How to Buy Diageo Stock
Diageo PLC
Diageo is a wine company located in United Kingdom, which is part of the Consumer Defensive sector, and is traded under the ticker DEO on the NYSE exchange.
Diageo stock last closed at $115.33, up 0.81% from the previous day, and has decreased 12.87% in one year. It has overperformed other stocks in the Beverages - Wineries & Distilleries industry by 0.25 percentage points. Diageo stock is currently +19.57% from its 52-week low of $96.45, and -19.2% from its 52-week high of $142.73.
At the moment, there are 2.43B DEO shares outstanding. The market capitalization of DEO is $70.13B. In the past 24 hours, 1.07M DEO shares were traded.
How to Buy Diageo Stock
Not sure how to invest in Diageo stock? Here's how.
- Choose where to buy Diageo stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you choose where to buy Diageo stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Fund your brokerage account: Pick your method of payment and add your details.
- Analyze Diageo stock: The Diageo ticker symbol is DEO. Is Diageo stock a good investment? Should you buy shares of DEO? How do DEO's underlying business fundamentals look? Do top analysts think Diageo is a good buy? Why has DEO's stock price moved recently? (Hint: Our stock research website can help you decide if DEO is a good stock to buy).
- Execute your DEO purchase: Decide if you will purchase DEO shares at the current market price or use a limit order to purchase DEO stock at a specific price.
- Keep tabs on your DEO position: Create a watchlist to track your new investment in Diageo stock.
Step 1: Choose where to buy Diageo stock
You need a brokerage account in order to access the NYSE market and buy DEO stock.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've picked the best brokerage, the next step is to fill out some personal information so you are able to buy DEO today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to open your new brokerage account.
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Step 3: Fund your brokerage account
Now that you've filled out your info on one of the most highly reviewed stock market apps, you can securely and quickly fund your account:
Watch this video walkthrough if you need help transferring funds into your new investment account.
Step 4: Analyze Diageo stock
Once you have chosen the best place to buy Diageo stock, it's absolutely critical to analyze their stock prior to investing, so you can wrap your head around the risk and upside.
Diageo Metrics
Fundamentals of DEO
WallStreetZen was created to help everyday investors perform better fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on DEO's stock page.
Is DEO stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge DEO's true value.
Using relative valuations measures:
- DEO could be undervalued based on its P/E ratio of 20.15x, relative to Beverages - Wineries & Distilleries industry P/E ratio of -0.95x
- DEO could be overvalued based on its P/B ratio of 4.68x, relative to Beverages - Wineries & Distilleries industry P/B ratio of 4.13x
- DEO may be overvalued based on its PEG ratio of 2.02x
You can do additional valuation research on DEO's stock here.
A quick look at DEO Financials
Passed Financial Due Diligence Checks:
- DEO earnings of $4.53B is not enough to cover its interest payments.
- There are more short-term assets than short-term liabilities on the DEO balance sheet.
- Total DEO debt is lower than 5 years ago, relative to shareholder equity.
Failed Financial Due Diligence Checks:
- There are more long-term liabilities than short-term assets on the DEO balance sheet.
- DEO's operating cash flow of $5.81B allows it to safely service it's debt of $33.48B.
- DEO profit margin has gone down from 19.1% to 11.6% in the past year.
- DEO has a relatively high debt to equity ratio of 3.26.
You can dive deeper into what analysts are forecasting on the Diageo stock forecast page.
DEO Momentum
How are DEO Revenues/Earnings doing?
Last year, DEO earnings were $3.18B. During the last five year, DEO's earnings have grown by 13.78% per year. This was faster than the Beverages - Wineries & Distilleries industry average of 8.39%.
Last year, DEO revenue was $27.36B. In the last five year, DEO's revenue has grown by 13.27% per year. This was faster than the Beverages - Wineries & Distilleries industry average of 9.91%.
You can analyze DEO's earnings and revenue performance here.
Latest Insiders Trades at DEO
Over the past 12 months, executives and large shareholders at DEO have not bought or sold any shares.
Dig into more about who owns DEO stock here.
Can I rely on DEO as an income stream?
Diageo pays a dividend of 3.59%, compared to the Beverages - Wineries & Distilleries industry's average dividend yield of 2.11%. If you owned $1,000 worth of DEO stock, you would have been paid $35.89 last year.
Diageo dividend payments have not consistently grown over the past decade and have not remained stable.
Find more data about Diageo dividend yield and history here.
DEO Social Trading Data
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Execute your DEO purchase
There are two main options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly sufficient. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a specific price, place a limit order.
Press the Open button and your broker will place the order.
If you want more info about buying stocks on eToro, click the helpful video below:
Step 6: Keep tabs on your DEO position
Now that you own some DEO shares, you'll want to keep up with your stock purchase.
Start a watchlist to get alerted to the latest events about your DEO stock.
DEO Feed
How to Buy Stock in Diageo
To summarize, here are the 6 steps to buy Diageo stock:
- Choose where to buy Diageo stock
- Sign up for a brokerage account
- Fund your brokerage account
- Analyze Diageo stock
- Execute your DEO purchase
- Keep tabs on your DEO position
If you need a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to track your new investment in Diageo, create a watchlist today.
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