How to Buy Coty Stock
Coty Inc
Coty is a household & personal product company located in New York, United States, which is part of the Consumer Defensive sector, and is traded under the ticker COTY on the NYSE exchange.
Coty stock last closed at $4.73, down 5.96% from the previous day, and has decreased 52.51% in one year. It has underperformed other stocks in the Household & Personal Products industry by 0.23 percentage points. Coty stock is currently +6.05% from its 52-week low of $4.46, and -55.12% from its 52-week high of $10.54.
As of Jun 13, 2025, there are 872.29M shares of COTY outstanding. The market capitalization of COTY is $4.13B. In the last 24 hours, 9.81M COTY shares were traded.
How to Buy Coty Stock
Not sure how to invest in Coty stock? Here's how.
- Decide where to buy Coty stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you figure out where to buy Coty stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Put funds into your investment account: Select your payment method and add your details.
- Research Coty stock: The Coty ticker symbol is COTY. Is Coty stock a good investment? Should you buy shares of COTY? How do COTY's underlying business fundamentals look? Do top analysts think Coty is a good buy? Why has COTY's stock price moved recently? (Hint: Our stock research tools can help you evaluate if COTY is a good stock to buy).
- Execute your COTY buy order: Decide if you will purchase COTY shares at the current market price or use a limit order to buy COTY shares at a specific price.
- Watch your COTY investment: Create a watchlist to track your new investment in Coty shares.
Step 1: Decide where to buy Coty stock
You will need an online brokerage account to access the NYSE market and buy COTY shares.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen the best brokerage, you need to fill out some personal info so you are able to invest in COTY stock today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to create a new brokerage account.
- Send your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you have finished signing up on the best free stock trading app, your next step is to transfer the money for your investment:
Watch the video below for more details transferring funds into your new brokerage account.
Step 4: Research Coty stock
After you have identified the best place to buy Coty stock, it's critical to evaluate their stock before you buy, so you truly wrap your head around the risk as well as the opportunity.
Coty stock at a glance
Fundamentals of Coty
WallStreetZen was created to help part-time investors perform more in-depth fundamental analysis quickly.
You can view all of the due diligence checks on COTY's stock page.
Is COTY stock undervalued or overvalued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge COTY's true value.
Using relative valuations methods:
- COTY could be undervalued based on its P/B ratio of 1.18x, relative to Household & Personal Products industry P/B ratio of 7.23x
You can access additional valuation research on COTY's stock here.
COTY Financial Health Overview
Pros:
- Total COTY debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- COTY profit margin has gone down from 3.4% to -6.8% in the past year.
- COTY has a relatively high debt to equity ratio of 2.16.
- COTY earnings of -$172.40M is not enough to cover its interest payments.
- There are more short-term liabilities than short-term assets on the COTY balance sheet.
- COTY's operating cash flow of $585.90M allows it to safely service it's debt of $4.09B.
- There are more long-term liabilities than short-term assets on the COTY balance sheet.
Is it a good time to buy Coty stock, according to Wall Street analysts?
Out of 13 Equities analysts who give recommendations on COTY, the consensus analyst rating on COTY is a Hold
Please note that analyst ratings are not stock recommendations, nor are they financial advice.
Latest COTY Analyst Forecasts
Chris Carey, a top 22% analyst from Wells Fargo maintains COTY with a hold rating and lowers their COTY price target from $6.00 to $5.00, on Apr 16, 2025.
Olivia Tong, a top 8% analyst from Bank of America downgrades COTY to a sell rating and lowers their COTY price target from $9.00 to $4.50, on Apr 15, 2025.
Lauren Lieberman, a top 30% analyst from Barclays maintains COTY with a strong sell rating and lowers their COTY price target from $5.00 to $4.50, on Apr 11, 2025.
Mark Astrachan, a top 7% analyst from Stifel Nicolaus maintains COTY with a hold rating and lowers their COTY price target from $8.00 to $6.50, on Apr 10, 2025.
Korinne Wolfmeyer, a top 33% analyst from Piper Sandler maintains COTY with a strong buy rating and lowers their COTY price target from $9.00 to $8.00, on Feb 24, 2025.
You can dive deeper into what analysts are projecting on the Coty stock forecast page.
COTY Technical Indicators
COTY Revenue
Last year, COTY revenue was $6.00B. Over the last 5 year, COTY's revenue has increased by 8.94% per year. This was faster than the Household & Personal Products industry average of 4.31%.
Dig into COTY's earnings and revenue performance here.
Who is buying/selling COTY?
In the last year, insiders at COTY have not bought or sold any shares.
Get more info about who owns COTY shares here.
Can I rely on COTY as an income stream?
No, Coty doesn't provide an income stream by paying out dividends.
What others are saying about COTY
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Execute your COTY buy order
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are usually the best for newer investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at an exact dollar amount, use a limit order.
Click the Open button and eToro will execute your order.
If you need more help with investing in stocks on eToro, click the helpful video below:
Step 6: Watch your COTY investment
Now that you own some COTY stock, you'll want to keep up with your new stock purchase.
Create a watchlist to track the latest developments regarding your COTY stock.
COTY Feed
How to Buy Stock in Coty
To reiterate, here are the 6 steps to buy Coty stock:
- Decide where to buy Coty stock
- Create a brokerage account
- Put funds into your investment account
- Research Coty stock
- Execute your COTY buy order
- Watch your COTY investment
If you require a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you would like to get updates on your investment in Coty, hit the button below to create your watchlist.
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