How to Buy Coursera Stock
Coursera Inc
Coursera is a education company located in California, United States, which is part of the Consumer Defensive sector, and is traded under the ticker COUR on the NYSE exchange.
Coursera stock last closed at $5.80, down 3.49% from the previous day, and has decreased 48.31% in one year. It has overperformed other stocks in the Education & Training Services industry by 0.37 percentage points. Coursera stock is currently +16% from its 52-week low of $5.00, and -52.92% from its 52-week high of $12.32.
As of Sep 4, 2026, there are 264.4M COUR shares outstanding. The market cap of COUR is $1.53B. In the last 24 hours, 4.64M COUR shares were traded.
How to Buy Coursera Stock
Not sure how to invest in Coursera stock? Here's how.
- Choose where to buy Coursera stock: You need to pick an online brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you figure out where to buy Coursera stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your investment account: Select your method of payment and add your details.
- Research Coursera stock: The Coursera ticker symbol is COUR. Is Coursera stock a good investment? Should you buy shares of COUR? How do COUR's underlying business fundamentals look? Do top analysts think Coursera is a good buy? Why has COUR's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if COUR is a good stock to buy).
- Make your COUR buy order: Decide if you will purchase COUR shares at the current market price or use a limit order to buy COUR shares at a specific price.
- Keep tabs on your investment in COUR: Create a watchlist to monitor your investment in Coursera shares.
Step 1: Choose where to buy Coursera stock
You need a brokerage account in order to access the NYSE market and buy COUR shares.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've picked the right brokerage, it's time to fill out some personal details so you can buy COUR stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to open a new brokerage account.
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Step 3: Deposit money your investment account
Now that you've created your account on the best stock buying app, you need to deposit funds:
Watch the tutorial below to see the process of depositing money into your investment account.
Step 4: Research Coursera stock
Once you have figured out the best place to buy Coursera stock, it's critical to research their stock before you invest, so you actually comprehend the risk and opportunity.
Coursera Metrics
Coursera Overview
WallStreetZen was built to help average investors do more accurate fundamental analysis quickly.
You can see all of the due diligence checks on COUR's stock page.
Is COUR stock properly valued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge COUR's fair value.
Using relative valuations ratios:
- COUR could be undervalued based on its P/B ratio of 1.31x, relative to Education & Training Services industry P/B ratio of 2.13x
You can access additional valuation analysis on COUR's stock here.
How do COUR Financials look?
Passed Financial Due Diligence Checks:
- COUR has $982.20M in cash and short term investments. This is sufficient to cover its annual cash burn of $5.00M.
- There are more short-term assets than long-term liabilities on the COUR balance sheet.
- There are more short-term assets than short-term liabilities on the COUR balance sheet.
- COUR has cash burn of 5000000. It has enough cash and short-term investments to cover this for at least one year.
Failed Financial Due Diligence Checks:
- COUR profit margin has gone down from -7.1% to -15.4% in the past year.
- Total COUR debt is higher than 5 years ago, relative to shareholder equity.
- COUR has a relatively high debt to equity ratio of 0.67.
Is COUR stock a Buy, Hold, or Sell, according to analysts?
Out of 6 Wall Street analysts who track COUR, the consensus analyst rating on Coursera is a Buy
Please note that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent COUR Analyst Forecasts
Bryan Smilek, a bottom 2% analyst from JP Morgan maintains COUR with a strong buy rating and lowers their COUR price target from $10.00 to $8.00, on Apr 24, 2026.
You can dig deeper into what analysts are projecting on the Coursera stock forecast page.
COUR Technical Indicators
COUR Growth Metrics
Last year, COUR revenue was $885.40M. During the last five year, COUR's revenue has grown by 19.96% per year. This was faster than the Education & Training Services industry average of 7.15%.
You can analyze COUR's earnings and revenue performance here.
Who is buying/selling COUR?
In the past year, insiders at COUR have sold more shares than they have bought.
Alan B. Cardenas, CLO;SVP of COUR, was the latest COUR insider to sell. They sold $52,183.69 worth of COUR stock on Aug 17, 2026.
Learn more about who owns COUR shares here.
Does COUR provide a stable income stream?
No, Coursera doesn't provide an income stream by paying out dividends.
COUR Social Trading Data
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Step 5: Make your COUR buy order
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are generally the easiest way to buy. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a given dollar amount limit, use a limit order.
Hit the Open Trade button and your broker will execute your order.
If you require more assistance buying stocks on eToro, watch the helpful video below:
Step 6: Keep tabs on your investment in COUR
Now that you own some COUR shares, you'll want to keep up with your shares.
Put COUR on a watchlist to keep track of your COUR stock.
COUR Feed
How to Buy Stock in Coursera
To summarize, here are the 6 steps to buy Coursera stock:
- Choose where to buy Coursera stock
- Create a brokerage account
- Deposit money your investment account
- Research Coursera stock
- Make your COUR buy order
- Keep tabs on your investment in COUR
If you require a online brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to monitor your investment in Coursera, get started below.
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