How to Buy Coupang Stock

Coupang Inc

Coupang is a internet retail company located in Republic Of Korea, which is part of the Consumer Cyclical sector, and is traded under the ticker CPNG on the NYSE exchange.

Coupang stock last closed at $28.10, down 0.74% from the previous day, and has increased 29.49% in one year. It has underperformed other stocks in the Internet Retail industry by 0.01 percentage points. Coupang stock is currently +54.74% from its 52-week low of $18.16, and -3.5% from its 52-week high of $29.12.

There are currently 1.82B shares of CPNG outstanding. The market value of CPNG is $51.02B. In the past 24 hours, 7.56M CPNG shares were traded.

How to Buy Coupang Stock

Not sure how to invest in Coupang stock? Here's how.

  1. Figure out where to buy Coupang stock: You need to decide on a stock brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you choose where to buy Coupang stock.
  2. Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Deposit money your investment account: Select your method of payment and add your information.
  4. Analyze Coupang stock: The Coupang ticker symbol is CPNG. Is Coupang stock a good investment? Should you buy shares of CPNG? How do CPNG's underlying business fundamentals look? Do top analysts think Coupang is a good buy? Why has CPNG's stock price moved recently? (Hint: Our stock market research website can help you understand if CPNG is a good stock to buy).
  5. Place your CPNG buy order: Decide if you will purchase CPNG shares at the current market price or use a limit order to purchase CPNG stock at a particular price.
  6. Watch your CPNG investment: Create a watchlist to watch your position in Coupang shares.

Step 1: Figure out where to buy Coupang stock

You need an online brokerage account in order to access the NYSE market and buy CPNG stock.

A brokerage account enables you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Create a brokerage account

Now that you've chosen the right brokerage, the next step is to fill out some personal information so you are able to buy CPNG stock today.

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Step 3: Deposit money your investment account

Now that you've finished signing up on the best stock broker app, your next step is to transfer the money for your investment:

Watch the video below for more details transferring money into your brokerage account.

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Step 4: Analyze Coupang stock

Once you have selected the best place to buy Coupang stock, it's absolutely critical to evaluate their stock before you invest, so you truly wrap your head around the risk as well as the opportunity.

Coupang Numbers

CPNG Price
$28.10
1w %
-1.23%
1y %
29.49%
5y %
N/A
P/E
187.33x
P/B
11.67x
P/S
1.63x
PEG
1.93x
Revenue
$31.06B
Earnings
$256.00M
Fore. Rev. Growth
13.88%
Fore. Earn. Growth
108.08%
Market Cap
$51.02B
Next Earnings
N/A
Next Dividend
N/A

CPNG Fundamentals

WallStreetZen was built to help part-time investors perform better fundamental analysis.

You can see all of the due diligence checks on CPNG's stock page.

Is CPNG stock undervalued or overvalued?

You can use many financial metrics, analyses, models, and charts to gauge CPNG's intrinsic value.

Using relative valuations ratios:

  • CPNG could be overvalued based on its P/E ratio of 187.33x, relative to Internet Retail industry P/E ratio of 35.72x
  • CPNG may be overvalued based on its P/B ratio of 11.67x, relative to Internet Retail industry P/B ratio of 5.51x
  • CPNG could be overvalued based on its PEG ratio of 1.93x

You can access additional valuation research on CPNG's stock here.

CPNG Financial Health Summary

Pros:

  • There are more short-term assets than short-term liabilities on the CPNG balance sheet.
  • CPNG earnings of $818.00M is not sufficient to cover its interest payments.
  • There are more short-term assets than long-term liabilities on the CPNG balance sheet.
  • CPNG's operating cash flow of $2.03B allows it to safely service it's debt of $4.08B.

Cons:

  • CPNG profit margin has gone down from 5% to 0.8% in the past year.
  • CPNG has a relatively high debt to equity ratio of 2.65.

Is it a good time to buy CPNG stock, according to Wall Street analysts?

Out of 3 Equities analysts who give ratings on CPNG, the consensus analyst rating on CPNG is a Strong Buy

Please note that analyst ratings are not stock recommendations, nor are they financial advice.

You can dive deeper into what analysts are forecasting on the Coupang stock forecast page.

CPNG Trading Indicators

SMA10
28.33
SMA20
27.98
SMA50
25.07
SMA100
24.26
SMA200
24.15
MACD
0.82
MACD Signal
0.99
MACD Histogram
-0.18
RSI
63.55
Stochastic %K
53.84
Stochastic %D
60.29
StochRSI %K
2.11
StochRSI %D
3.7

CPNG Growth Metrics

Last year, CPNG earnings were $256.00M. In the past 2 year, CPNG's earnings have grown by 11.8% per year. This was slower than the Internet Retail industry average of 109.79%.

Last year, CPNG revenue was $31.06B. Over the last four year, CPNG's revenue has gone up by 22.57% per year. This was faster than the Internet Retail industry average of 21.21%.

Dig into CPNG's earnings and revenue performance here.

Are CPNG insiders buying or selling the stock?

In the past year, insiders at CPNG have sold more shares than they have bought.

Gaurav Anand, Chief Financial Officer of CPNG, was the latest CPNG insider to sell. They sold $4,919,600.00 worth of CPNG stock on May 29, 2025.

Learn more about who owns CPNG shares here.

Does CPNG provide a stable income stream?

No, Coupang doesn't provide an income stream by paying out dividends.

What others are saying about CPNG

One of the major reasons eToro is our top-rated brokerage is because of its social trading community.

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Step 5: Place your CPNG buy order

There are two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best available price.
    Market orders are generally fine for most investors.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to make sure you're buying or selling at a given price limit, place a limit order.

Click the Open Trade button and eToro will execute your order.

If you need more help with investing in stocks on eToro, click the how to video below:

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Step 6: Watch your CPNG investment

Now that you own some CPNG shares, you'll want to stay up-to-date on your investment.

Create a watchlist to monitor your CPNG stock.

CPNG Feed

How to Buy Stock in Coupang

To reiterate, here are the 6 steps for buying Coupang stock:

  1. Figure out where to buy Coupang stock
  2. Create a brokerage account
  3. Deposit money your investment account
  4. Analyze Coupang stock
  5. Place your CPNG buy order
  6. Watch your CPNG investment

If you require a online brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to keep an eye on your new investment in Coupang, get started below.

NYSE: CPNG
$28.10-0.21 (-0.74%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.
NYSE: CPNG
$28.10-0.21 (-0.74%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Coupang share?

As of Jun 13, 2025, it costs $28.10 to buy one share of Coupang stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.356 shares of CPNG.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Coupang stock?

According to 3 Wall Street analysts who monitor Coupang, their consensus recommendation is to buy Coupang stock.

What is the best way to buy Coupang stock?

One way to place an order for Coupang stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.