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How to Buy Deluxe Stock

Deluxe Corp

Deluxe is a advertising agency company located in Minnesota, United States, which is part of the Communication Services sector, and is traded under the ticker DLX on the NYSE exchange.

Deluxe stock last closed at $18.95, up 0.85% from the previous day, and has increased 23.21% in one year. It has overperformed other stocks in the Advertising Agencies industry by 0.23 percentage points. Deluxe stock is currently +39.26% from its 52-week low of $13.61, and -13.75% from its 52-week high of $21.97.

At the moment, there are 43.85M DLX shares outstanding. The market capitalization of DLX is $830.96M. In the past 24 hours, 219,719 DLX shares were traded.

How to Buy Deluxe Stock

Wondering how to invest in Deluxe stock? Here's how.
  1. Choose where to buy Deluxe stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you choose where to buy Deluxe stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Fund your investment account: Pick your method of payment and add your details.
  4. Research Deluxe stock: The Deluxe ticker symbol is DLX. Is Deluxe stock a good investment? Should you buy shares of DLX? How do DLX's underlying business fundamentals look? Do top analysts think Deluxe is a good buy? Why has DLX's stock price moved recently? (Hint: Our stock analysis website can help you figure out if DLX is a good stock to buy).
  5. Make your DLX trade: Decide if you will purchase DLX shares at the current market price or use a limit order to purchase DLX stock at a particular price.
  6. Get notifications regarding your DLX position: Create a watchlist to track your position in Deluxe shares.

Step 1: Choose where to buy Deluxe stock

You need an online brokerage account in order to access the NYSE market and buy DLX shares.

A brokerage account enables you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Create your brokerage account

Now that you've selected your brokerage, you need to fill out some personal information so you can invest in DLX today.

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Step 3: Fund your investment account

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Step 4: Research Deluxe stock

After you have identified the best place to buy Deluxe stock, it's critical to analyze their stock prior to investing, so you truly comprehend the risk and opportunity.

Deluxe quick stats

DLX Price
$18.95
1w %
-2.97%
1y %
23.21%
5y %
-59.16%
P/E
31.58x
P/B
1.37x
P/S
0.38x
PEG
N/A
Revenue
$2.19B
Earnings
$26.12M
Fore. Rev. Growth
-1.4%
Fore. Earn. Growth
N/A
Market Cap
$830.96M
Next Earnings
May 2, 2024
Next Dividend
N/A

Deluxe Overview

WallStreetZen was created to help part-time investors do more in-depth fundamental analysis.

You can view all of the due diligence checks on DLX's stock page.

How is DLX stock valued?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge DLX's fair value.

Using relative valuations measures:

  • DLX could be overvalued based on its P/E ratio of 31.58x, relative to Advertising Agencies industry P/E ratio of 27.85x
  • DLX could be undervalued based on its P/B ratio of 1.37x, relative to Advertising Agencies industry P/B ratio of 3.24x

You can access additional valuation research on DLX's stock here.

DLX Financial Health

Failed Financial Due Diligence Checks:

  • DLX has a relatively high debt to equity ratio of 4.1.
  • DLX earnings of $165.34M is not sufficient to cover its interest payments.
  • DLX's operating cash flow of $198.37M allows it to safely service it's debt of $1.65B.
  • DLX profit margin has gone down from 2.9% to 1.2% in the past year.
  • Total DLX debt is higher than 5 years ago, relative to shareholder equity.
  • There are more short-term liabilities than short-term assets on the DLX balance sheet.
  • There are more long-term liabilities than short-term assets on the DLX balance sheet.

You can dive deeper into what analysts are saying on the Deluxe stock forecast page.

DLX Technicals

SMA10
19.36
SMA20
19.83
SMA50
19.68
SMA100
19.72
SMA200
19.32
MACD
-0.23
MACD Signal
-0.08
MACD Histogram
-0.15
RSI
41.46
Stochastic %K
11.29
Stochastic %D
9.29
StochRSI %K
11.13
StochRSI %D
4.59

How are DLX Revenues/Earnings doing?

Last year, DLX earnings were $26.12M. During the past 5 year, DLX's earnings have gone up by -28.36% per year. This was slower than the Advertising Agencies industry average of -6.8%.

Last year, DLX revenue was $2.19B. Over the last 5 year, DLX's revenue has increased by 1.87% per year. This was slower than the Advertising Agencies industry average of 3.38%.

Dig into DLX's earnings and revenue performance here.

Are DLX executives and large shareholders buying or selling the stock?

Over the past 12 months, executives and large shareholders at DLX have sold more shares than they have bought.

Telisa L. Yancy, Director of DLX, was the latest DLX insider to buy. They bought $27,506.85 worth of DLX shares on Mar 15, 2024.

Dig into more about who owns DLX stock here.

Can I rely on DLX as an income stream?

Deluxe pays a dividend of 6.33%, compared to the Advertising Agencies industry's average dividend yield of 5.83%. If you owned $1,000 of DLX stock, you would have been paid $63.32 in the past year.

Deluxe dividend payments have not consistently grown over the past decade but have remained stable.

Get more info about Deluxe dividend yield and history here.

What others are saying about DLX

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Step 5: Make your DLX trade

You have two primary order types:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are usually the best for newer investors.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a given price, use a limit order.

Click the Open button and your broker will place the order.

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Step 6: Get notifications regarding your DLX position

Now that you own some DLX shares, you'll want to keep up with your new company.

Create a watchlist to get alerted to the latest events about your DLX stock.

DLX Feed

How to Buy Stock in Deluxe

To summarize, here are the 6 steps to buy stock in Deluxe:

  1. Choose where to buy Deluxe stock
  2. Create your brokerage account
  3. Fund your investment account
  4. Research Deluxe stock
  5. Make your DLX trade
  6. Get notifications regarding your DLX position

If you need a brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to keep track of your investment in Deluxe, create a watchlist today.

NYSE: DLX
$18.95+0.16 (+0.85%)
Updated Apr 18, 2024
Open eToro Account
NYSE: DLX
$18.95+0.16 (+0.85%)
Updated Apr 18, 2024
Open eToro Account

FAQ

How much does it cost to buy one Deluxe share?

As of Apr 18, 2024, it costs $18.95 to buy one share of Deluxe stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $9, you can buy 0.475 shares of DLX.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Deluxe stock?

One way to place an order for Deluxe stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.