How to Buy Coty Stock
Coty Inc
Coty is a household & personal product company located in New York, United States, which is part of the Consumer Defensive sector, and is traded under the ticker COTY on the NYSE exchange.
Coty stock last closed at $4.21, up 1.2% from the previous day, and has decreased 54.73% in one year. It has underperformed other stocks in the Household & Personal Products industry by 0.41 percentage points. Coty stock is currently +14.71% from its 52-week low of $3.67, and -56.6% from its 52-week high of $9.70.
As of Sep 16, 2025, there are 872.29M shares of COTY outstanding. The market capitalization of COTY is $3.67B. In the last 24 hours, 4.99M COTY shares were traded.
How to Buy Coty Stock
Not sure how to invest in Coty stock? Here's how.
- Decide where to buy Coty stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you figure out where to buy Coty stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Put funds into your investment account: Select your payment method and add your details.
- Research Coty stock: The Coty ticker symbol is COTY. Is Coty stock a good investment? Should you buy shares of COTY? How do COTY's underlying business fundamentals look? Do top analysts think Coty is a good buy? Why has COTY's stock price moved recently? (Hint: Our stock research tools can help you evaluate if COTY is a good stock to buy).
- Execute your COTY buy order: Decide if you will purchase COTY shares at the current market price or use a limit order to buy COTY shares at a specific price.
- Watch your COTY investment: Create a watchlist to track your new investment in Coty shares.
Step 1: Decide where to buy Coty stock
You will need an online brokerage account to access the NYSE market and buy COTY shares.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen the best brokerage, you need to fill out some personal info so you are able to invest in COTY stock today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to create a new brokerage account.
- Send your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you have finished signing up on the best free stock trading app, your next step is to transfer the money for your investment:
Watch the video below for more details transferring funds into your new brokerage account.
Step 4: Research Coty stock
After you have identified the best place to buy Coty stock, it's critical to evaluate their stock before you buy, so you truly wrap your head around the risk as well as the opportunity.
Coty stock at a glance
Fundamentals of Coty
WallStreetZen was created to help part-time investors perform more in-depth fundamental analysis quickly.
You can view all of the due diligence checks on COTY's stock page.
Is COTY stock undervalued or overvalued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge COTY's true value.
Using relative valuations methods:
- COTY could be undervalued based on its P/B ratio of 1.04x, relative to Household & Personal Products industry P/B ratio of 7.07x
You can access additional valuation research on COTY's stock here.
COTY Financial Health Overview
Pros:
- Total COTY debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- COTY profit margin has gone down from 1.2% to -6.5% in the past year.
- COTY has a relatively high debt to equity ratio of 2.25.
- COTY earnings of -$148.30M is not enough to cover its interest payments.
- There are more short-term liabilities than short-term assets on the COTY balance sheet.
- COTY's operating cash flow of $492.60M allows it to safely service it's debt of $4.25B.
- There are more long-term liabilities than short-term assets on the COTY balance sheet.
Is it a good time to buy Coty stock, according to Wall Street analysts?
Out of 14 Equities analysts who give recommendations on COTY, the consensus analyst rating on COTY is a Hold
Please note that analyst ratings are not stock recommendations, nor are they financial advice.
Latest COTY Analyst Forecasts
Susan Anderson, a top 8% analyst from Canaccord Genuity maintains COTY with a hold rating and lowers their COTY price target from $5.00 to $4.00, on Aug 22, 2025.
Lauren Lieberman, a bottom 6% analyst from Barclays maintains COTY with a strong sell rating and lowers their COTY price target from $4.50 to $3.50, on Aug 22, 2025.
Chris Carey, a top 26% analyst from Wells Fargo maintains COTY with a hold rating and lowers their COTY price target from $5.00 to $4.00, on Aug 22, 2025.
Ashley Helgans, a top 25% analyst from Jefferies downgrades COTY to a hold rating and lowers their COTY price target from $6.00 to $4.00, on Aug 21, 2025.
Steve Powers, a top 18% analyst from Deutsche Bank maintains COTY with a hold rating and lowers their COTY price target from $6.00 to $4.00, on Aug 21, 2025.
You can dive deeper into what analysts are projecting on the Coty stock forecast page.
COTY Technical Indicators
COTY Revenue
Last year, COTY revenue was $5.89B. Over the last 5 year, COTY's revenue has increased by 4.55% per year. This was faster than the Household & Personal Products industry average of 4.55%.
Dig into COTY's earnings and revenue performance here.
Who is buying/selling COTY?
In the last year, insiders at COTY have bought more shares than they have sold.
Kristin Blazewicz, Chief Legal Officer of COTY, was the latest COTY insider to buy. They bought $126,537.60 worth of COTY stock on Sep 3, 2025.
Learn more about who owns COTY shares here.
Can I rely on COTY as an income stream?
No, Coty doesn't provide an income stream by paying out dividends.
Get opinions from other investors
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Step 5: Execute your COTY buy order
You have two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are mostly fine. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a specific price, use a limit order.
Hit the Open button and your broker will execute your order.
If you require additional help with buying stocks on eToro, watch the helpful video below:
Step 6: Watch your COTY investment
Now that you own some COTY stock, you'll want to stay up-to-date on your new investment.
Start a watchlist to track your COTY stock.
COTY Feed
How to Buy Stock in Coty
To summarize, here are the 6 steps to buy stock in Coty:
- Decide where to buy Coty stock
- Create a brokerage account
- Put funds into your investment account
- Research Coty stock
- Execute your COTY buy order
- Watch your COTY investment
If you are looking for a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to keep an eye on your new investment in Coty, hit the button below to create your watchlist.
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