerage account, eToro is our recommended venue.

Get Started with eToro Today
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If you want to keep an eye on your investment in Douglas Elliman, click the button below.

NYSE: DOUG
$1.74+0.01 (+0.58%)
Updated Nov 11, 2026
Open eToro Account
Your capital is at risk.
NYSE: DOUG
$1.74+0.01 (+0.58%)
Updated Nov 11, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Douglas Elliman share?

As of Nov 11, 2026, it costs $1.74 to buy one share of Douglas Elliman stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $0.87, you can buy 0.5 shares of DOUG.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Douglas Elliman stock?

According to 1 Wall Street analysts who monitor Douglas Elliman, their consensus recommendation is to hold Douglas Elliman stock.

What is the best way to buy Douglas Elliman stock?

One way to place an order for Douglas Elliman stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.