How to Buy Deluxe Stock
Deluxe Corp
Deluxe is a advertising agency company located in Minnesota, United States, which is part of the Communication Services sector, and is traded under the ticker DLX on the NYSE exchange.
Deluxe stock last closed at $14.75, down 3.66% from the previous day, and has decreased 32.53% in one year. It has overperformed other stocks in the Advertising Agencies industry by 0.13 percentage points. Deluxe stock is currently +8.38% from its 52-week low of $13.61, and -40.69% from its 52-week high of $24.87.
At the moment, there are 44.74M DLX shares outstanding. The market capitalization of DLX is $659.91M. In the past 24 hours, 321,000 DLX shares were traded.
How to Buy Deluxe Stock
Wondering how to invest in Deluxe stock? Here's how.
- Choose where to buy Deluxe stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you choose where to buy Deluxe stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Fund your investment account: Pick your method of payment and add your details.
- Research Deluxe stock: The Deluxe ticker symbol is DLX. Is Deluxe stock a good investment? Should you buy shares of DLX? How do DLX's underlying business fundamentals look? Do top analysts think Deluxe is a good buy? Why has DLX's stock price moved recently? (Hint: Our stock analysis website can help you figure out if DLX is a good stock to buy).
- Make your DLX trade: Decide if you will purchase DLX shares at the current market price or use a limit order to purchase DLX stock at a particular price.
- Get notifications regarding your DLX position: Create a watchlist to track your position in Deluxe shares.
Step 1: Choose where to buy Deluxe stock
You need an online brokerage account in order to access the NYSE market and buy DLX shares.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've selected your brokerage, you need to fill out some personal information so you can invest in DLX today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to open your new trading account.
- Submit your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you've finished signing up on the best free stock trading app, you can securely and quickly fund your account:
Watch the tutorial below to see the process of depositing funds into your new investment account.
Step 4: Research Deluxe stock
After you have identified the best place to buy Deluxe stock, it's critical to analyze their stock prior to investing, so you truly comprehend the risk and opportunity.
Deluxe quick stats
Deluxe Overview
WallStreetZen was created to help part-time investors do more in-depth fundamental analysis.
You can view all of the due diligence checks on DLX's stock page.
How is DLX stock valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge DLX's fair value.
Using relative valuations measures:
- DLX could be undervalued based on its P/E ratio of 11.71x, relative to Advertising Agencies industry P/E ratio of -9.75x
- DLX could be undervalued based on its P/B ratio of 1.06x, relative to Advertising Agencies industry P/B ratio of 2.55x
- DLX could be undervalued based on its PEG ratio of 0.11x
You can access more valuation research on DLX's stock here.
DLX Financial Health Overview
Passed Financial Due Diligence Checks:
- DLX profit margin has gone up from 1.6% to 2.6% in the past year.
- Total DLX debt is lower than 5 years ago, relative to shareholder equity.
Failed Financial Due Diligence Checks:
- DLX's operating cash flow of $217.97M allows it to safely service it's debt of $1.54B.
- There are more long-term liabilities than short-term assets on the DLX balance sheet.
- DLX earnings of $203.00M is not sufficient to cover its interest payments.
- There are more short-term liabilities than short-term assets on the DLX balance sheet.
- DLX has a relatively high debt to equity ratio of 3.14.
Do analysts think it's a good time to buy DLX stock
Out of 1 sell side analysts who give forecasts on DLX, the consensus analyst rating on DLX is a Strong Buy
It's important to note that analyst ratings are not recommendations, nor are they investment advice.
You can dive deeper into what analysts are projecting on the Deluxe stock forecast page.
DLX Technicals
DLX Performance Numbers
Last year, DLX earnings were $56.01M. Over the last four year, DLX's earnings have grown by -13.2% per year. This was slower than the Advertising Agencies industry average of -3.47%.
Last year, DLX revenue was $2.12B. In the last 5 year, DLX's revenue has grown by 1.24% per year. This was slower than the Advertising Agencies industry average of 4.64%.
Learn more about DLX's earnings and revenue performance here.
Latest Insiders Trades at DLX
In the last year, executives and large shareholders at DLX have sold more shares than they have bought.
William C. Zint, SVP Chief Financial Officer of DLX, was the latest DLX insider to buy. They bought $2,779.00 worth of DLX shares on Jun 11, 2025.
Get more info about who owns DLX stock here.
Can I get consistent income from DLX stock?
Deluxe pays a dividend of 8.14%, compared to the Advertising Agencies industry's average dividend yield of 4.4%. If you owned $1,000 of DLX stock, you would have been paid $81.36 last year.
Deluxe dividend payments have not consistently grown over the past decade but have remained stable.
Dig into more analysis about Deluxe dividend yield and history here.
What others are saying about DLX
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your DLX trade
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually fine for most investors. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at an exact price limit, use a limit order.
Hit the Open button and eToro will execute your order.
If you want more help with buying stocks on eToro, watch the helpful video below:
Step 6: Get notifications regarding your DLX position
Now that you own some shares in DLX, you'll want to keep up with your new investment.
Make a watchlist to keep track of your DLX stock.
DLX Feed
How to Buy Stock in Deluxe
To reiterate, here are the 6 steps to buy stock in Deluxe:
- Choose where to buy Deluxe stock
- Create your brokerage account
- Fund your investment account
- Research Deluxe stock
- Make your DLX trade
- Get notifications regarding your DLX position
If you need a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to track your new investment in Deluxe, hit the button below to create your watchlist.
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