How to Buy Dick's Sporting Goods Stock
Dick's Sporting Goods Inc
Dick's Sporting Goods is a retail company located in Pennsylvania, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker DKS on the NYSE exchange.
Dick's Sporting Goods stock last closed at $225.81, up 1.62% from the previous day, and has increased 18.05% in one year. It has overperformed other stocks in the Specialty Retail industry by 0.19 percentage points. Dick's Sporting Goods stock is currently +35.19% from its 52-week low of $167.03, and -4.85% from its 52-week high of $237.31.
At the moment, there are 89.04M shares of DKS outstanding. The market capitalization of DKS is $20.11B. In the past 24 hours, 535,000 DKS shares were traded.
How to Buy Dick's Sporting Goods Stock
Wondering how to invest in Dick's Sporting Goods stock? Here's how.
- Choose where to buy Dick's Sporting Goods stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you decide where to buy Dick's Sporting Goods stock.
- Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your investment account: Select your payment method and add your info.
- Evaluate Dick's Sporting Goods stock: The Dick's Sporting Goods ticker symbol is DKS. Is Dick's Sporting Goods stock a good investment? Should you buy shares of DKS? How do DKS's underlying business fundamentals look? Do top analysts think Dick's Sporting Goods is a good buy? Why has DKS's stock price moved recently? (Hint: Our stock research website can help you figure out if DKS is a good stock to buy).
- Place your DKS buy order: Decide if you will purchase DKS shares at the current market price or use a limit order to buy DKS shares at a particular price.
- Watch your investment in DKS: Create a watchlist to track your new investment in Dick's Sporting Goods stock.
Step 1: Choose where to buy Dick's Sporting Goods stock
You need an online brokerage account in order to access the NYSE market and buy DKS shares.
Our preferred brokerage: eToro
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Get $10 towards your share purchase by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Open your brokerage account
Now that you've chosen your brokerage, you'll need to fill out some personal details so you can buy DKS today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to start a new trading account.
- Send your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've finished signing up on stock apps to use, you need to deposit funds:
Check out the walkthrough below for more details transferring funds into your investment account.
Step 4: Evaluate Dick's Sporting Goods stock
Once you have decided on the best place to buy Dick's Sporting Goods stock, it's critical to research their stock before you invest, so you actually understand the risk as well as the upside.
Dick's Sporting Goods shares at a glance
DKS Due Diligence Checks
WallStreetZen was built to help everyday investors do more accurate fundamental analysis in less time.
You can view all of the due diligence checks on DKS's stock page.
What is the fair value of DKS stock?
Investors use many financial metrics, analyses, models, and charts to gauge DKS's intrinsic value.
Using relative valuations ratios:
- DKS may be undervalued based on its P/E ratio of 22.09x, relative to Specialty Retail industry P/E ratio of 34.9x
- DKS could be undervalued based on its P/B ratio of 3.63x, relative to Specialty Retail industry P/B ratio of 8.49x
- DKS could be overvalued based on its PEG ratio of 1.28x
You can do additional valuation analysis on DKS's stock here.
A quick look at DKS Financials
Signs that DKS is financially healthy:
- There are more short-term assets than short-term liabilities on the DKS balance sheet.
- Total DKS debt is lower than 5 years ago, relative to shareholder equity.
- DKS earnings of $1.21B is not enough to cover its interest payments.
Signs that DKS is not financially healthy:
- DKS profit margin has gone down from 8.7% to 4.9% in the past year.
- DKS has a relatively high debt to equity ratio of 2.14.
- There are more long-term liabilities than short-term assets on the DKS balance sheet.
- DKS's operating cash flow of $1.54B allows it to safely service it's debt of $7.75B.
Do analysts think it's a good time to buy Dick's Sporting Goods stock
Out of 8 sell side analysts who research DKS, the consensus analyst rating on Dick's Sporting Goods is a Strong Buy
It's important to keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Latest DKS Analyst Upgrades/Downgrades
Ike Boruchow, a top 6% analyst from Wells Fargo maintains DKS with a hold rating and lowers their DKS price target from $225.00 to $200.00, on Mar 13, 2026.
Michael Baker, a top 7% analyst from DA Davidson maintains DKS with a strong buy rating and lowers their DKS price target from $270.00 to $245.00, on Nov 26, 2025.
John Kernan, a top 11% analyst from TD Cowen maintains DKS with a hold rating and lowers their DKS price target from $234.00 to $226.00, on Nov 26, 2025.
You can dig deeper into what analysts are projecting on the Dick's Sporting Goods stock forecast page.
DKS Momentum
How is DKS performing as a company?
Last year, DKS earnings were $849.24M. During the last 5 year, DKS's earnings have grown by 10.19% per year. This was slower than the Specialty Retail industry average of 31.25%.
Last year, DKS revenue was $17.22B. Over the past 5 year, DKS's revenue has increased by 12.43% per year. This was faster than the Specialty Retail industry average of 8.88%.
Dig into DKS's earnings and revenue performance here.
Who is buying/selling DKS?
In the last year, insiders at DKS have sold more shares than they have bought.
Julie Lodgejarrett, EVP Chf People Purpose Ofcr of DKS, was the latest DKS insider to buy. They bought $53,074.80 worth of DKS stock on Apr 17, 2026.
Learn more about who owns DKS stock here.
Does DKS stock generate passive income?
Dick's Sporting Goods pays a dividend of 2.17%, compared to the Specialty Retail industry's average dividend yield of 19.63%. If you owned $1,000 of DKS stock, you would have been paid $21.65 in the past 12 months.
Dick's Sporting Goods dividend payments have consistently grown over the past decade but have not remained stable.
Get more analysis about Dick's Sporting Goods dividend yield and history here.
What others are saying about DKS
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Place your DKS buy order
There are two main options:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are usually sufficient. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at an exact price, place a limit order.
Press the Open button and eToro will place the order.
If you need more info about buying stocks on eToro, watch the helpful video below:
Step 6: Watch your investment in DKS
Now that you own some DKS shares, you'll want to keep up with your shares.
Add DKS to a watchlist to track the latest developments regarding your DKS stock.
DKS Feed
How to Buy Stock in Dick's Sporting Goods
To reiterate, here are the 6 steps to buy stock in Dick's Sporting Goods:
- Choose where to buy Dick's Sporting Goods stock
- Open your brokerage account
- Deposit money your investment account
- Evaluate Dick's Sporting Goods stock
- Place your DKS buy order
- Watch your investment in DKS
If you are looking for a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you would like to get updates on your investment in Dick's Sporting Goods, create a watchlist on WallStreetZen today.
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