How to Buy Colgate Palmolive Co Stock
Colgate Palmolive Co
Colgate Palmolive Co is a household & personal product company located in New York, United States, which is part of the Consumer Defensive sector, and is traded under the ticker CL on the NYSE exchange.
Colgate Palmolive Co stock last closed at $77.25, down 0.66% from the previous day, and has decreased 16.72% in one year. It has overperformed other stocks in the Household & Personal Products industry by 0.1 percentage points. Colgate Palmolive Co stock is currently +3.63% from its 52-week low of $74.55, and -22.89% from its 52-week high of $100.18.
There are currently 806.06M CL shares outstanding. The market value of CL is $62.27B. In the past 24 hours, 7.27M CL shares were traded.
How to Buy Colgate Palmolive Co Stock
Not sure how to invest in Colgate Palmolive Co stock? Here's how.
- Choose where to buy Colgate Palmolive Co stock: You need to choose an online brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you decide where to buy Colgate Palmolive Co stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Pick your method of payment and add your information.
- Research Colgate Palmolive Co stock: The Colgate Palmolive Co ticker symbol is CL. Is Colgate Palmolive Co stock a good investment? Should you buy shares of CL? How do CL's underlying business fundamentals look? Do top analysts think Colgate Palmolive Co is a good buy? Why has CL's stock price moved recently? (Hint: Our stock analysis website can help you understand if CL is a good stock to buy).
- Make your CL purchase: Decide if you will purchase CL shares at the current market price or use a limit order to purchase CL stock at a specific price.
- Keep tabs on your investment in CL: Create a watchlist to get the latest news on your new investment in Colgate Palmolive Co shares.
Step 1: Choose where to buy Colgate Palmolive Co stock
You will need an online brokerage account to access the NYSE market and buy CL shares.
Our recommended brokerage: eToro
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the right brokerage, it's time to fill out some personal information so you can invest in CL stock today.
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- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to open a new brokerage account.
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Step 3: Deposit money your investment account
Now that you have filled out your info on the best beginner stock app, you need to deposit funds:
Check out the walkthrough below if you need help depositing money into your new investment account.
Step 4: Research Colgate Palmolive Co stock
After you have chosen the best place to buy Colgate Palmolive Co stock, it's absolutely critical to research their stock prior to buying, so you can comprehend the risk as well as the opportunity.
Colgate Palmolive Co Numbers
CL Due Diligence Score
WallStreetZen was created to help everyday investors do more in-depth fundamental analysis quickly.
You can see all of the due diligence checks on CL's stock page.
How is CL stock valued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge CL's true value.
Using relative valuations methods:
- CL may be overvalued based on its P/E ratio of 21.52x, relative to Household & Personal Products industry P/E ratio of 18.45x
- CL may be overvalued based on its P/B ratio of 72.74x, relative to Household & Personal Products industry P/B ratio of 6.47x
- CL may be overvalued based on its PEG ratio of 4.01x
You can access additional valuation research on CL's stock here.
CL Financial Health Summary
Positive Financial Indicators:
- CL earnings of $4.13B is not sufficient to cover its interest payments.
- Total CL debt is lower than 5 years ago, relative to shareholder equity.
- CL profit margin has gone up from 14.3% to 14.5% in the past year.
- CL's operating cash flow of $4.01B allows it to safely service it's debt of $8.42B.
Negative Financial Indicators:
- CL has a relatively high debt to equity ratio of 19.01.
- There are more long-term liabilities than short-term assets on the CL balance sheet.
- There are more short-term liabilities than short-term assets on the CL balance sheet.
Do Wall Street analysts think it's a good time to buy CL stock
Out of 12 sell side analysts who give forecasts on CL, the consensus analyst rating on CL is a Buy
It's important to keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent CL Analyst Recommendations
Andrea Teixeira, a top 25% analyst from JP Morgan maintains CL with a strong buy rating and lowers their CL price target from $88.00 to $87.00, on Nov 3, 2025.
Robert Ottenstein, a bottom 14% analyst from Evercore ISI Group maintains CL with a buy rating and lowers their CL price target from $100.00 to $94.00, on Nov 3, 2025.
Chris Carey, a top 21% analyst from Wells Fargo maintains CL with a strong sell rating and lowers their CL price target from $80.00 to $77.00, on Nov 3, 2025.
Olivia Tong, a top 13% analyst from Raymond James maintains CL with a buy rating and lowers their CL price target from $105.00 to $95.00, on Oct 20, 2025.
Bryan Spillane, a bottom 26% analyst from Bank of America maintains CL with a strong buy rating and lowers their CL price target from $98.00 to $88.00, on Oct 8, 2025.
You can dive deeper into what analysts are forecasting on the Colgate Palmolive Co stock forecast page.
CL Technical Indicators
CL Revenue
Last year, CL earnings were $2.91B. During the past five year, CL's earnings have grown by 2.71% per year. This was slower than the Household & Personal Products industry average of 2.98%.
Last year, CL revenue was $20.10B. In the last five year, CL's revenue has increased by 4.45% per year. This was faster than the Household & Personal Products industry average of 4.06%.
Dig into CL's earnings and revenue performance here.
Latest Insiders Trades at CL
Over the last year, insiders at CL have sold more shares than they have bought.
Jennifer Daniels, CLO and Secretary of CL, was the latest CL insider to sell. They sold $16,656.60 worth of CL shares on Dec 3, 2025.
Research more about who owns CL shares here.
Does CL stock generate passive income?
Colgate Palmolive Co pays a dividend of 2.02%, compared to the Household & Personal Products industry's average dividend yield of 2.97%. If you owned $1,000 of CL stock, you would have received $20.19 last year.
Colgate Palmolive Co dividend payments have consistently grown over the past decade and have remained stable.
Find more analysis about Colgate Palmolive Co dividend yield and history here.
What others are saying about CL
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your CL purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly fine. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at an exact price limit, use a limit order.
Press the Open button and eToro will execute your order.
If you want more assistance buying stocks on eToro, watch the how to video below:
Step 6: Keep tabs on your investment in CL
Now that you own some shares in CL, you'll want to keep up with your new shares.
Create a watchlist to track the latest developments regarding your CL stock.
CL Feed
How to Buy Stock in Colgate Palmolive Co
To summarize, here are the 6 steps you need to take to buy Colgate Palmolive Co stock right now:
- Choose where to buy Colgate Palmolive Co stock
- Open a brokerage account
- Deposit money your investment account
- Research Colgate Palmolive Co stock
- Make your CL purchase
- Keep tabs on your investment in CL
If you require a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you want to get notifications regarding your new investment in Colgate Palmolive Co, create a watchlist today.
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