WallStreetZenWallStreetZen

How to Buy Diageo Stock

Diageo PLC

Diageo is a wine company located in United Kingdom, which is part of the Consumer Defensive sector, and is traded under the ticker DEO on the NYSE exchange.

Diageo stock last closed at $132.64, down 0.24% from the previous day, and has decreased 21.99% in one year. It has underperformed other stocks in the Beverages - Wineries & Distilleries industry by 0.07 percentage points. Diageo stock is currently +1.13% from its 52-week low of $131.16, and -26.22% from its 52-week high of $179.78.

At the moment, there are 2.46B DEO shares outstanding. The market capitalization of DEO is $81.57B. In the past 24 hours, 582,949 DEO shares were traded.

How to Buy Diageo Stock

Not sure how to invest in Diageo stock? Here's how.
  1. Choose where to buy Diageo stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you choose where to buy Diageo stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Fund your brokerage account: Pick your method of payment and add your details.
  4. Analyze Diageo stock: The Diageo ticker symbol is DEO. Is Diageo stock a good investment? Should you buy shares of DEO? How do DEO's underlying business fundamentals look? Do top analysts think Diageo is a good buy? Why has DEO's stock price moved recently? (Hint: Our stock research website can help you decide if DEO is a good stock to buy).
  5. Execute your DEO purchase: Decide if you will purchase DEO shares at the current market price or use a limit order to purchase DEO stock at a specific price.
  6. Keep tabs on your DEO position: Create a watchlist to track your new investment in Diageo stock.

Step 1: Choose where to buy Diageo stock

You need a brokerage account in order to access the NYSE market and buy DEO stock.

A brokerage account allows you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

In our opinion, eToro is the best brokerage. eToro gives you:

  • Invest in stocks with zero commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
  • Access to global markets: From Tech to Utilities, New York to Shanghai — you can fill your portfolio with stocks from the world's leading stock exchanges.
  • Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other assets: Such as ETFs and cryptocurrencies.

Get $10 towards your share purchase by creating an account with eToro now.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Sign up for a brokerage account

Now that you've picked the best brokerage, the next step is to fill out some personal information so you are able to buy DEO today.

How to Start a New Brokerage Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Enter your personal details to open your new brokerage account.
  1. Send your data by clicking the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Fund your brokerage account

Now that you've filled out your info on one of the most highly reviewed stock market apps, you can securely and quickly fund your account:

Watch this video walkthrough if you need help transferring funds into your new investment account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Analyze Diageo stock

Once you have chosen the best place to buy Diageo stock, it's absolutely critical to analyze their stock prior to investing, so you can wrap your head around the risk and upside.

Diageo Metrics

DEO Price
$132.64
1w %
-2.13%
1y %
-21.99%
5y %
-23.15%
P/E
15.48x
P/B
8.03x
P/S
3.39x
PEG
N/A
Revenue
$22.22B
Earnings
$4.85B
Fore. Rev. Growth
1.72%
Fore. Earn. Growth
-1.77%
Market Cap
$81.57B
Next Earnings
N/A
Next Dividend
N/A

Fundamentals of DEO

WallStreetZen was created to help everyday investors perform better fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on DEO's stock page.

Is DEO stock properly valued?

Investors use many financial metrics, analyses, models, and charts to gauge DEO's true value.

Using relative valuations measures:

  • DEO could be undervalued based on its P/E ratio of 15.48x, relative to Beverages - Wineries & Distilleries industry P/E ratio of 19.63x
  • DEO could be overvalued based on its P/B ratio of 8.03x, relative to Beverages - Wineries & Distilleries industry P/B ratio of 5.75x

You can do more valuation analysis on DEO's stock here.

DEO Financial Health Overview

Passed Financial Due Diligence Checks:

  • DEO profit margin has gone up from 21% to 21.8% in the past year.
  • There are more short-term assets than short-term liabilities on the DEO balance sheet.
  • DEO's operating cash flow of $6.21B allows it to safely service it's debt of $22.87B.
  • DEO earnings of $6.11B is not enough to cover its interest payments.

Failed Financial Due Diligence Checks:

  • There are more long-term liabilities than short-term assets on the DEO balance sheet.
  • Total DEO debt is higher than 5 years ago, relative to shareholder equity.
  • DEO has a relatively high debt to equity ratio of 3.37.

You can dig deeper into what analysts are forecasting on the Diageo stock forecast page.

Metrics for Advanced DEO Traders

SMA10
134.72
SMA20
137.26
SMA50
139.37
SMA100
143.39
SMA200
146.63
MACD
-1.67
MACD Signal
-1.5
MACD Histogram
-0.17
RSI
37.55
Stochastic %K
25.65
Stochastic %D
39.37
StochRSI %K
54.13
StochRSI %D
67.36

DEO Growth Numbers

Last year, DEO earnings were $4.85B. In the last five year, DEO's earnings have increased by 5.16% per year. This was faster than the Beverages - Wineries & Distilleries industry average of 0.18%.

Last year, DEO revenue was $22.22B. In the past five year, DEO's revenue has gone up by 5.96% per year. This was slower than the Beverages - Wineries & Distilleries industry average of 6.75%.

Dig into DEO's earnings and revenue performance here.

Are DEO executives and large shareholders buying or selling the stock?

Over the last 12 months, insiders at DEO have not bought or sold any shares.

Research more about who owns DEO stock here.

Does DEO provide a stable income stream?

Diageo pays a dividend of 3.11%, compared to the Beverages - Wineries & Distilleries industry's average dividend yield of 1.43%. If you owned $1,000 of DEO stock, you would have been paid $31.13 in the past 12 months.

Diageo dividend payments have not consistently grown over the past decade and have not remained stable.

Get more data about Diageo dividend yield and history here.

What do other investors have to say about DEO?

One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to learn what other investors have to say.

Step 5: Execute your DEO purchase

There are two primary options:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are generally the best for newer investors.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at an exact dollar amount, use a limit order.

Press the Open button and eToro will execute the order.

If you want additional help investing in stocks on eToro, click the how to video below:

Open eToro Account

Step 6: Keep tabs on your DEO position

Now that you own some DEO stock, you'll want to keep up with your shares.

Make a watchlist to track the latest developments regarding your DEO stock.

DEO Feed

How to Buy Stock in Diageo

To summarize, here are the 6 steps to buy stock in Diageo:

  1. Choose where to buy Diageo stock
  2. Sign up for a brokerage account
  3. Fund your brokerage account
  4. Analyze Diageo stock
  5. Execute your DEO purchase
  6. Keep tabs on your DEO position

If you are looking for a brokerage, eToro is our favorite option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get updates on your new investment in Diageo, hit the button below to create your watchlist.

NYSE: DEO
$132.64-0.32 (-0.24%)
Updated Jun 11, 2024
Open eToro Account
NYSE: DEO
$132.64-0.32 (-0.24%)
Updated Jun 11, 2024
Open eToro Account

FAQ

How much does it cost to buy one Diageo share?

As of Jun 11, 2024, it costs $132.64 to buy one share of Diageo stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.075 shares of DEO.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Diageo stock?

One way to place an order for Diageo stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.