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How to Buy Deluxe Stock

Deluxe Corp

Deluxe is a advertising agency company located in Minnesota, United States, which is part of the Communication Services sector, and is traded under the ticker DLX on the NYSE exchange.

Deluxe stock last closed at $21.78, up 0.51% from the previous day, and has increased 34.94% in one year. It has overperformed other stocks in the Advertising Agencies industry by 0.38 percentage points. Deluxe stock is currently +36.7% from its 52-week low of $15.93, and -9.25% from its 52-week high of $24.00.

At the moment, there are 44.05M DLX shares outstanding. The market capitalization of DLX is $959.32M. In the past 24 hours, 220,042 DLX shares were traded.

How to Buy Deluxe Stock

Wondering how to invest in Deluxe stock? Here's how.
  1. Choose where to buy Deluxe stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you choose where to buy Deluxe stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Fund your investment account: Pick your method of payment and add your details.
  4. Research Deluxe stock: The Deluxe ticker symbol is DLX. Is Deluxe stock a good investment? Should you buy shares of DLX? How do DLX's underlying business fundamentals look? Do top analysts think Deluxe is a good buy? Why has DLX's stock price moved recently? (Hint: Our stock analysis website can help you figure out if DLX is a good stock to buy).
  5. Make your DLX trade: Decide if you will purchase DLX shares at the current market price or use a limit order to purchase DLX stock at a particular price.
  6. Get notifications regarding your DLX position: Create a watchlist to track your position in Deluxe shares.

Step 1: Choose where to buy Deluxe stock

You need an online brokerage account in order to access the NYSE market and buy DLX shares.

A brokerage account enables you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Create your brokerage account

Now that you've selected your brokerage, you need to fill out some personal information so you can invest in DLX today.

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Step 3: Fund your investment account

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Step 4: Research Deluxe stock

After you have identified the best place to buy Deluxe stock, it's critical to analyze their stock prior to investing, so you truly comprehend the risk and opportunity.

Deluxe quick stats

DLX Price
$21.78
1w %
0%
1y %
34.94%
5y %
-45.7%
P/E
27.57x
P/B
1.58x
P/S
0.44x
PEG
0.13x
Revenue
$2.18B
Earnings
$34.17M
Fore. Rev. Growth
-0.45%
Fore. Earn. Growth
269.62%
Market Cap
$959.32M
Next Earnings
Aug 1, 2024
Next Dividend
N/A

Deluxe Overview

WallStreetZen was created to help part-time investors do more in-depth fundamental analysis.

You can view all of the due diligence checks on DLX's stock page.

How is DLX stock valued?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge DLX's fair value.

Using relative valuations measures:

  • DLX could be overvalued based on its P/E ratio of 27.57x, relative to Advertising Agencies industry P/E ratio of 12.87x
  • DLX could be undervalued based on its P/B ratio of 1.58x, relative to Advertising Agencies industry P/B ratio of 3.4x
  • DLX could be undervalued based on its PEG ratio of 0.13x

You can access more valuation research on DLX's stock here.

DLX Financial Health Overview

Failed Financial Due Diligence Checks:

  • DLX's operating cash flow of $231.66M allows it to safely service it's debt of $1.62B.
  • DLX has a relatively high debt to equity ratio of 3.49.
  • DLX earnings of $175.94M is not sufficient to cover its interest payments.
  • There are more long-term liabilities than short-term assets on the DLX balance sheet.
  • DLX profit margin has gone down from 2.6% to 1.6% in the past year.
  • Total DLX debt is higher than 5 years ago, relative to shareholder equity.
  • There are more short-term liabilities than short-term assets on the DLX balance sheet.

Do analysts think it's a good time to buy DLX stock

Out of 2 sell side analysts who give forecasts on DLX, the consensus analyst rating on DLX is a Strong Buy

It's important to note that analyst ratings are not recommendations, nor are they investment advice.

You can dive deeper into what analysts are projecting on the Deluxe stock forecast page.

DLX Technicals

SMA10
21.82
SMA20
22.13
SMA50
21.59
SMA100
20.7
SMA200
19.88
MACD
-0.07
MACD Signal
0.04
MACD Histogram
-0.12
RSI
47.47
Stochastic %K
22.81
Stochastic %D
21.64
StochRSI %K
14.1
StochRSI %D
11.15

DLX Performance Numbers

Last year, DLX earnings were $34.17M. Over the last five year, DLX's earnings have grown by -22.13% per year. This was slower than the Advertising Agencies industry average of -3.5%.

Last year, DLX revenue was $2.18B. In the last 5 year, DLX's revenue has grown by 1.7% per year. This was slower than the Advertising Agencies industry average of 6.69%.

Learn more about DLX's earnings and revenue performance here.

Latest Insiders Trades at DLX

In the last year, executives and large shareholders at DLX have sold more shares than they have bought.

Telisa L. Yancy, Director of DLX, was the latest DLX insider to buy. They bought $27,502.56 worth of DLX shares on Jun 14, 2024.

Get more info about who owns DLX stock here.

Can I get consistent income from DLX stock?

Deluxe pays a dividend of 5.51%, compared to the Advertising Agencies industry's average dividend yield of 5.84%. If you owned $1,000 of DLX stock, you would have been paid $55.10 last year.

Deluxe dividend payments have not consistently grown over the past decade but have remained stable.

Dig into more analysis about Deluxe dividend yield and history here.

What others are saying about DLX

One of the reasons eToro is our highest-rated brokerage is because of its social trading community.

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Step 5: Make your DLX trade

There are two primary types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are usually fine for most investors.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at an exact price limit, use a limit order.

Hit the Open button and eToro will execute your order.

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Step 6: Get notifications regarding your DLX position

Now that you own some shares in DLX, you'll want to keep up with your new investment.

Make a watchlist to keep track of your DLX stock.

DLX Feed

How to Buy Stock in Deluxe

To reiterate, here are the 6 steps to buy stock in Deluxe:

  1. Choose where to buy Deluxe stock
  2. Create your brokerage account
  3. Fund your investment account
  4. Research Deluxe stock
  5. Make your DLX trade
  6. Get notifications regarding your DLX position

If you need a brokerage, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to track your new investment in Deluxe, hit the button below to create your watchlist.

NYSE: DLX
$21.78+0.11 (+0.51%)
Updated Jun 24, 2024
Open eToro Account
NYSE: DLX
$21.78+0.11 (+0.51%)
Updated Jun 24, 2024
Open eToro Account

FAQ

How much does it cost to buy one Deluxe share?

As of Jun 24, 2024, it costs $21.78 to buy one share of Deluxe stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.459 shares of DLX.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Deluxe stock?

According to 2 Wall Street analysts who monitor Deluxe, their consensus recommendation is to buy Deluxe stock.

What is the best way to buy Deluxe stock?

One way to place an order for Deluxe stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.