How to Buy Colgate Palmolive Co Stock
Colgate Palmolive Co
Colgate Palmolive Co is a household & personal product company located in New York, United States, which is part of the Consumer Defensive sector, and is traded under the ticker CL on the NYSE exchange.
Colgate Palmolive Co stock last closed at $85.36, up 1.03% from the previous day, and has decreased 7.41% in one year. It has overperformed other stocks in the Household & Personal Products industry by 0.38 percentage points. Colgate Palmolive Co stock is currently +14.51% from its 52-week low of $74.55, and -14.06% from its 52-week high of $99.33.
There are currently 801.55M CL shares outstanding. The market value of CL is $68.42B. In the past 24 hours, 7.49M CL shares were traded.
How to Buy Colgate Palmolive Co Stock
Not sure how to invest in Colgate Palmolive Co stock? Here's how.
- Choose where to buy Colgate Palmolive Co stock: You need to choose an online brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you decide where to buy Colgate Palmolive Co stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Pick your method of payment and add your information.
- Research Colgate Palmolive Co stock: The Colgate Palmolive Co ticker symbol is CL. Is Colgate Palmolive Co stock a good investment? Should you buy shares of CL? How do CL's underlying business fundamentals look? Do top analysts think Colgate Palmolive Co is a good buy? Why has CL's stock price moved recently? (Hint: Our stock analysis website can help you understand if CL is a good stock to buy).
- Make your CL purchase: Decide if you will purchase CL shares at the current market price or use a limit order to purchase CL stock at a specific price.
- Keep tabs on your investment in CL: Create a watchlist to get the latest news on your new investment in Colgate Palmolive Co shares.
Step 1: Choose where to buy Colgate Palmolive Co stock
You will need an online brokerage account to access the NYSE market and buy CL shares.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the right brokerage, it's time to fill out some personal information so you can invest in CL stock today.
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Step 3: Deposit money your investment account
Now that you have filled out your info on the best beginner stock app, you need to deposit funds:
Check out the walkthrough below if you need help depositing money into your new investment account.
Step 4: Research Colgate Palmolive Co stock
After you have chosen the best place to buy Colgate Palmolive Co stock, it's absolutely critical to research their stock prior to buying, so you can comprehend the risk as well as the opportunity.
Colgate Palmolive Co Numbers
CL Due Diligence Score
WallStreetZen was created to help everyday investors do more in-depth fundamental analysis quickly.
You can see all of the due diligence checks on CL's stock page.
How is CL stock valued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge CL's true value.
Using relative valuations methods:
- CL may be overvalued based on its P/E ratio of 32.33x, relative to Household & Personal Products industry P/E ratio of 13.45x
- CL may be overvalued based on its P/B ratio of 1,267.04x, relative to Household & Personal Products industry P/B ratio of 6.4x
- CL may be overvalued based on its PEG ratio of 1.61x
You can access additional valuation research on CL's stock here.
CL Financial Health Summary
Positive Financial Indicators:
- CL earnings of $3.20B is not sufficient to cover its interest payments.
- CL's operating cash flow of $4.20B allows it to safely service it's debt of $7.99B.
Negative Financial Indicators:
- CL has a relatively high debt to equity ratio of 295.65.
- CL profit margin has gone down from 14.4% to 10.5% in the past year.
- There are more long-term liabilities than short-term assets on the CL balance sheet.
- There are more short-term liabilities than short-term assets on the CL balance sheet.
- Total CL debt is higher than 5 years ago, relative to shareholder equity.
Do Wall Street analysts think it's a good time to buy CL stock
Out of 14 sell side analysts who give forecasts on CL, the consensus analyst rating on CL is a Strong Buy
It's important to keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent CL Analyst Recommendations
Chris Carey, a top 14% analyst from Wells Fargo maintains CL with a hold rating and lowers their CL price target from $100.00 to $92.00, on Apr 8, 2026.
Michael Lavery, a top 17% analyst from Piper Sandler maintains CL with a strong buy rating and lowers their CL price target from $96.00 to $92.00, on Apr 8, 2026.
Peter Grom, a bottom 15% analyst from UBS maintains CL with a strong buy rating and lowers their CL price target from $100.00 to $98.00, on Apr 7, 2026.
Steve Powers, a top 19% analyst from Deutsche Bank upgrades CL to a strong buy rating and raises their CL price target from $90.00 to $98.00, on Mar 30, 2026.
Deutsche Bank's Steve Powers upgraded their rating on Colgate Palmolive Co (NYSE: CL) from Hold to Strong Buy on 2026/03/30. The analyst also raised their price target by 8.9% from $90 to $98.
Upgrading Colgate-Palmolive stock and raising their price target, Powers said the recent selloff has opened a buying window.
The analyst reminded readers that the company (1) has a "quality and durable" core franchise, (2) is "making the right long-term investments," and (3) has the "flexibility to weather current volatility."
Kaumil Gajrawala, a bottom 4% analyst from Jefferies maintains CL with a hold rating and raises their CL price target from $85.00 to $91.00, on Feb 2, 2026.
You can dive deeper into what analysts are forecasting on the Colgate Palmolive Co stock forecast page.
CL Technical Indicators
CL Revenue
Last year, CL earnings were $2.13B. During the past five year, CL's earnings have grown by -3.47% per year. This was slower than the Household & Personal Products industry average of 4.43%.
Last year, CL revenue was $20.38B. In the last five year, CL's revenue has increased by 4.35% per year. This was faster than the Household & Personal Products industry average of 2.82%.
Dig into CL's earnings and revenue performance here.
Latest Insiders Trades at CL
Over the last year, insiders at CL have sold more shares than they have bought.
John P. Bilbrey, Director of CL, was the latest CL insider to buy. They bought $23,687.30 worth of CL shares on Apr 1, 2026.
Research more about who owns CL shares here.
Does CL stock generate passive income?
Colgate Palmolive Co pays a dividend of 2.45%, compared to the Household & Personal Products industry's average dividend yield of 3.41%. If you owned $1,000 of CL stock, you would have received $24.48 last year.
Colgate Palmolive Co dividend payments have consistently grown over the past decade and have remained stable.
Find more analysis about Colgate Palmolive Co dividend yield and history here.
What others are saying about CL
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
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Step 5: Make your CL purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly fine. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at an exact price limit, use a limit order.
Press the Open button and eToro will execute your order.
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Step 6: Keep tabs on your investment in CL
Now that you own some shares in CL, you'll want to keep up with your new shares.
Create a watchlist to track the latest developments regarding your CL stock.
CL Feed
How to Buy Stock in Colgate Palmolive Co
To summarize, here are the 6 steps you need to take to buy Colgate Palmolive Co stock right now:
- Choose where to buy Colgate Palmolive Co stock
- Open a brokerage account
- Deposit money your investment account
- Research Colgate Palmolive Co stock
- Make your CL purchase
- Keep tabs on your investment in CL
If you require a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you want to get notifications regarding your new investment in Colgate Palmolive Co, create a watchlist today.
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